Uploaded byMitch Maxson
The Digital Museum
The document details a seminar discussing the impact of digital convergence on museums, emphasizing the need to understand audience, value, and provide engaging experiences. It showcases examples of successful digital initiatives from various museums and promotes the effective use of social media and technology for outreach and engagement. The speakers encourage decisiveness in serving community needs and adapting to the rapidly changing digital landscape.
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The Digital Museum
- 1. The Digital Museum Seminarfor Historical Administration Bryan Gray Mitch Maxson November 9, 2009
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- 6. Itʼs not... rocket science. 1.understand your audience 2. understand your value 3. provide an amazing experience 4. facilitate communication
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- 8. What impact willdigital convergence have on museums? A. Digital has fundamentally changed the perceived necessity of museums and we must find wholly new systems in order to succeed in the future. B. The basics and fundamentals of why we exist are unchanging. Those we serve desire similar things as they always have.
- 9. We are confronted withthe fierce urgency of NOW. Martin Luther King Jr.
- 10. Should we be anxiousor excited?
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- 12. By making it morelike it used to be.
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- 14. Technology is only asgood as the people it connects.
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- 18. Letʼs talk about... Social Media Museum Tech Experiences Looking Forward
- 19. But 1st, history howabout a little lesson?
- 20. For 400+ years,printed materials were the cutting edge way to reach a mass audience.
- 21. You may have heardthat new technologies came along.
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- 23. Years it tookto reach an audience of 50 million
- 24. 38 Years it tookto reach an audience of 50 million
- 25. Years it tookto reach an audience of 50 million
- 26. 13 Years it tookto reach an audience of 50 million
- 27. ET E RN T IN Years it took to reach an audience of 50 million
- 28. 4 IN TE RN ET Years it took to reach an audience of 50 million
- 29. Years it tookto reach an audience of 50 million
- 30. 3 Years it tookto reach an audience of 50 million
- 31. Years it tookto reach an audience of 50 million
- 32. 2 Years it tookto reach an audience of 50 million
- 33. 300m active users 50%login any given day 8b minutes a day 45m status updates a day 10m fans of Pages a day 2b photos a month 14m videos a month 65m access via mobile October 7, 2009 http://www.facebook.com/press/info.php?statistics
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- 35. What counts asSocial Media, anyway? Blogs Forums/Messageboards Microblogs Virtual Worlds Social Networks Wikis Photo/Video Sharing Some Mobile Apps Social Bookmarking Some Gaming Chat Rooms
- 36. Even if yourbudget is $0, you should be using: Facebook Blogs Twitter Flickr YouTube
- 37. How to playnice: share be honest include others listen have an opinion speak up say thank you
- 38. Top 10 Visited(US) 01. Google 06. Wikipedia 02. Yahoo! 07. Windows Live 03. Facebook 08. Blogger 04. YouTube 09. eBay 05. MySpace 10. Craigslist November 7, 2009 http://www.alexa.com/topsites/countries/US
- 39. Top 10 Visited(US) 01. Google 06. Wikipedia 02. Yahoo! 07. Windows Live 03. Facebook 08. Blogger 04. YouTube 09. eBay 05. MySpace 10. Craigslist *13. Twitter November 7, 2009 http://www.alexa.com/topsites/countries/US
- 40. Mainstream UniversalMcCann, Wave 4 (June 2009)
- 41. Mass. Media. E Pluribus Unum by Joe Carr http://www.threadless.com
- 42. 158m adults viewonline video each month 9b videos are viewed each month in US 10 hours are uploaded each minute October 7, 2009 http://www.comscore.com
- 43. Twitter is aboutreal-time communication and collaboration. 30m unique visitors Use it to listen, serve, promote, and network.
- 45. Tweeting Presidents as of 11.07.09 Obama Pierce Washington Truman Adams Madison Harding Adams Taylor Ford Filmore Coolidge Tyler McKinley Polk Jackson Monroe Cleveland Wilson Jefferson Garfield Johnson Buchanan Hayes Taft Hoover Washingtonʼs bust Lincoln x18 Eisenhower JFKʼs ghost Van Buren Nixon Kennedy Harrison @MartyVB Arthur Harrison @USAconstitution Reagan Roosevelt Grant Roosevelt
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- 47. Your turn totalk. :P
- 48. How will ourhistory be told and shared?
- 49. 300m active users 50%login any given day 8b minutes a day 45m status updates a day 10m fans of Pages a day 2b photos a month 14m videos a month 65m access via mobile October 7, 2009 http://www.facebook.com/press/info.php?statistics
- 50. How are YOU using SocialMedia?
- 51. Whatʼs next? mobile. mainstream.mitigation.
- 52. What questions do youhave about Social Media?
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- 56. Areas of Impact Outreach Sharingknowledge Building interest Deeper engagement Improving programs Leading the discussion Fundraising
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- 64. Indianapolis Museum of Art CEOMaxwell Anderson Builds an internal new media team. (They are not interns.)
- 65. Challenge: Access to amazingmaterial and a global audience, but found it misplaced on YouTube.
- 66. Solution: Build their owncollaborative space to serve as the “Hulu for the Arts.”
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- 69. Results: 150,000 unique visitorsin its first 6 months Built partnerships between 19 (+15) museums around the world Created more thoughtful conversation surrounding their area of expertise
- 70. Reflections: “This is nota field that moves quickly. People need to throw that out the window. If you arenʼt innovating, you arenʼt going to be around to serve your audience.” Daniel Incandela Director of New Media Indianapolis Museum of Art
- 71. Reflections: “Weʼre a ʻfreeʼart museum in Indiana. If we can become leaders in technology and innovation on a global scale, anyone can.” Daniel Incandela Director of New Media Indianapolis Museum of Art
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- 77. http://www.slideshare.net/ninaksimon/ Nina Simon @ninaksimon
- 78. Nina listened @ninaksimon http://www.slideshare.net/ninaksimon/
- 79. Smithsonian Crowdsourcing the Future Audience-specificadvance planning Modular content Behind the scenes Connection to other platforms A human connection Nina says... @ninaksimon
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- 92. “Changing Faces ofBrooklyn” Fans asked to submit photos 3,000 voters cast 400,000 votes Most votes (and stories) put into exhibit Active community tagging effort Deep commitment and connection
- 93. Hosted concert seriesfor aspiring photographers Facebook application Social Media scavenger hunt for fans
- 94. Customize your experience Community-based Recommendpieces to others Directs you to other similar pieces Create “playlists” “Completely unpredictable” Adapt “as you go”
- 95. Naper Settlement Grant-funded social collaborationsite for educators participating in “primary sources” program
- 96. Connor Prairie Grants to digitize history. Please welcome your very own: Adam Bouse | @abouse
- 97. Miscellany Interesting tools fromthe great beyond.
- 98. Augmented Reality When real lifejust isnʼt real enough. Examples: one two
- 99. Moveable Screen Better than thosepay-per-view binoculars.
- 100. Scratch Programming for elementary+from MIT.
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- 102. Itʼs not... rocket science. 1.understand your audience 2. understand your value 3. provide an amazing experience 4. facilitate communication
- 103. What you reallyneed is... decisiveness. how do you want to serve your community? does your mission say anything you can “live”? are you truly making decisions that best support it?
- 104. alright, so letʼshave it... Why canʼt you do this stuff? todayʼs hurdles are tomorrowʼs excuses.
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- 106. The Digital Museum Seminarfor Historical Administration Bryan Gray Mitch Maxson November 9, 2009
- 107. Get at us. BryanGray bryan.gray@mediasauce.com @BryanSGray Mitch Maxson mitch.maxson@mediasauce.com @mitchmaxson