Presentation of Moby2 Bulgaria

1
ABOUT
MOBY2
Credits for cover images: https://photodune.net
Тheme COSMOS for VadimSadovski`2015

2
ABOUT MOBY2
Mission
 Global development for the economics
of knowledge via high quality practical
solutions in help of the people and the
business.
Vision
 Moby2 is an active participant in the
process of making the world a better
place for living and for the
development of new business, art,
science, innovations and
constructive policies and governing.
 A world with no limitations posed
upon the developing people’s
talents, knowledge, communication
and technology. Moby2’s motto is
„Open world“.
Values
 High standards of quality and effectiveness;
 Loyal and ethical partnerships;
 Entrepreneurship and initiative;
 Creativity and innovation;
 Clear communication and an open mind to
constructive criticism;
 Team work and cooperation;
 Striving towards development;
 Responsibility for the effect of the result and
the efficacy of the process.

4
History
2008Successful implementation of the European project "Leonardo" (mobility).
A record number of corporate trainings took place and involved companies
such as EVN Bulgaria, Coca-Cola HBC, Electrostart AD, Stemo OOD, Polycomp
EOOD, etc. A record in this area was reached – 6 trainings conducted in one
day across the country.
An annual company diagnostic method settle started its development as
Electrostart AD participated in the process for a second year in a row. The
diagnostic project of Elektrostart AD continued until 2014 (8 years) and it
presents itself as a unique experience of business development in Bulgarian
conditions.
2009
A specialized tool for assessing managerial skills MAT (Management
Assessment Tool) was developed. At this point, more than 300 managers in local
organizations have used MAT in the diagnostic process of their companies.
A key project was conducted in which the customer satisfaction of Duropack
Trakia AD clients was measured. The methods of this project have been used
repeatedly by the company. "Corporate Academy" projects were held with
representatives of Duropack Trakia AD, Dunapack Rodina, Electrostart AD and
other companies. The idea for the project elearn.bg (prototype of elearn.pro)
was conceived.
At the beginning of 2009, the Executive Director of Moby2, along with experts,
critically evaluated the development of the company, in particular, the admission
of a serious mistake – the geographic expansion of the company in Bulgaria in
the midst of the crisis.
At the end of 2009, as a result of the critical analysis, a structural change in the
company's management happened. Nayden Nikolov acquired 100% of the
shares of the company. The main objective of the sole owner was to develop e-
learning technologies, e-books and the development of tools which would
successfully lead to the realization of working prototypes.
Creating a lean and efficient organization of the administrative process, a
complete re-selection of the personnel in the company and the appointment of
the best possible experts on the respective positions (practically implement the
concept of Jim Collins and his team for a lasting rise to greatness).
A successful launch of the company with major cooperative projects. In
the area of training there are successfully implemented projects
regarding "Corporate Academy" with leading Bulgarian and international
companies: Electrostart AD STEMO, utility sector - EVN Bulgaria, VIK
Plovdiv.
Capital Weekly highlighted, in IT events of the year, Moby2’s key
technology for web streaming - Webox.tv, through which the Municipal
Council of Plovdiv broadcasted in real time for four years.
2007

5
History
2010Launching of successful projects with UniCredit Bulbank as part of the
"Corporate Academy" trainings in the field of time management, conflict
management, trade negotiations, successful sales and customer service.
The first e-learning content with copyright is created in the field of safe
working conditions for Duropack Trakia AD (Di Es Smith Bulgaria AD). The start
of using elearn.bg for corporate clients and internal projects Moby2. So far,
more than 3,000 people have used the system.
2011
A major project for ProCredit Bank was implemented which included a survey
about customer satisfaction and training academy. The aim was to increase
the competence of experts in customer service in the field of small and
medium business in Bulgaria.
Meanwhile, a numerous successful web projects were completed. We started
a production of the first e-Learning for Coca Cola HBC and in the coming years
we have made 14 more e-Learnings.
2012
An increased production of e-learning content for Coca Cola HBC - adaptation of
complete courses (10 modules on performance management). A Business
Performance Development Model was created with the cooperation of EVN
Academy in order to measure the effectiveness of training (ROI).
A contract is signed with Datalogics in order to implement the latest version of
Adobe Content Server and start working with the products of Adobe Creative
Cloud. This was a historic moment for the company since it became a part of the
global elite of organizations that digitize and store content in line with globally
accepted standards’ training and electronic books.
From this point on we have been continuously updating the Adobe Content
Server versions, and we are currently working with Adobe Content Server 6 and
manufacturing digital content in a format ePub 3.1. With this format begins the
era of the interactive e-book.
During this period, an organizational diagnostic for City Council Varshetz was
conducted which led to a number of trainings of the Municipal Administration
Varshetz.

6
History We completed a project on social network for sports for the Bulgarian investor
playmaker.bg Several European projects for training and development of Varshets
Municipality were implemented. The idea to create a global professional network
for training and development (elearn.pro) came through brainstorming. The
platform launched its digital construction this year.
During this year, Eng. Georgi Georgiev started work on creating Adaptive
(innovative framework for smart web programming). We started working with
other members of the UniCredit Bulbank group - UniCredit Factoring, UniCredit
Leasing, UniCredit Broker.
2013
2015
The launch of the eLearn.pro platform with clients from the Bulgarian market. The
idea was and continues to be that we keep on working on creating eLearn.pro in
real time by applying an innovative approach to code. By the end of the year the
project was visited by 7800 people and started selling e-books, electronic and real
training.
Part of Moby2‘s team participated at the International Conference on leadership
with a publication and report on the "Model for Business Development Bulgarian
company."
During this year multiple web projects for key clients such as Coca Cola HBC,
Training Center NSBS, Vidin, Etna Cargo were created.
The online platform eCompany.pro started carving its individual identity when it
came to the processes of training and development in companies. The platform is
actively being used by Groupama Insurance, Groupama Life Insurance, Solvay Sodi
AD, Foundation For Our Children and DS Smith Bulgaria AD.
2014
A major European project for training and development of employees of NII in
working with clients was implemented. 28 regional cities in Bulgaria were
covered and 280 employees were trained.
During this year an innovative project in the field of marketing, advertising and
promotion of tourist destinations Varshets, Berkovitsa and Godech in
consortium with X-Press Gabrovo was implemented. The end result of the
project was a unique web application ("augmented reality" type)
http://www.western-balkan-mountains.info.
During this year we have also implemented the third major European project
which focused on improving the working conditions in Electrostart AD.
2016
During this year the company went through a radical transition with the main
revenue coming primarily from IT ventures. We implemented a successful e-
learning project "Financial Analysis" which was purchased by UniCredit
Bulbank. We also completed the third eLearning project on the topic of “Safety
at work” for DS Smith Bulgaria along with multiple web projects for corporate
clients. eLearn.pro completed its first successful year after its launch in 2015
with more than 10 new products like e-books and e-learnings. The most
important achievement is the first successfully implemented eAcademy.pro
project for Economic Academy of Svishtov.

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История
2017
The most important event for 2017 is the establishment of the eCompany.Pro
platform. Major companies such as DZI Insurance (which added several thousand
people to the eCompany.Pro account), Generali Insurance, Profi Credit, joined the
project. Automation of most of the processes related to training and development
took place.
Marketing campaign consulting and marketing development for the leading dairy
manufacturer Elvi Ltd. – with the top brands "Bozhentsi" and "Terter".
Successful training academies were held for the companies leaders in the IT
industry - Stemo Ltd., Policomp Ltd.
The concept and the prototype of eTourist.Pro were created, and it was launched
in Bulgaria and internationally.
Повече инфо

9
Business trainings
The main topics are Trade negotiations and work with key customers, Presentation Skills, Marketing and Merchandising,
Internet Marketing and Social Media, Management and Leadership, Financial Management, Key competencies and human
development, team building and teamwork.
Hristo Neychev, Dobromir Mirevski, Assoc. Prof. Ivan Marchevski, Nayden Nikolov, Vladimir Penchev, Nikolay Sirakov and more than
20 Bulgarian and international business experts. An important contribution to the success of this team has Polina Karaivanova,
project manager at Moby2.
UniCredit Bulbank, STEMO, PolyComp Ltd. Gimel AD and more than 40 international and Bulgarian business organizations.
“The business educates the business" has remained the main principle, that is implemented in the practice of Moby2 over the years.
Most of the tutors and consultants in the business school of Moby2 are successful entrepreneurs, managers, key experts with
extensive Bulgarian and international experience.

10
Corporate and Individual Consultations
In the field of diagnostics of organizations we have conducted surveys of customer satisfaction, studies of internal employee
satisfaction, Assessment centers, Consultancy recruitment marketing strategies, PR consultations. Wе have developed assessment
tools in the areas of sales, customer service and managerial development.
Coaching, mentoring, individual advice on personal development, preparation of psychological profile, assessment of managerial
competencies outlining a "matrix" for managerial development.
A model for managerial development, Moby2 © 2011 is a process developed by the experts of Moby2 which consists of a
consultation process with the main objective being a personal, professional and career development of people.
The Moby2 team consists of professionals and consultants in various fields. Key organizational clients are Municipality Varshets,
Electrostart AD DS Smith Bulgaria, ProCredit Bank and more than 10 other organizations.
Here you can see the consultations offered by Moby2.

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Web Design and Web Solutions
Visual Identity
Web design and
programming
Adaptive – smart
web programming and
solutions
Development of Social
Networks

12
Web Design and Web Solutions
Our main IT experts are Eng. Georgi Georgiev, Eng. Dimitar Petrov, PhD, Eng. Viktor Dimitrov, and web developers - Slavi Ivanov,
Eng. Vasil Vassilev and Eng. Theodore Ganev.
Preparation of a comprehensive design, visual identity, corporate identity, web development, client solutions, web solutions such
as augmented reality and social networking system for online streaming events in HD format (channels eLearn.pro) and others.
Key clients in this area are Krassimir Ivanov, Coca Cola HBC, Allianz Bank, Center for Human Resources Development, Municipality
of Vidin, Municipality Varshets, NSBS and more than 15 other Bulgarian and international organizations.
eLearn.pro is develop as a professional network for training and development, and eCompany.pro as an internal platform for talent
development for companies and organizations.
Adaptive, Moby2 © 2013 is copyright framework, developed by Eng. Georgi Georgiev, part of the team at Moby2, which provides
speed, freedom and efficiency in web programming.

13
E-Trainings and e-Platforms
Preparation of e-courses that meet international standards. Our own platforms and brands are as
follows: eLearn.pro - Professional Network for Training and Development, eAcademy.pro -
framework of integrated technologies for total digitalization of universities and eCompany.pro -
internal corporate environment for learning and development.
Design, adaptation, translation and voiceover of e-Courses developed for the clients own LMS
systems.
UniCredit Bulbank, DS Smith Bulgaria, Coca Cola HBC, Groupama Group, KBC Group, Generali
Insurance, DZI Insurance, Profi Credit, Solvay Sodi, Economic Academy "D. A. Tsenov “ Svishtov and
others.

14
Interactive e-Books, magazines and platforms
Design and preparation of interactive e-books according to world standards and in the following formats:
structured interactive PDF and ePub 3.2.
еLearn.pro - automated process of managing digital protection and sales of content with the most innovative global
platform - ACS 6.0. Management of copyright, publishing accounts and loyalty systems and "club membership
rebates. Complex business customers. Innovative forms of digital marketing and advertising. Web TV and live
streaming in protected formats and distribution.
Learning Center NSBS, Locus Publishing, To the Top and more than 10 experts and content authors.
Digital protection, distribution and management of electronic interactive magazines, automated subscription, sale
bundled with discounts and a "club membership“.
Automated process management and digital distribution of content of events - streaming real-time digitization of
congresses, conferences and seminars and the secondary sale.

15
European projects and projects for the development of public institutions
In the area of training and development, destination marketing, digital design, safety, human resources
development and others.
- state, municipal, European, NGOs, political parties and organizations. Visual identity and logo design, PR and events
consultancy, organizational diagnostics, structuring and training of personnel, installation of customer service and
satisfaction assessment, consulting and public image campaigns.
Municipalities of Vidin, Municipality Varshetz, GA Varshetz, NSBS Foundation for our children, Center for Human
Resources Development, NOI, Electrostart AD Cluster creative Gabrovo and others.

17 Повече инфо
Александра
КабатлийскаДи
гитален Дизайнер
—
Victor
Dimitrov
System Administrator
—
Dimitar
Petrov
Expert web and
mobile applications
—
Diana
Hristova
Accounting
—
Emiliya
Anachkova
Project Coordinator
——
Nayden Nikolov
Executive
Director
—
Georgi
Georgiev
Senior Web
Developer
—
Theodora
Djorgova
Junior Expert
Consulting and
Innovation
—
Moby2: Main Team

18
Moby2: Business partners and consultants
Since mid-2016 Moby2 began working on the business partnership model with its representatives
abroad as well as in specific sectors of the Bulgarian economy. The planned partnerships for 2018
are concerning UK, Italy, France, Romania, USA, Canada, Russia, China, India, Germany and others.
Through our business partners we have established over 15 quality institutional contacts in
Bulgaria, Albania, Belgium and Switzerland.
By using the model of business partnership we
are preparing for the the establishment of Moby2
International in Switzerland or Liechtenstein and
its local companies in the global holding
structure.
Stefan
Padalski
Switzerland
—
КабатлийскаДиги
тален Дизайнер
—
Dobrinka
Barzachka
Belgium, Holland &
Luxemburg
—
Ervis
Taluri
West Balkans
—
Dobrin
Padalski
Bulgaria
—
Nickolay
Totev
Bulgaria
—

Moby2: Business partners and consultants
Lilian
Stoymenov
Italy
—
Кабатлийска
Дигитален
Дизайнер
—
Christo
Chalakov
France
—
Janet
Borlakova
Italy,
Bulgaria
—
Isabel
Gregoar
France
—
Scan here for
more
information
—

20
COMPETENCIES
AND
TECHNOLOGIES

21
Competencies and technologies
• Adobe:
DPS Suite.
Adobe InDesign.
Adobe Creative Cloud.
Document Cloud.
Adobe Content Server.
• Adobe:
DPS Suite, Adobe InDesign, Adobe Creative
Cloud – instruments for creative and digital
productions.
Document Cloud – services for PDF files and
online documents.
Content Server 6 - digital security,
management and distribution of electronic
books and documents in ePub and PDF
format.
Key products Key technologies

22
• Hewlett-Packard Company:
Hardware HP Servers, DL320e-Gen8;
Software HP iLO Management Engine, HP
Insight Control Standard.
• Comodo:
EV SSL - Extended Validation SSL Certificates.
• Datalogics:
Adobe Content Server 6.5;
ACS Cloud Service.
• Canonical:
Ubuntu Servers & Linux Apps.
• Debian:
Debian 8.0.
• Wowza media server:
Solutions for On-Premises and Cloud
Streaming

23
• iSpring:
iSpring Suite 8.7;
iSpring Pro 7.1;
iSpring Cloud.
• ILIAS:
Management of courses, tests, exercises and
credits.
Content which is developed according to
formats for e-learning valid worldwide
(SCORM 2004 rev.1-4). Virtual classrooms,
Wiki, MEDIA and MEDIA cast, Bibliographic
databases developed in formats valid
worldwide and more.

25
Key projects
eCompany.pro is a Moby2 project which started in the
beginning of 2010 under the name eLearn.bg.
eCompany.pro is a cloud software service (SaaS), which has
ample opportunities for training and staff development of
an organization.
• In addition to the traditional for each LMS functions such
as tests, surveys, and other educational resources we offer
a module for management of competencies and a 360
degree assessments, a module for attestation and statistics,
management and recording of virtual rooms and many
more features that increase the effect of development and
reduce costs.
• eCompany.pro can be built with hardware, software and
system security as a final solution for an organization
without licensing fees and other restrictions.
eLearn.pro is a Moby2 project that started at the beginning
of 2013 and developed in three stages:
• The first stage, until the end of 2016 - construction of
various types of accounts and the core of the system. It will
operate as a draft form under the name start.eLearn.pro –
an e-shop and space for sharing e-books and e-learning at:
www.start.eLearn.pro
• The second stage (2017-2018) year encompasses the
functionality of a professional network for training and
development and an active affiliate program for publishers,
writers and marketing partners.
•In its final stage the training and development network
eLearn.pro will develop globally in 14 major language
versions (2018-2022).
•eLearn.pro can be constructed as a national or segmented
social network of the "meta media" type with integrated
communication and development and the sales of protected
electronic products.
eAcademy.pro – an electronic platform for universities and
colleges - an innovative framework of integrated
technologies for total digitalization of education and its
administration.

26
Key projects
Information
• When the tourist choose a particular route – a strip menu
with information about every landmark along the road
appears.
• Provides the opportunity for cultural events to be
experienced live – either at the place or online via real time
video streaming.
• A digital library of recorded past events gives the
opportunity to the tourists and citizens for access videos at
any time they please.
• By placing a QR-code on the cultural and architectural
monuments, cultural institutions and local businesses the
tourists can access instantly to video, audio, text and gallery
content.
• This QR-code as a virtual guide recompense the number of
untranslated or missing billboards and the lack of tour
guides.
• Gives the opportunity to experience historical events in the
area more than once via building virtual reality and 360°
panoramas by linking the event with the GPS coordinates of
the site.
• Realized project example for a basic version.
• http://www.western-balkan-mountains.info/ .
• eTourist.pro is a project of Moby2 which started in 2017.
• Web-platform which provides digital services to the
tourists, tour operators, municipalities, regions and
countries with one main mission – to support the success
of the local businesses.
• Provides professional digital services.
• With the application you attract the most desirable group
of tourists from all over the world – families, young
people and elderly people.
• They can plan their holiday easily at any time, wherever
they are.
• The availability of different languages make it comfortable
to work with the application.
• You can manage unlimited number of tourist routes via
Google Maps – tourists can choose different every time
depending on their own schedule.
• You can manage objects in Google Maps with accurate
GPS-coordinates – with photos of the landmarks, hotels,
restaurants and others.
eTourist.Pro Presentation
eTourist.Pro Brochure

27
Key projects
Scan here for more information!
• TAXI LO – smart city application which goal is to facilitate the
communication between customers and taxi drivers.
• The application aims to encourage drivers to accept orders
that are profitable for them - when the customer is nearby or
pay a certain initial charge so the driver is not at a loss.
• TAXI LO will help building trust between the driver and the
passenger thanks to the rating and feedback system.
• Customers will be able to choose between the various options
of the particular car they need - more room for luggage,
option for transporting pets, and so on.
• It will develop on the territory of Lausanne and London, and
then on a global scale.
• KING FOOTBALL - the first of its kind football network in the world,
which will gather at one place all the important factors surrounding
the football in a legitimate way.
• The platform will provide new generation digital services (Smart-
technologies) to fans and professionals and will become a place for
sharing knowledge, education and development, in terms of
distribution of virtual or real football publications, lectures and
events, video lessons and webinars, online streaming of
professional events and conferences.
• The world's first library of movies and documentaries about
football and its stars, which can motivate the new generations for
fair play and the highest achievements.
• The fundamental purpose of the project is to popularize the
successes of football, its history, its theory and its practice as the
most famous sport in the history, as a King of the biggest fan
community in the world.

28
Demonstration products by Moby2
• e-Тraining project for young people:
https://goo.gl/ELTT1v
https://goo.gl/zrvT8Z
• Example e-learning content for Albanian
education system:
https://goo.gl/lKcdpi
Moby2 eLearning & digital design Moby2 ePublishing & design
• Example interactive e-book content for
Albanian education system:
• Innovative example globally in ePub
format 3.2.
https://goo.gl/4tGDBc
• Install software for read e-books on
Adobe System here:
https://goo.gl/uveBcE

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Key data for company Moby2 Bulgaria Ltd.
МОBY2 Bulgaria LTD.
Address of head office:
Bulgaria, Sofia 1408, 66-68 Burel Str., Ivan Vazov Distr.
UIC: 175210377
VAT number: BG175210377
Executive Director: NAYDEN NIKOLOV
Code of Moby2 Bulgaria in regards to KID 2008: 6209
"Other activities in the field of information
technology"
Web site: www.moby2.com
Email: office@moby2.com

30
MOBY2`2018
Open World
Credits for cover images: https://photodune.net
Тheme COSMOS for VadimSadovski`2015

Presentation of Moby2 Bulgaria

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