This document discusses strategies for creating shareable social media content. It recommends focusing on intrinsic rather than extrinsic rewards, targeting psychic value over market norms, and making content personal to encourage sharing. Examples are given of campaigns that put users' faces in the game, highlight scarcity, and share personalized results to drive engagement without requiring fans or followers. The key is rewarding sharing through social rather than one-to-one value exchanges.
Slide deck to support my talk at Brand Camp Boston. From the program:
Although @Pistachio's crazy "Cinderella Story" trip from homebound mom of 2 kids under 2 to female CEO of VC-backed startup oneforty.com (acquired by HubSpot) would be hard to reproduce, the personal branding lessons are universal. Put your unique self out there in service of others and others will promote your work. Now an Inbound Marketing Evangelist for HubSpot, Fitton will explain how to apply the lessons of inbound marketing to your personal brand. Learn to do well by doing good, having fun and being a really authentic version of your professional self.
How to Establish Social Proof Using Social LoveRaven Tools
When customers say nice things about you on Twitter, it’s a good thing. Attracting even more customers using that love is a GREAT thing.
Learn how to store social love, reach out for more information, and repurpose love on your website and landing pages. The added social proof will encourage others to take the next step with your brand.
The most "IN" social content is..."OUT" of the socialTasos Veliadis
My presentation at Content Marketing & Native Advertising Conference '17. In order to create proper online content you require to find the most representative insights, based on the users' daily routine.
Slide deck to support my talk at Brand Camp Boston. From the program:
Although @Pistachio's crazy "Cinderella Story" trip from homebound mom of 2 kids under 2 to female CEO of VC-backed startup oneforty.com (acquired by HubSpot) would be hard to reproduce, the personal branding lessons are universal. Put your unique self out there in service of others and others will promote your work. Now an Inbound Marketing Evangelist for HubSpot, Fitton will explain how to apply the lessons of inbound marketing to your personal brand. Learn to do well by doing good, having fun and being a really authentic version of your professional self.
How to Establish Social Proof Using Social LoveRaven Tools
When customers say nice things about you on Twitter, it’s a good thing. Attracting even more customers using that love is a GREAT thing.
Learn how to store social love, reach out for more information, and repurpose love on your website and landing pages. The added social proof will encourage others to take the next step with your brand.
The most "IN" social content is..."OUT" of the socialTasos Veliadis
My presentation at Content Marketing & Native Advertising Conference '17. In order to create proper online content you require to find the most representative insights, based on the users' daily routine.
Presented on November 9, 2009 as a part of the Seminar for Historical Administration surrounding the idea of how the changing media landscape has (and will continue to) alter the mission and behaviors of museums around the world.
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging S...Janette Toral
Shared how blogs, social media, and social networking sites are changing the business landscape. Discussed how can bloggers take advantage of this opportunity to further support their entrepreneurial pursuits.
Presented this at the Visayas Blogging Summit last November 27 at Cinema 2 of SM City Iloilo.
Social media as a learning environment - Cem Cinlar , PhD.Cem Cinlar
Social media impacts technology-enhanced learning design however there are
many arguments about adoption of social media in education. While we still
discuss in details of early adoption versus mainstream implementation of
technologies in teaching, the development of social media has already
created user-generated content that triggers new type of behaviors. The
technology and trends are changing students' way of thinking.
Do you think the social media meets your needs as a teacher or learner of
the 21. century?
Educational use only!
6 facebook experiments worth trying in 2021Falcon.io
2.8 billion monthly active users are on Facebook. Of those, 1.3 billion of which call Messenger home. There’s a lot to keep up with if businesses want to fully leverage everything the largest social network has to offer. Yet, many marketers still face four key challenges: unclear market learnings, decreased marketing spend, inconsistent consumer engagement, and shifts in mindshare. We looked across the past year and reviewed today’s winning strategies to collect the right guidance and resources to help you conquer these roadblocks. Facebook/Messenger joins us live on air to zoom into six experiments you can try as we all approach 2021's mid-year review.
Sifiso mazibuko facebook habari media presentation at tns digital life event ...karinduchenne
mSifiso Mazibuko is the National Account Manager at Habari Media and he shares how humans are social in nature and how Facebook enables marketers to bring this alive
We put teams of students together to form groups, giving instructions that teams should support and critique each other. At the end of the first week, students made these Reflection Slides.
Reflection Friday is an institution at SCA. We make slides to express something we have learned, we present these slides to each other over shots of vodka at the end of the week.
The theme this week is Where Do You Get Your Best Ideas?
Reflection Friday - 14th November 2014 - Film Special.Marc Lewis
Every Friday we end the week at School of Communication Arts with Reflections. This week, the MOSH Intake reflected on their week through film - in appreciation to our friend and fellow MOSHER, Alex Pugh
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
17. Clicks on @HuffingtonPost, 2011-09-05
iPhone 5
Twitter
Pixar
iPad
Amazon
Teachers
Cheney
Astronomy
Rick Perry
Mubarak
0 1750 3500 5250 7000
Social feedback determines editorial placement
18.
19. Without just copying...
Most of these examples were powered by
Facebook.
None of them required that the user became a
Fan.
All of them encouraged sharing.
Today with Sponsored Stories, these “Platform”
products have become even more compelling.
22. Innovative Thunder:
Pay with a Tweet (2010)
Where we used to offer content
or value in return for an email
address or a like…
…we should now ask for a
share or endorsement to the
users’ social networks.
23. ASOS: Exclusive Sale
Preview (June 2011)
ASOS created a virtual queue
to enter their online Summer
Sale. Queue positions had real
value: the first in would get the
widest choice of sale products.
Users could jump places in the
queue by recruiting their
friends.
With 27K fans joining the queue
on day 1, ASOS went on to
generate over 500K clicks and
166K new fans (ASOS can
convert fans into traffic and
sales.)
24. Volkswagen Brazil: Planeta
Terra / Twitter Zoom (2010)
• Volkswagen supported their
sponsorship of the Planeta
Terra music festival by hiding
tickets to the event around Sao
Paolo.
• The locations of the tickets
were marked on a Google Map-
powered competition site. The
more tweets that contained the
hashtag #foxatplanetaterra, the
more the map zoomed in to
reveal the hiding places.
• #foxatplanetaterra trended for
four days.
27. Reward sharing
Avoid one-to-one thinking
Find (or create) scarcity value
Avoid extrinsic value
Switch from market norms to social norms
Target psychic value
32. Intel: Museum of Me
(May 2011)
• People are more likely to share
things that are about them. A
simple way to do this is to “put
their face in the game”.
• Intel created a technically
beautiful visualisation of users’
Facebook photos and friends.
• Users can share photos to their
Facebook Wall.
• 1 million visits in 5 days. No
media support.
33. Desperados
(April 2011)
• Desperados YouTube channel
takeover lets users connect
with Facebook to see a
personalised version of the
video.
• Users can share photos and
invitations to the experience
with their social graph.
34. Nike: We Run Paris
(October 2011)
• RFID shoe tags are linked to
Facebook; runners’ times are
shared to their Facebook time
line as they pass the 5K mark.
• Facebook is used to share
rankings, and to download and
share Nike-branded photos of
each runner crossing the
finishing line.
36. Make it about them, not you
All of these examples were powered by
Facebook.
None of them required that the user became a
Fan.
All of them encouraged sharing.
Today with Sponsored Stories, these “Platform”
products have become even more compelling.
Editor's Notes
\n
\n
Make something beautiful and compelling (i.e. invest heavily in content)\n\nPay for seeding\n\nStagger seeding across multiple channels to reach incremental audience\n
We all prefer to hang around with people like ourselves -- that's homophily. You instinctively prefer the company of people who share your values and beliefs and preferences.\n\n\n\n# If more than 1.89% of your Facebook friends are gay... then you probably are too\n# Jernigan, Carter, Mistree, Behram. "Gaydar: Facebook friendships expose sexual orientation" First Monday [Online], Volume 14 Number 10 (25 September 2009) http://bit.ly/8YTy2X\n# Photo: William Murphy http://www.fotopedia.com/users/infomatique (CC Attrib/Sharealike)\n
And conversely, a lot of our decisions are based on unconsciously copying our friends, their values, beliefs and behaviours.\n\nThis self-reinforcing behaviour is very important for advertisers.\n\n\n\n# 171% increased risk of obesity if your close friend is obese\n# ‘The Spread of Obesity in a Large Social Network over 32 Years’: Christakis & Fowler, (New England Journal of Medicine, July 26 2007) http://bit.ly/9TcH3W\n