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PRCA breakfast: Positioning Digital Properly
The document discusses the integration of digital, traditional, and real-world media channels, emphasizing their respective strengths and weaknesses. It highlights the importance of using a joined-up approach to engage audiences effectively, noting that digital channels are always on and allow customer-managed interactions, while traditional media offers broad reach with high impact. Examples illustrate the necessity of adapting strategies to audience behavior and preferences to achieve successful campaigns.
