Slide deck from a talk given at the BreakingNews.ie Measurement Conference on 10th September 2014.
It's an updated version of a talk I gave (only once) in 2011. My understanding (and the technology) have developed since then.
What the Quantified Self Movement Teaches Us About Analytics, Marketing and P...Michele Kiss
At the intersection of fitness, analytics and social media, a new trend of “self-quantification” is emerging. Devices and Applications like Jawbone UP, Fitbit, Nike Fuel Band, Runkeeper and even Foursquare are making it possible for individuals to collect tremendous detail about their lives: every step, every venue visited, every bite, every snooze. What was niche, or reserved for professional athletes or the medically-monitored, has become mainstream, and is creating a wealth of incredibly personal data.
This presentation discusses what this emerging trend teaching us about the practice of analytics, the marketing opportunities that arise and the implications for privacy around this very, very personal data.
Digital Analytics When Your Website Isn't "Top Dog"Michele Kiss
Digital Analytics is far simpler when your website is your main conversion point. But how do you measure success when your website plays only a minor role in your overall digital ecosystem? This presentation looks at how you define more holistic campaign KPIs, to measure success across channels like social and mobile, in conjunction with your website.
Mastering Analytics for Optimisation SuccessMichele Kiss
[This version was presented at Conversion Hotel in Texel, NL in November 2017]
Analytics and optimization can each generate great results for businesses. However, it’s at the intersection of analytics and optimization that real value can be extracted. In this session, Analytics Demystified Senior Partner Michele Kiss will share how to better integrate your testing and analytics practices, and real-life examples of success.
So much attention is focused on how technology makes us sad, lonely, addicted, lazy, and maybe a little stupid. At the same time, we know that technology is actually making all of us feel smart, whole, and connected. What if we could intentionally design technologies for positive emotions and positive outcomes? This is at the heart of happy design.
Learn how to measure for the one thing that matters - happiness - and how to identify the five elements of positive design.
How to win Elections: A Psychological ApproachDarren Lilleker
These slides were part of Bournemouth University's Festival of learning and explain some of the key ways in which the ordinary, fairly disinterested, citizen engages with political campaign communication and so offers some lessons on how elections might be won.
What the Quantified Self Movement Teaches Us About Analytics, Marketing and P...Michele Kiss
At the intersection of fitness, analytics and social media, a new trend of “self-quantification” is emerging. Devices and Applications like Jawbone UP, Fitbit, Nike Fuel Band, Runkeeper and even Foursquare are making it possible for individuals to collect tremendous detail about their lives: every step, every venue visited, every bite, every snooze. What was niche, or reserved for professional athletes or the medically-monitored, has become mainstream, and is creating a wealth of incredibly personal data.
This presentation discusses what this emerging trend teaching us about the practice of analytics, the marketing opportunities that arise and the implications for privacy around this very, very personal data.
Digital Analytics When Your Website Isn't "Top Dog"Michele Kiss
Digital Analytics is far simpler when your website is your main conversion point. But how do you measure success when your website plays only a minor role in your overall digital ecosystem? This presentation looks at how you define more holistic campaign KPIs, to measure success across channels like social and mobile, in conjunction with your website.
Mastering Analytics for Optimisation SuccessMichele Kiss
[This version was presented at Conversion Hotel in Texel, NL in November 2017]
Analytics and optimization can each generate great results for businesses. However, it’s at the intersection of analytics and optimization that real value can be extracted. In this session, Analytics Demystified Senior Partner Michele Kiss will share how to better integrate your testing and analytics practices, and real-life examples of success.
So much attention is focused on how technology makes us sad, lonely, addicted, lazy, and maybe a little stupid. At the same time, we know that technology is actually making all of us feel smart, whole, and connected. What if we could intentionally design technologies for positive emotions and positive outcomes? This is at the heart of happy design.
Learn how to measure for the one thing that matters - happiness - and how to identify the five elements of positive design.
How to win Elections: A Psychological ApproachDarren Lilleker
These slides were part of Bournemouth University's Festival of learning and explain some of the key ways in which the ordinary, fairly disinterested, citizen engages with political campaign communication and so offers some lessons on how elections might be won.
WOM UK 'espresso briefing' Wednesday October 28, 2009Mat Morrison
Slides for an early-morning presentation to WOM UK (http://womuk.net/) members.
Covering off how we've been applying social network analysis methods to identify influence, choke-points, cliques etc. on Facebook, the blogosphere, Twitter -- as well as a few short case studies.
A good deal of the detail is (I'm afraid) in the accompanying speech -- so these slides on their own may not give a great picture of the presentation!
Facebook Pages are not a Community platformMat Morrison
Facebook Pages aren't a community. They're a fantastic platform for managing one-to-many conversations, but the numbers prove conclusively what common-sense tells us: Facebook Pages are a poor environment for many-to-many conversations.
Facebook - What You'd Forgotten (and Why it Matters)Mat Morrison
My deck from Social Media Marketing 2012. Many thanks to Luke Brynley-Jones and Our Social Times for putting this on. You can find links to some of the case studies at http://blog.magicbeanlab.com/networkanalysis/what-you-forgot-about-facebook-and-why-it-matters/
Why do we think fans matter? And what should we be doing instead?
You can read the script (together with the slides) here: http://blog.magicbeanlab.com/socialproof/screw-em-why-your-fan-count-doesnt-matter/
Presentation given on 22nd May 2013 at Digital Shoreditch "Future of Brands."
A presentation I gave at TEDx Tuttle in London on 17th September about how we'd tried (and often failed) to assess/address issues of "prestige" in social networks as part of our social media planning
Talk given at Measurement.ie on 13 Feb 2013. What makes social media so different, so special? Ultimately, I argue, it all shares per view and clicks per share.
Now that Twitter has removed the "via" information from their web interface, here's the only way I could think of to find it again...
Of course, if you're the kind of person who cares about the originating client, you'll be using a 3rd party client. Twitter's Tweetdeck still displays the source.
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
Sometimes the best Preventionist struggle to answer the question, “What is prevention?” In the world of drug prevention, there is a gap between what we know works, and what actually happens in many prevention organizations. This high-energy workshop will challenge you to think differently and will help you to remember that information dissemination simply tries to change what people KNOW, while effective prevention works to change what people DO. Come find out if your organization knows how to tell the right story, how to be positive, how to message appropriately with youth, and how to harness information in appropriate and productive ways.
Upworthy & Bill and Melinda Gates Foundation - All 7 Billion - Research SummarySean P. Wojcik
Upworthy's All 7 Billion series, in collaboration with the Bill and Melinda Gates Foundation, aimed to improve how online media is created and distributed to more effectively engage the public on critical issues of global health and poverty. Upworthy's data science team tested and optimized A7B's digital media content to maximize lifts in awareness, perceptions, and willingness to take action. The team's editorial, design, and messaging strategy learnings are outlined in this deck.
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
Pairing Analytics With Qualitative Methods to Understand the WHYMichele Kiss
Rudimentary analytics can be valuable to understand WHAT your customers and prospects do. However, the true value from analytics comes from marrying that with the WHY - and more importantly, overcoming the WHY NOT. In this session, Analytics Demystified Senior Partner Michele Kiss will discuss quantitative and qualitative techniques analysts can leverage to get more insight into customer behavior. (Psychologist’s armchair not included.)
WOM UK 'espresso briefing' Wednesday October 28, 2009Mat Morrison
Slides for an early-morning presentation to WOM UK (http://womuk.net/) members.
Covering off how we've been applying social network analysis methods to identify influence, choke-points, cliques etc. on Facebook, the blogosphere, Twitter -- as well as a few short case studies.
A good deal of the detail is (I'm afraid) in the accompanying speech -- so these slides on their own may not give a great picture of the presentation!
Facebook Pages are not a Community platformMat Morrison
Facebook Pages aren't a community. They're a fantastic platform for managing one-to-many conversations, but the numbers prove conclusively what common-sense tells us: Facebook Pages are a poor environment for many-to-many conversations.
Facebook - What You'd Forgotten (and Why it Matters)Mat Morrison
My deck from Social Media Marketing 2012. Many thanks to Luke Brynley-Jones and Our Social Times for putting this on. You can find links to some of the case studies at http://blog.magicbeanlab.com/networkanalysis/what-you-forgot-about-facebook-and-why-it-matters/
Why do we think fans matter? And what should we be doing instead?
You can read the script (together with the slides) here: http://blog.magicbeanlab.com/socialproof/screw-em-why-your-fan-count-doesnt-matter/
Presentation given on 22nd May 2013 at Digital Shoreditch "Future of Brands."
A presentation I gave at TEDx Tuttle in London on 17th September about how we'd tried (and often failed) to assess/address issues of "prestige" in social networks as part of our social media planning
Talk given at Measurement.ie on 13 Feb 2013. What makes social media so different, so special? Ultimately, I argue, it all shares per view and clicks per share.
Now that Twitter has removed the "via" information from their web interface, here's the only way I could think of to find it again...
Of course, if you're the kind of person who cares about the originating client, you'll be using a 3rd party client. Twitter's Tweetdeck still displays the source.
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
Sometimes the best Preventionist struggle to answer the question, “What is prevention?” In the world of drug prevention, there is a gap between what we know works, and what actually happens in many prevention organizations. This high-energy workshop will challenge you to think differently and will help you to remember that information dissemination simply tries to change what people KNOW, while effective prevention works to change what people DO. Come find out if your organization knows how to tell the right story, how to be positive, how to message appropriately with youth, and how to harness information in appropriate and productive ways.
Upworthy & Bill and Melinda Gates Foundation - All 7 Billion - Research SummarySean P. Wojcik
Upworthy's All 7 Billion series, in collaboration with the Bill and Melinda Gates Foundation, aimed to improve how online media is created and distributed to more effectively engage the public on critical issues of global health and poverty. Upworthy's data science team tested and optimized A7B's digital media content to maximize lifts in awareness, perceptions, and willingness to take action. The team's editorial, design, and messaging strategy learnings are outlined in this deck.
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
Pairing Analytics With Qualitative Methods to Understand the WHYMichele Kiss
Rudimentary analytics can be valuable to understand WHAT your customers and prospects do. However, the true value from analytics comes from marrying that with the WHY - and more importantly, overcoming the WHY NOT. In this session, Analytics Demystified Senior Partner Michele Kiss will discuss quantitative and qualitative techniques analysts can leverage to get more insight into customer behavior. (Psychologist’s armchair not included.)
What makes content go viral? The answer might surprise you. There are 7 things that make content go viral. Use just one and you'll find that you can start getting more traffic - the right traffic - to your website.
Want more content like this? I suggest you sign up to the email list and get a free ebook on how to get your first 5,000 subscribers.
Sign up here: http://socialtriggers.com
The Narrative Project - Overview Deck July 2014James North
The overview of the Gates Foundation's Narrative Project, to work with UK NGOs to change the way they discuss development without changing any of the ways it's implemented.
The Bright Future of Market Research Smartees WorkshopInSites on Stage
This is the full slidedeck of our Smartees Workshop on 'the Bright Future of Market Research' in Utrecht (15 April, 2014). The main focus is on how both traditional quantitative and qualitative research can be better, fresher and more contemporary by approaching participants and internal stakeholders differently.
Getting Her Attention - Online and Offline Marketing Strategies that WorkElizabeth Scott
Women are a challenge to reach for healthcare marketers these days. Hospitals need to use every opportunity to reach out to these important decision-makers and use online and offline strategies to get their valuable attention.
You've heard the buzz around how nonprofit organizations and corporations are using social media for social good. Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution.
Takeaways:
1. How organizations have used social media successfully to further socially conscious efforts
2. The top tips organizations should know when preparing to start using social media
3. Real-life case studies on using social media successfully to achieve nonprofit goals
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
For five years, Clever Girls has been running successful influencer marketing campaigns (from hiring bloggers, to engaging influencers on Twitter, Facebook, Pinterest and Instagram).
Originally prepared and presented for Shop.org 2014 Summit ("Digital Bootcamp"), this presentation gives a high-level overview of how to approach integrated influencer marketing programs.
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
What if you could incite the next ice bucket challenge?
What if you knew what to say and how to say it? What if you could share your essence... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs paid visibility; best social platforms and listening tools; and what metrics you should be watching, and how to find them.
Engagement vs Social Media in 'Brand Republic' archivesMat Morrison
Two things to note:
Firstly, both searches demonstrate a nice positive upward trend in articles mentioning the respective search terms. Secondly, the charts clearly show that the trend in mentions of 'Engagement' predates the trend in 'Social Media' by almost a decade.
(N.B. The search for "engagement" is actually the aggregated search on over 60 bigrams like "engaging audiences", "emotional engagement" and "engages with")
I tend -- in my highly specialised line of work -- to concentrate on the channel, and not the content. My interest is mainly in the technology and psychology of social media marketing.
That said, here are a few things that I've picked up along the way...
What do we want from our Facebook fans?Mat Morrison
Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn't represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle?
What are Fans for?
This is a map of the interactions between members of the public on Marks & Spencer's Facebook Page between April 2009 and September 2012. I've removed all activity by the Page Admins.
Negative Sentiment (or "Sentiment Analysis is Sh*te")Mat Morrison
I used to believe that sentiment analysis was one of the most important tools in a smart marketer's box.
The rise of social media offered (I thought) a huge, free, and above all, reliable source of both qualitative and quantitative data about how real people really feel about brands, and how our marketing contributed to those feelings.
Over the years, though, I've become increasingly disappointed in both the reality and the promise; to the point at which I'm actively recommending that our clients avoid using social media sentiment in their models or as a performance metric.
It's time for us all to stop kidding ourselves, 'fess up, and end the conspiracy. In this short talk, I hope to explain why sentiment analysis doesn't function as a useful social media metric, now or EVER.
Social Media Week 2010: Social Media For EnterpriseMat Morrison
I don’t know all that much about social media and the enterprise -- as a marketing person, I spend most of my time looking OUTSIDE the enterprise. That didn’t stop me talking at Alan Patrick’s event, though. I tried sharing some of what I’d learned trying to implement social media-based knowledge management at a big global communications agency.
Association of Publishing Agencies: Ad Exchanges Mat Morrison
Given at the APA (Association of Publishing Agencies) breakfast, this presentation probably leaves out more than it covers. Borrows from work by my friends @ Infectious Media
PRCA breakfast: Positioning Digital ProperlyMat Morrison
A new version of the "Integration Triangle" presentation given at a PRCA breakfast briefing on May 29, 2009.
I’ve added a couple of quick case studies (EA Sports/Weiden & Kennedy, Domino’s Pizza Crisis Mgmt, Tourism Queensland/CumminsNitro, Sony/Fallon/Tonic) and a few slides on "why clients might not be buying the engagement model. Hope it all helps.
There’s a plan to present this as a slidecast and video. I’ll update the link here if we go down that route.
Note on Format:
Because I present in Keynote (which SlideShare *can* handle) and include lots of video (which I don’t believe it can), I’ve uploaded this as a PDF. It doesn’t make the transition to PPT very well, I’m afraid.
Vienna Social Media Conf, 20 April 2009Mat Morrison
These are the slides that accompanied a presentation I gave last night at IKP’s kom.update. It was a LONG presentation, so it covers a working "Practical definition" of Social Media (by no means the only definition!), Porter Novelli’s "4 step" approach to addressing Social Media, and the Integration Triangle.
I want to thank IKP for the opportunity to come to Vienna to give this talk! Find out more at http://www.ikp.at
Slides from a presentation given at Porter Novelli London on Wednesday April 15, 2009.
How do you integrate digital media, traditional media and the "Real World"?
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
2. TWITTER VOLUME
15
10
5
0
1 Jun 2014
1 Jul 2014
Thousands
“facebook” AND (“newsfeed” OR “news feed”) June 1 – July 31 2014
Data: Netbase
3. WHAT HAPPENED HERE?
aND HOW DOES THAT MAKE YOU
FEEL?
Topic Analysis
Emotions
Data: Brandwatch, Netbase
4. DELOITTE: BALANCE OF SENTIMENT AFFECTS SALES
The balance of sentiment in Tweets is a
more powerful driver of sales than
reach (or volume) alone, with positive
Tweets having generally a higher impact
than negative Tweets. Therefore, to
gain the most out of the online word-of-
mouth embodied by Tweets,
companies would be best served by
addressing the balance of sentiment
about their games through increasing the
number of positive Tweets.
6.10%
3.30%
1.60%
30% more positive Tweets
30% fewer negative Tweets
30% more non-Twitter advertising
Deloitte, “Tweets for Sales, Gaming” (2013)
5. “SENTIMENT” HAS BECOME A MARKETING OBJECTIVE
We want to increase the
positive buzz around Your
brand
6. “SENTIMENT” HAS BECOME A MARKETING OBJECTIVE
Real case study.
Name obscured to protect the innocent.
7. THIS IS HONEST ABE
Public sentiment is
everything.
With public
sentiment, nothing
can fail.
Without it, nothing
can succeed.
8. I’M GOING TO BE EVEN MORE HONEST
SENTIMENT
ANALYSIS
IS
SHITE!
DTEOLNL'T U HSO WLDH ABTA CYKO.U. .REALLY THINK!
9. THE PROMISE OF
SOCIAL INTELLIGENCE
AN ALMOST INFINITE
SOURCE OF QUAL QUANT
DATA!
FINALLY THEY WILL REVEAL
WHAT THEY REALLY THINK!
11. WEIGHTED SENTIMENT, MRS BROWN’S BOYS, JULY 2014
14.8%
12.2%
11.4%
7.3%
-4.1%
-5.2%
-6.3%
-8.5%
POSITIVE
NEGATIVE
4 DIFFERENT TOOLS GIVE 4 DIFFERENT MEASURES OF SAME DATA
17. FACEBOOK USED LEXICAL APPROACH
“Posts were determined to
be positive or negative if they
contained at least one
positive or negative word”
Visit: http://www.pnas.org/content/111/24/8788.full
LIWC: http://www.liwc.net/
15
10
5
0
Thousands
18. CLASSIFIERS SUPERVISED LEARNING…
TRAIN MODEL
TAGGED
TEST MODEL
DATA
TRAINING
DATA
TEST
DATA
POSITIVE
NEUTRAL
NEGATIVE
19. THIS PRESENTATION IS GOOD
visit: text-processing.com/demo/sentiment
CLASSIFIER SAYS “POSITIVE”
20. THIS PRESENTATION IS BAD
CLASSIFIER SAYS “NEGATIVE”
visit: text-processing.com/demo/sentiment
21. THIS PRESENTATION IS NOT GOOD
CLASSIFIER SAYS “NEGATIVE”
visit: text-processing.com/demo/sentiment
25. DOES IT UNDERSTAND WHAT IT’S READING?
2.
1.
Take the original text
Randomise the word order
3.
Re-test
recipe: http://stackoverflow.com/questions/17825945/generating-a-list-of-random-words-in-excel-but-no-duplicates
32. EXPERIMENT: IS GUINNESS GOOD FOR YOU?
Selected 50 positive and 50 negative tweets
as scored by classifier.
Passed these tweets to human markers.
Each tweet scored 3 times (5 point scale)
Average score compared to classifier.
34. RESULTS: IS GUINNESS GOOD FOR YOU?
NEG
NEUT
POS
CLASSIFIER
50
0
50
MANUAL
23
30
47
AGREEMENT
40%
0%
72%
(Agreement based on #tweets with matched judgments)
35. HUMANS DON’T ALWAYS AGREE…
Advert used to say
#Guinness is good for you
but I think it is not acceptable
to say that these days, but in
moderation I thrive on it at
70
It's called
a rotten apple
#twobeersonecup
#Guinness #angryorchard
#delicious
http://t.co/GUFxrYoF6i
37. BIG ENOUGH NUMBERS
If the sample is large enough, won’t these problems get ironed out?
38. SAMPLE BIAS (1936 US PRESIDENTIAL ELECTION)
SURVEY SIZE
ROOSEVELT
LITERARY DIGEST
2,400,000
43%
GALLUP
50,000
54%
ACTUAL
61%
See: Tim Harford, “Big Data: are we making a big mistake?” (FT Magazine, 28 March 2008)
I THINK YOU'll find
iT'S 48 times bigger
ALF LANDON
39. WIN 30 MINS OF FREE CONSULTANCY (VALUE £750)
I'm loving
#breakingnewsconf,
@mediaczar.
IT’S FAR TOO EASY TO GAME “POSITIVE SENTIMENT” METRICS
40. RECOMMENDATIONS
LIFE ISN’T A POPULARITY CONTEST
DON’T LET SENTIMENT BECOME A KPI
MAKE SENTIMENT A TOOL FOR MORE COMPLEX RESEARCH
PUT GREAT TECH TO MORE MEANINGFUL USE
41. THANK YOU!
PLEASE DON’T ASK ME ANY TRICKY QUESTIONS THAT WILL MAKE ME LOOK STUPID
I’M @MEDIACZAR ON TWITTER
FEEL FREE TO COME AND TALK TO ME AFTERWARDS
Editor's Notes
"respondents who returned their questionnaires represented only that subset of the population with a relatively intense interest in the subject at hand, and as such constitute in no sense a random sample... it seems clear that the minority of anti-Roosevelt voters felt more strongly about the election than did the pro-Roosevelt majority.”
50x bigger sample. Wrong answer.