This document discusses content curation strategies for engaging audiences, including segmenting original, guest, promotional, and curated content. It recommends curating relevant, credible, and valuable third-party content from industry resources, blogs, and social media to establish thought leadership and improve SEO/lead nurturing. Guidelines are provided for curation tools, sharing curated content via blogs, email, and social media, and establishing content rhythms and touchpoints to deliver value to audiences.