The 2015 report on Fortune 500 CEOs' social media presence indicates that many are still not fully engaged, with no CEO active on all major platforms and 41% featured on company YouTube channels. While there has been an improvement in social media adoption since 2014, with 61% of CEOs still having no presence, LinkedIn remains the most popular platform, especially among new CEOs. The report emphasizes the potential benefits of being a social CEO, including customer engagement and talent attraction.

1. Sponsored by Domo.
The Fortune 500 CEOs most active on social media are all newcomers.
IT’S 2016
ARE CEOS FINALLY GOING SOCIAL?ARE CEOS FINALLY GOING SOCIAL?ARE CEOS FINALLY GOING SOCIAL?

2. HELLO
WORLD!
EXECUTIVE SUMMARYEXECUTIVE SUMMARY
EVERY SINGLE CEO ON
THE FORTUNE 500® LIST
EVERY SINGLE CEO ON
THE FORTUNE 500® LIST
to determine whether CEOs are catching the
social wave—or still watching from the shore.
We analyzed the social profiles of
to determine whether CEOs are catching the
social wave—or still watching from the shore.
on six popular social networks
(Twitter, Facebook, LinkedIn, Google+, Instagram and YouTube)
Sponsored by Domo.

3. NO SOCIAL MEDIA
PRESENCE AT ALL
NO SOCIAL MEDIA
PRESENCE AT ALL
of Fortune 500 CEOs have
—that’s an improvement from the
of CEOs with no social presence
in 2014
61%61%61% 68%68%
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4. NO SINGLE F500 CEO
SIX MAJOR SOCIAL PLATFORMS
NO SINGLE F500 CEO
is active on all
SIX MAJOR SOCIAL PLATFORMS
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5. Although not active
on their own accounts,
41%41%
WERE FEATURED ON THEIR
COMPANY’S YOUTUBE CHANNELS
WERE FEATURED ON THEIR
COMPANY’S YOUTUBE CHANNELS
OF ALL
F500 CEOS
OF ALL
F500 CEOS
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6. 70%70%JOINED LINKEDIN FIRST.JOINED LINKEDIN FIRST.
of CEOs who are active
on just one social network
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7. LAST 100 DAYS
currently have Twitter accounts.
meaning they’ve posted within
the last 100 days.
5050
60%OF THEM
ARE ACTIVE,
OF THEM
ARE ACTIVE,60%
F500 CEOs
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8. THE BREAKDOWNTHE BREAKDOWN
306CEOs
139CEOs
44CEOs
8CEOs
1CEO
3CEOs
0CEOs
0
NETWORKS
1
NETWORKS
2
NETWORKS
3
NETWORKS
4
NETWORKS
5
NETWORKS
6
NETWORKS
Today's F500 CEOs on social media.
Sponsored by Domo.

9. FORTUNE 500 SOCIAL CEO
MOVERS & SHAKERS
FORTUNE 500 SOCIAL CEO
MOVERS & SHAKERS
MARC BENIOFF, salesforce.com
R. ADAM NORWITT, Amphenol
DARA KHOSROWSHAHIHI, Expedia
RICHARD NOLL, HanesBrands
REED HASTINGS, Netflix
COMPANIES NEW TO THE 2015 F500 LIST WITH CEOS USING SOCIAL MEDIA:
MATTHEW LEVATICH, Harley Davidson
CRAIG MENEAR, Home Depot
ROBIN HAYES, JetBlue Airways
JOHN CAHILL, Kraft Foods
STEVE EASTERBROOK, McDonalds
STUART PARKER, United Services Automobile
OMAR ASALI, HRG Group
STEFANO PESSINA, Walgreens
BENNO DORER, Clorox
TODD VASOS, Dollar General
SAFRA A. CATZ, Oracle
F500 COMPANIES WITH NEW CEOS AS OF 2015:
Sponsored by Domo.

10. TWITTER - TOP ENGAGERSTWITTER - TOP ENGAGERS
WARREN BUFFET JACK SALZWEDEL DARREN HUSTON
Berkshire Hathaway
MOST RETWEETS
American Family Insurance
MOST ENGAGED
The Priceline Group
MOST SHARES
Netflix
M
OST TIME ON TWITT
ER
WARREN BUFFET JACK SALZWEDEL DARREN HUSTON REED HASTINGSREED HASTINGS
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11. TWITTER – ALL-STARSTWITTER – ALL-STARS
WARREN BUFFET TIM COOK
Berkshire Hathaway
M
OST FOLLOWERS
F
ASTEST-GROWIN
G
FOLLOWING
F
ASTEST-SHRINKIN
G
FOLLOWING
Apple
WARREN BUFFET TIM COOK MEG WHITMAN
Hewlett-Packard
MEG WHITMAN
Sponsored by Domo.

12. FACEBOOKFACEBOOK
is the undisputed king of Facebook with
33,214,120 FOLLOWERS33,214,120 FOLLOWERS
MARK ZUCKERBERGMARK ZUCKERBERG
OF F500 CEOs HAVE FEWER
THAN 100 FRIENDS ON FACEBOOK21%21% OF F500 CEOs HAVE FEWER
THAN 100 FRIENDS ON FACEBOOK
Sponsored by Domo.

13. LINKEDINLINKEDIN
OF THOSE INFLUENCERS1414
who are on only one social
network are using LinkedIn.
have active LinkedIn accounts,
70%70%OF
F500 CEOS
OF
F500 CEOS 32%32%OF
F500 CEOS
OF
F500 CEOS
JOINED THE NETWORK
IN THE PAST YEAR
JOINED THE NETWORK
IN THE PAST YEAR
UP ALMOST 7% FROM 2014UP ALMOST 7% FROM 2014
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14. GOOGLE+GOOGLE+
Unsurprisingly, Google CEO
LARRY PAGE dominated with
33,214,120 FOLLOWERS
LARRY PAGE
33,214,120 FOLLOWERS
ONLY F500 CEOS USE GOOGLE +1717
Sponsored by Domo.

15. INSTAGRAMINSTAGRAM
Live Nation CEO
remains the only F500 CEO using the
as a marketing tactic.
ONLY OF F500 CEOS HAVE
INSTAGRAM ACCOUNTS
2.6%2.6%
PHOTO-DRIVEN PLATFORM
MICHAEL RAPINOMICHAEL RAPINO
PHOTO-DRIVEN PLATFORM
Sponsored by Domo.

16. YOUTUBE
Google
Just two F500 CEOs operate persona
YouTube accounts.
OF ALL F500 CEOS ARE FEATURED41%41%
IN A YOUTUBE VIDEO FOR THEIR COMPANY
LARRY PAGE,
MARK ZUCKERBERG,
YOUTUBE
LARRY PAGE,
MARK ZUCKERBERG, Facebook
Sponsored by Domo.

17. YEAR OVER YEAR ANALYSISYEAR OVER YEAR ANALYSIS
2012 2013 2014 2015
5042
28
19
2012 2013 2014 2015
57
423538
2012 2013 2014 2015
161
128
139
129
2012 2013 2014 2015
17
854
HOW MANY CEOS ARE ON EACH PLATFORM
The 2015 Social CEO Report is the fourth of its kind, and we’ve seen moderate
growth in social media adoption over the years.
Sponsored by Domo.

18. WHY IT PAYS TO BE A SOCIAL CEO.WHY IT PAYS TO BE A SOCIAL CEO.
Connect with current and
potential customers on a
more personal level.
Better understand
customer through
direct engagement &
social listening.
Show the personal, human
side of the company and
the CEO.
Garner
significant
customer
loyalty.
Be transparent. Visibility lends to credibility.
Attract and recruit
top talent to work for
your company.
Meet customers where
they live—increasingly on
social media.
Sponsored by Domo.

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