Stadia is Google's cloud gaming service that allows users to stream video games to various devices through online access, without requiring specialized gaming hardware. It can stream games up to 4K resolution at 60 frames per second. Stadia is accessible through the Google Chrome browser on desktops and laptops, as well as on smartphones, tablets, and smart TVs connected through Chromecast. Key characteristics include being platform independent, simple to use without gaming hardware, and reliable through cloud computing power. However, the service relies on high-speed internet, so performance may be impacted in remote areas with limited connectivity.

2. COMPANIES WHICH DELIVER ONLINE
GAME STREAMING SERVICES
• Steam Link
• PS4 Remote Play
• Xbox App (Win 10)
• HP Omen Game
Stream
• Nvidia Game Stream
• PlayStation Now
• Google Stadia

3. STADIA
STADIA is a cloud gaming service
operated by Google, said to be
capable of streaming video games
up to 4K resolution at 60 frames
per second with support for high-
dynamic-range, to players via the
company's numerous data centers
across the globe, provided they are
using a sufficiently high-speed
Internet connection. It will be
accessible through desktop Google
Chrome web browser, on
smartphones, smart televisions and
tablets, or through Chromecast.

5. CHARACTERISTICS OF STADIA
• Intangibility: Online game streaming service is intangible in nature.
• Platform Independent: Online game streaming service (Stadia) is
platform independent. It can be use in any operating system and any
screen. Example :- TV, PC, Mobile.
• Simple: Online game streaming service like Stadia is very simple to
use. Because of cloud computing high-end games can be played
without using any specific gaming hardware.
• Reliable: A person can rely on these type of Services. No need to use
specific gaming hardware to play high end game.
• Heterogeneity: Different type of games can be played by Stadia.

6. SERVICE MARKETING MIX
 Product : Games and gaming controller.
 Price : Varies ,depends on subscriptions ,place ,type of games.
 Place : Around the globe.
 Promotion : Uses Digital Marketing promotion Tools ,For example –
YouTube, Facebook ,Instagram.
 People : Gamers & Developers.
 Process : Stadia normally use cloud computing, machine learning,
artificial intelligence & internet.
 Physical Evidence : This is a virtual service. So, there is no physical
evidence.

7. GAPS IN SERVICE
• Customer Gap:
• Expected Service: The user expects the service to be delivered to him ,in all places ,irrespective of network
issues ,but their can be various constraints. For example-Network related issues, the user may run out of data
balance ,he might not get the game which he wanted to play
• Perceived Service : The user gets a service which they are not completely satisfied .Sometimes the services
delivered to them are not up to the standard which the organization had promised.
• Provider Gap
• Gap 1 –The Listening Gap-This gap focuses on the information when the organization cannot understand
the expectation of the user .In the case of STADIA ,the various issues are not known to the organization.
• Gap 2-The Design and Standards Gap :The Gap focuses on not having the right service design and
standards .At times all the features of the STADIA cannot be clearly displayed to the user.
• Gap 3-The Performance GAP: The Gap comes into picture when the service delivered is of low standard
.Sometimes due to technical issues the performance of the STADIA might not be up to the mark .The service
delivered is of low standard. The technical experts hired are not capable of designing a good software .Their
might be difficulty in delivering quality service and consistency .
• Gap 4-The Communication GAP: The Gap comes into picture when the performance is not matched with
the promises they should deliver .The prices charged might be very high .

8. TANGIBILITY SPECTRUM

9. INTANGIBILITY SPECTRUM (ONLINE
GAME STREAMING SERVICES)
In tangibility spectrum the said service is under Teaching as the in tangible aspect is
fully dominant in the said service . The characteristics of the service for which it is
under teaching in tangibility spectrum is :-
• It is a pure service
• It is has less involvement of any products
• Creation and consumption of services happen at the same time .
• It is perishable in nature
• It cannot be touch but can only be felt .
• It cannot be returned or resold
• They are heterogeneous in nature.

10. IMPRESSIVE POINTS OF THE AD
The impressive points of the ad are:
• No need to use specific hardware to play the high-end games.
• Stadia is platform independent. One can play any games in any
operating system and any device. Examples :- TV, PC, Mobiles.
• No need to install games, it can live stream any game without
installation.
• It is economical , one doesn’t has to use any specific hardware for
playing high-end games.

11. Dislikes
For streaming game online high speed Internet is required. But internet
cannot be accessible in remote areas. So, at times it may not be
possible to deliver online game streaming services in remote areas.