This document summarizes a webinar presentation about avoiding "greenwash" in marketing. It provides a 3-step guide for moving from greenwash to effective green marketing: 1) Plan your approach by focusing on fundamentals and getting ahead of issues. 2) Develop communications with honesty, humility, and specific details. 3) Launch and commit for the long term by responding quickly to any issues and making a long-term commitment to sustainability. Examples are given from companies like Coca-Cola and Timberland that exemplify these principles.
Every business big or small is aware that they need to market to reach out to their target audience. However, the trick is knowing how you can split a marketing budget between traditional and online marketing. Then allocate the online portion among various channels.
Digital marketing is about having a presence of your brand or company where your customers are. Therefore; the best strategy is to try something, track results, then tweak your strategy to maximize ROI.
For you, the thought of keeping up with the ever-changing digital marketing best practices of SEO, PPC, social media, content plan for blog posts, split testing Facebook ads, crafting email subject lines, and staying on top of the latest SEO tactics that keep Google happy, is overwhelming. I am here to support you in walking through these platforms profitably.
I understand that you might want to keep some social media or online marketing tasks in-house, and that’s totally cool with me, too! I am happy to be as hands on or hands off as needed. It’s never an ‘all or nothing’ scenario when you hire me.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Integrated Marketing Communication Plan for Folli Follie Spyros Langkos
As Gabrielle Coco Chanel once mentioned: “Luxury is a necessity that begins where necessity ends”
This study concentrates on the integrated marketing communications plan of the Greek company Folli Follie (personal luxury products retailer) and how it is implemented across international culture: the expansion in China.
This report was created to point out the mixed marketing communications plan for Folli Follie, in order to strengthen the FF Group reputation and motivate the end-user confidence.
Key factors for this communication are International Culture and Access to Global Market. We choose to focus on these two topics, because international employees and customers need more guidelines on these specifics.
International Culture: raise awareness upon cultural differences and increase diversification rates.
Access to Global Market: to expand the awareness of the impact of the Global Environment in new emerging markets.
The guidelines include:
- Branding: create & use consistent message and image
- Efficiency: create re-usable content & high impact channels,such as a multimedia website and social media
- Data metrics: plan activity measurements & future decision making data.
The Goals of this plan form from three levels:
1) Strengthen the reputation of Folli Follie
2) Attract new customers and enhance satisfaction
3) Create engagement and positive industry buzz (word of mouth)
The purpose of this plan is to support the practices, policies and the action plan of the Folly Follies Group and relate them with the business goals and vision, in order to raise awareness, loyalty and customer relationship.
This report strongly recommends the enhance of the company’s recent global campaign theme “ What are you crazy for? ”, based on the results of the situation analysis.
The primary targets of this communications are the Chinese youth, the international employees of the group and the Chinese post-modern woman & man. Secondary targets are China’s major cities, fashion shows, local agencies.We have investigated the possible launch of the Folli Follie in China, where we will try to combine the Folli Follie’s “way of doing” with the local Chinese market.
Our mission therefore, is to successfully introduce the brand, while paying attention to the Chinese needs and expectations.
History and achievements of the company:
Folli Follie is a Greek company which designs, manufactures and distributes jewelry, watches and fashion accessories. The company offers assortments in fashion accessories such as handbags, small leather goods, belts and sunglasses. Following a philosophy of affordable, fashionable luxury, the exclusively designed pieces add breadth to the company’s identity and are now globally recognized amongst accessories brands. Folli Follie established itself as a pioneer in the market when it introduced, amongst its first collections jewelry creations made of silver combined with murano g
Effectiveness is at the heart of everything we do. David Ogilvy himself wrote a series of full-page ads in the New York Times in the 1960s with headlines such as "How To Create Advertising That Sells." His most famous book, Ogilvy on Advertising, is packed with guidance on the success factors of effective campaigns.
However, the marketing landscape has changed beyond recognition in the past fifty years. We are delighted to share our latest publication, The Ogilvy & Mather guide to effectiveness. In it, Worldwide Effectiveness Director, Tim Broadbent, deals with one of the most central questions in marketing: how to increase the effectiveness of our campaigns.
As marketing budgets come under increasing pressure in response to economic uncertainty in Europe and elsewhere, effectiveness is rising higher on clients' agendas. The message is timely.
At Brand Pharmacy, we help dog-loving and outdoorsy business owners solve big problems through better branding and effective and effective strategy. This deck outlines some of our recent brand identity design projects.
Every business big or small is aware that they need to market to reach out to their target audience. However, the trick is knowing how you can split a marketing budget between traditional and online marketing. Then allocate the online portion among various channels.
Digital marketing is about having a presence of your brand or company where your customers are. Therefore; the best strategy is to try something, track results, then tweak your strategy to maximize ROI.
For you, the thought of keeping up with the ever-changing digital marketing best practices of SEO, PPC, social media, content plan for blog posts, split testing Facebook ads, crafting email subject lines, and staying on top of the latest SEO tactics that keep Google happy, is overwhelming. I am here to support you in walking through these platforms profitably.
I understand that you might want to keep some social media or online marketing tasks in-house, and that’s totally cool with me, too! I am happy to be as hands on or hands off as needed. It’s never an ‘all or nothing’ scenario when you hire me.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Integrated Marketing Communication Plan for Folli Follie Spyros Langkos
As Gabrielle Coco Chanel once mentioned: “Luxury is a necessity that begins where necessity ends”
This study concentrates on the integrated marketing communications plan of the Greek company Folli Follie (personal luxury products retailer) and how it is implemented across international culture: the expansion in China.
This report was created to point out the mixed marketing communications plan for Folli Follie, in order to strengthen the FF Group reputation and motivate the end-user confidence.
Key factors for this communication are International Culture and Access to Global Market. We choose to focus on these two topics, because international employees and customers need more guidelines on these specifics.
International Culture: raise awareness upon cultural differences and increase diversification rates.
Access to Global Market: to expand the awareness of the impact of the Global Environment in new emerging markets.
The guidelines include:
- Branding: create & use consistent message and image
- Efficiency: create re-usable content & high impact channels,such as a multimedia website and social media
- Data metrics: plan activity measurements & future decision making data.
The Goals of this plan form from three levels:
1) Strengthen the reputation of Folli Follie
2) Attract new customers and enhance satisfaction
3) Create engagement and positive industry buzz (word of mouth)
The purpose of this plan is to support the practices, policies and the action plan of the Folly Follies Group and relate them with the business goals and vision, in order to raise awareness, loyalty and customer relationship.
This report strongly recommends the enhance of the company’s recent global campaign theme “ What are you crazy for? ”, based on the results of the situation analysis.
The primary targets of this communications are the Chinese youth, the international employees of the group and the Chinese post-modern woman & man. Secondary targets are China’s major cities, fashion shows, local agencies.We have investigated the possible launch of the Folli Follie in China, where we will try to combine the Folli Follie’s “way of doing” with the local Chinese market.
Our mission therefore, is to successfully introduce the brand, while paying attention to the Chinese needs and expectations.
History and achievements of the company:
Folli Follie is a Greek company which designs, manufactures and distributes jewelry, watches and fashion accessories. The company offers assortments in fashion accessories such as handbags, small leather goods, belts and sunglasses. Following a philosophy of affordable, fashionable luxury, the exclusively designed pieces add breadth to the company’s identity and are now globally recognized amongst accessories brands. Folli Follie established itself as a pioneer in the market when it introduced, amongst its first collections jewelry creations made of silver combined with murano g
Effectiveness is at the heart of everything we do. David Ogilvy himself wrote a series of full-page ads in the New York Times in the 1960s with headlines such as "How To Create Advertising That Sells." His most famous book, Ogilvy on Advertising, is packed with guidance on the success factors of effective campaigns.
However, the marketing landscape has changed beyond recognition in the past fifty years. We are delighted to share our latest publication, The Ogilvy & Mather guide to effectiveness. In it, Worldwide Effectiveness Director, Tim Broadbent, deals with one of the most central questions in marketing: how to increase the effectiveness of our campaigns.
As marketing budgets come under increasing pressure in response to economic uncertainty in Europe and elsewhere, effectiveness is rising higher on clients' agendas. The message is timely.
At Brand Pharmacy, we help dog-loving and outdoorsy business owners solve big problems through better branding and effective and effective strategy. This deck outlines some of our recent brand identity design projects.
Integrated Marketing Campaign: American Red Cross ~ CapstoneNathan Pieratt
Integrated Marketing Communications Capstone. University of West Virginia.
Client: American Red Cross
Objective: To create a 12-month integrated marketing campaign that will provide young urban professionals ages 22-35 opportunities to engage with the American Red Cross in fresh and innovative ways while strengthen relationships and encouraging donations during non-disaster time periods.
Best in class.
John Gibson, Vice President/Global Planning Director at The Martin Agency, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Esempio di piano di marketing del vino: tutto quello che devi sapere in 4 passi fondamentali per l'internazionalizzazione della tua etichetta di vino. www.diegocortes.it
Marketing Monster Energy Drink Presentationjderemo
How to effectively market Monster Energy drink by following their mission of using little to no mass marketing. From my Marketing Communications class at Indiana University.
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
A simple, no-nonsense guide to writing creative briefs that work. Complete with tips, pointers and cheat sheets to help you focus and distill the things that really to write an effective creative brief.
For the launch of the EV smartcar, Razorfish, one of the most well established agencies under the Publicis Group, came to New York University seeking for the coolest ideas the NYU Millenial Marketers could come up with. This is our proposition.
Idealism and commercialism are not polar opposites. In fact, as counterintuitive as it may seem, sustainable profits are supported by sustainable idealism. Brand owners should not have to choose between idealism and profit, and profits based on a degree of idealism are more likely to be strong and sustainable over time. Businesses have come to recognize this and want their objectives, and those of their brands, to be attractive and easily defensible. While the economic crisis has tested some companies’ resolve, the fundamental factors that encourage them to espouse inspiring missions and defensible practices are unlikely to wane. Ogilvy has developed The big ideaL process to convey the ethos of the brand or company to people from different cultures and to employees and consumers alike.
The Ecommerce Trends Every D2C Brand Needs to KnowTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Integrated Marketing Campaign: American Red Cross ~ CapstoneNathan Pieratt
Integrated Marketing Communications Capstone. University of West Virginia.
Client: American Red Cross
Objective: To create a 12-month integrated marketing campaign that will provide young urban professionals ages 22-35 opportunities to engage with the American Red Cross in fresh and innovative ways while strengthen relationships and encouraging donations during non-disaster time periods.
Best in class.
John Gibson, Vice President/Global Planning Director at The Martin Agency, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Esempio di piano di marketing del vino: tutto quello che devi sapere in 4 passi fondamentali per l'internazionalizzazione della tua etichetta di vino. www.diegocortes.it
Marketing Monster Energy Drink Presentationjderemo
How to effectively market Monster Energy drink by following their mission of using little to no mass marketing. From my Marketing Communications class at Indiana University.
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
A simple, no-nonsense guide to writing creative briefs that work. Complete with tips, pointers and cheat sheets to help you focus and distill the things that really to write an effective creative brief.
For the launch of the EV smartcar, Razorfish, one of the most well established agencies under the Publicis Group, came to New York University seeking for the coolest ideas the NYU Millenial Marketers could come up with. This is our proposition.
Idealism and commercialism are not polar opposites. In fact, as counterintuitive as it may seem, sustainable profits are supported by sustainable idealism. Brand owners should not have to choose between idealism and profit, and profits based on a degree of idealism are more likely to be strong and sustainable over time. Businesses have come to recognize this and want their objectives, and those of their brands, to be attractive and easily defensible. While the economic crisis has tested some companies’ resolve, the fundamental factors that encourage them to espouse inspiring missions and defensible practices are unlikely to wane. Ogilvy has developed The big ideaL process to convey the ethos of the brand or company to people from different cultures and to employees and consumers alike.
The Ecommerce Trends Every D2C Brand Needs to KnowTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Foodgasm | Android App Marketing Plan | Final ProjectManal Shah
This is my Final Project of the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for android app and prepared its marketing plan.
Online video ads are still on the rise, with much of that increase stemming from new ad innovations. Rob Davis the Director of Advanced Video Practice at Ogilvy discusses the difference between invention and innovation in the online video landscape and the importance your target consumer has.
The Executive MBA Program with a specialization in Strategy and Leadership is specifically designed for executives and top managers of various companies. It covers all major topics relevant to the successful leadership and management of the organizations. The aim of the Program is to equip professionals with relevant business knowledge and tools in order to improve their own and company’s performance, identify weaknesses and increase efficiency.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
Marketing plan for healthy coffee. This coffee is made of wheat and contain no harmful effects of caffeine. Discusses the USP, segmentation, Positioning, Targeting 4Ps, Financial outlook and Risks.
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
How can an algorithm learn to be the best Go player in the world with no prior experience? Have chatbots finally become the answer to your business problems? In this webinar, Ogilvy’s Michael McCarthy and Andrew Van Aken will update you on news within the artificial intelligence and machine learning sector, why it is important and how Ogilvy is using some of this technology.
From Greenwash to Great. A Practical Guide to Green Marketing (without the G...OgilvyEarth
What has the power to destroy brand reputation, undermine a movement, alienate customers and estrange a loyal workforce? A greenwashed ad. Far as sustainability marketing has come in the last decade, the Greenwash Monster is still lurking, and it’s time we got rid of it once and for all. In partnership with our Advisory Board, OgilvyEarth put together this best practices guidebook to steer brands through the challenging terrain of sustainability marketing. The rewards that await – enhanced reputation, inspired customers and invigorated employees - make all the effort worthwhile.
Strategy>Shift guide: 9 Ways to Promote Sustainability without GreenwashingThinkshift Communications
Avoiding greenwashing is a real communications challenge—even for the most sustainable companies. That telltale streak of hyperbole is easy to spot when others are doing it, but much harder to see in your own marketing. At the same time, audiences are more skeptical than ever—and they have the means to call you on it when you overreach.
That’s no reason to shy away from promoting environmental benefits, though. Follow the advice in our "9 Ways to Promote Sustainability without Greenwashing" Strategy>Shift guide, and you can make your case with confidence. It gives you a concise set of guidelines and why they matter, plus tips for staying inside the lines.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
This presentation is an overview of the Unity approach and methodology to corporate, environmental and CSR. We have included a series of case studies so you can see our work and the results.
If you would like to discuss any of this work please e-mail jonny@hellounity.com
Environment Corporate Csr Unity May 2012 2Saudi Aramco
This presentation is an overview of the Unity approach and methodology to corporate, environmental and CSR. We have included a series of case studies so you can see our work and the results.
If you would like to discuss any of this work please e-mail jonny@hellounity.com
Three Levels of Brand Engagement In Sustainability InnovationSustainable Brands
These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/three-levels-brand-engagement-sustainability-innovation
Mainstreaming Green: The 9 Rules For Popularizing Purpose With Today's Consumer.North Venture Partners
Before you can build new companies, brands, and products to inspire a better tomorrow, you must first take a closer look at what has and what hasn't worked up until now. Mainstreaming Green offers startups and established companies with solutions on how they can shift their purposeful thinking and messaging in order to connect with today's mainstream consumer.
North is a boutique private equity advisory and consulting firm focused on accelerating the growth of innovative early stage ventures.
This is a compilation of 5 presentations given at the FutureM conference in Boston on October 24, 2012. The speakers were: Beth Zonis of Eco Marketing, Lisa Lillelund of Mango Networks, Laura Koss of the FTC, Amy Cannon of Beyond Benign, and Mike Enberg of e-Stewards.
A look at how sustainability affect your business, the impact of green initiatives on your bottom line, and how promotional products fit into an overall eco-friendly strategy. Learn more about how to make a more positive impact with your promotional products at YourBrandPartner.com.
Handprinting: The Art and Science of Quantifying Positive ImpactsSustainable Brands
SB'14 San Diego
Greg Norris, Co-Director, SHINE, Harvard School of Public Health
Gale Tedhams, Director, Sustainability, Owens Corning
Laura Draucker, Senior Associate, World Resources Institute (WRI)
Handprinting refers to quantifying the positive consequence of a company or organization, its products or services and how it relates with all its stakeholders. The goal for an organization that engages in measuring its handprint isn't simply to minimize its negative impact, but to maximize its positive influence while enhancing operational efficiency and profitability, and to pursue net-positive sustainability in which its handprint exceeds its footprint. Join this session for a crash course on reimagining how a brand measures the success of its sustainability initiatives.
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Ogilvy
It’s not always fun or easy to understand an automating, fissuring, hyper-globalizing economy. It’s not always comfortable to consider that decades-old safe and sage advice (“Go to college!”) might become totally obsolete—if we don’t move quickly to curtail the privatization of our primary schools, and/or colleges fail to modernize their offerings.
However with great crisis comes great opportunity, and Millennials are well-equipped to handle the mammoth issues before them. They are, after all, the most educated, most connected generation in American history.
So why the emphasis on…unions? Well, we really need them, and Millennials happen to love them. But the automation era will require its own union, of sorts—what we’re calling a “union of humans.”
Point of View on Cambridge Analytica Scandal Ogilvy
Last week the Cambridge Analytica data scandal sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. ‘Should we gear up for an audience decrease and reshu e budget?’ Not really. No advertiser data has been a ected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a bene t for advertisers too.
According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow – there’s also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.
2018 Prognostications For The Year Of The DogOgilvy
For the year ahead – 2018 to some, and the Year of the Dog to others – we share our annual Political, Economic, and Business prognostications for China.
10 Pearls of Wisdom for Working With & Leading PeopleOgilvy
By David Levitt, Former Worldwide President of Learning & Development, recently retired from Ogilvy after 45 years.
This is an excerpt from his retirement speech.
For Goodness’ Sake: Satisfy the hunger for meaningful business Ogilvy
For Goodness Sake is about transforming businesses into “Purposeful Enterprises.” Business, being the most adaptable of human institutions, is already shifting to encompass the new priorities our global society is setting out, but a full change to purposeful enterprises—enterprises that exist for many interlocking reasons and strive for complex outcomes—will emerge only with great planning and thoughtfulness.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Brands That Do: Building Behavior Brands
by Susan Machtiger and Jaime Prieto
The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
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2. Freya Williams
Senior Partner,
Worldwide Planning Director
OgilvyEarth
Andrew Winston Jeff Seabright
Author of Green Recovery VP Environment and
and co-author Water Resources
of Green to Gold
The Coca Cola
Founder & President, Company
Winston Eco-Strategies
Seth Farbman
Senior Partner,
Worldwide
Managing Director
OgilvyEarth
4. green•wash: (n) Disinformation disseminated by an organization so
as to present an environmentally responsible public image. Derivatives
greenwashing (n). Origin from green on the pattern of whitewash.
—Concise Oxford Dictionary, Tenth Edition
7. 1 Environmental
Opportunity Cost
“Our global ecological footprint
has doubled over the last
40 years to the point that, if the
whole human population consumed
at this rate, we would need 4-5
planet Earths just to keep up.”
Pavan Sukhdev, The Economics of
Ecosystems and Biodiversity
8. 2 Reputational damage
“No one benefits. The company puts
itself at serious reputational risk.”
Ian Higgins, OgilvyEarth advisor
“The only thing that has sunk
lower than the public’s opinion
of congress during this recession
is its opinion of business.”
Time Magazine
9. 3 Consumer Alienation
More than 50% of climate-
savvy consumers believe brands’
sustainability-related claims are
embellished or fabricated.
Hopenhagen Community survey
“Consumers face the challenge of
knowing who is authentic.”
Jeunesse Park, OgilvyEarth advisor
10. 4 Workforce Morale
46% of employers report
improved employee morale
as a result of environmentally
responsible programs.
Society for Human Resource Management
11. 5 Regulatory Penalties
• FTC to update US Guides for the Use
of Environmental Marketing Claims
in 2010
• DEFRA announced plans to update
the UK’s Guidance on Green Claims
in March 2010
• ISO 14021 Requirements for Self-
Declared Green Claims enforced
through law in Australia, France
and Norway
• Canadian Competition Bureau
and Canadian Standards Bureau
released “Environmental Claims:
a Guide for Industry and Advertisers”
in 2008
12. 6 Leadership
opportunity cost
The market for sustainability-
oriented products and services
is valued at $200 billion in
the US alone.
Lohas
“38% of US consumers make
a conscious effort to purchase
products from socially responsible
companies. That’s evidence of a
new social contract.”
Time Magazine
13.
14.
15.
16.
17.
18.
19.
20.
21. Unlocking the Stalemate: A Fresh Approach
From
Greenwash
to Great.
A Practical Guide to Great Green Marketing
(without the Greenwash)
23. The Handbook: 1 Planning Your Approach
i Focus on Fundamentals
3 phases, ii Get Out Ahead
iii Partner for Content and Credibility
9 principles
2 Developing Communications
i Make Honesty a Priority
ii Find Strength in Humility
iii Embrace the Detail
iv Show, Don’t Tell
3 Launch and Beyond
i Become a First Responder
ii Commit for the Long Term
24. The Handbook: 1 Planning Your Approach
i Focus on Fundamentals
3 phases, ii Get Out Ahead
iii Partner for Content and Credibility
9 principles
2 Developing Communications
i Make Honesty a Priority
ii Find Strength in Humility
iii Embrace the Detail
iv Show, Don’t Tell
3 Launch and Beyond
i Become a First Responder
ii Commit for the Long Term
25. Planning
Your Approach
Plan ahead to create a solid foundation from which
to build. Avoiding Greenwash starts long before
your creative team sits down to write.
26. i Focus on
Fundamentals
DO iT BY: starting on the inside, and with a truly
substantial story – which usually means building
the plot from scratch.
DO iT WiTh: clarity about your brand’s biggest
impacts, and willingness to redress them through
big change.
DO iT LikE: Hellmann’s Real Mayonnaise.
27. ACHIEVING EGG-CELLENCE: Hellmann’s earned
immediate positive media and NGO attention. Leading
animal welfare organization Compassion in World Farming
(CIWF) recognized its initiative–which involves sourcing 475
i million free-range and barn eggs every year–by awarding
Hellmann’s two of its prestigious Good Egg Awards.
29. iii Embrace the Detail
DO iT BY: telling the truth about the truth (and
nothing but the truth).
DO iT WiTh: healthy respect for the ability of
your consumers—and the influencers they follow—
to read between the (tag)lines.
DO iT LikE: Coca-Cola’s PlantBottle
30. SEEDS OF CHANGE: PlantBottle
has launched in Canada and on
iii
the US West Coast, and will be
launching in Mexico and Brazil
this year. While sales data is
not yet available, Coca-Cola
has already enjoyed the public
advocacy of eminent NGOs: the
Climate Group called PlantBottle
“a revolutionary solution,” and
WWF’s president and CEO,
Carter Roberts, said, “The Coca-
Cola Company is a company
with the power to transform the
marketplace, and the introduction
of the PlantBottle is yet another
great example of their leadership
on environmental issues.”
31. Launch and Beyond
Continue to avoid greenwash post-launch.
How your brand behaves is at least as important
as what your communications say.
32. i Become a
First Responder
DO iT BY: being prepared to act fast in the face
of criticism and collaborate with decriers on solutions
before deep reputational damage is done.
DO iT WiTh: speed and a collaborative open-
source spirit, plus a ban on being defensive.
DO iT LikE: Timberland
33. THE WATCHDOGS RESPOND:
After Timberland’s quick
response, its former foe became
a friend. Greenpeace forest
i
campaigner Lindsey Allen said
of the brand: “Timberland
has raised the bar for
environmentally and socially
responsible leather-sourcing
policies in the Amazon.”
34. ii Commit for
the Long Term
DO iT BY: Committing fully - from C-suite to
graveyard shift. Feeling good about your commitment.
Feeding the pipeline with a steady stream of news.
DO iT WiTh: Divine Discontent
DO iT LikE: The Coca - Cola Company
35. ii Muhtar kent
Chairman & CSO,
September 10, 2009
“Sustainability and social responsibility are not public
relations initiatives, or compliance check-offs, or nice ’to-dos.’
In a world where populations are growing…
…where natural resources are stressed…
…where communities are forced to do more with less…
…and where consumers’ expectations are expanding…
sustainability is core to our business continuity and survival.”
36. Parting Words:
Are you still up for it—for the most
challenging, exhilarating, rewarding
project of your career? groundbreaking work
Then welcome aboard. galvanized workforce
Consumers are hungry for you to grateful consumers
succeed (84% of them would rather
buy green products and services)— gangbuster sales
as are your colleagues. Merging
great sustainability efforts with great
marketing can be done; and when
it is done well, it can lead to:
37. Questions? To download the entire guide,
go to ogilvyearth.com/greenwash
For more information contact
ogilvyearth@ogilvy.com