The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
7 nonprofits on instagram who are getting it rightDonorbox
83% of Instagram users say they discover new products and services on Instagram. This means that they are using Instagram as a channel to take inspiration from. The same study also reveals that by simply being on Instagram, brands can make a positive impression on potential donors/employees/customers.
To get the most out of Instagram, you have to be smart about your approach. Here are insights from some nonprofits on Instagram.
14 of the best social responsibility companiesDonorbox
Corporate Social Responsibility (CSR) is a growing trend for businesses and it’s also a great way for nonprofits to diversify their income and reach new donors.
Many nonprofits aren’t reaping the rewards of CSR partnerships, often because they’re not sure how to go about it.
Even if you’re a smaller organization, there’s still plenty of potential for bringing CSR partners on board and using their funds, resources, and support to further your cause.
Get Advertising Smart - The Evolution of the Not-for-Profit Campaign emmersons1
Advertising in the not-for-profit space is incredibly complex and continuously evolving. How can these organisations with such vital social purpose reach consumers in a compelling way? This week we look at a few examples of recent effective concepts in this sector.
7 nonprofits on instagram who are getting it rightDonorbox
83% of Instagram users say they discover new products and services on Instagram. This means that they are using Instagram as a channel to take inspiration from. The same study also reveals that by simply being on Instagram, brands can make a positive impression on potential donors/employees/customers.
To get the most out of Instagram, you have to be smart about your approach. Here are insights from some nonprofits on Instagram.
14 of the best social responsibility companiesDonorbox
Corporate Social Responsibility (CSR) is a growing trend for businesses and it’s also a great way for nonprofits to diversify their income and reach new donors.
Many nonprofits aren’t reaping the rewards of CSR partnerships, often because they’re not sure how to go about it.
Even if you’re a smaller organization, there’s still plenty of potential for bringing CSR partners on board and using their funds, resources, and support to further your cause.
Get Advertising Smart - The Evolution of the Not-for-Profit Campaign emmersons1
Advertising in the not-for-profit space is incredibly complex and continuously evolving. How can these organisations with such vital social purpose reach consumers in a compelling way? This week we look at a few examples of recent effective concepts in this sector.
A platform to elevate the Relevance and Preference for Mirinda among young urban India by enabling a shift from comparison to compassion – a change that helped saving precious lives
Many US citizens have come to realize that voting is not the most effective tool for enacting political change and are in search of more effective and impactful political action. One of the most effective ways to take a political or moral stance is to purchase from and invest in companies that share your values while divesting from those that fail to align with your beliefs.
How might we create brands of enduring value that are relevant to a new generation and resilient for a new world? Like never before, brands are navigating an era of constant change. In virtually every industry and category, incumbents are being challenged by upstarts as the marketplace moves faster than ever before. This report details a fundamental shift in the marketplace towards authenticity, wellbeing, sustainability and social purpose. It reveals how the deepest hopes, needs and aspirations of a rising generation of consumers will define our future. By understanding the Aspirationals - who they are, what they care about and why they matter - brand leaders will be inspired to think more creatively, design more holistically and act more purposefully for a world where we can thrive in change together.
Reclaimism: Aspirational Consumers and Emerging TrendsSustainable Brands
The rise of localism, the DIY movement and collaborative consumption business models are corollaries to the trend BBMG calls reclaimism, part of an emerging ecosystem of products, services and experiences that make it easier to live well and do good. Big brands are taking notice, too, recognizing the trend as a key signifier of Aspirational consumers, a fast-growing segment that refuses to compromise and wants to unite style and status with social purpose. This snapshot brings the trend to life by articulating its key themes, providing related brand examples, consumer stories and clear takeaways for today’s forward-thinking brands.
Mintel’s 2018 Consumer Trends for North AmericaBrandSquare
To ring in each new year, the world’s leading marketing intelligence agency identifies the key consumer trends that are most likely to influence businesses in markets around the world. For 2018, Mintel is highlighting two intriguing trends that will have a big impact in the U.S. and Canada. Join us to learn about “Trust Funding” and “Health Yourself” — and what these trends mean for advancing your brand in the year ahead.
Watch the entire webinar here: http://videos.brandsquare.com/watch/7EE4T3qSjzGxgV8k453Ash
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
A platform to elevate the Relevance and Preference for Mirinda among young urban India by enabling a shift from comparison to compassion – a change that helped saving precious lives
Many US citizens have come to realize that voting is not the most effective tool for enacting political change and are in search of more effective and impactful political action. One of the most effective ways to take a political or moral stance is to purchase from and invest in companies that share your values while divesting from those that fail to align with your beliefs.
How might we create brands of enduring value that are relevant to a new generation and resilient for a new world? Like never before, brands are navigating an era of constant change. In virtually every industry and category, incumbents are being challenged by upstarts as the marketplace moves faster than ever before. This report details a fundamental shift in the marketplace towards authenticity, wellbeing, sustainability and social purpose. It reveals how the deepest hopes, needs and aspirations of a rising generation of consumers will define our future. By understanding the Aspirationals - who they are, what they care about and why they matter - brand leaders will be inspired to think more creatively, design more holistically and act more purposefully for a world where we can thrive in change together.
Reclaimism: Aspirational Consumers and Emerging TrendsSustainable Brands
The rise of localism, the DIY movement and collaborative consumption business models are corollaries to the trend BBMG calls reclaimism, part of an emerging ecosystem of products, services and experiences that make it easier to live well and do good. Big brands are taking notice, too, recognizing the trend as a key signifier of Aspirational consumers, a fast-growing segment that refuses to compromise and wants to unite style and status with social purpose. This snapshot brings the trend to life by articulating its key themes, providing related brand examples, consumer stories and clear takeaways for today’s forward-thinking brands.
Mintel’s 2018 Consumer Trends for North AmericaBrandSquare
To ring in each new year, the world’s leading marketing intelligence agency identifies the key consumer trends that are most likely to influence businesses in markets around the world. For 2018, Mintel is highlighting two intriguing trends that will have a big impact in the U.S. and Canada. Join us to learn about “Trust Funding” and “Health Yourself” — and what these trends mean for advancing your brand in the year ahead.
Watch the entire webinar here: http://videos.brandsquare.com/watch/7EE4T3qSjzGxgV8k453Ash
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
Get Advertising Smart - Realistic Advertising: Aspirational to Honestemmersons1
Brands today are increasingly portraying a more realistic way of life in their advertising. This week's article looks at the reasons for this shift, and who is doing it well.
The ANA REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. Often, the best campaigns are the ones that challenge us, inspire us, and make us think and feel differently. In this presentation, we will cover seven tips from award-winning campaigns that you can apply to your own work.
At PRCA, we launched our Schools Outreach Programme to inspire and educate students from all backgrounds to find a pathway into PR.
It's a 16-page magazine with jargon-free insight on #PR, and features case studies and best practice advice on how to secure entry-level positions.
Let's widen the talent pool. #PRjobs #career #schools #university
The best of stand up brands. How are brands taking a stand for causes and their core values to win over the next generation of consumers? A deep dive into consumers’ changing expectations of brands, and how some are already making a stand and bringing social consciousness into their communication strategies.
You have helped your clients see themselves and their families in a new light as economic actors. You can do the same for their lives as civic actors. The nations of the world have agreed to the Sustainable Development Goals, goals such as eradicating extreme poverty, eliminating preventable child deaths, and ensuring all children complete secondary school all by 2030. In this training you will learn how to empower your clients to use their voices as citizens on issues that matter in their lives, the lives of community members, and across their nation. By helping clients influence village leaders and members of Parliament through advocacy, we will make the SDGs real.
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
The evolving COVID-19 pandemic landscape demands new insights to track the digital economy. This Slideshare from Adobe shares how Adobe’s analytics can help marketers make sense of this complicated moment.
Dynamic creative optimization (DCO) is a technology that uses data to choose – in real time – the most relevant set of visual components to show, optimizing the brand’s creative message to be more personal to the user. In this Slideshare, Innovid provides best practices for your DCO strategy.
Though the COVID-19 pandemic has created uncertainty across every facet of society, one thing is clear: The world will never be the same again. Here are five predictions on how marketing could evolve after the pandemic ends.
The 2020 ANA Brand Masters Conference was jam-packed with valuable insight from some of today’s leading thinkers in the world of brand marketing. Here are seven of our favorite quotes from their presentations.
Culled together by surveying 8,000 consumers in North America and Europe, the Accenture Interactive 2019 Consumer Pulse Survey provides a detailed look at how consumers feel about digital advertising. This presentation covers the key takeaways from that research.
With new research showing that B2B businesses that invest in long-term marketing strategies like branding significantly outperform their competitors, it is time for business marketers to take a cue from their B2C counterparts and take brand building seriously.
While 95 percent of marketers agree that KPIs must be tied to business goals to truly matter, the act of actually doing so remains a challenge. In this presentation, Mower provides some insight on how marketers can use success planning to more easily link KPIs to business goals.
From AI-powered live chat functions to a wealth of possibilities in relationship email marketing, marketing automation is poised to greatly improve the B2B customer experience while making life easier for B2B marketing and sales teams.
The 2019 ANA Digital & Social Media Conference maintained the event’s rich tradition of covering forward-looking, cutting-edge digital marketing trends that will have an impact both today and in the future.
Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.
From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.
Though still avant-garde in the marketing industry, consumer neuroscience offers marketers powerful insights that they can begin implementing into their campaigns today.
If you’re not using the stories feature to put out engaging content and interact with your followers on a more personal level, you have some catching up to do.
TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium. In this presentation, Comcast Spotlight provides some insight on how marketers can navigate the new, increasingly complex reality of TV.
With brand safety top of mind for every marketer, Fullscreen takes a look at the history of protecting a brand's image and how marketers can best achieve brand safety in today's digital ecosystem.
With a loaded speaking agenda of marketing geniuses, Masters of Marketing Week 2018 provided attendees with enough inspiration to last an entire year. Ahead, we cover some of our favorite insights.
Using data from The Creative Group 2019 Salary Guide, this presentation takes a look at a number of salaries across the marketing industry to determine the jobs with the highest earning potential.
The ANA has been fueling marketing growth since 1910. Learn about the benefits that allow our members to produce work that stands a cut above the rest.
More from Association of National Advertisers (20)
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. The REGGIE Awards have been showcasing the best and most
inspirational marketing campaigns since 1983. Often times, the best
campaigns are the ones that challenge us, inspire us, and make
us think differently, feel deeply, and believe in the beauty and love
around us. It’s not easy to stay positive and feel empowered by the
products we use and how we use them, but sometimes, a brand will
catch our eye and make us feel like we’re part of something grand.
Citi, State Farm, COVERGIRL, Allergan, Procter & Gamble, West Jet,
and Illinois Council Against Handgun Violence all did just this —
and created campaigns that celebrated inclusivity, diversity, and
encouraged us all to make the world a better, safer space for everyone.
18. To move and inspire people with marketing campaigns,
advertisers need to remember a few key tips: be emotionally
resonate, find actionable ways to find solutions to issues,
and be present. Being present in someone’s life goes a long way.
The companies with the best strategies and campaigns realize
this and use this insight to tell stories and create products
people really want and need. Your company can do the same.
ENTER TO BE CONSIDERED FOR THE 2019 REGGIE AWARDS HERE.