APFertilidade was legally constituted in 2006 following a civic movement by people with fertility problems. It aims to support, inform and defend this community by creating an association and website as a data center and forum for people to share experiences. The association runs campaigns to raise awareness of fertility issues and increase access to assisted reproduction technologies and gamete donation.
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Awareness actions AP Fertilidade Portugal 2016
1.
2. APFertilidade was legally constituted on May 20th, 2006,
following a civic movement carried out by people with fertility
problems;
Two decades after the beginning of Medically Assisted Procreation
in Portugal, a period marked by the uneven distribution of
treatment centers, by the absence of specific legislation, by the
limited access to various techniques, by the lack of information
and by a lack of interest in medical, psychological, social and
economic issues related to this disease, APFertilidade was born
as an association primarily intended to support, inform and defend
this community.
3. The Association website aims to be a big data center, developed for the
community and for the individual himself, a forum where people can meet
and share their experiences and doubts about medical, legal and scientific
issues related to fertility issues.
WEBSITE
4. FORUM
The Association's forum is meant to be a support platform, so those who
have fertility issues can share their experiences and be advised how to
proceed. The forum addresses issues like abortions, infertility,
endometriosis, twins, surrogacy, and others.
6. IRS 2016
The campaign's goal was to raise the public's awareness of the
fact that if they donate 0.5% of their tax money (IRS), without
any additional costs, they would help many women to achieve
their dream of becoming a mother, in this case, represented by
a second line on the pregnancy test.
0.5% can help to achieve
this outcome!
7. Increasing age for assisted reproduction
technologies (ART)
This awareness campaign
targeted the parliament
deputies and consisted on
delivering messages from
real couples who have the
dream of becoming parents
but in order to achieve that
dream need the conserning
law to be changed. In
addition to the postcards
with quotes, there was also
an hourglass for each depute
with the following sentence
printed on: "don't let the
time run out for 300.000
couples"
PARLIAMENT DEPUTIES
CAMPAIGN
Infertile couples
demand more
time and
opportunities.
11. G A M E T E
D O N A T I O N
C A M P A I G N :
Concept
Goals
Target audience
Universities
Partners
Sponsors
Information dissemination
Numbers
Media campaigns
12. C O N C E P T
The idea is to appeal to the emotions
of young adults, showing them that
gamete donation should be seen as
an altruistic act enabling many
couples to fulfil their dreams.
With the motto “What if a donation
could help create a life?”, we are
trying to raise the awareness of our
young adults by debunking myths
and showing them the importance of
this type of donation.
13. GOALS
Short term:
Inform young adults of what
gamete donation consists of and
raise their awareness of its
importance
Medium/long term:
Increase the number of male
donors (sperm) and female donors
(eggs).
14. TARGET AUDIENCE
The target audience selected was university students, given that
they are in their peak of fertility, in order to increase the quality
of gametes donated.
15. Number of flyers distributed
during the campaign
enabling us to reach
potential donors in Portugal.
Number of universities in
the country which supported
the campaign and passed on
information to their
students.
26,250105
16. PARTNERS
For this campaign we contacted the Public Bank of Gametes and all
the Portuguese Clinics which receive gamete donors, identified below.
17. Posters and flyers distributed in
Universities and Colleges;
Facebook posts and covers on the official
page of the Portuguese Fertility
Association;
Sharing campaign graphics with:
- Student Associations and the
communication platforms of
each university
- Facebook pages and websites of our
partners and campaign sponsor
INFORMATION
DISSEMINATION
19. - Press releases about the campaign;
- Interviews with students to gain understanding of their knowledge of
the topic and their position on gamete donation – if they are open or not
to the idea of donation and their reasons;
- Interviews with the members of the board of the Portuguese Fertility
Association to explain the concept, goals and impact of the campaign;
Events covered by the press:
23. These walks happened for several
years and took place every year in the
first Sunday of June. More than just a
walk along the sea, there was an
extensive area sponsored by partners
providing services like tracking
diseases, massages, acupuncture,
nutrition, dermatology, amongst
others. A gift bag was also offered to
participants. After the walk, the
associates gathered in a hotel in Oeiras
for lunch.
Because you never give
up on a son!
25. Este evento aconteceu dia 18 Julho de 2015 no Parque Urbano
do Jamor e para além, da aula de zumba oferecida por um
ginásio de Lisboa, contou ainda com uma mini feira com
diversos parceiros. Teve rastreios na área da saúde,
massagens, atividades para crianças, entre outras animações.
No final, deu-se o piquenique e convívio entre associados e
amigos que juntou várias dezenas de pessoas.
This event happened on 18 July 2015 in Jamor’s
Urban Park.
The zumba class was provided by a gym in Lisbon
and further activities were organized by the
partners.
By the end, the members got together for the picnic
which brought together several dozens of
participants.
26. 10th ANNIVERSARY
This year the Association celebrated its 10th anniversary. The
event included the presence of an improvising comedy group, a
cocktail and animation for kids.
27.
28. T H A N K
Y O U !
W W W . A P F E R T I L I D A D E . O R G
