Foxconn would benefit from acquiring Sharp's display business for several reasons:
1) Sharp has expertise in technologies like IGZO and LTPS that could help Foxconn move into higher-end displays.
2) Sharp's small and medium-sized panel production would complement Foxconn's current display capacity which is weaker in these areas.
3) Acquiring Sharp's factories and engineers would give Foxconn more control over its display supply chain and ability to ramp up capacity, which is important as future investment is moving to China.
This is an analysis on Apple's Financial condition in 2013 where there's an excess cash and recommendation on how to do financial decision based on the condition.
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School: Schulich School of Business
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Case covered: Toys R Us Japan.
Term: W16
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Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
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Without using an expensive broadcasting van,
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ORGANIC TFTS ARE ENTERING THE FAB BY THE BACK DOOR
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Bob Boule
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Length: 30 minutes
Session Overview
-------------------------------------------
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2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
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Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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Assuring Contact Center Experiences for Your Customers With ThousandEyes
Sharp and Foxconn from displays perspective
1. Sharp and Foxconn: What should Foxconn do with Sharp
from a displays perspective?
March 2016
1
Ian.Hendy@hendyconsulting.com
2. Agenda
n Sharp and how it got to a liquidity crunch
n Foxconn and why it would benefit from what Sharp brings
n The merger integration plan in our view
n Summary and conclusions
2
3. Margin compression in the display industry has been the long term
economic trend, here shown for the decade ‘02-’12:
3
§ Cash margin/m² for AUO+LGD in USD terms is
falling on trend from 34% in Q3’02 to 16% in Q3’12.
§ This is a proxy for free cash flow: decreasing returns
to scale is evident.
§ Area-based prices have fallen at a 19% compound
annual rate for all AMLCD over the last 2 decades.
§ Combined AUO+LCD sales fall similarly because
they are about one-half of the industry.
§ Note that their Cash Cost (Sales-EBITDA) has been
falling 2 points slower than their sales for a declining
EBITDA margin
Source: HCL/BizWitz
0%
10%
20%
30%
40%
50%
Q3'02 Q3'04 Q3'06 Q3'08 Q3'10 Q3'12
Cash Margin
Trend
$0
$50
$100
$150
$200
$250
$300
$350
Q3'02 Q3'04 Q3'06 Q3'08 Q3'10 Q3'12
Sales/ft²
Series2Cash
cost/ft2
4. Sharp has put itself into a difficult situation based on a
number of poor decisions lasting nearly a decade:
n We can trace back the reasons for Sharp’s
current financial situation to the early 1990s
– Late to invest into large panel capacity and
then when they did invest into Kameyama
(Gen 8) and Sakai (Gen 10) it was too much
n The channel has developed concerns, we hear,
over Sharp’s strategy changes between branded
and B2B sales; they lost trust
n Recent problems stem from to a risky new
strategy (we understand the motive but it isolates
Sharp further by stopping sales to mid-tier TV
and IT markets) and a risky new technology
(IGZO) for premium products
4
Too little capacity then too much
Flip flopping B2B and B2C strategies
Poorly played bet on IGZO in Kameyama
Aggressive bet on solar before all
competing bets were placed
Sakai Gen 10 is a misfit fab
(reminds us of Hitachi’s V2)
Risky strategy to miss the “gap in the
middle”
Source: HCL/BizWitz
5. Sharp’s financials: The more Sharp has had to sell to a merchant, non-
Japanese market the lower its financial performance has been (LCD business)
5
Source: BizWitz analysis, Sharp financials
CY15 is 3Q of data for Sharp
• Sharp has historically done quite well financially with its LCD business especially when the
Japanese market was doing well
• However, Sakai was a step too far and as the company had to push further and further into the
(Chinese) merchant market then the profitability fell
6. 0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2010 2011 2012 2013 2014 2015
Japanese market collapse (TVs k) Domestic shipments (Jan-Aug)
Above 36"
30-36"
Below 29"
In addition to Sharp-specific problems, Japanese stimulus
policies in 2010-2011 pulled-in domestic demand and left
demand low after 2012:
6
• Japanese stimulus packages from
2009 designed to increase domestic
consumption
• One of the provisions was a 5%
subsidy on “energy efficient” LCD TVs
• Of course this impacted Panasonic,
and Sony also, but Sharp is more
reliant on the domestic market
• TV demand has not been the same
since
Source: JEITA
7. Sharp chose to pursue the risky strategy of giving up the
middle ground. New strategy relies on areas where Sharp
has know-how, but perhaps not all the requisite IP:
7
13
14
7
• Sharp has predicated its change in strategy
on giving up the middle ground in the display
industry the mid-tier TVs and IT products
• We agree that the mid-sized (30” to 49”) TV
business is commoditised and unattractive
financially, but it remains important and
represents a large portion of total TV screen-
area demand
• Sharp aimed to focus on its own CGS (its
own brand of LTPS) technology and IGZO
technology for mobile devices and IGZO
also for 4k2k and higher resolution large
panel
• Sharp may well now have learned some
valuable lessons about how to make IGZO
but quite a bit of the core IP is owned by
SEL or JIST
• Turnaround plan of FY15 has Sharp moving
back into medium displays: automotive but
also notebooks
Source: Sharp Investor Relations
8. Sharp’s display assets have various liquidities. Some
assets be could be sold and moved… others not:
8
Sakai
(SDP)
Kameyama
(Large panel converting to
tablets and high performance IT)
Taki and Tenri plants
(Small panel)
• Sole Gen 10 in the display industry
in 2016 (though BOE constructing
one similar) which is bad news
because equipment suppliers are
supporting a 1-of-a-kind facility
• Moreover the economics of Gen 10
are only beneficial for very large
TV, otherwise the larger the
substrate the higher the material
cost is per m2 due to defect density
questions
• Sakai is an island “Campus” co-
located with colour filter and glass
lines (Corning)
• DNP and Toppan operations folded
into Sakai (Sharp Display
Products)
• Recent problems loading Sakai
• Gen 8 factory in Kameyama
• 2160x2460mm at 80k sheets total
that has been transitioned to IGZO.
• Transitioning to IGZO but the
transition has not been smooth
• Challenge: converting this much
capacity to tablets or other small
panels demands large shares of
markets competitors seek also
• Kameyama site has LTPS capacity
also, up to 20k sheets of Gen 6
capacity and 55k of a-Si. Sharp
have commented publicly that this
plant (Kameyama 1) is pretty much
dedicated to Apple business
• Taki: 95k of LTPS (CGS) in CGS B
fab of 730x920mm
• Taki plant 2 phases C and D: 108k
per month of 680x880mm
• Tenri CGS A: 15k sheets
620x750mm. This will close at the
end of August 2016
• The small panel business has
always been one of the stronger
parts of Sharp’s business with
ability to drive specifications and
demand premium pricing
Source: DisplaySearch and HCL/
BizWitz, Bloomberg
9. What does Sharp have?:
n A reputation as a technology leader in the display industry backed by innovations such as their own metal
induced crystalisation process (CGS), for LTPS and collaboration with SEL on IGZO
– Recent work on CAAC-IGZO is particularly interesting but we hear there are no plans to put this in mass
production
– Sharp is the first to ship IGZO TFT panels but others are developing such ability, also
n A reputation for high technology especially in the small panel business, with a history of setting specifications
and achieving high prices
n A mid-tier brand name, unfortunately, as a branded TV supplier
n A “black box” approach to technology development, where Sharp often goes it alone
n Unclear plans for OLED though plenty of work in R&D
n A general marketing positioning around high resolution (4k2k and 8k4k TVs) LCDs that it believes offer a “3D
like” real experience without having to be 3D
n A historic relationship with Apple to the degree that Sharp is still considered one of the true technology players
to the display industry
n In general the Japanese (unlike the Koreans) have a reputation for building fairly “rigid” factory concepts with
less forward-looking upgradability
n Around 50,000 employees in 2016
9
Source: HCL/BizWitz
10. Sharp’s other businesses:
10
Sharp
Corp
LCD (and
downstream
CE business)
Solar
White
Goods, printers
etc
Components
business
• The bulk of this
presentation discusses
the Sharp LCD business
including its technology
and fabs in Mie,
Kameyama and Tenri/
Taki
• We consider this
business area most
heavily in this
presentation and our
orientation is to look at
the display module
business
• Sharp developed a thin film
solar approach which is
close on one of a kind in
the industry
• Deployed also in Sakai
• The mass commoditisation
of solar by the Chinese
have made this a less
valuable part of the
business
• Printers
• MFP
• Air conditioners
• Vacuum cleaners
• Robotics
• Humidifiers
• Cash registers
• Information displays
• A range of component
businesses including
LED components, power
components, RF
components, CCDs and
other optoelectronics
Source: Sharp world
11. Sharp pretty much needed to find a “Big Daddy” funding
partner with access to supply chains in China
n Sharp has seen its capacity share dwindle despite the
investments into Kameyama and Sakai
n Really trying to answer the question here of who would
benefit most with the Sharp assets (where the value is the
engineers and knowhow): its translating these into new
fabs in China for someone who can arrange the land,
funding and tax breaks that is the important partner. This is
a big daddy figure
n Future investment into displays is pretty much in the hands
of the Chinese both as the place of future capacity
expansion but also in terms of new materials supply chains
that might be able to provide some economic relief to the
70% of LCD costs that are the materials
n CSOT has recently been announced in discussions with
CPT as an acquisition (a massive HR strategy in our view)
n CEC-Panda might be an obvious candidate given that
Sharp has an established technical collaboration with them
in Nanjing, and former equipment sales
n Electronics majors like BOE and Huawei might seem to be
candidates also
n Hon Hai has come to the top of the list as the most
interested party
11
Hon Hai
CEC (Panda & TPV)
CSOT-TCL
Potential Big Daddy deals
Source: HCL/BizWitz
Huawei
BOE
12. Many different deals have been suggested for Sharp,
but the core valuable business is the small/medium
displays business:
n The small medium business overall has always been the more attractive piece of Sharp
n The Kameyama 2 fab, once transitioned to tablets and IT products based on IGZO might be valuable
and relocatable or part of a deal with the Chinese or others
n It is the Sakai Gen 10 fab that is the most difficult story and really only makes sense as a supplier to
large panel TV markets for strong brands. CEC-Panda is the only other firm that has been
contemplating a Gen 10 and for them, there might be valuable lessons in how to run one
12
Sakai
(Gen 10 TV)
Honhai Intel
Kameyama 2
(Tablet, IT)
Taki and Tenri
+ Kameyama CGS
HP
Source: HCL/BizWitz
BOE
CEC
Panda
Apple Comments
One-of-a-kind
white elephant
May be moveable
and valuable
May be moveable
and valuable
Likely investors Unlikely investors
13. The alternative deal to the one with Foxconn would have been the
one with INCJ to merge Sharp with JDI:
13
n Sharp-JDI combination would be very strong in small panels (Wonder if the competition authorities may
be concerned)
n Technology strength is very high: the reality is while technology can give a profit advantage for a period
of time (up to 3 years) it seldom translates to high profits. Nature of fab structure and scale can help.
Overhead structure (middle management bloat) is a negative influence
n However, the merged company is much weaker in large panels and weak overall in OLED (despite
JDI’s announcement that they plan to be in market by 2017 for small panel OLED and Sharp’s OLED
R&D)
n Sharp has typically had a very secretive culture: one wonders how well the merger would go through
despite two Japanese organisations
n A number of commentators have already been suggesting that Sharp should just be allowed to fail and
that the bail out by INCJ is not a good message about allocation of credit in Japan
Small
panel
Large
panel
a-Si
LTPS
CGS
Metal
oxide
Quality of fabs
Quality of
technology
JDI
Sharp
OLED
Source: HCL
14. Agenda
n Sharp and how it got to a liquidity crunch
n Foxconn and why it would benefit from what Sharp brings
n The merger integration plan in our view
n Summary and conclusions
14
15. Foxconn profile
n Foxconn (Hon Hai) is the company built up
by Terry Guo since it was founded in 1974
with revenues of over $130bn by 2014
n Focused on 8 different business areas
covering precision molds and
machinery processing, internet networking,
electronic components,
consumer electronics, PC systems, servers,
networking, and equipment integration
n Thin margins of only around 3% but
massive scale and covering around 40% of
all electronics sold globally
n Has received mixed press for its work
practices of long hours in large factories but
now is embarking on a programme of
automation
n Has a list of clients representing a complete
“who’s who” of the electronics world
including Apple
15
Foxconn profile
• Revenues: $132bn in 2014
• Profits: $4.5bn in 2014 (3%)
• Employees: 1.3m with more than 400,000
in two different towns in China
Source: Foxconn website, Wikipedia
16. Foxconn is one of the main integrators for Apple and does a pretty
good job at keeping Chinese walls between customer teams.
Massive foot print across China
16 Source: Thomson Reuters,
Economist
• A large diversity of sites in China including major
locations in Chengdu, Zhengzhou and Shenzhen
for Apple
• Our understanding is that Foxconn has done a
fairly decent job at directing a diverse set of
electronics competences at its different and
competing OEM companies
17. 0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
2016 2020
Capacity m2 000 per year
Foxconn (2
planned
projects)
Century
Innolux
Foxconn currently has access to a fair amount of capacity but the
weakness in technology for the high end and ability to ramp all this
new capacity: n By far the bulk of the current
capacity that Foxconn has
access to now is at Innolux
n Innolux is a solid second tier
display player but has suffered
a hollowing out of its small
medium business and
constrained on ability to expand
further by capital markets in
Taiwan. Innolux has technology
but it is not in the top league
n Foxconn has in mind to ramp 2
new fabs in China (Zhenzhou
and Guizhou)
17
Source: IHS DisplaySearch, HCL analysis and
estimates
18. Foxconn has an “11 screens” strategy from a display perspective:
18
• 11 screens strategy for displays:
wearable, smartphone, tablet,
notebook, desktop computing,
portable TV, digital whiteboard,
digital signage and then electric
vehicle (automotive) and robot
• Overall Terry Guo has made
automation and robotics a key part
of his strategy despite the
availability of a very large
workforce
• Clear of the role of Big Data and
the Cloud in the total picture:
Foxconn it trying to diversify away
from its EMS hardware based
heritage
• Some e-commerce, SaaS and
green related themes also
Source: Foxconn website
19. Foxconn’s interest in Sharp has been technology/IP and
innovation talent plus bench-strength in LCD execution in general:
n Foxconn started life as an EMS integrator which really includes only the skills to be able to
execute on a design supplied by an ODM or OEM
– While EMS margins are fairly slim, typically these customers are able to manage the fees they
receive from OEMs for many services and they are not as asset intense as display or IC
making for example
n Foxconn however has wanted to increase the internal share of wallet that it captures and the
value added
– This means deepening its technology depth in displays/touch, and perhaps later ICs and or
other componentry
n Foxconn more than everything else wants to retain its premium client base also (including Apple)
so access to the top end of display technology would differentially be important. Foxconn already
has access to some technology capability in Innolux, but Sharp’s technology is a notch better.
Sharp’s challenge technically has often been that it has pursued unique approaches not adopted
by other players (“I do it my way” mentality)
n Foxconn also has a broad expansion plan for their display businesses in mind, and here Sharp’s
general LCD talent could be valuable. Getting LCD experts with real depth of understanding of
how to solve LCD problems distributed across the total system would be important longer term
19 Source: HCL view
20. Financial analysts have always argued that Foxconn needs to
bring the display in house since it is such a large portion of a bill of
materials:
20
• One of the arguments muted by
financial analysts for the deal has
been to bring in house one of the
largest chunks of value in a
handset: that is the display/touch
panel
• The example shown here is the
tear-down of the iPhone 5c by
iSuppli/IHS where the display
module is 25% of the total bill of
materials and also a key element
in the reason why consumers
select specific models
Source: IHS iSuppli 2013
21. Most pressingly, Apple is putting pressure on display suppliers to
be OLED ready for iPhone by 2017/2018. This puts pressure on
Sharp and Foxconn to be ready
21
Source: HCL
Previous behaviours of Apple
n Apple used to play the strong hand in the display industry organising
the proliferation of technology and adoption of new approaches
– E.g. FFS technology for IPS
– E.g. Development of Flex OLED on PI for Apple Watch
n Doing the purchasing for equipment for new factories for key suppliers
Recent moves of Apple
n However, the Apple has moved to opening a display centre based on
the old Mirasol fab and has hired engineers
n There is also a major shift coming with the potential for Apple to move
to AMOLED for iPhone from 2017. Sharp has much at stake in this shift
n So actively shaping the direction of the display industry at a detail level.
Unlikely that Apple will want to go the full way to being a vertically
integrated display provider, but will be interesting to see what economic
structure evolves if Apple fundamentally specifies both product and
process
Purchaser of product
Strong hand: influence players
directly
Models for involvement
in the industry
Partial direct involvement
(R&D and process specification)
Vertical integration
22. Agenda
n Sharp and how it got to a liquidity crunch
n Foxconn and why it would benefit from what Sharp brings
n The merger integration plan in our view
n Summary and conclusions
22
23. A combined Sharp-Foxconn-Innolux-Century combination has the
following capacity and businesses:
23
Small
panel
Large
panel
a-Si
LTPS
CGS
Metal
oxide
Quality of fabs
Quality of
technology
Innolux
Sharp
OLED
Not in
place
Not in
place
- To be built Not clear
Foxconn
(Future)
Century
(1 Gen 5)
• The total assets and technology now that Terry Guo can control is quite large
• Foxconn Guizhou and Zhengzhou fabs are both Gen 6 targeted on LTPS based OLED and it is not clear
that without Sharp (or other serious technology provider) then Foxconn would easily be able to execute
on something that complicated
• The Sharp technology piece (IGZO + LTPS + OLED + Deep LCD knowledge) it critical to making the total
picture work
• Terry Guo has told Sharp that he will leave them as a standalone business at least initially, but we believe
that the value from this deal only comes from dealing with the total system of fabs and competencies
Source: HCL view
24. A combined Sharp-Foxconn-Innolux-Century combination has all
the following capacity and businesses:
24
0
10,000
20,000
30,000
40,000
50,000
60,000
2016 2020
Capacity m2 000 per year
Foxconn (2
projects)
Century
Sharp
Innolux
Source: DisplaySearch HIS, HCL
analysis and estimates
• As we can see, the Innolux
fabs are by far the biggest
piece of capacity in the total
and Sharp brings a solid chunk
• The Century single Gen 5 is
really not that important in the
total (and perhaps one might
consider moving the
equipment elsewhere)
• The Foxconn planned fabs
(here we assume are 60k/mo
of Gen 6 LTPS based OLED
each) are a significant
technical challenge that would
need the Sharp resources to
be able to execute on (and
even then additional expertise
may be needed for OLED)
25. How M&A plans create value in the display industry
n We have been involved in quite a number of LCD M&A related transactions. Key economic drivers of synergy production include:
– Materials synergy: Move the total to a simpler materials set and consolidate volumes/purchasing scale and use this to
instigate a faster set of cost down roadmaps
– Technology movements and collaborations: Here in particular, the OLED work, the flexibles work and the dissemination of
LTPS and IGZO (High mobility backplanes) would be important in the total
– Fab debottlenecking is a valuable and fairly immediate way of releasing extra value
– One might imagine there could be some channel/client access upside elements by bringing Terry Guo’s sales channels to
Sharp
– Of course there should be some implications from a headcount perspective (especially regarding Japanese middle
management)
– A larger total company should bring benefits in terms of the ability to purchase from the equipment industry
– Being able to redistribute the total product mix across all the assets could bring additional small gains
25
Source: HCL previous M&A work
adapted for this deal
• This is a prior piece of M&A
synergy value creation
analysis, adapted to be more
relevant to this deal
• For the Sharp deal, then we
might expect the value creation
to be strongest around the
materials, capacity, technology
cooperation levers (and in
reducing the risk on the ramp of
the 2 Foxconn fabs)
26. The Foxconn cluster is a formidable total:
26
n Sharp-Foxconn?
n Proliferation of OLED
businesses in China
n Consolidation of capacity
and power in the Terry
Guo cluster
n LGD and SDC making
ballsy investments
n Hannstar and CPT on the
edge but CPT planning
fab in China based on
innovative technology
n Tianma with its emphasis
on LTPS may be put
under pressure too
Mainland China
BOE
CSOT
AUO
Innolux
SDC
LGD
CPT
EIH
Hydis
CEC-
Panda
Hon Hai
(Foxconn)
Sharp
Sakai
JDI
Sony
Apple
Display Co Corporate Small panel
LCD
Other
Tianma
TCL
TPV
Vestel
Source: HCL
Samsung
Electronics
Related entities/Equity
Supply of product
Rest of World
Taiwan
Korea
Sharp
Hon Hai JV
Century
✖
EDO
Hann
Star
JOLED
Wintek
✖
Hon Hai
fabs
Visionox
HKC
Truly
Sharp
Industry stories in
2015-2016
27. From our point of view, the merger integration plan could be the
following: n Sharp have already issued their public plan for how they
would deploy the proceeds from their purchase and top of
the agenda is OLED implementation
– Despite their previous “We do not believe in OLED”
stance corporately, Sharp has always had research on
OLED in their labs and in particular they discuss their
own approach to FMM in their purchase plans
n We believe that by pulling together the joint competencies of
Sharp and Innolux together in small panels then the total
group can reassert its influence on industry technical spec
development
n We also believe that the total group could be a technical
innovator in flexibles, in free form displays, new LC modes
and other innovations, to rival SDC and LGD
n Some greater alignment of roadmaps to premium customer
product plans would add value to the total
n Of course in addition are the standard synergy levers of
getting value from purchased materials and equipment,
dedicated mix and overhead savings
27
Develop OLED (Sharp + Innolux) based on
best possible technologies from LTPS and
IGZO underpinnings
Build the leading small medium business to
challenge LGD and SDC
Use Sharp competencies to optimise the total
large panel business also and rebalance total
set of lines
Ramp the new capabilities in China
Develop new customer aligned roadmaps for
new innovation platforms including Flexibles
1
2
3
4
5
Source: HCL
28. Sharp has already said that it wants money to invest in OLED and
fix its fabs
n Sharp has already laid out its agenda for what it
wants to do with the cash from Foxconn
n The top agenda item is to be ready for Apple’s push
into OLED for iPhone by 2018
– Sharp have had OLED in R&D for a long time
despite a public face that said that LCD would win
– Parts of the OLED agenda include working on
Sharp’s own FMM process, work on OLED
encapsulation and PI spin/curing
n Sharp also plans to spend money debottlenecking
and improving their fabs (which makes sense) and
general yield improvement ideas
28
Mass production of OLED in time for Apple’s
shift into OLED in 2018
Development of position in flex OLED
including encapsulation and PI
Capex upgrades at Kameyama and Mie
including for Free form displays
Yield improvement
Sharp’s agenda with the money from Foxconn
Source: Sharp World.com
29. The merger integration plan: Impact of projects
29
Ease of
implementation
Potential impact
OLED
Developments
Hi
Easy
Lo
Hard
Lo
Hi
Source: HCL
Fab
upgrades
Yield
improvement
Ramp new
fabs
World
leading small
panel biz
Rationalise
loading
Unify
processes
Purchasing
synergy
Maximise
IGZO
Flexibles
roadmap
Innovation
ethos
30. Details of the merger integration elements (Top 12 project ideas)
30
Idea Impact Complexity Priority Summary
Develop OLED Mid-to-Hi Hi Hi
Retain Apple business and grow in
OLED
Upgrade Japanese
fabs
Hi Low Hi
Debottlenecking projects have very
high returns typically
Yield
improvements,
Japan
Low-to-Mid Low Mid
Yield improvements; nice to have
and worth the small capex number
Ramp Foxconn
fab 1: Guizhou
Hi Hi
Mid to hi but timing
can be cycle
adjusted
Requires a solid basis for OLED and
LTPS first so can be pushed out
Ramp Foxconn
Fab 2: Zhengzhou
Hi Hi
Mid to hi but timing
can be cycle
adjusted
Requires a solid LTPS+ OLED or
IGZO and OLED platform first
Develop leading
small panel biz
Mid-to-hi Hi Hi
One of the priorities. Could be one
of the areas that drives competitive
advantage
Rationalise fab
loadings
Mid Low-to-Mid Mid to Hi
Could be one of the relative quick
wins of the total system but may
require some process uniformity
Unify processes Mid Mid Mid
Hard work and only likely to have
longer term benefit
Source: HCL, Sharp
1
2
3
4
5
6
7
8
31. Details of the merger integration elements (Top 12 project ideas)
31
Idea Impact Complexity Priority Summary
Maximise
IGZO offering
Mid Mid Mid
Optimise technology value
capture based on differentiated
technology
Development of
flexibles roadmap
Low-to-Mid
immediate impact
Hi Mid
Not much volume but high
positioning impact
Spread innovation
ethos
Mid-to-Hi Hi Mid
One of the key rationales of the
deal long term
Purchasing synergy
and scale
Mid Mid to Hi Mid to High
Use total scale to gain
breakthroughs in purchased cost
Source: HCL, Sharp
• Clearly the total change programme might be much more sophisticated than this but we are trying to
highlight some of the major programme ideas
• There would clearly need to be a complex HR and IT agenda plus a fair degree of commercial and
business strategy reformulation to support the total
• The biggest challenge for Terry Guo will be working out how to time each of the change moves given a
relatively small pool of deeply technical experts. Executing an improvement and growth agenda of this
sophistication would require very careful coordination so as not to spread resources too thinly and to
be able to manage ongoing business as well as the Project office programmes
9
10
11
12
32. Summary of the merger integration plan from a display
perspective
n Foxconn needs Sharp for its technology and for its technical talent (at LCD) and R&D into OLED
(to supplement the work that has already been done at Innolux)
– Innolux has some basic bench-strength in LTPS and indeed in long term research into OLED
but not the same level of pure innovation as Sharp. Indeed for “high-end technology” arguably
Sharp is high up on the leaderboard with LGD and SDC
n In terms of technology, the Sharp work on OLED, on IGZO/LTPS (high mobility backplanes in
general), on free form displays and its relative strength in small panels make it attractive
– Innolux lost quite a bit of its small medium management strength to JDI/TDI
n One can argue that Sharp personnel also should be involved in ramping up the new Foxconn
fabs in China (once the OLED technical approach is proven)
n Beyond the major themes of OLED and flexibles, factory upgrades and debottlenecking there are
all the normal levers to be pursued as sources of synergy: scale in purchased materials,
optimisation of assets (mix optimisation across production platforms and synergies in use of back
end module assembly). One might also expect that Foxconn could optimise the value from the
production base by trying to keep it fuller (higher capacity utilisation) than it might be on the open
merchant market
32
Source: HCL
33. Agenda
n Sharp and how it got to a liquidity crunch
n Foxconn and why it would benefit from what Sharp brings
n The merger integration plan in our view
n Summary and conclusions
33
34. Summary and conclusions:
n Sharp for the early years produced fairly strong economic returns but the company over invested
into Gen 10 too early, had a love-hate relationship with the merchant channel, didn’t
economically optimise their assets and were overly concerned with domestic Japanese business
– Their efforts to try to sell differentiated product though have always set them apart as one of
the best
n Foxconn has grown fantastically by harnessing the energies of complete Chinese towns, and of
late, by deepening their technology capabilities
n Sharp for Foxconn represents a pool of technical experts and assets/business that can be further
improved
– M&A value is about bringing upside to a purchased asset and it is clear that Sharp has some
upside by monetising their work on OLED, through debottlenecking their fabs and through
pushing to the extreme their ideas for differentiated display product (e.g. freeform displays)
– Sharp brings value to Foxconn by substantially reducing the management and technology risk
involved in ramping up the 2 new Gen 6 projects that Terry has in mind
n Overall while there will be many managerial challenges, Sharp brings a fair amount of talent to
the table if it can be appropriately harnessed. The devil will be in the detail in managing an
immensely complex change agenda
34
Source: HCL