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Reach Your Driver Goals: The TNC Campaign by Tegan Molloy

Tegan Molloy, Program Manager at Forth, gave this presentation at Forth's webinar on April 9, 2019.

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Reach Your Driver Goals: The TNC Campaign by Tegan Molloy

  1. 1. Reach Your Driver Goals: The TNC Campaign Tegan Molloy, Program Manager April 9, 2019
  2. 2. 1. Industry development 2. Policy advocacy 3. Direct consumer engagement 4. Demonstration and pilot projects Forth’s Four Areas of Work
  3. 3. Program Goals Increase awareness and education around EV adoption in rideshare Identify unique barriers to EV adoption. Target possible interventions to support the transition. Establish best practices that can be used by others around the country. Check out:
  4. 4. Phase 1: #DriverGoals Campaign
  5. 5. Phase 1: #DriverGoals Campaign
  6. 6. Phase 1: #DriverGoals Campaign
  7. 7. Phase 2: #DriverGoals Campaign Jonathan Pratt Photography
  8. 8. Phase 2: #DriverGoals Campaign Video Vignettes of Drivers Filmed interviews with drivers sharing their goal Will animate dream coming to life Promote savings with driving electric Creating more resources that help facilitate EV adoption
  9. 9. In development Longer-term engagement through community building with drivers Work closely with partners to build momentum and expand reach Ride & drives / test drives at the Go Forth Electric Showcase Launch Low-income Financing Pilot Phase 3: Shift awareness into adoption
  10. 10. Lack of access to financial products (underbanked) Price discrimination Limited selection at dealerships Challenge: Financial Access to EVs
  11. 11. What if you’re not eligible for low-financing?
  12. 12. Option 1: Subprime Auto Loans 1 in every 5 auto loans is to a borrower with poor credit (600 FICO or lower) Average cost of a subprime loan for Q4 of 2018 was 12.71% Some rates may be as high as 29%; folks may owe more than car is worth
  13. 13. Option 2:Short-Term Rental Market A temporary solution (weekly/monthly) Expensive: up to 4x cost of traditional lease Short-term rentals of electric cars are rare but could help inform a next purchase Rent-to-earn models for ride-hailing drivers
  14. 14. Designed for ride-hailing drivers Builds upon #DriverGoals Campaign Finance the purchase of used EVs: car is a revenue generating asset Navigate needs of unique set of drivers Ability to get out of a loan if life-situation suddenly changes Ensure access to charging Alternative: Forth’s “Charge Your Ride” Pilot Program
  15. 15. Increase driver net income Financial health improved New economic opportunities Air quality benefits & reduced CO2 Increased access to electric car adoption Desired Outcomes
  16. 16. Thank you! Write:
  17. 17. Four U.S. cities have joined together to demonstrate the potential for electric shared mobility services. With funding from the U.S. Department of Energy and a team of valuable partners, “Making the Business Case for Smart, Shared, and Sustainable Mobility Services” aims to accelerate the adoption of electric vehicles in shared mobility applications and to establish best practices that can be used by others around the United States. The project, led by the City of Seattle and Atlas Public Policy, brings together the U.S. Department of Energy’s Energy Efficient Mobility Systems program and major industry stakeholders with the cities of Seattle, New York, Portland, and Denver to test different electric, shared mobility interventions. More information is available at This material is based upon work supported by the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy (EERE) under the Vehicles Technologies Office (VTO) Deployment Award Number DE-EE0008261.