How To Make Content Marketing Magic With $5K, $10K, and $15K Per Month
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Budgets. Every department has them, and often they're the main reason you can or can't do something. But when budget is the driving factor in whether or not your team takes on an outsourced service — like content marketing, for example — it's crucial to know exactly what you're getting yourself into. You need to be aware of what your possibilities are, what you can achieve, how much of a time commitment it will be, and whether the results will be worth it. Zeroing in on $5K, $10K, and $15K a month budgets, this deck breaks down: What a content strategy looks like at each monthly budget level Each strategy deliverable and how it benefits your company Results you can expect There are also free resources at the end of the webinar, including a content calculator that will help you determine the type of content you need to be creating based on your budget.
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How To Make Content Marketing Magic With $5K, $10K, and $15K Per Month
- 1. © 2019 ClearVoice. All Rights Reserved. Proprietary & Confidential. How to Make Content Marketing Magic With $5K, $10K, or $15K Per Month +
- 2. + Sarah Maschoff manages the content creation process from inception to publication. Working directly with clients, Sarah specializes in creating quality content that meets long-term engagement and revenue goals. She lives in Phoenix and enjoys a good hike and a good book (though not necessarily at the same time). Sarah Maschoff Sr. Customer Success Manager at ClearVoice Brittni Kinney Ratliff VP at Influence & Co. BK Ratliff specializes in high-level strategy development and is a pro at helping marketing and business leaders identify the perfect content tactics that will help them achieve their goals. She loves to travel and enjoys a strong coffee ... and an even stronger whiskey. Who Are We?
- 3. © 2019 ClearVoice. All Rights Reserved. Proprietary & Confidential.+ What We’ll Cover Today Annual content strategy plans for $5K, $10K, and $15K/month A breakdown and explanation of each strategy deliverable and how it benefits your company Key players and time commitment Results you can expect
- 4. + Content Deliverables Over 1 Year: ● Technical + keyword audit ● Ongoing SERP reporting ● 12 Pieces of off-site content ● 2 White papers ● 30 Search engine-optimized blog posts ● 4 Search engine-optimized pillar blog posts Goal: Lead Generation Content Strategy Budget: $5K/Month
- 5. + Content Strategy Budget: $5K/Month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2 Blog Posts 2 Blog Posts 3 Blog Posts 3 Blog Posts 2 Blog Posts 3 Blog Posts 3 Blog Posts 2 Blog Posts 3 Blog Posts 3 Blog Posts 2 Blog Posts 2 Blog Posts Offsite Piece Offsite Piece Offsite Piece Offsite Piece Offsite Piece Offsite Piece Offsite Piece Offsite Piece Offsite Piece Offsite Piece Offsite Piece Offsite Piece Pillar Post Pillar Post Pillar Post Pillar Post White Paper White Paper Technical + Keyword Audit Ongoing SERP Reporting
- 6. © 2019 ClearVoice. All Rights Reserved. Proprietary & Confidential.+ Content Strategy Budget: $10K/Month Content Deliverables Over 1 Year: ● Technical + keyword audit ● Ongoing SERP reporting ● 16 Pieces of off-site content ● 4 Press mentions ● 6 White papers ● 4 Industry-specific email drip campaigns ● 44 Search engine-optimized blog posts ● 4 Search engine-optimized pillar blog posts ● 4 Infographics ● Quarterly newsletter ● Paid amplification testing (3 months) Goal: Lead Generation
- 7. © 2019 ClearVoice. All Rights Reserved. Proprietary & Confidential.+ JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 4 Blog Posts 3 Blog Posts 4 Blog Posts 4 Blog Posts 3 Blog Posts 4 Blog Posts 4 Blog Posts 3 Blog Posts 4 Blog Posts 4 Blog Posts 3 Blog Posts 4 Blog Posts 1 Offsite Piece 1 Offsite Piece 2 Offsite Pieces 1 Offsite Piece 1 Offsite Piece 2 Offsite Pieces 1 Offsite Piece 1 Offsite Piece 2 Offsite Pieces 1 Offsite Piece 1 Offsite Piece 2 Offsite Pieces White Paper White Paper White Paper White Paper White Paper White Paper Info- graphic Info- graphic Info- graphic Info- graphic Email Campaign Email Campaign Email Campaign Email Campaign Quarterly Newsletter Quarterly Newsletter Quarterly Newsletter Quarterly Newsletter Pillar Post Pillar Post Pillar Post Pillar Post Technical + Keyword Audit Paid Amplification for 3 Months 4 Press Mentions at Most Opportune Times Ongoing SERP Reporting Content Strategy Budget: $10K/Month
- 8. © 2019 ClearVoice. All Rights Reserved. Proprietary & Confidential.+ Content Deliverables Over 1 Year: ● Technical + keyword audit ● Ongoing SERP reporting ● 22 Pieces of off-site content ● 6 Press mentions ● 8 White papers ● 4 Industry-specific email outreach campaigns ● 72 Search engine-optimized blog posts ● 8 Search engine-optimized pillar blog posts ● 4 Infographics ● 4 Case studies ● Quarterly newsletter ● Social media posts + distribution Content Strategy Budget: $15K/Month Goal: Lead Generation
- 9. © 2019 ClearVoice. All Rights Reserved. Proprietary & Confidential.+ Content Strategy Budget: $15K/Month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 6 Blog Posts 6 Blog Posts 6 Blog Posts 6 Blog Posts 6 Blog Posts 6 Blog Posts 6 Blog Posts 6 Blog Posts 6 Blog Posts 6 Blog Posts 6 Blog Posts 6 Blog Posts 3 Offsite Pieces 3 Offsite Pieces 3 Offsite Pieces 3 Offsite Pieces 3 Offsite Pieces 3 Offsite Pieces 4 Offsite Pieces Pillar Post Pillar Post Pillar Post Pillar Post Pillar Post Pillar Post Pillar Post Pillar Post 2 White Papers 2 White Papers 2 White Papers 2 White Papers Case Study Case Study Case Study Case Study Info- graphic Info- graphic Info- graphic Info- graphic Email Campaign Email Campaign Email Campaign Email Campaign Quarterly Newsletter Quarterly Newsletter Quarterly Newsletter Quarterly Newsletter Technical + Keyword Audit 6 Press Mentions at Most Opportune Times Social Media Posts + Distribution Paid Amplification Ongoing SERP Reporting
- 10. + Key Players and Time Commitment Number of Freelance Content Creators You Might Need Degrees of Time Commitment 5K Monthly ● Managing Editor ● 4-8 Writers ● Copy Editor ● Designer $10K Monthly ● Managing Editor ● 6-12 Writers ● Copy Editor ● Designer $15K Monthly ● Managing Editor ● 8-16 Writers ● Copy Editor ● Designer ● Social Media/PR Manager Blog Post Email Campaign Quarterly Newsletter Social Posts Infographic Blog Post With SME Offsite Content Piece Pillar Blog Post White Papers Case Studies
- 11. + Results Key Metrics ● Traffic KPIs ● Conversions ● Custom Metrics Content + Consistency = More Results
- 12. + Resources
- 13. + Free consultation! Set up a completely hassle-free call and get your questions about content marketing answered. The Ultimate Guide to Content Marketing for Lead Generation Link: https://offers.influenceandco.com/clearvoice-webinar -promopage Resources
- 14. + Free Estimate! Thinking of a plan similar to one shown in this webinar? Try our content calculator to estimate costs for blogs, ebooks, white papers, guides, and web pages. How Much Should You Pay for Quality Content? Link: https://contentcv.outgrow.us/contentcv Resources
- 15. + Thank You!