Green Marketing Presentation to Tufts University Social Marketing Course. This document includes a selection of slides from the presentation, which was held on February 28, 2012.
To learn more about the discussion, please read this article:
http://sustainableink.org/2012/04/01/green-marketing-presentation-to-tufts-university/
Sun., Oct. 31, 2010 - At the Big “R” Show
Green Marketing - Make it Your Business
This panel discussion provided insight on how remanufacturers and distributors can use “green” marketing as a means to maximize company profits by establishing corporate goodwill and promote a company’s green product and services.
Tom Marx discussed how to incorporate a “Green” marketing strategy. Scott Stolberg of AAEQ provided perspectives on how he transformed AAEQ into a leading green company through strategic green marketing initiatives. And Keith Patridge of McAllen Economic Development Corporation discussed their “Green Campaign” successes which promotes remanufacturing and product reuse on the border of Texas and Mexico.
Green Marketing by Vijay Tandon, Director PGDM & International Programs, Univ...Tarun Anand
The future of all businesses is to build sustainable practices across every function and communicate this effectively to customers to build customer loyalty and repeat purchase. Green Marketing effectively allows you to learn how to effectively position your company to sustainable success and address the Triple Bottom line - Profits, Environment and Society by Pro
Green Marketing, Green Marketing Definition, Green Marketing examples, Green ...Preeti Acharya
Green Marketing, Green Marketing Definition, Green Marketing examples, Green Marketing Need, Green Marketing Benefits, Eco- Labeling, Eco-Scheme, Green Washing, Examples of Green Washing, Conclusion
The purpose of this study is to describe the various initiatives introduced by the Indian companies namely HCL, LG India and Wipro InfoTech for promoting Green Marketing along with the reasons behind these companies adopted this great Initiative.
Sun., Oct. 31, 2010 - At the Big “R” Show
Green Marketing - Make it Your Business
This panel discussion provided insight on how remanufacturers and distributors can use “green” marketing as a means to maximize company profits by establishing corporate goodwill and promote a company’s green product and services.
Tom Marx discussed how to incorporate a “Green” marketing strategy. Scott Stolberg of AAEQ provided perspectives on how he transformed AAEQ into a leading green company through strategic green marketing initiatives. And Keith Patridge of McAllen Economic Development Corporation discussed their “Green Campaign” successes which promotes remanufacturing and product reuse on the border of Texas and Mexico.
Green Marketing by Vijay Tandon, Director PGDM & International Programs, Univ...Tarun Anand
The future of all businesses is to build sustainable practices across every function and communicate this effectively to customers to build customer loyalty and repeat purchase. Green Marketing effectively allows you to learn how to effectively position your company to sustainable success and address the Triple Bottom line - Profits, Environment and Society by Pro
Green Marketing, Green Marketing Definition, Green Marketing examples, Green ...Preeti Acharya
Green Marketing, Green Marketing Definition, Green Marketing examples, Green Marketing Need, Green Marketing Benefits, Eco- Labeling, Eco-Scheme, Green Washing, Examples of Green Washing, Conclusion
The purpose of this study is to describe the various initiatives introduced by the Indian companies namely HCL, LG India and Wipro InfoTech for promoting Green Marketing along with the reasons behind these companies adopted this great Initiative.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
Toward Closing The Loop For Bottled Beverages: Nestle Waters, WM-Green Ops, M...Sustainable Brands
In this 2009 Sustainable Brands presentation, join four experts from the fields of business, design, and waste management to learn about the ways in which recycling is becoming an interactive aspect of branding and marketing.
Innovation in Recycling and Take-back Programs: Evolving Infrastructure, Busi...Sustainable Brands
SB'14 San Diego
Bonnie Nixon, Director, Corporate Responsibility & Sustainability, Mattel
Carol Baroudi, Global Sustainability and Compliance, Arrow Electronics
Monika Wiela, Founder and CEO, Give Back Box
Judy Glazer, Sr. Director, Social & Environmental Responsibility, Printing and Personal Systems, HP
Andrew Russell, Director, Plastic Disclosure Project
This session explores the evolving landscape of recylcing infrastructure, market incentives, business models and partnerships proving effective in making product and material take-back programs a success. The goal is to feature a range of schemes and tease out innovative moves seeing good returns, as well as pain points or missing links in current infrastructure.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. Green Marketing
Reducing the Impact on the
Environment while Increasing the
Impact on your Audience
Presented by Ben Grossman
Tufts University
February 28, 2012 0
2. Agenda
•Introduction and Company Overview
•Green Movement
•Green Marketing: Logo Usage
•Recommendations
•Frequently Asked Questions
1
3. About Grossman Marketing Group
•Founded in 1910
•4th-generation family business
•Grossman Marketing Group (GMG) is a fully-integrated
marketing communications firm. Principal business lines include:
– Graphic Design
– Envelopes and Direct Mail Materials
– Commercial Print
– Promotional Products
– Technology and E-Commerce Solutions
•Founded in Massachusetts, GMG has a significant presence
throughout New England, New York, Washington DC, as well as
in Chicago and Atlanta
2
5. The Green Movement
And part of the message is “sustainability”
sus·tain'a·bil'i·ty n., Assuring the long-term survival of
our planet by conserving and caring
for its resources.
Why it matters: sustainability and profitability go hand-in-hand
•Good corporate citizenship improves relationships with key
constituencies
•Helps recruit, motivate and retain employees
•Increasingly connected to improving bottom lines and
shareholder value
4
6. The Green Movement
Recent research shows consumers want to support
responsible firms, but transparency is a problem
•A recent BBMG Conscious Consumers Report found that
Americans want socially responsible products, ½ willing to pay
more for them:
– Approximately 70% of Americans agree that “even in tough economic times, it
is important to purchase products with social and environmental benefits”
– Half of Americans say they are “willing to pay more” for them
•Cone’s 2010 Cause Evolution Study and 2010 Shared
Responsibility Study found that transparency is a problem
– Whereas 92% of consumers want companies to tell them what they are doing
to improve their products, services and operations, 87% believe that
companies only share positive data and withhold negative information
– 61% of consumers don’t think companies are giving them enough information
about their social and environmental programs
5
7. Green Marketing: Logo usage and environmental benefits
It is critical to clearly communicate green claims
Logo Use
• Use recycled logo and indicate PCW content
• Indicate whether the piece was produced with renewable energy
• Use FSC logo according to guidelines
• Note soy ink use
Translate the savings in an easy-to-
understand manner
Please consult Environmental Defense, a
non-profit organization dedicated to
protecting the environment. Their paper
calculator provides an independent method
of measuring the impact of paper choices.
Please visit:
http://www.edf.org/papercalculator/
6
8. Green Marketing: Logo usage and environmental benefits
Best practice in transparent communication: Democratic
Senatorial Campaign Committee (Al Gore mailing)
The back of the
envelope from this
2009 campaign
featured statistics
on the following
savings: trees,
pounds of solid
waste, pounds of
greenhouse gases,
gallons of
wastewater and
BTUs of energy.
Third-party
reference provided
- Environmental
Defense.
7
9. Green Marketing: Logo usage and environmental benefits
Greenwashing example: Greenlist by SC Johnson
•Many of SC Johnson’s products
include a Greenlist logo
•Greenlist logo is trademarked, which
gives it an offical appearance
•SC Johnson created the Greenlist logo
– it is not issued by an outside
organization to verify green claims
•A class action lawsuit filed against SC
Johnson was settled in 2011 – company
had to promise not to use logo moving
forward. Lawsuit alleged greenwashing
(making false or misleading claims
about purportedly environmentally
friendly products, services or practices)
8
.
10. Green Marketing: Logo usage and environmental benefits
Missed green marketing opportunity: Poland Spring’s
Eco-Sense bottle
•Poland Spring changed their 5-gallon
bottles in 2010
•Bottles included new Eco-Sense logo
•There was no explanation on the bottle
of what the logo meant
•The bottle does use less plastic, but
Poland Spring did not explain this on
the bottle, which was a missed
opportunity to communicate positive
information to its customers
9
11. Green Marketing: Product Lifecycle Analysis
The lifecycle of a product, and how it will be managed
after use, is becoming more important
•Staples was the first major retailer to offer
a PC “take back” program
•This allows consumers to “securely recycle
your end-of-life technology”
•These programs prevent a large number of
devices from being thrown away, reducing
the presence of hazardous materials in the
waste stream
•Staples was an industry leader that caused
change – Best Buy, Office Depot and Office
Max all followed suit
•Their internal studies showed that this
increased consumer loyalty to Staples
10
12. Green Marketing: Product Supply Chain Analysis
Reducing the resources needed to produce products can
have a significant impact on a company’s brand
+ =
•Walmart worked with its suppliers, like Tide, to sell only
concentrated liquid laundry detergent in all its U.S. and
Canadian stores
•According to Walmart, in the first three years of the program,
Walmart expected to sell more than 800 million bottles of
concentrated detergent, saving 400 million gallons of water, 95
million pounds of plastic resin and 125 million pounds of
cardboard.
•To put the water savings into perspective, that’s the equivalent
of 100 million showers.
11
13. Thank you!
Contact information
•Ben Grossman
•Co-President; Founder, Green Marketing &
Sustainability Practice
•Email: bgrossman@grossmanmarketing.com
•Blog: http://www.sustainableink.org
•Twitter: http://www.twitter.com/bigrossman
12