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SHARE AGAINST DISEASEA CLICK FUNDING CAMPAIGN INNOVATED BY:
21/07 – 09/08
EACH DAY THERE ARE +4.5 BILLION CLICKS ON BUTTON & +4000
PEOPLE DIE AROUND THE WORLD BECAUSE OF HEPATITIS DISEASES!
HOW COULD THE BUTTON SAVE LIVES AND FIGHT DISEASE?
THAT’S THE CONCEPT BEHIND “SHARE AGAINST DISEASE” CAMPAIGN. AT THE WORLD HEPATITIS DAY; WE MADE AN AWARENESS
VIDEO AND ASKED EGYPTIANS ON FACEBOOK TO SHARE THAT VIDEO AND FOR “EACH SHARE” EQUALS A “DONATION” TO A
HEALTHCARE ORGANIZATION THAT HELP PEOPLE TO GET THE MEDICATION SUPPORT FOR FREE.
THE STORY.
THE CAMPAIGN WAS LAUNCHED
BY 3 PARTNERS:
THE PARTNERS.
FOR EACH SHARE TO THE VIDEO FROM
AKHBARAK.NET FACEBOOK PAGE; ANDALUSIA
HOSPITALS WOULD PAY 50 PIASTERS TO
EGYPTIAN CURE BANK
CREATIVE
VIDEO
THE STRATEGY.
CREATIVE VIDEO WAS POSTED ON
AKHBARAK.NET FACEBOOK PAGES
ASKING FANS TO SHARE IT.
ENGAGING
CONTENT
DAILY EDUCATIONAL AND
INSPIRATIONAL CONTENT WAS POSTED
DAILY AT AKHBARAK.NET FACEBOOK
PAGE TO CREATE THE AWARENESS
TOWARDS THE CAUSE AND MOTIVATE
ENGAGEMENT WITH THE CAMPAIGN
PR
RELEASES
CONTACTING NEWSPAPERS AND MEDIA
PLATFORMS TO TALK ABOUT THE
CAMPAIGN IN ORDER TO GRAB THE
ATTENTION.
MASS
ADVERTISING
RICH MEDIA BANNERS AT AKHBARAK.NET
, FILFAN.COM , FILGOAL.COM TO
REACH THE BIGGEST AUDIENCE WE
CAN.
REACH
THE RESULTS.
1,738,517
VIDEO VIEWS
443,000
SHARES
71,370
LIKES
4,300
THE OUTCOME.
AT THE END OF THE
CAMPAIGN WE ACHIEVED:
35,685EGYPTIAN POUNDS
THANK YOU.WE APPRECIATE YOUR EFFORTS AND SUPPORT TO US

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Share Against Disease - Campaign Report

  • 1. SHARE AGAINST DISEASEA CLICK FUNDING CAMPAIGN INNOVATED BY: 21/07 – 09/08
  • 2. EACH DAY THERE ARE +4.5 BILLION CLICKS ON BUTTON & +4000 PEOPLE DIE AROUND THE WORLD BECAUSE OF HEPATITIS DISEASES! HOW COULD THE BUTTON SAVE LIVES AND FIGHT DISEASE? THAT’S THE CONCEPT BEHIND “SHARE AGAINST DISEASE” CAMPAIGN. AT THE WORLD HEPATITIS DAY; WE MADE AN AWARENESS VIDEO AND ASKED EGYPTIANS ON FACEBOOK TO SHARE THAT VIDEO AND FOR “EACH SHARE” EQUALS A “DONATION” TO A HEALTHCARE ORGANIZATION THAT HELP PEOPLE TO GET THE MEDICATION SUPPORT FOR FREE. THE STORY.
  • 3. THE CAMPAIGN WAS LAUNCHED BY 3 PARTNERS: THE PARTNERS. FOR EACH SHARE TO THE VIDEO FROM AKHBARAK.NET FACEBOOK PAGE; ANDALUSIA HOSPITALS WOULD PAY 50 PIASTERS TO EGYPTIAN CURE BANK
  • 4. CREATIVE VIDEO THE STRATEGY. CREATIVE VIDEO WAS POSTED ON AKHBARAK.NET FACEBOOK PAGES ASKING FANS TO SHARE IT. ENGAGING CONTENT DAILY EDUCATIONAL AND INSPIRATIONAL CONTENT WAS POSTED DAILY AT AKHBARAK.NET FACEBOOK PAGE TO CREATE THE AWARENESS TOWARDS THE CAUSE AND MOTIVATE ENGAGEMENT WITH THE CAMPAIGN PR RELEASES CONTACTING NEWSPAPERS AND MEDIA PLATFORMS TO TALK ABOUT THE CAMPAIGN IN ORDER TO GRAB THE ATTENTION. MASS ADVERTISING RICH MEDIA BANNERS AT AKHBARAK.NET , FILFAN.COM , FILGOAL.COM TO REACH THE BIGGEST AUDIENCE WE CAN.
  • 5.
  • 6.
  • 7.
  • 8.
  • 10. THE OUTCOME. AT THE END OF THE CAMPAIGN WE ACHIEVED: 35,685EGYPTIAN POUNDS
  • 11. THANK YOU.WE APPRECIATE YOUR EFFORTS AND SUPPORT TO US