A To Z of Social Media Fails
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An A to Z of social media fails. If you know of a J, X or Z - let us know! We hope you enjoy. whynot!
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I tend -- in my highly specialised line of work -- to concentrate on the channel, and not the content. My interest is mainly in the technology and psychology of social media marketing.
That said, here are a few things that I've picked up along the way...
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A collection of Social Media fails and flails categorized into 5 different categories: Wrong Account, Rules and Regulations, Who's driving?, Politically Incorrect, and Out of Control.
This collection was built in early 2013. I'd love to update the collection. Please send any additional examples to kemp@kempedmonds.com or via twitter @kempedmonds
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I tend -- in my highly specialised line of work -- to concentrate on the channel, and not the content. My interest is mainly in the technology and psychology of social media marketing.
That said, here are a few things that I've picked up along the way...
Social Media Fails & Flails
A collection of Social Media fails and flails categorized into 5 different categories: Wrong Account, Rules and Regulations, Who's driving?, Politically Incorrect, and Out of Control.
This collection was built in early 2013. I'd love to update the collection. Please send any additional examples to kemp@kempedmonds.com or via twitter @kempedmonds
10 Steps to a Successful Social Media Marketing Strategy
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
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www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
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It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
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Women in Saudi Arabia are using social media to fight for their right to drive. They have been posting photos of themselves driving on Twitter and Facebook in their campaign. A petition supported by Hillary Clinton asks Subaru to boycott Saudi Arabia until women are allowed to drive. Ryan Dunn, a member of the TV show Jackass, died in a car crash where both he and his passenger were intoxicated. Google Chrome launched a campaign on YouTube called "It Gets Better" to stop bullying of LGBT youth.
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The document provides a summary of current events and trends in social media, PR/media relations, digital/mobile technology, and general news from July 15, 2011. Key topics included Saudi women using social media to fight for the right to drive, the Oslo bombing being caught on video and shared online, and location-based apps providing customized local information to users. Confidence in traditional news sources like newspapers and TV was rising according to a poll. The space shuttle Atlantis completed its final mission and non-stop high-speed trains were proposed as an innovative new form of transportation.
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1) The document provides updates on various topics in social media, digital media, PR, current events, and green initiatives. 2) Key updates include Facebook enabling face recognition tagging, a German girl accidentally inviting 1,600 people to her party on Facebook, and Anthony Weiner's tweeted crotch photo driving record traffic to Twitter. 3) Other highlights consist of LinkedIn being the most valuable social profile, Americans ranking as the funniest nationality, and Google investing $280 million in solar energy projects.
What the gif
Coca-Cola launched a GIF generator campaign called "GIF The Feeling" that allowed users to share sentiments. However, the company banned thousands of words related to politics, religion, sex, and other topics. Users found ways to circumvent the censors and generated GIFs with banned words. When asked about inappropriate user-generated content, Coca-Cola said the views did not reflect the company's and their intention was positive sharing. Experts note that hijacked campaigns are a common fear for marketers, yet brands continue using risky social media strategies and being unprepared for potential backfires.
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This document provides a summary of news and current events across various topics including social media, digital/mobile technology, PR/media relations, and general current events. Key updates include Saudi women using social media to fight for the right to drive, the bombing in Oslo being caught on YouTube and Twitter, and location-based apps providing customized recommendations to users based on their geographic location. It also mentions the launch of the last space shuttle mission and a potential breakthrough in clean energy creation.
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1) Social media content is becoming more disposable as brands constantly churn out new content to engage online audiences. This leads to mistakes that can be quickly deleted but still spread online.
2) Brands are increasingly engaging in banter on social media as they develop more human voices. Examples include food brands joking with each other on Twitter.
3) As brand communities grow very large, they are subdividing into smaller interest groups to better engage members who joined for specific reasons. New social media tools allow more targeted messaging to these subgroups.
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Several companies experienced social media failures by lacking authenticity and transparency in their campaigns. Walmart paid a couple to blog positively about staying in Walmart parking lots, without disclosing this. Skittles' live Twitter feed displayed offensive messages. GM's viral video campaign allowed critics to create negative ads about the company. These examples show that companies must thoughtfully plan social media campaigns, avoid fake interactions, and be transparent about relationships to maintain credibility.
#Twitterfail
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Facial recognition technology on Facebook now automatically tags users in photos based on facial features, though some complain of incorrect recognition. A German Facebook user accidentally made her party public, resulting in 1,600 attendees showing up to her home. Anthony Weiner's accidental tweeting of an inappropriate photo led to Twitter's highest comment volume ever, surpassing events like Bieber fever and Bin Laden's death. A study found that word-of-mouth is more effective than social media in spreading awareness of social causes.
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Coca-Cola launched a GIF generator campaign called "GIF The Feeling" that allowed users to share sentiments. However, the company banned thousands of words related to politics, religion, sex, and other topics. Users found ways to circumvent the censors and generated GIFs with banned words. When asked about inappropriate user-generated content, Coca-Cola said the views did not reflect the company's and their intention was positive sharing. Experts note that hijacked campaigns are a common fear for marketers, yet brands continue using risky social media strategies and being unprepared for potential backfires.
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A To Z of Social Media Fails
- 1. A Think twice before you try to turn a natural disaster into a promotional opportunity. American Apparel offered 20% off for those in states affected by Hurricane Sandy
- 2. B Burger King get hacked.
- 3. C What are you trying to tell us Co-Op?
- 4. D Dell's reputation went up in smoke after tech blog Gizmodo published this photo of an exploding Dell laptop. This single image spread like wildfire across the blogosphere, causing Dell to eventually recall over four million laptop batteries. Dell eventually responded to the blogs, but it was the delayed response that put a cap on the period known as "Dell Hell."
- 5. E When there is a national tragedy, DO NOT USE IT TO PROMOTE YOUR PRODUCTS. EVER.
- 6. F Facebook Admits To Year-Long Data Breach. In June Facebook admitted that they had "inadvertently exposed 6 million users' phone numbers and email addresses to unauthorized viewers over the past year.
- 7. G And then there’s Gap, which, in a grandiose display of #fail, used the situation to remind those in the potentially life-threatening hurricane not to worry because their stores are still open
- 8. H Know who has the keys. If you're going to fire your whole social media team, you might want to remove their access to Twitter first.
- 9. I The Inquisitr got more engagement than they were going for.
- 10. J
- 11. K Back in 2011 during the protests in Egypt, Kenneth Cole decided to make light of the situation and post this insensitive tweet.
- 12. L Get back to creative if a photograph of a plane crash which killed a child is in your content calendar.
- 13. M ‘nuff said. deaths for like is never going to be well received.
- 14. N In 2010, people took to Nestles Facebook page to rant about their use of palm oil in their products. Nestle, got their banning stick out, trying to remove everyone’s comment and picture that was posted, all hell broke loose. They have since changed their social media policy.
- 15. O 99 times out of every 100, the C word will not go down well.
- 16. P Oops.
- 17. Q Quiznos (Colorado based restaurant) ran this ad campaign that spoofed the infamous 2 Girls and 1 Cup viral YouTube video. Poor taste by Quiznos. The social media backlash, from their family orientated customers went almost as viral.
- 18. R It was an innocent mistake. The Red Cross's social media specialist (who was an intern) meant to send this tweet from his personal Twitter profile - not from the @Red Cross account. However, the Red Cross did a great job of owning up to the mistake, and even poked fun out of themselves in a later tweet. It was a big goof, but not a total fail.
- 19. S SUBO gets the #hashtag very wrong
- 20. T This tweet was sent during a PR crisis about horsemeat found in Tesco’s frozen meals
- 21. U There’s a serious storm heading for the East Coast of America, but let’s make light of it and promote free shipping!
- 22. V VW simply don’t engage in tricky questions about their climate policy.
- 24. X
- 25. Y Yahoo! scraped the bottom of the barell with this one. Perhaps a less controversial subject may have been good to test the water?
- 26. Z