I tend -- in my highly specialised line of work -- to concentrate on the channel, and not the content. My interest is mainly in the technology and psychology of social media marketing.
That said, here are a few things that I've picked up along the way...
On 12 May 2016, iris brought their annual round-up of all things SXSW to a 17th century church in Amsterdam.
The presentation brings together a run-down of weird and wonderful technology and innovation with a more thoughtful look at what lessons we can learn from the world's foremost interactive festival.
On 4 May 2016, iris brought their annual round-up of all things SXSW to the historic Merchandise Mart building in downtown Chicago, in conjunction with digital startup hub 1871.
The presentation brings together a run-down of weird and wonderful technology and innovation with a more thoughtful look at what lessons we can learn from the world's foremost interactive festival.
KTHE - OUR HOUSE IS BURNING: Marketing to the Woke GenerationFalcon.io
Once upon a time in the Dark Ages of 80s and 90s, it used to be pretty uncool to care too much. It was uncool to care about the environment. If you were a feminist, people assumed you neither showered nor shaved your armpits. You never saw non-white people in prominent positions on media anyway, so you didn’t even know you had to care. After the world has collectively spent ten years on social media, all that has drastically changed – marketing not being an exception. Question is – how can brands market well, to the generation equipped with the most sophisticated Bullshit Detector in the history of mankind?
Social media - more familiar than you thinkcolumnsdesign
It's easy to see social networks as something strange and unfamiliar. But they're not; they do the same things that people have always done, just in slightly new ways.
On 12 May 2016, iris brought their annual round-up of all things SXSW to a 17th century church in Amsterdam.
The presentation brings together a run-down of weird and wonderful technology and innovation with a more thoughtful look at what lessons we can learn from the world's foremost interactive festival.
On 4 May 2016, iris brought their annual round-up of all things SXSW to the historic Merchandise Mart building in downtown Chicago, in conjunction with digital startup hub 1871.
The presentation brings together a run-down of weird and wonderful technology and innovation with a more thoughtful look at what lessons we can learn from the world's foremost interactive festival.
KTHE - OUR HOUSE IS BURNING: Marketing to the Woke GenerationFalcon.io
Once upon a time in the Dark Ages of 80s and 90s, it used to be pretty uncool to care too much. It was uncool to care about the environment. If you were a feminist, people assumed you neither showered nor shaved your armpits. You never saw non-white people in prominent positions on media anyway, so you didn’t even know you had to care. After the world has collectively spent ten years on social media, all that has drastically changed – marketing not being an exception. Question is – how can brands market well, to the generation equipped with the most sophisticated Bullshit Detector in the history of mankind?
Social media - more familiar than you thinkcolumnsdesign
It's easy to see social networks as something strange and unfamiliar. But they're not; they do the same things that people have always done, just in slightly new ways.
Sifiso mazibuko facebook habari media presentation at tns digital life event ...karinduchenne
mSifiso Mazibuko is the National Account Manager at Habari Media and he shares how humans are social in nature and how Facebook enables marketers to bring this alive
AdTech Sydney 2009 Effects Of TransparencyDavid Lee
Effects Of Transparency: Cash For Comment And The Dark Marketing Debate
Cash for comment or dark marketing is as old as the hills but of late has bubbled over into the broader consciousness. As social media emerges we can expect to see more blurring of the ‘old rule’ guidelines.
Marketers are exploring creative ways to engage consumers’ participation and brand advocacy but when is it 'cash for comments' or 'dark marketing'? Is it effective and what are the repercussions on the brand? Do we need a new set of guidelines or is it on for young and old? In the world of Web2.0, new rules of engagement are yet to be written.
Closing key note for the Trend Congres 2017 VM Publishers on Society30, 2 sided marketplaces, serendipity and business opportunities. Rotterdam, The Netherlands. September 2015.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
For the last three years, Domo has partnered with CEO.com to research the social presence of Fortune 500 CEOs. Dubbed the Social CEO Report, our research shows that success in business doesn't always translate to success on social media.
SOCIAL MEDIA FOR BUSINESS: WHAT TO WATCH FOR IN 2017Denys Malengreau
Conference held at The Hotel Brussels (http://www.thehotel-brussels.be) for Social Media Summit (http://socialmediasummit.be/) on 16 December 2016.
Topic: « Social media for business: what to watch for in 2017 »
Source: Periscope
▼ Social media - Denys Malengreau
LinkedIn: https://www.linkedin.com/in/denysmalengreau
Twitter: https://www.twitter.com/D_MLG
Periscope: https://www.periscope.tv/D_MLG
YouTube: http://bit.ly/youtube-dmlg
What do we want from our Facebook fans?Mat Morrison
Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn't represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle?
What are Fans for?
Now that Twitter has removed the "via" information from their web interface, here's the only way I could think of to find it again...
Of course, if you're the kind of person who cares about the originating client, you'll be using a 3rd party client. Twitter's Tweetdeck still displays the source.
Slide deck from a talk given at the BreakingNews.ie Measurement Conference on 10th September 2014.
It's an updated version of a talk I gave (only once) in 2011. My understanding (and the technology) have developed since then.
Facebook - What You'd Forgotten (and Why it Matters)Mat Morrison
My deck from Social Media Marketing 2012. Many thanks to Luke Brynley-Jones and Our Social Times for putting this on. You can find links to some of the case studies at http://blog.magicbeanlab.com/networkanalysis/what-you-forgot-about-facebook-and-why-it-matters/
Sifiso mazibuko facebook habari media presentation at tns digital life event ...karinduchenne
mSifiso Mazibuko is the National Account Manager at Habari Media and he shares how humans are social in nature and how Facebook enables marketers to bring this alive
AdTech Sydney 2009 Effects Of TransparencyDavid Lee
Effects Of Transparency: Cash For Comment And The Dark Marketing Debate
Cash for comment or dark marketing is as old as the hills but of late has bubbled over into the broader consciousness. As social media emerges we can expect to see more blurring of the ‘old rule’ guidelines.
Marketers are exploring creative ways to engage consumers’ participation and brand advocacy but when is it 'cash for comments' or 'dark marketing'? Is it effective and what are the repercussions on the brand? Do we need a new set of guidelines or is it on for young and old? In the world of Web2.0, new rules of engagement are yet to be written.
Closing key note for the Trend Congres 2017 VM Publishers on Society30, 2 sided marketplaces, serendipity and business opportunities. Rotterdam, The Netherlands. September 2015.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
For the last three years, Domo has partnered with CEO.com to research the social presence of Fortune 500 CEOs. Dubbed the Social CEO Report, our research shows that success in business doesn't always translate to success on social media.
SOCIAL MEDIA FOR BUSINESS: WHAT TO WATCH FOR IN 2017Denys Malengreau
Conference held at The Hotel Brussels (http://www.thehotel-brussels.be) for Social Media Summit (http://socialmediasummit.be/) on 16 December 2016.
Topic: « Social media for business: what to watch for in 2017 »
Source: Periscope
▼ Social media - Denys Malengreau
LinkedIn: https://www.linkedin.com/in/denysmalengreau
Twitter: https://www.twitter.com/D_MLG
Periscope: https://www.periscope.tv/D_MLG
YouTube: http://bit.ly/youtube-dmlg
What do we want from our Facebook fans?Mat Morrison
Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn't represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle?
What are Fans for?
Now that Twitter has removed the "via" information from their web interface, here's the only way I could think of to find it again...
Of course, if you're the kind of person who cares about the originating client, you'll be using a 3rd party client. Twitter's Tweetdeck still displays the source.
Slide deck from a talk given at the BreakingNews.ie Measurement Conference on 10th September 2014.
It's an updated version of a talk I gave (only once) in 2011. My understanding (and the technology) have developed since then.
Facebook - What You'd Forgotten (and Why it Matters)Mat Morrison
My deck from Social Media Marketing 2012. Many thanks to Luke Brynley-Jones and Our Social Times for putting this on. You can find links to some of the case studies at http://blog.magicbeanlab.com/networkanalysis/what-you-forgot-about-facebook-and-why-it-matters/
iNaturalist System Architecture: Presentation 1kueda
Progress update for work on the iNaturalist.org system architecture for a final project in the Document Engineering class at the UC Berkeley School of Information
A presentation I gave at TEDx Tuttle in London on 17th September about how we'd tried (and often failed) to assess/address issues of "prestige" in social networks as part of our social media planning
Association of Publishing Agencies: Ad Exchanges Mat Morrison
Given at the APA (Association of Publishing Agencies) breakfast, this presentation probably leaves out more than it covers. Borrows from work by my friends @ Infectious Media
WOM UK 'espresso briefing' Wednesday October 28, 2009Mat Morrison
Slides for an early-morning presentation to WOM UK (http://womuk.net/) members.
Covering off how we've been applying social network analysis methods to identify influence, choke-points, cliques etc. on Facebook, the blogosphere, Twitter -- as well as a few short case studies.
A good deal of the detail is (I'm afraid) in the accompanying speech -- so these slides on their own may not give a great picture of the presentation!
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
What Happened? Why Are We Here? Show Me Something Awesome & How Can I Join In...James Denman
In June 2012, I was invited to speak at ICOM, Ikea's creative team based out of Almhult Sweden. This presentation was intended to de-mystify, explain and inspire with some of the best examples of digital creativity of the last few years and some learnings for the department to work from. It was, by all accounts, a hugely inspiring session for everyone involved, and I thought it was time to share some of those examples, and of course some of the methods to help build better digital ideas.
The August edition of the DERT (Digital Entertainment, Rights & Technology) team's trend report, giving a snapshot of the hottest consumer, technology, brand and entertainment trends.
Presentation to the hksocial crowd about social media and social good and how every business needs to do more for charity.
Key title, "its OK to make money from helping charities."
An overview of why sponsorship and social media are the perfect communication partners, including the results of research into how people consume sport through social media.
What might the future of social media look like?CharityComms
Tony Wright, head of creative strategy, Eight & Four
Marie Faulkner, senior social media manager, Marie Curie
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Proximity Prague Digital Team is holding meeting every friday. This is one from presentation shown on usual friday's - we look at trends, show cases, interesting samples, studies, numbers. Last friday i took Hype Cycle for technology from Gartner, separated it into few views and added samples of some emerging technologies. Presentation ends with insight into interesting article from ZDNet - showing social media fails.
Why do we think fans matter? And what should we be doing instead?
You can read the script (together with the slides) here: http://blog.magicbeanlab.com/socialproof/screw-em-why-your-fan-count-doesnt-matter/
Presentation given on 22nd May 2013 at Digital Shoreditch "Future of Brands."
Talk given at Measurement.ie on 13 Feb 2013. What makes social media so different, so special? Ultimately, I argue, it all shares per view and clicks per share.
Engagement vs Social Media in 'Brand Republic' archivesMat Morrison
Two things to note:
Firstly, both searches demonstrate a nice positive upward trend in articles mentioning the respective search terms. Secondly, the charts clearly show that the trend in mentions of 'Engagement' predates the trend in 'Social Media' by almost a decade.
(N.B. The search for "engagement" is actually the aggregated search on over 60 bigrams like "engaging audiences", "emotional engagement" and "engages with")
This is a map of the interactions between members of the public on Marks & Spencer's Facebook Page between April 2009 and September 2012. I've removed all activity by the Page Admins.
Facebook Pages are not a Community platformMat Morrison
Facebook Pages aren't a community. They're a fantastic platform for managing one-to-many conversations, but the numbers prove conclusively what common-sense tells us: Facebook Pages are a poor environment for many-to-many conversations.
Negative Sentiment (or "Sentiment Analysis is Sh*te")Mat Morrison
I used to believe that sentiment analysis was one of the most important tools in a smart marketer's box.
The rise of social media offered (I thought) a huge, free, and above all, reliable source of both qualitative and quantitative data about how real people really feel about brands, and how our marketing contributed to those feelings.
Over the years, though, I've become increasingly disappointed in both the reality and the promise; to the point at which I'm actively recommending that our clients avoid using social media sentiment in their models or as a performance metric.
It's time for us all to stop kidding ourselves, 'fess up, and end the conspiracy. In this short talk, I hope to explain why sentiment analysis doesn't function as a useful social media metric, now or EVER.
Social Media Week 2010: Social Media For EnterpriseMat Morrison
I don’t know all that much about social media and the enterprise -- as a marketing person, I spend most of my time looking OUTSIDE the enterprise. That didn’t stop me talking at Alan Patrick’s event, though. I tried sharing some of what I’d learned trying to implement social media-based knowledge management at a big global communications agency.
PRCA breakfast: Positioning Digital ProperlyMat Morrison
A new version of the "Integration Triangle" presentation given at a PRCA breakfast briefing on May 29, 2009.
I’ve added a couple of quick case studies (EA Sports/Weiden & Kennedy, Domino’s Pizza Crisis Mgmt, Tourism Queensland/CumminsNitro, Sony/Fallon/Tonic) and a few slides on "why clients might not be buying the engagement model. Hope it all helps.
There’s a plan to present this as a slidecast and video. I’ll update the link here if we go down that route.
Note on Format:
Because I present in Keynote (which SlideShare *can* handle) and include lots of video (which I don’t believe it can), I’ve uploaded this as a PDF. It doesn’t make the transition to PPT very well, I’m afraid.
Vienna Social Media Conf, 20 April 2009Mat Morrison
These are the slides that accompanied a presentation I gave last night at IKP’s kom.update. It was a LONG presentation, so it covers a working "Practical definition" of Social Media (by no means the only definition!), Porter Novelli’s "4 step" approach to addressing Social Media, and the Integration Triangle.
I want to thank IKP for the opportunity to come to Vienna to give this talk! Find out more at http://www.ikp.at
Slides from a presentation given at Porter Novelli London on Wednesday April 15, 2009.
How do you integrate digital media, traditional media and the "Real World"?
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
10. “PINK COKE” POSTS PER HOUR OVER 144 HOURS
30
JOHN POSTS
25
AROUND NOW
AUSTIN POSTS
20
AROUND NOW
15
10
5
0
Oct 02 Oct 03 Oct 04 Oct 05 Oct 06 Oct 07 Oct 08
14. AGENCIES HAVE BEEN MAKING
CONTENT FOR 100 YEARS THAT
TARGETS INDIVIDUALS, BUT THE
SOCIAL WEB REQUIRES AD CREATIVE
BE RE-ENVISIONED FOR SHARING
AMONG GROUPS.
JONAH PERETTI
FOUNDER & CEO BUZZFEED
15. SOME TACTICAL OBSERVATIONS
LET SOCIAL MEDIA CUES DEFINE CONTENT
MAKE IT ABOUT THEM, NOT YOU
COMBINE SHARING WITH SELF-INTEREST
19. CLICKS ON 10 @HUFFINGTONPOST LINKS, 2011-09-05
iPhone 5
Twitter
Pixar
PRO TIP: iPad
TRY ADDING
+ TO SHORT Amazon
LINKS TO Teachers
SEE CLICK Cheney
DATA
Astronomy
Rick Perry
Mubarak
34. INNOVATIVE THUNDER:
PAY WITH A TWEET (2010)
Where we used to offer content or
value in return for an email address or a
like…
…we can now ask for a share or
endorsement to the users social
networks.
35. VOLKSWAGEN BRAZIL:
TWITTER ZOOM (2010)
VW hides tickets to Planeta Terra music
festival around city
Locations of the tickets marked on a
Google Map-powered campaign site
Zoom in by tweeting #foxatplanetaterra
Hashtag trends for 4 days
37. SOCIAL NORMS ARE WRAPPED
UP IN OUR SOCIAL NATURE
AND OUR NEED FOR
COMMUNITY. THEY ARE
USUALLY WARM AND FUZZY.
INSTANT PAYBACKS ARE NOT
REQUIRED
DAN ARIELY
BEHAVIOURAL ECONOMIST
38. ASOS: EXCLUSIVE SALE
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ASOS creates a virtual queue to enter
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27K fans join queue on day 1
ASOS generate over 500K store visits