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the case study of Akhbarak.net
How to use social media for publishers | Trends & Insights
Why do we consider
Akhbarak.net a case study?
During a 32 weeks study in 2014;
Akhbarak was number one news
facebook page in Fans Growth.
During a 32 weeks study in 2014;
Akhbarak.net won 50% from the fans
During a 18 weeks study in 2014;
Akhbarak was number one news
facebook page in Fans Growth.
During a 18 weeks study in 2014;
Akhbarak.net won 34% from the fans
Depending 100% on organic increase in our fan-base (page
likes) at facebook. Akhbarak achieved: 767,607 increase
(39%) in our fans at Q1 (Jan-Feb-March 2015). while
Alwatan News: 654,111 increase (33%) and Youm7: 545,446
(27%) increase. but for AlmasyAlyoum they got 17,642
decrease!
Akhbarak is in the top 3 media facebook pages in terms of
interaction
In Feb 2015; Akhbarak.net was top
2 fastest growing media pages in
Egypt.
TACTICS & TIPS FOR PUBLISHERS
choosing the right platform
choosing the
right platform
Facebook pulls 84.3% of
Social Shares for Publishers.
choosing the
right platform
Facebook is the strongest in People
& Society, Health and News
categories while Twitter is the
strongest in Sports!
choosing the
right platform
In 2013; Referral traffic from Facebook to
media sites has increased by over 170%
throughout 2012.
In fact; from September 2012 to September 2013, TIME's
referral traffic has increased 208%. BuzzFeed is up 855%. And
Bleacher Report has increased 1081%
choosing the
right platform
the media sites averaged an increase in the
number of articles they posted to their pages by
57%. This resulted in an 89% increase in average
outbound clicks to their domains.
choosing the
right platform
98%
2%
Facebook Twitter
500%traffic increase from
Facebook at Jan 2015 compared to Jan
2014
Do not use Hoot-suite!
Do not use
Hootsuite!
We are not machines!. It is all about living
the experience & feeling the brand.
Quality Vs. Quantity
Quality Vs.
Quantity
we started to change the posting rate from 5
minutes to 10-15 minutes (-50%) with higher
quality stories and got +120% increase in clicks.
Quality Vs.
Quantity
Akhbarak Publisher 1
Akhbarak Publisher 1
Akhbarak Publisher 1
Akhbarak Publisher 1
less 3.7X
posting;
more 6X
interaction
tailored for social media
tailored for
social media
tailoring some content in Photo Posts for social
media will increase engagement
tailored for
social media
tailoring some content in Photo Posts for social
media will increase engagement
sharable content
sharable
content
• emotions sell: anger – surprise – joy.
• push some buttons: secrets – remarkable –
shocking – unusual.
sharable
content
frame all the things
On average, 8 out of 10
people will read
headline copy, but only
2 out of 10 will read the
rest.
the caption (share text)
the share image
the headline
The excerpt
sharable
content
Vs.
sharable
content
+87% link clicks
sharable
content
+87% link clicks
secret
anger
mysterious breaking headline
part of the mysterious story
sharable
content
Read the full story and get the
magic headline
sharable
content
Read the full story and get
the magic headline
Read the full story and get
the magic headline
sharable
content
sharable
content
1 word made X10 shares!
sharable
content
Be the first mover, if
possible!
sharable
content
Being the first, if
possible!
sharable
content
Users are bored; What
about some
entertainment?
sharable
content
Users are bored; What
about some
entertainment?
sharable
content
Users are bored; What
about some
entertainment?
sharable
content
Users are bored; What
about some
entertainment?
sharable
content
use videos
sharable
content
User Generated
Content:
sharable
content
people love
numbers
watch their comments
watch their
comments
manage the crisis
manage the
crisis
manage the
crisis
Do not forget talking about
yourself!
Rebranding
campaign results
9,068ONSITE SHARES
827,188REACH
102,679VIDEO VIEWS
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for Publishers

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The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for Publishers