Presented on November 9, 2009 as a part of the Seminar for Historical Administration surrounding the idea of how the changing media landscape has (and will continue to) alter the mission and behaviors of museums around the world.

1. The Digital Museum
Seminar for Historical Administration
Bryan Gray
Mitch Maxson
November 9, 2009

2. @BryanSGray

3. @mitchmaxson

6. Itʼs not...
rocket science.
1. understand your audience
2. understand your value
3. provide an amazing experience
4. facilitate communication

7. stories

8. What impact will digital
convergence have on
museums?
A. Digital has fundamentally changed the perceived
necessity of museums and we must find wholly new
systems in order to succeed in the future.
B. The basics and fundamentals of why we exist are
unchanging. Those we serve desire similar things as
they always have.

9. We are confronted
with the fierce urgency
of NOW.
Martin Luther King Jr.

10. Should we be
anxious or
excited?

11. Digital is
changing
everything.

12. By making it
more like it
used to be.

13. @Armano

14. Technology is
only as good
as the people
it connects.

15. Digital is
bigger.

16. Digital is
smaller.

17. @Armano

18. Letʼs talk about...
Social Media
Museum Tech Experiences
Looking Forward

19. But 1st, history
how about a little
lesson?

20. For 400+ years, printed materials were the cutting edge way to
reach a mass audience.

21. You may have
heard that new
technologies
came along.

22. http://www.id5.com

23. Years it took to reach an audience of 50 million

24. 38
Years it took to reach an audience of 50 million

25. Years it took to reach an audience of 50 million

26. 13
Years it took to reach an audience of 50 million

27. ET
E RN
T
IN
Years it took to reach an audience of 50 million

28. 4 IN
TE RN
ET
Years it took to reach an audience of 50 million

29. Years it took to reach an audience of 50 million

30. 3
Years it took to reach an audience of 50 million

31. Years it took to reach an audience of 50 million

32. 2
Years it took to reach an audience of 50 million

33. 300m active users
50% login any given day
8b minutes a day
45m status updates a day
10m fans of Pages a day
2b photos a month
14m videos a month
65m access via mobile
October 7, 2009
http://www.facebook.com/press/info.php?statistics

34. Launched in
2004.

35. What counts as Social
Media, anyway?
Blogs Forums/Messageboards
Microblogs Virtual Worlds
Social Networks Wikis
Photo/Video Sharing Some Mobile Apps
Social Bookmarking Some Gaming
Chat Rooms

36. Even if your budget
is $0, you should be
using:
Facebook
Blogs
Twitter
Flickr
YouTube

37. How to play nice:
share
be honest
include others
listen
have an opinion
speak up
say thank you

38. Top 10 Visited (US)
01. Google 06. Wikipedia
02. Yahoo! 07. Windows Live
03. Facebook 08. Blogger
04. YouTube 09. eBay
05. MySpace 10. Craigslist
November 7, 2009
http://www.alexa.com/topsites/countries/US

39. Top 10 Visited (US)
01. Google 06. Wikipedia
02. Yahoo! 07. Windows Live
03. Facebook 08. Blogger
04. YouTube 09. eBay
05. MySpace 10. Craigslist
*13. Twitter
November 7, 2009
http://www.alexa.com/topsites/countries/US

40. Mainstream
Universal McCann, Wave 4 (June 2009)

41. Mass.
Media.
E Pluribus Unum by Joe Carr
http://www.threadless.com

42. 158m adults view online
video each month
9b videos are viewed
each month in US
10 hours are uploaded
each minute
October 7, 2009
http://www.comscore.com

43. Twitter is about real-time
communication and
collaboration.
30m unique visitors
Use it to listen, serve,
promote, and network.

45. Tweeting Presidents
as of 11.07.09
Obama Pierce
Washington Truman
Adams Madison Harding
Adams Taylor Ford
Filmore Coolidge Tyler
McKinley Polk Jackson
Monroe Cleveland Wilson
Jefferson Garfield Johnson
Buchanan Hayes
Taft Hoover Washingtonʼs bust
Lincoln x18 Eisenhower JFKʼs ghost
Van Buren Nixon
Kennedy Harrison @MartyVB
Arthur Harrison @USAconstitution
Reagan Roosevelt
Grant Roosevelt

46. @Armano

47. Your turn to talk. :P

48. How will our history
be told and shared?

49. 300m active users
50% login any given day
8b minutes a day
45m status updates a day
10m fans of Pages a day
2b photos a month
14m videos a month
65m access via mobile
October 7, 2009
http://www.facebook.com/press/info.php?statistics

50. How are YOU
using
Social Media?

51. Whatʼs next?
mobile. mainstream. mitigation.

52. What questions
do you have
about
Social Media?

53. Breather 1.0 :)

54. Welcome back! o/o

55. Some
examples from
the museum
world.

56. Areas of Impact
Outreach
Sharing knowledge
Building interest
Deeper engagement
Improving programs
Leading the discussion
Fundraising

57. Spring 2005.
MoMA

63. Commitment to
Innovation.

64. Indianapolis
Museum of Art
CEO Maxwell Anderson
Builds an internal new media team.
(They are not interns.)

65. Challenge:
Access to amazing material and a global audience,
but found it misplaced on YouTube.

66. Solution:
Build their own collaborative space to serve as the
“Hulu for the Arts.”

68. + 15

69. Results:
150,000 unique visitors in its first 6 months
Built partnerships between 19 (+15) museums
around the world
Created more thoughtful conversation surrounding
their area of expertise

70. Reflections:
“This is not a field that moves quickly. People need
to throw that out the window. If you arenʼt
innovating, you arenʼt going to be around to serve
your audience.”
Daniel Incandela
Director of New Media
Indianapolis Museum of Art

71. Reflections:
“Weʼre a ʻfreeʼ art museum in Indiana. If we can
become leaders in technology and innovation on a
global scale, anyone can.”
Daniel Incandela
Director of New Media
Indianapolis Museum of Art

75. Smithsonian
Crowdsourcing the Future

77. http://www.slideshare.net/ninaksimon/
Nina Simon
@ninaksimon

78. Nina listened
@ninaksimon
http://www.slideshare.net/ninaksimon/

79. Smithsonian
Crowdsourcing the Future
Audience-specific advance planning
Modular content
Behind the scenes
Connection to other platforms
A human connection
Nina says...
@ninaksimon

84. Museum of
Science and
Industry

90. Brooklyn
Museum

92. “Changing Faces of Brooklyn”
Fans asked to submit photos
3,000 voters cast 400,000 votes
Most votes (and stories) put into exhibit
Active community tagging effort
Deep commitment and connection

93. Hosted concert series for aspiring photographers
Facebook application
Social Media scavenger hunt for fans

94. Customize your experience
Community-based
Recommend pieces to others
Directs you to other similar pieces
Create “playlists”
“Completely unpredictable”
Adapt “as you go”

95. Naper
Settlement
Grant-funded social collaboration site for
educators participating in “primary
sources” program

96. Connor Prairie
Grants to digitize history.
Please welcome your very own:
Adam Bouse | @abouse

97. Miscellany
Interesting tools from the great beyond.

98. Augmented
Reality
When real life just isnʼt real enough.
Examples: one
two

99. Moveable
Screen
Better than those pay-per-view
binoculars.

100. Scratch
Programming for elementary+ from MIT.

101. Ghosts!!
Abraham
Lincoln Library

102. Itʼs not...
rocket science.
1. understand your audience
2. understand your value
3. provide an amazing experience
4. facilitate communication

103. What you really need is...
decisiveness.
how do you want to serve your community?
does your mission say anything you can “live”?
are you truly making decisions that best support it?

104. alright, so letʼs have it...
Why canʼt you
do this stuff?
todayʼs hurdles are tomorrowʼs excuses.

105. Questions?

106. The Digital Museum
Seminar for Historical Administration
Bryan Gray
Mitch Maxson
November 9, 2009

107. Get at us.
Bryan Gray
bryan.gray@mediasauce.com
@BryanSGray
Mitch Maxson
mitch.maxson@mediasauce.com
@mitchmaxson