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The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for Publishers

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I was presenting the Case Study of Akhbarak.net on Social Media @ Social Media Summit Egypt 2015.

Published in: Social Media

The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for Publishers

  1. the case study of Akhbarak.net How to use social media for publishers | Trends & Insights
  2. Why do we consider Akhbarak.net a case study?
  3. During a 32 weeks study in 2014; Akhbarak was number one news facebook page in Fans Growth.
  4. During a 32 weeks study in 2014; Akhbarak.net won 50% from the fans
  5. During a 18 weeks study in 2014; Akhbarak was number one news facebook page in Fans Growth.
  6. During a 18 weeks study in 2014; Akhbarak.net won 34% from the fans
  7. Depending 100% on organic increase in our fan-base (page likes) at facebook. Akhbarak achieved: 767,607 increase (39%) in our fans at Q1 (Jan-Feb-March 2015). while Alwatan News: 654,111 increase (33%) and Youm7: 545,446 (27%) increase. but for AlmasyAlyoum they got 17,642 decrease!
  8. Akhbarak is in the top 3 media facebook pages in terms of interaction
  9. In Feb 2015; Akhbarak.net was top 2 fastest growing media pages in Egypt.
  10. TACTICS & TIPS FOR PUBLISHERS
  11. choosing the right platform
  12. choosing the right platform Facebook pulls 84.3% of Social Shares for Publishers.
  13. choosing the right platform Facebook is the strongest in People & Society, Health and News categories while Twitter is the strongest in Sports!
  14. choosing the right platform In 2013; Referral traffic from Facebook to media sites has increased by over 170% throughout 2012. In fact; from September 2012 to September 2013, TIME's referral traffic has increased 208%. BuzzFeed is up 855%. And Bleacher Report has increased 1081%
  15. choosing the right platform the media sites averaged an increase in the number of articles they posted to their pages by 57%. This resulted in an 89% increase in average outbound clicks to their domains.
  16. choosing the right platform 98% 2% Facebook Twitter 500%traffic increase from Facebook at Jan 2015 compared to Jan 2014
  17. Do not use Hoot-suite!
  18. Do not use Hootsuite! We are not machines!. It is all about living the experience & feeling the brand.
  19. Quality Vs. Quantity
  20. Quality Vs. Quantity we started to change the posting rate from 5 minutes to 10-15 minutes (-50%) with higher quality stories and got +120% increase in clicks.
  21. Quality Vs. Quantity Akhbarak Publisher 1 Akhbarak Publisher 1 Akhbarak Publisher 1 Akhbarak Publisher 1 less 3.7X posting; more 6X interaction
  22. tailored for social media
  23. tailored for social media tailoring some content in Photo Posts for social media will increase engagement
  24. tailored for social media tailoring some content in Photo Posts for social media will increase engagement
  25. sharable content
  26. sharable content • emotions sell: anger – surprise – joy. • push some buttons: secrets – remarkable – shocking – unusual.
  27. sharable content frame all the things On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. the caption (share text) the share image the headline The excerpt
  28. sharable content Vs.
  29. sharable content +87% link clicks
  30. sharable content +87% link clicks secret anger mysterious breaking headline part of the mysterious story
  31. sharable content Read the full story and get the magic headline
  32. sharable content Read the full story and get the magic headline
  33. Read the full story and get the magic headline sharable content
  34. sharable content 1 word made X10 shares!
  35. sharable content Be the first mover, if possible!
  36. sharable content Being the first, if possible!
  37. sharable content Users are bored; What about some entertainment?
  38. sharable content Users are bored; What about some entertainment?
  39. sharable content Users are bored; What about some entertainment?
  40. sharable content Users are bored; What about some entertainment?
  41. sharable content use videos
  42. sharable content User Generated Content:
  43. sharable content people love numbers
  44. watch their comments
  45. watch their comments
  46. manage the crisis
  47. manage the crisis
  48. manage the crisis
  49. Do not forget talking about yourself!
  50. Rebranding campaign results 9,068ONSITE SHARES 827,188REACH 102,679VIDEO VIEWS

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