The document provides information about SPANK's "Start an Affair" program, which allows students to pitch their campaign ideas to actual brands and agencies. It outlines the process for choosing which campaigns to present, communicating with agencies represented by the school or those that deserve "a good spanking." It also details that 40% of any money received through a successful pitch would go to the scholarship fund, 50% to the pitching team, and 10% to all students. Teams are instructed to bring their best two campaigns to the Town Hall meeting on June 16th.

1. THURSDAY - ONE DAY BRIEF

2. WHY ARE WE SPANK?

3. “START AN AFFAIR”

4. “START AN AFFAIR”
Each team is allowed to choose two campaigns from their book
We take our first steps towards an affair on Friday 16 th June
Bring your best two campaigns to Town Hall on Friday 16 th

5. “START AN AFFAIR”
Some campaigns will be for brands represented by friends of the
school. Don’t start an affair without our sign-off!
Adah can check whether the agency is coming to Portfolio Day.
If they are not, then we will invite them and put the spotlight
on your work. All invites must go through Adah.

6. “START AN AFFAIR”
The following applies for all campaigns where the brand is not
represented by an agency already associated to the School.
No communication is allowed to leave without Marc’s sign-off
Your first decision is ‘do you (or one of your classmates) want to
work for that agency?’ - or give them a spanking?

7. “START AN AFFAIR”
For campaigns where the brand is retained by an agency that
SPANK would like to work at;
Adah will invite the agency through her contacts and she will
update you when she hears from them.

8. “START AN AFFAIR”
For campaigns where the brand is retained by an agency that
deserves a good spanking;
No communication is allowed to leave without Marc’s sign-off
You may communicate to the agency, the client or both.
Your choice.
If they like the look of your campaign, they should reward you
for it. This is where things get a bit complicated.

9. “START AN AFFAIR”
If they want to buy an idea, the client must pay the School for it
40% of any money received through ‘Start An Affair’ will go
directly to the Scholarship Fund.
The team responsible for the idea will receive 50%
The remaining 10% will go into a pool, to be shared amongst all
SPANKERS equally.

10. “START AN AFFAIR”
Each team is allowed to choose two campaigns from their book
We take our first steps towards an affair on Friday 16 th June
Bring your best two campaigns to Town Hall on Friday 16 th

12. PRESENTING AT TOWN HALL -11 TH JUNE

13. END OF YEAR PARTY
TEAM UPDATE - R&D
TOWN HALL - 11 TH JUNE

14. NEXT WEEK IS HALF TERM

15. LOTS OF STRETCHING OVER HALF TERM
1-DAY BRIEFS MAY BECOME CAMPAIGNS