This document summarizes the findings of a survey conducted to understand price sensitivity in the Indian telecom sector. The survey involved 180 respondents from Mumbai, India. Key findings include: 1) For most mobile subscribers, call cost and network quality are the top criteria for choosing a service provider. 2) Tata Telecom had the highest customer satisfaction while MTNL had the lowest. 3) The most used service is making local calls. 4) 40% of Indian customers change mobile providers every year.

1. By Saroja.R 12 Kunal Sabharwal 03 Sandeep Pawar 10 Group A4 PRESENTATION ON Price Sensitivity of Telecom Sector

2. INTRODUCTION Telecom in the real sense means transfer of information between two distant points in space Telecom is a huge and varied fastness of technologies, companies, services and politics that is truly global in nature Telecom stands as one of the most essential elements of the business world in terms of “ Connecting the World ”

3. TELECOM MILESTONES

4. TELECOM MILESTONES CONTD…

5. TRAI functions

6. QUICK FACTS Total Telcom Subscribers: 509 million (Sept 2009) Wireless Subscribers: 471.7 million Wireline Subscribers: 37.3 million Tele density: 43.50 per cent India' service providers revenue in Q1 (2009): $8.2 billion India's Rural Mobile Phone Users: 100 Million

7. Growth of Connection from March 2008 to March 2009 3004.42 3085.10 3169.77 3257.86 3348.44 3438.75 3536.61 3639.48 3741.26 3847.92 4000.48 4138.49 4297.25

8. Increase in Teledensity

9. PERCENTAGE OF USER COUNTRY WISE

10. FDI in Telecom Sector

11. Mobile Tariffs in India one of the Lowest USD

12. New Entrants in Telecom Sector

14. Age Group No. of People Age Group

15. Gender

16. Educational Qualification

17. Profession

18. Current Salary Package Per Month

19. Do you own a Landline ?

20. How Many handsets do you have?

21. How Many family members you have?

22. Who is your service provider ?

23. Which of the following information source/s have you used for the purchase of mobile phone?

24. How many years have you been using the current mobile phone services ?

25. Which type of connection you are using?

26. What is your monthly expenditure on phone bills?

27. How you prefer paying your charges?

28. How much satisfied you are with the services of your service provider?

29. If the response to the above question is not “Fully Satisfied”then what is the reason of your dissatisfaction?

30. How much satisfied you are with the call & other tariffs of your service provider?

31. What Type of call you make the most?

32. Which aspect of your subscription do you use most?

33. Rate the importance of Price on a scale in the following brands.

34. Do you think promotional ADD campaigning really benefited to you

35. From Jan1, 2010 you can change the service provider by retaining the same no, would you like to change your service provider?

36. If answer for above question is Yes, which Telecom Service Provider would you select?

37. What suggestion would you give to improve your current service provider?