The document outlines seven characteristics of exceptional presenters: 1) They are purpose-driven and focused on defined learning outcomes. 2) They are relentless researchers who establish credibility. 3) They engage audiences through active participation, empathy and connecting intellectually and emotionally. 4) They structure presentations logically while allowing spontaneity. 5) They energize audiences with enthusiasm and positivity. 6) They nurture talent and accommodate diverse learning styles. 7) They tailor their approach with accuracy, brevity and clarity. Mastering these seven characteristics helps presenters achieve impact, involvement and influence over audiences.

1. THE SEVEN CHARACTERISTICS OF
EXCEPTIONAL P-R-E-S-E-N-Ters
CHARLES COTTER
NETWORKING AND DEVELOPMENT EVENT
KWALATA LODGE
4 OCTOBER 2014
https://www.linkedin.com/pulse/seven-habits-highly-effective-presenters-
charles-cotter?trk=prof-post

2. DEFINITION OF “PRESENT”
• Gift (noun)
• Tense of Time (in the moment)
• Delivery (verb)
• Present-able (adjective)

3. REALITIES OF BEING A TRAINER
• All trainers share a learning motive.
• All fundamental definitions of learning include, “….change in
behaviour.”
• Trainers operate/trade in the following asset-based currency:
 Knowledge (brokers)
 Business Intelligence
 Intellectual Capital and Property
• To remain strategically competitive and relevant in a cut-throat
industry and dynamic market, trainers need to position themselves
as Thought Leaders.
• Summary: Learning, Changing and Leading?

4. SO WHAT IS THE COMMON
DENOMINATOR?

5. THE SIGNIFICANCE OF PRESENTATION-
BASED, LEARNING INFLUENCE
• Presentations and presentation skills become
the trainer’s primary vehicle and driver to
exercise and expand their learning-fueled
influence
• Trainers are facilitators and conductors of
learning
• So how do trainers optimize their learning
influence and impact?

6. ARISTOTLE’S RHETORICAL TRIANGLE

7. PRESENTATION OVERVIEW -
FUNDAMENTAL QUESTIONS
• What makes a memorable presentation?
• What are the characteristics of an effective presenter?
• What are the habits of a highly effective presenter?

8. CHARACTERISTICS OF A GOOD
PRESENTER
• Good eye contact
• Confident manner
• Interesting voice
• Appropriate pace
• Knowledge
• Enthusiasm
• Imagination

9. SECRETS OF A GOOD PRESENTATION
• Clear objectives
• Logical structure
• Complementary/Supportive Visuals
• Thorough and proper preparation
• Correct pitch
• Opportunity for questions

10. PRESENTATION ICEBERG
• PUT IT ACROSS (PIA) – Delivery
• PUT IT TOGETHER (PIT) – Planning and
Preparation

11. THE SEVEN CHARACTERISTICS OF
EXCEPTIONAL P-R-E-S-E-N-Ters
• P URPOSE-DIRECTED AND DRIVEN
• R ELENTLESS RESEARCHER
• E NGAGING
• S TRUCTURED AND SYSTEMATIC, YET SPONTANEOUS
• E NERGIZING
• N URTURING
• T ARGETED AND TAILOR-MADE APPROACH

12. PURPOSE-DIRECTED AND DRIVEN
• Purpose provides direction and focus to the
presentation – navigational “GPS”
• “Train towards outcomes, measure against outcomes.”
• Value of meticulous planning and preparation – “Boy
Scout” mentality
• Lesson/Presentation Plan (with defined learning
outcomes; interventions and activities)
• Sign-posting

13. RELENTLESS RESEARCHER
• Master scientific research methodology and process
• “Validity + Reliability = Credibility”
• Foundation that offers value-adding, business
intelligence
• Conduct a proper audience analysis
• Objective: Delivery of a captivating, meaningful and
riveting presentation, thereby enhancing the audience
recall and retention

15. ASSIMILATION/LEARNING STYLES

17. ENGAGING
• Establish and maintain a connection and rapport with audience
• Promote active learning and participation
• Demonstrate empathy, sincerity and compassion
• Connect both intellectually (minds) and emotionally (hearts) with
audience
• Adopt the appropriate tone
• Avoid the engagement conspirator and nemesis – TECHNOLOGY
• Objective: Facilitate commitment and involvement from audience to both
the learning process and content

19. INTELLECTUAL-EMOTIONAL MATRIX
High
Intellect/Low
Emotion
(GURU)
High
Intellect/High
Emotion
(CONNECTOR)
Low
Intellect/Low
Emotion
(PATRONIZER)
Low
Intellect/High
Emotion
(PEOPLE-
PLEASER)

20. APPROPRIATE TONE OF YOUR
PRESENTATION

21. TECHNOLOGY-PERSONAL TOUCH
MATRIX
High Tech/Low
Touch (ASSASSIN
-Death by
PowerPoint)
High Tech/High
Touch
(OVERWHELMER)
Low Tech/Low
Touch (TALK AND
CHALKER)
Low Tech/High
Touch
(ENGAGER)

22. STRUCTURED AND SYSTEMATIC, YET
SPONTANEOUS
• Role: To simplify and clarify complex and abstract concepts
• Apply the Pareto principle:
 Structured and Systematic methodology (80%)
 Spontaneous (20%) – latitude for improvisation and off-the-cuff learning -
anecdotal story telling
• Establish a logical and coherent flow of information
• “Don’t present to impress, present to be an agent of effective
communication.”
• “Tell the audience what you going to tell them (preview); tell them
(overview) and tell them what you told them (review).”
• A-I-D-A

23. A-I-D-A

24. ENERGIZING
• Role: To monitor, regulate, channel and sustain energy levels –
personal and audience
• Evocative and emotive presentation
• Enthusiasm and Positivity
• Re-route and/or re-direct negative energy into positive outlets
• Sustainable and Re-newable sources of energy
• Passion should be your high octane fuel
• Presenters have to be switched on and stay “in the zone”

25. NURTURING
• Role: Capacitator
• Sensitive and Accommodating
• Learner needs based and style-oriented
• Respectful and Tolerant of learner diversity
• Responsible, but also learner-responsive
• Talent and skills development-oriented – strike a balance between
nature and nurture
• Mission: “To convert and transform learner’s raw talent and latent
potential into refined performance excellence.”

26. TARGETED AND TAILOR-MADE
APPROACH
• “Avoid a one-sizes-fits all approach – customization is
King/Queen.”
Accuracy
Brevity
Clarity
• “Be on point and to the point”

27. SUMMARY
• In order to achieve the 3I’s, Impact;
Involvement and Influence, presenters need
to apply the 3P’s:
Process-
driven
Purpose-
driven
People-
driven

28. CONCLUSION
• Key points
• Summary
• Questions

29. CONTACT DETAILS
• Charles Cotter
• (+27) 84 562 9446
• charlescot@polka.co.za
• LinkedIn
• Twitter: Charles_Cotter
• http://www.slideshare.net/CharlesCotter