Why Digital Marketing is important for your business: - 1. Reaches People Where They Spend Their Time & Money 2. More Targeted 3. Can Be Hyper-Personalized

1. INTRODUCTION TO DIGITAL MARKETING

2. WHAT IS DIGITAL MARKETING?
• Digital Marketing - The Future of Business
• The term "digital marketing" is broad and covers a number of subjects, such as SEO, blog
authorship, distribution channels, and budgets. We'll help you understand the core concepts of
digital marketing in this book so that you may develop your digital marketing strategy and
maximize advertising through online channels, such as search engines, your websites, social
media, email, and mobile applications.

3. WHY DO COMPANIES GO WITH DIGITAL MARKETING?
• Digital marketing is used by businesses to reach a wider and more specific audience.
Reach Cost
Potential
Audience

4. WHY DO COMPANIES GO WITH DIGITAL MARKETING?
• Brands opt for it when they want to increase
consumer engagement and brand recognition,
collect insightful data, spend less money than
they would on traditional marketing, and
maintain their competitiveness in the fast-
changing digital environment.
• Digital marketing is crucial because it effectively
links businesses with their clients wherever they
are online. Through SEO, PPC, and social media,
it links companies with their target customers
when they are online.

6. HERE ARE SOME KEY COMPONENTS AND TACTICS COMMONLY USED IN
DIGITAL MARKETING:
Search Engine Optimization (SEO)
SEO focuses on improving a website's visibility
and organic search rankings on search engines
like Google. It involves optimizing website
content, keywords, meta tags, and other factors
to increase visibility and drive more organic
traffic.

7. SOCIAL MEDIA MARKETING
• This involves promoting products or services
on social media platforms like Facebook,
Instagram, Twitter, LinkedIn, and YouTube. It
includes creating and sharing engaging
content, running paid ad campaigns, and
interacting with followers to build brand
awareness, drive traffic, and generate leads.

8. CONTENT MARKETING
• Content marketing focuses on creating and
sharing valuable, relevant, and informative
content to attract and engage a target
audience. It includes blog posts, articles,
videos, infographics, eBooks, and more. The
goal is to establish brand authority, build
trust, and ultimately drive conversions.

9. EMAIL MARKETING
• Email marketing involves sending targeted
emails to a list of subscribers. It can be used
to nurture leads, deliver personalized
content, promote products or services, and
maintain customer

10. WHY DIGITAL MARKETING IS IMPORTANT FOR YOUR BUSINESS?
• Reaches People Where They Spend Their Time & Money
• More Targeted
• Can Be Hyper-Personalized

11. CONCLUSION:
• “To accompany the four Ps of classical marketing, marketers would do well to instil the digital
four Cs, around conversation, collaboration, culture and compensation.”
• It’s not essential. It’s a must today!
• The difference is you can run your business without digital marketing, but if you want success you
need to INSTALL DIGITAL MARKETING EFFORTS!