The assistant manager of Mrs. Potts Tea Party has created a marketing proposal to increase customer flow for the business. The proposal recommends that Mrs. Potts Tea Party strengthen its online presence through social media platforms like Facebook and Twitter, update its website to include videos and allow for more interaction, and distribute fliers and direct mailers to better reach their target audience. It also suggests having a booth at local family events. The proposal analyzes other businesses that found success through new marketing strategies utilizing social media. It provides an agenda for a private meeting to discuss the proposal with the owners and gain their support for allocating time and funds to marketing efforts.
This document provides an interview with Laura Kavanagh and John Higgins, the founders of Go La La!, a new greeting card publisher. Some key points:
- Go La La! was started by Laura and John after they were made redundant. They saw it as an opportunity for Laura to pursue her creative talents.
- Their cards feature humorous messages and illustrations. They both contribute ideas and find inspiration from everyday experiences.
- Currently they focus solely on cards but plan to expand into other products like t-shirts in the future.
- Their marketing has focused on social media, samples and brochures due to their introversion, but they are now planning to do more in-person meetings with
The principal provides a summary of the past year at Marsh Memorial Homes, an organization that cares for children and young people. It was a challenging but rewarding year, with programs making a real difference in the lives of the children. The organization relies heavily on donations from generous supporters. Upcoming events include the annual athletics competition and Christmas festivities. Houses provide updates on their activities over the past year, including academic achievements, life skills programs, and fundraising events.
The document provides information about upcoming events from the Greater Haverhill Chamber of Commerce, including:
1) The Chamber is launching a new loyalty app to encourage members to shop and do business with each other by providing special offers and discounts through the app.
2) The 19th annual WOW (Winning Opportunities for Women) conference titled "By the Sea" will take place on April 17th and feature successful businesswomen speakers.
3) The Chamber is working to grow new leaders through programs like the WOW conference and encouraging members to get involved in committees and leadership roles.
The document discusses ways that corporate groups can support the Florence Nightingale Hospice Charity through fundraising activities. It provides examples of how Marks & Spencer and The Share Centre in Aylesbury raised money for the charity. It encourages businesses to get involved through employee fundraising events, volunteering at events, regular donations, payroll giving, and more. Supporting the charity provides benefits to businesses like tax relief opportunities, advertising, and promoting team building and skills for employees.
Grant is a 16-year-old student with Attention Deficit Hyperactivity Disorder and Autism Spectrum Disorder who found confidence through participating in Rauch Inc.'s summer camp program. At camp, Grant took on the role of "Sheriff Grant" and would hand out pretend tickets to staff, which helped him feel empowered and make connections. He has since become a team leader at the camp and feels supported there. The camp is an important program for the community but lacks stable funding, so donations are needed to ensure it can continue serving over 1,000 children and adults each year.
MPI WestField Chapter September Newslettercamerontoth
This document provides summaries of various MPI Westfield chapter members and events. It highlights lifetime members Anne Renken, Marty Bear, Carol Steirle, and Diane D. Smith through short profiles and interviews. It also provides a spotlight on member Maria "Pia" Carpenter and previews the October education event on food, beverages, and costumes from the 1960s. Additionally, it advertises partnership opportunities with the MPI Westfield chapter and recaps a successful leadership training session.
This document is a letter thanking Gary for participating in a marketing campaign. It reveals that the woman Gary knew as his girlfriend Amanda was actually an actress named Julia hired by the company to monitor Gary's habits over two months. Gary's daily routines, interests and online activities made him the "perfect subject" for the company to gain information about people in Gary's demographic and share it with clients.
This document provides an interview with Laura Kavanagh and John Higgins, the founders of Go La La!, a new greeting card publisher. Some key points:
- Go La La! was started by Laura and John after they were made redundant. They saw it as an opportunity for Laura to pursue her creative talents.
- Their cards feature humorous messages and illustrations. They both contribute ideas and find inspiration from everyday experiences.
- Currently they focus solely on cards but plan to expand into other products like t-shirts in the future.
- Their marketing has focused on social media, samples and brochures due to their introversion, but they are now planning to do more in-person meetings with
The principal provides a summary of the past year at Marsh Memorial Homes, an organization that cares for children and young people. It was a challenging but rewarding year, with programs making a real difference in the lives of the children. The organization relies heavily on donations from generous supporters. Upcoming events include the annual athletics competition and Christmas festivities. Houses provide updates on their activities over the past year, including academic achievements, life skills programs, and fundraising events.
The document provides information about upcoming events from the Greater Haverhill Chamber of Commerce, including:
1) The Chamber is launching a new loyalty app to encourage members to shop and do business with each other by providing special offers and discounts through the app.
2) The 19th annual WOW (Winning Opportunities for Women) conference titled "By the Sea" will take place on April 17th and feature successful businesswomen speakers.
3) The Chamber is working to grow new leaders through programs like the WOW conference and encouraging members to get involved in committees and leadership roles.
The document discusses ways that corporate groups can support the Florence Nightingale Hospice Charity through fundraising activities. It provides examples of how Marks & Spencer and The Share Centre in Aylesbury raised money for the charity. It encourages businesses to get involved through employee fundraising events, volunteering at events, regular donations, payroll giving, and more. Supporting the charity provides benefits to businesses like tax relief opportunities, advertising, and promoting team building and skills for employees.
Grant is a 16-year-old student with Attention Deficit Hyperactivity Disorder and Autism Spectrum Disorder who found confidence through participating in Rauch Inc.'s summer camp program. At camp, Grant took on the role of "Sheriff Grant" and would hand out pretend tickets to staff, which helped him feel empowered and make connections. He has since become a team leader at the camp and feels supported there. The camp is an important program for the community but lacks stable funding, so donations are needed to ensure it can continue serving over 1,000 children and adults each year.
MPI WestField Chapter September Newslettercamerontoth
This document provides summaries of various MPI Westfield chapter members and events. It highlights lifetime members Anne Renken, Marty Bear, Carol Steirle, and Diane D. Smith through short profiles and interviews. It also provides a spotlight on member Maria "Pia" Carpenter and previews the October education event on food, beverages, and costumes from the 1960s. Additionally, it advertises partnership opportunities with the MPI Westfield chapter and recaps a successful leadership training session.
This document is a letter thanking Gary for participating in a marketing campaign. It reveals that the woman Gary knew as his girlfriend Amanda was actually an actress named Julia hired by the company to monitor Gary's habits over two months. Gary's daily routines, interests and online activities made him the "perfect subject" for the company to gain information about people in Gary's demographic and share it with clients.
This document summarizes a fundraising project done by a student team for the organization Sistering. The team held a pottery sale to raise money. They selected pottery items to sell, created promotional materials like posters and social media ads, and described their sales day event. In total they raised $203 for Sistering. The team reflected on challenges like coordinating schedules but felt proud of their work supporting Sistering's mission to empower women through skills training.
1) The document discusses the relationship between donors and public radio stations. It argues that the relationship between donors and a station's content is vastly more important than the relationship between donors and fundraising staff.
2) It proposes that stations should strive to create "dynamic quality relationships" where donors are highly engaged with digital content and see the station as a partner, rather than the station simply "talking at" donors.
3) For relationships and donations to be sustained, the document stresses that content must be fresh, active, engaging and provide opportunities for meaningful connections between donors and the station.
Miss HeartShine USA 2021: Contestant Packet #2CiaraBarnes1
After an unexpected year, the founder of HeartShine, a pageant organization focused on inner beauty and community service, thanks members for their participation and accomplishments. She acknowledges it has been difficult without in-person events but is proud of how members have adapted and increased their volunteer efforts, such as making masks, assisting senior citizens, and more. She encourages members competing in the upcoming national pageant to have fun and focus on self-improvement. This year's competition will be held online but she aims to create a sense of togetherness through new ideas and formats.
The document discusses the importance of style and appearance for women in corporate careers. It notes that stylists can help women find looks that feel confident and authentic while still being appropriate for work environments. Several successful businesswomen discuss how working with stylists improved their careers by helping them develop personal brands and feel more confident through their appearance.
The Pi Theta Omega Chapter of Alpha Kappa Alpha Sorority invited Kassina Dwyer to be the student speaker at their 2016 Scholarship Breakfast on June 18th. Alpha Kappa Alpha Sorority was founded in 1908 at Howard University and celebrates over 100 years of service and sisterhood. Pi Theta Omega Chapter has served the Morris County community for 30 years. Kassina was chosen to inspire students due to her accomplishments as a leader in her community and focus on academics. She was asked to limit her speech to 5-7 minutes and to send a short biography.
Cassonia Brunson is seeking professional references from three individuals - co-workers Rolando Harris and Christina Williams, as well as direct supervisor Heather Fairweather. All three individuals rate Cassonia's performance as "outstanding" and describe her as a hard worker with strong technical skills who gets along well with others. Her co-workers praise her leadership in community projects and ability to improve processes. Her supervisor notes her willingness to take on new tasks and help others. Both co-workers and her supervisor say they would be willing to work with Cassonia again and had positive overall experiences working with her.
Glen Mather and Mandi Howell of NuView IRA recently donated wheelchairs to Central Florida Regional Hospital on behalf of the Wheelchair Foundation. The goal of their annual Hero Games obstacle course and 5K event is to both raise funds for the Wheelchair Foundation and bring attention to mobility issues. Mandi Howell led the 2014 Hero Games event as chairman to support these causes.
This document lists numerous academic publications by the author from 1974-2012 spanning several decades. The publications can be grouped into four main categories: academic works including journal articles and a dissertation focusing on the Sherpa people of Nepal; applied works including reports for development organizations in Nepal; archival works including field journals and edited volumes; and hobbyist works on the author's genealogy.
James Benoit has over 15 years of experience in testing integrated circuits and electronic devices. He is proficient in various programming languages including C, C++, Java, and Python. Most recently, he worked as a validation technician testing architecture components. Prior to that, he held positions as a senior test engineer developing test programs and debugging integrated circuits. He also has experience providing technical support and instructing computer application classes.
Animated videos can be an effective marketing strategy as research shows people remember 50% of what they see and hear, versus only 10% of what they read. An animated video allows information to be presented in a visually appealing way that engages different learning styles. When creating an animated video, it is important to define the target audience and key message, develop a cohesive story, include the right visual elements like animation, and keep the video short between 1-2 minutes to maintain viewer attention. The video should include a clear call-to-action at the end to ensure viewers are prompted to engage with the brand or message.
Daniel Cohen, Founder, Park Assist, Founder Benefit RoadB&T Magazine
Smart startups think of established companies as opportunities to disrupt existing markets through differentiation and innovation. The document discusses how startups can establish defensible platforms by focusing on community, tools, and leveraging data, rather than just the application itself. It also notes that platforms flourish by empowering developers and customers to co-create compelling experiences that people become attached to.
Mandalas planificacion y toma de decisionesm19_2015
Este documento presenta consejos para la planificación y toma de decisiones. Recomienda identificar las prioridades y atenderlas, planificar semanalmente clasificando las tareas por urgencia e importancia, reservar tiempo para cada tarea, identificar claramente los objetivos, ser realista al plantear problemas, evaluar soluciones antes de tomar decisiones apresuradas, y actuar con cautela una vez estudiada la solución. El documento fue escrito por Josmary Medina Díaz para un curso de la Universidad Fermín Toro.
Este documento proporciona información sobre la anemia aplásica. Explica que es una enfermedad rara de la médula ósea que reduce la producción de glóbulos rojos, blancos y plaquetas, causando síntomas como palidez, fatiga e infecciones. Detalla las posibles causas como medicamentos, radiación, infecciones virales o trastornos autoinmunes. Finalmente, resume los tratamientos como transfusiones de sangre, factores de crecimiento, antibióticos, esplenectomía y trasplante de
Este documento explica por qué flotan los barcos. Describe que los barcos flotan debido al principio de Arquímedes, donde un objeto flota si el volumen de agua desplazado pesa lo mismo que el objeto. Los barcos tienen cascos huecos que desplazan grandes volúmenes de agua, permitiendo que incluso barcos de acero pesado floten. El documento también incluye un experimento para demostrar este principio usando una botella de plástico vacía.
Savannah Ruhl is passionate about event planning and is seeking an entry-level position in event planning or catering. She has a background in office administration, sales, recruiting, marketing, and event planning. She has planned various events including a corporate anniversary party, her wedding, and assisted with nonprofit events. She is currently enrolled in an event management certificate program to further her skills and knowledge in the field.
This document celebrates birthdays by noting that they are times for parties, smiling, get-togethers with friends, doing enjoyable activities, receiving unexpected gifts, and celebrating the gift of life through fun and indulgence in treats. Birthdays also bring the promise of each new year.
Every month a newsletter is sent out to all members. Any member is welcomed to submit a story which is reviewed, edited, corrected and added to the newsletter by whoever is working on it. As an intern I was asked to work on this month's newsletter, creating a template, reminding members to submit their post, and editing the newsletter. The secretary of the board for Friends of Foster Care gave me specific instructions for font and font size as well as a base template. This task allowed me to learn word templates better to create an aesthetically pleasing but easy to read document. Overall my supervisors were happy with it and the newsletter was sent out on Dec 3.
This document summarizes a fundraising project done by a student team for the organization Sistering. The team held a pottery sale to raise money. They selected pottery items to sell, created promotional materials like posters and social media ads, and described their sales day event. In total they raised $203 for Sistering. The team reflected on challenges like coordinating schedules but felt proud of their work supporting Sistering's mission to empower women through skills training.
1) The document discusses the relationship between donors and public radio stations. It argues that the relationship between donors and a station's content is vastly more important than the relationship between donors and fundraising staff.
2) It proposes that stations should strive to create "dynamic quality relationships" where donors are highly engaged with digital content and see the station as a partner, rather than the station simply "talking at" donors.
3) For relationships and donations to be sustained, the document stresses that content must be fresh, active, engaging and provide opportunities for meaningful connections between donors and the station.
Miss HeartShine USA 2021: Contestant Packet #2CiaraBarnes1
After an unexpected year, the founder of HeartShine, a pageant organization focused on inner beauty and community service, thanks members for their participation and accomplishments. She acknowledges it has been difficult without in-person events but is proud of how members have adapted and increased their volunteer efforts, such as making masks, assisting senior citizens, and more. She encourages members competing in the upcoming national pageant to have fun and focus on self-improvement. This year's competition will be held online but she aims to create a sense of togetherness through new ideas and formats.
The document discusses the importance of style and appearance for women in corporate careers. It notes that stylists can help women find looks that feel confident and authentic while still being appropriate for work environments. Several successful businesswomen discuss how working with stylists improved their careers by helping them develop personal brands and feel more confident through their appearance.
The Pi Theta Omega Chapter of Alpha Kappa Alpha Sorority invited Kassina Dwyer to be the student speaker at their 2016 Scholarship Breakfast on June 18th. Alpha Kappa Alpha Sorority was founded in 1908 at Howard University and celebrates over 100 years of service and sisterhood. Pi Theta Omega Chapter has served the Morris County community for 30 years. Kassina was chosen to inspire students due to her accomplishments as a leader in her community and focus on academics. She was asked to limit her speech to 5-7 minutes and to send a short biography.
Cassonia Brunson is seeking professional references from three individuals - co-workers Rolando Harris and Christina Williams, as well as direct supervisor Heather Fairweather. All three individuals rate Cassonia's performance as "outstanding" and describe her as a hard worker with strong technical skills who gets along well with others. Her co-workers praise her leadership in community projects and ability to improve processes. Her supervisor notes her willingness to take on new tasks and help others. Both co-workers and her supervisor say they would be willing to work with Cassonia again and had positive overall experiences working with her.
Glen Mather and Mandi Howell of NuView IRA recently donated wheelchairs to Central Florida Regional Hospital on behalf of the Wheelchair Foundation. The goal of their annual Hero Games obstacle course and 5K event is to both raise funds for the Wheelchair Foundation and bring attention to mobility issues. Mandi Howell led the 2014 Hero Games event as chairman to support these causes.
This document lists numerous academic publications by the author from 1974-2012 spanning several decades. The publications can be grouped into four main categories: academic works including journal articles and a dissertation focusing on the Sherpa people of Nepal; applied works including reports for development organizations in Nepal; archival works including field journals and edited volumes; and hobbyist works on the author's genealogy.
James Benoit has over 15 years of experience in testing integrated circuits and electronic devices. He is proficient in various programming languages including C, C++, Java, and Python. Most recently, he worked as a validation technician testing architecture components. Prior to that, he held positions as a senior test engineer developing test programs and debugging integrated circuits. He also has experience providing technical support and instructing computer application classes.
Animated videos can be an effective marketing strategy as research shows people remember 50% of what they see and hear, versus only 10% of what they read. An animated video allows information to be presented in a visually appealing way that engages different learning styles. When creating an animated video, it is important to define the target audience and key message, develop a cohesive story, include the right visual elements like animation, and keep the video short between 1-2 minutes to maintain viewer attention. The video should include a clear call-to-action at the end to ensure viewers are prompted to engage with the brand or message.
Daniel Cohen, Founder, Park Assist, Founder Benefit RoadB&T Magazine
Smart startups think of established companies as opportunities to disrupt existing markets through differentiation and innovation. The document discusses how startups can establish defensible platforms by focusing on community, tools, and leveraging data, rather than just the application itself. It also notes that platforms flourish by empowering developers and customers to co-create compelling experiences that people become attached to.
Mandalas planificacion y toma de decisionesm19_2015
Este documento presenta consejos para la planificación y toma de decisiones. Recomienda identificar las prioridades y atenderlas, planificar semanalmente clasificando las tareas por urgencia e importancia, reservar tiempo para cada tarea, identificar claramente los objetivos, ser realista al plantear problemas, evaluar soluciones antes de tomar decisiones apresuradas, y actuar con cautela una vez estudiada la solución. El documento fue escrito por Josmary Medina Díaz para un curso de la Universidad Fermín Toro.
Este documento proporciona información sobre la anemia aplásica. Explica que es una enfermedad rara de la médula ósea que reduce la producción de glóbulos rojos, blancos y plaquetas, causando síntomas como palidez, fatiga e infecciones. Detalla las posibles causas como medicamentos, radiación, infecciones virales o trastornos autoinmunes. Finalmente, resume los tratamientos como transfusiones de sangre, factores de crecimiento, antibióticos, esplenectomía y trasplante de
Este documento explica por qué flotan los barcos. Describe que los barcos flotan debido al principio de Arquímedes, donde un objeto flota si el volumen de agua desplazado pesa lo mismo que el objeto. Los barcos tienen cascos huecos que desplazan grandes volúmenes de agua, permitiendo que incluso barcos de acero pesado floten. El documento también incluye un experimento para demostrar este principio usando una botella de plástico vacía.
Savannah Ruhl is passionate about event planning and is seeking an entry-level position in event planning or catering. She has a background in office administration, sales, recruiting, marketing, and event planning. She has planned various events including a corporate anniversary party, her wedding, and assisted with nonprofit events. She is currently enrolled in an event management certificate program to further her skills and knowledge in the field.
This document celebrates birthdays by noting that they are times for parties, smiling, get-togethers with friends, doing enjoyable activities, receiving unexpected gifts, and celebrating the gift of life through fun and indulgence in treats. Birthdays also bring the promise of each new year.
Every month a newsletter is sent out to all members. Any member is welcomed to submit a story which is reviewed, edited, corrected and added to the newsletter by whoever is working on it. As an intern I was asked to work on this month's newsletter, creating a template, reminding members to submit their post, and editing the newsletter. The secretary of the board for Friends of Foster Care gave me specific instructions for font and font size as well as a base template. This task allowed me to learn word templates better to create an aesthetically pleasing but easy to read document. Overall my supervisors were happy with it and the newsletter was sent out on Dec 3.
The 4th Annual Women in Biz Conference is a day of networking, mentoring, relationship-building and a mini MBA in profit generating ideas. This year our theme is Passion To Profit – Smart Growth Strategies. To be successful in business you have to LOVE what you do, BELIEVE in your value and have a PLAN to activate your measurable success EVERY YEAR. That’s where we come in. Women in Biz Network is going to help you get to the next level in your business. session leaders have years of experience and success and have won entrepreneurial awards across North America. Taking place October 20th, 2014 at the Fairmont Waterfront Hotel in Vancouver, BC, Canada. http://www.passiontoprofit.ca
The marketing team will focus their campaign on promoting the book "Gimme Shelter" to mothers and wives between the ages of 30-50. This target market statistically purchases more books per year than other demographics. The team will create various advertisements, including print ads in local newspapers and sports programs, a YouTube video series, and social media pages on Facebook and Instagram. Their goal is to raise awareness of the book to 30% of the target market and increase sales by 15% by promoting the emotional story and message of transformation contained in "Gimme Shelter".
Interview Reinventing Yourself with Paul Contris - December 19th, 2014Paul Contris
- Paul Contris is the CEO and founder of Welcov Healthcare, which he started in 1997 originally as Mission Healthcare.
- In 2012, the company underwent a major acquisition that doubled its size, prompting a name change to Welcov Healthcare.
- Contris partners with Tom, who has nearly 40 years of experience in the healthcare industry in the Midwest and shares Contris' philosophy and values, making them successful business partners.
Libby Spears is a communication consultant and founder of Bravo CC. She has over 15 years of experience teaching communication courses and now helps organizations through keynote speeches and workshops. Some of her most popular keynote topics include defining goals and objectives, improving presentations, branding, and storytelling. Testimonials praise her engaging delivery, real-world examples, and ability to help others improve their communication skills. The document provides biographical details on Libby's background, experience, services offered through Bravo CC, and recommendations from satisfied clients.
The document summarizes experiences of different individuals who were inspired by Tony Hsieh and the culture at Zappos. It discusses how John Korioth, owner of a bar in Austin, transformed the culture at his business after learning about Zappos' emphasis on putting culture first. It also discusses how Dave Brautigan, owner of an HVAC company, was impacted by Zappos Insights and changed how he built culture at his own company. Both saw improvements in employee retention and satisfaction from focusing on creating a happier work environment modeled after Zappos' culture.
The document provides background on Tony Hsieh, the founder of Zappos, and his philosophy on building a strong company culture. It discusses how Tony grew LinkExchange and then invested in Zappos, growing it into a major online shoe retailer. It also shares stories from others who were inspired by Tony's focus on culture, like a bar owner in Austin who transformed his business by prioritizing employee happiness and culture after learning about Tony and Zappos. The document emphasizes that Tony believes the number one priority for any company should be building a great culture, and that customer service and other goals will then follow naturally.
The document summarizes Tony Hsieh's talk at a marketing conference about his experiences with Zappos and how focusing on company culture led to business success. It then shares stories from three individuals about how learning about Zappos' culture inspired them to focus more on culture within their own companies and positively impacted employee retention, customer service and overall business performance.
This document contains summaries of emails sent to Tony Hsieh, CEO of Zappos, discussing how his teachings on company culture have positively impacted their businesses and lives. John Korioth discusses implementing Zappos' culture principles at his bar in Austin, which improved employee retention and customer satisfaction. Mariana shares how focusing on employee happiness has benefited her technology team. Dave Brautigan discusses how learning about core values and happiness at Zappos Insights inspired him to focus more on work-life balance.
This document summarizes Tony Hsieh's presentation at Wavelength Connect on March 8, 2011 about his book Delivering Happiness and the importance of company culture. It includes comments from several individuals about how applying Zappos' culture principles has positively impacted their businesses and employees. John Korioth discusses how focusing on culture over customer service alone transformed his bar business. Dave Brautigan notes how attending Zappos Insights inspired him to build up the culture at his refrigeration company.
This document summarizes Tony Hsieh's presentation to the American Marketing Association in Tampa Bay on October 18, 2010 about delivering happiness through company culture. It discusses how Zappos prioritizes culture above all else and how focusing on creating a positive culture leads to customer and employee happiness as well as business success. It also shares stories from two business owners, John Korioth and Dave Brautigan, about how implementing Zappos' culture principles transformed their companies for the better.
This document summarizes John Korioth's experience transforming the culture at his bar, SIX, in Austin, Texas after being inspired by Tony Hsieh and Zappos. After feeling frustrated with high employee turnover, John and his business partner Chris decided to focus on improving company culture based on what they learned from Zappos. They got employees more involved in decision making and focused on really listening to and addressing their needs. This improved employee retention and satisfaction. Customers also noticed the improved employee attitudes. John credits implementing a Zappos-inspired culture with helping SIX match sales each year despite economic challenges.
This document summarizes Tony Hsieh's presentation to the American Marketing Association about how focusing on company culture at Zappos led to business success and employee happiness. It also shares stories from two business owners, John Korioth and Dave Brautigan, about how applying Zappos' culture principles improved employee retention, customer satisfaction, and their overall enjoyment of work.
The document summarizes Tony Hsieh's background and experience with various businesses, including founding Zappos. It then discusses how two bar owners, John Korioth and Chris, were frustrated with their business and employee culture until discovering Zappos' emphasis on strong company culture through research. After seeing Tony Hsieh speak about prioritizing culture over customer service at Zappos, they realized this was key to improving things at their own bar, SIX.
How To Write Essay Plans. Online assignment writing service.Tonya Lomeli
The document discusses the industrial development of India under British rule. It states that the British government was not interested in industrializing India and that industrial growth was hindered by rural poverty. The middle class preferred imported goods over domestic products. Tariff protection provided by the British was insufficient to protect Indian industries as the government did not support establishing industrial plans.
Delivering Happiness - Intercontinental Hotel Group 10.27.10Delivering Happiness
The document summarizes experiences of different individuals who were inspired by Tony Hsieh and the culture at Zappos. It discusses how John Korioth, owner of a bar in Austin, Texas, transformed the culture at his business after learning about Zappos' emphasis on putting culture first. It also discusses how Dave Brautigan, owner of an Atlanta refrigeration company, was impacted by Zappos Insights and now places more focus on building culture and happiness at his own business.
This document summarizes Tony Hsieh's book "Delivering Happiness" and talks about how implementing a strong company culture at Zappos led to business success. It also shares stories from business owners who visited Zappos and were inspired to focus more on culture at their own companies to improve employee retention, customer service and overall performance.
2. 2
Executive Summary:
The purpose of this proposal is to increase customer flow for Mrs. Potts Tea Party through the
use of marketing. Within this year it has become apparent that Mrs. Potts Tea Party is not getting
as much business as it could be. Mrs. Potts Tea Party hosts birthday, tea party themed parties for
girls. The company does everything so the parents do not have to, such as food, games, dress-up,
and entertainment. Currently, Mrs. Potts is only booking on average four parties per month;
however, Mrs. Potts is capable of hosting around twenty-eight parties per month. When parties
range from 150 to 300 dollars this means that currently Mrs. Potts is only bringing in 600 to
1200 dollars of revenue a month when it could be bringing in 4200 to 8400 thousand a month.
This shows the overwhelming need for Mrs. Potts to market themselves to bring in more
customers. This proposal contains the following:
Introduction pg. 2
Overview of marketing proposal pg. 3
o Audience Profile
Proposal pg. 7
o Benefits
o Competitive Comparison
o Meeting Agenda
Call to Action pg. 15
3. 3
Introduction:
Mrs. Potts Tea Party opened on May 10, 2002 and is located at 264 W. 2nd Street in downtown
Mesa, Arizona. We are a family owned and operated business, where girls and young ladies
celebrate birthdays, girl scouts hold troop parties, friends simply get together, and mothers and
daughters bond while engaging in the time honored tradition of a leisurely tea party. As the
assistant manager of Mrs. Potts Tea Party, I have created this proposal which outlines a
marketing plan to go in effect for the next year. To increase customer flow, Mrs. Potts Tea Party
needs to update their website to make it more interactive for visitors, have a Twitter and
Facebook page, post videos of our parties and Disney Princesses on our web pages, hand out
fliers mentioning sales, events, or coupons, and be present at major events geared towards our
target market such as the Arizona Kids Expo.
Overview of Proposal: Every customer who has been to Mrs. Potts Tea Party has given
us a mountain of praise for our work; however, Mrs. Potts is still struggling to bring in
customers. I propose for Mrs. Potts Tea Party to take a stronger focus on marketing their
business.
o Mrs. Potts needs to create a stronger presence on the internet through Facebook as
well as offer more interaction through their website such as deals, coupons and
events, and we should have videos of our tea parties on Youtube.
o Additionally, we need to be passing out fliers at schools and daycare centers as
well as send out direct mailers through the Mesa area to better reach our target
market.
o Finally, we should have booths set up at events such as the Arizona Kids Expo,
holiday festivals, and art fairs throughout Maricopa County.
4. 4
Audience Profile: In this section I have outlined who my target audience is for this
proposal. These people include Charla Chilcott, the owner and creator of Mrs. Potts Tea
Party, Patrick Chilcott, the additional owner, and Christy Elmer, a fellow employee at
Mrs. Potts Tea Party.
o Charla Chilcott is the owner of Mrs. Potts Tea Party. She makes the appointments,
buys all the products we need, creates the menu, and takes charge in promotions. I
have known Charla for over three years, this past year and a half I’ve worked with
her I have helped her hire new employees, worked with her on promotions, and
helped her decide new products we should include. We have a close professional
relationship to the point that she trusted me to run the entire Mrs. Potts business
for three months while she was away on vacation. I also know her children on a
friendly basis and have been asked to do jobs for her friends. I am comfortable
enough to talk with her about mistakes she has made within the business and any
new ideas I think we should incorporate.
I communicate best with Charla on a one on one situation where it is just us in a
relaxing setting so we know it is okay for us to talk about whatever we want and
not worry about what others would hear. Her individual interests are making Mrs.
Potts the best and most popular party place in Arizona and my interests match
hers. The more business we get the more I get paid. Our business challenges are
that we are in a secluded location that limits our exposure however Charla is
determined to support the city of Mesa and is unwilling to relocate. The objection
to more promotional planning for Mrs. Potts is the money. Charla is hesitant to
spend the money and time as well on promotions especially when last year we
5. 5
were on Fox 10 News and did not book a single party from it. Charla is the owner
so she has the highest level of buy-in. Charla also has the greatest influence in the
business because nothing goes unless she agrees with it; all decisions are up to
her.
o Patrick Chilcott is also the owner of Mrs. Potts Tea Party as well as the chef. He
helps make appointments, contributes to menu items, as well as makes all the
food and drinks at the house. Like Charla, I’ve known Patrick for over three
years. I probably have a more personal relationship with Patrick than Charla
because Patrick is more friendly and approachable than Charla. If any of the
employees have issues involved with work they go to Patrick first instead of
Charla. Since he leaves most business matters up to Charla we usually converse
more casually such as how their son is doing not going to college or how their
daughter is making out living in San Diego. Despite how easy it is to get
comfortable with him it is best to not be unprofessional around him since he is the
one who convinces Charla who should be fired.
With Patrick, I think it’s best to communicate with him in a group setting. I feel
he’s more comfortable making decisions after hearing every side first. His
individual interests are not losing money over Mrs. Potts. Business challenges
with him are that he disagrees with Charla’s way of supporting Mesa and thinks
we should do business outside of the city. As with Charla, his objections to
promotions and advertising are potentially losing money and wasting time. His
level of buy-in is very high but not as much as Charla’s. His influence level is
very high as well since he is often the bridge of communication to Charla.
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o Christy Elmer is an employee at Mrs. Potts. She has been there for over two years.
She works as a maid helping with dressing the guests, serving food, and teaching
etiquette. I know this individual very well, we are good friends and see each other
outside of work. We met at Mrs. Potts and hit it off really well because we share
the same work ethic as well as working at the same pace. We often share the same
ideas on hiring criteria as well as ways to run Mrs. Potts. We best communicate in
a personal setting usually outside of work on a one on one basis.
Christy’s individual interests are to get more hours at Mrs. Potts as well as have
competent fellow employees. Her business challenges are getting Charla to
approve of her ideas as well as getting more hours to work. A potential objection
to more promotions for Christy would be that she would not have much
involvement in them because she cannot be a Disney princess. Christy’s level of
buy-in is very low since she is just an employee. However, she has a higher level
of influence because she has worked at Mrs. Potts almost as long as I have and
presents herself, and her ideas, in a very mature and professional manner that
makes Charla willing to listen to her.
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Proposal:
Overview: Mrs. Potts Tea Party is an organization that has been opened for eight years
now. We provide dress-up and/or Disney princess themed birthday tea parties for girls.
We currently reside in a Victorian house in downtown Mesa and have received
recognition for our unique idea. We offer two parties: for three and up we have a petite
tea party where a Disney princess of your choice hosts the party, the girls get their faces
painted, play games, and have a tea party. We also have a dress-up party for 6 and up
where the girls get dressed up from their choice of our over 200 dresses, get their hair and
make-up done, and have a real English tea party with a manners and etiquette lesson.
Every customer who has been to Mrs. Potts Tea Party has given us a mountain of praise
for our work; however, Mrs. Potts is still struggling to bring in customers. I propose for
Mrs. Potts Tea Party to take a stronger focus on marketing their business.
Benefits of Marketing:
o By gaining a presence on Facebook including paying the money for a business ad
on the website, we can target our audience and increase our chances of booking
parties. We can advertise to people who live near our location therefore being
more likely to book a party with us as well as reach a larger number of people
rather than just by word of mouth.
o Furthermore, the Mrs. Potts website is outdated and basic; it needs to show how
far we’ve come along since we first opened as well as show pictures of our
Disney princesses and the entire parties we offer. The website also should have a
comment section so that customers can interact and share their experience. It can
also offer coupons or discounts on parties if you book through the website. The
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more people see the website the more likely they are to book parties when they
see what Mrs. Pott’s is all about.
o We should also have videos on Youtube of our princesses singing at the birthday
parties to show how much consideration goes into picking the right employee to
be as true to the Disney princesses as the originals. These videos will arouse
curiosity when they see Disney princesses. By posting videos on Youtube we can
put a link to the website so people can see who we are and want to book a party to
have a Disney princess at their own party.
o Again, we can also reach more people, especially a more focused audience of
children and parents, by posting fliers at schools and we can reach people closer
to the business by sending out direct mailers. Our location has us tucked away
down a small street and people just do not notice we are there; using the direct
mailers will give us exposure. Mrs. Potts should also be present at festivals where
families often frequent to again gain exposure as well as show the talent of our
employees who will be performing.
It is important to practice the marketing opportunities listed above so that Mrs. Potts Tea
Party can continue doing what we do so well. Mrs. Potts Tea Party makes it easier on
parents because we provide the place for the party so you do not have to worry about
clean up as well as keep your children entertained while learning new things. At the rate
Mrs. Potts is going now we will end up going out of business. We only do about one
party a week every month and that is if we are lucky. The costs to keep up the house and
provide for the parties cannot be covered with so little business. This should not be the
case considering how many birthdays happen a day, our schedule should be full doing
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seven parties a weekend; one on Friday and three on Saturday and Sunday. Mrs. Potts is
the only party place in Arizona that gives such a special and personalized experience for
our customers we should be getting the business we deserve so we can continue to make
people happy for such an important celebration.
However, it will be difficult to convince the owners of Mrs. Potts to carry out these tasks
due to small funding. Mrs. Potts Tea Party is a small local business that has remained
under the radar for eight years and money is tight. We have enough to continue running
the business and paying the employees but barely any extra to pay for things such as
Facebook ads and direct mailers. Although, if we used personal money to pay for these
things the benefits would surely pay off. We are already a great business whose products
can speak for themselves once exposed. The customers we do have continue to do parties
with us until they are too old to keep doing so. All we need is to expose ourselves to a
greater audience and we will get more traffic. Furthermore, we have connections through
the city of Mesa as well as our customers who we could always network with to get what
we need such as gaining so many fliers and/or direct mailers for a free party. It’s a big
step for our small business but it’s one we need to take to keep Mrs. Potts Tea Party alive.
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Competitive Comparison:
Mrs. Potts Tea Party is a place that provides the best party experience in Arizona. We do
birthday tea parties for girls with a Disney theme. We have our dress-up parties for ages six and
up where the girls get to dress up in one of our dresses, get their hair and make-up done, and
have a real English tea party. We also have a petite party for ages three and up where a Disney
princess of your choice hosts the party leading games, face-painting, and a tea party. However,
despite our great services, Mrs. Potts has had a hard time drawing in customers because we are in
such a secluded area that not many people know about us. As an employee, my initiative for Mrs.
Potts is to increase marketing of our business. I propose that we update our website to make it
more interactive to draw parents and children to it, to increase our presence on the internet by
being on Facebook, Twitter, etc., and to participate in fairs, functions, and expos that are family
oriented. An analysis of other businesses that have had success through new marketing strategies
include:
A success story using social media to increase business, found on Rick Burnes article, “5
Surprising Social Media Business Success Stories,” is a start-up business in Boston called
Idea Paint. Their product allows you to paint on walls to create a dry erase board. To
market their product Idea Paint started a company blog where employees post videos,
photos, and stories of customers using their product while also posting them on Facebook
and Twitter. This allowed Idea Paint to directly interact with their customers and reach
out globally. The results of their strategies led social media to be Idea Paint’s largest
source of traffic and leads (Burnes 1). Although Idea Paint provides a very different
product from Mrs. Potts, this example shows how using social media can draw customers
by being able to have more personal relationships with them. In addition, Idea Paint made
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their blog more interactive to draw people in. By allowing customers to post videos and
photos and relating stories, the customers feel more intimate with the company and enjoy
being present on the internet. Even people visiting the blog who are not customers will
feel more intimate with the company after seeing personal uses of their products.
Furthermore, according to Burnes, another company with success using social media is
Neenah Paper. Similar to Mrs. Pott’s issue, Neenah Paper was having a harder time
bringing in new customers. Realizing that most of their customers were graphic artists
who spend most of their time on computers, they needed to be on the internet. Now
Neenah Paper has a sales team that interacts with potential customers via Twitter when
before these interactions needed to be done in person. Although Mrs. Pott’s customers are
not graphic artists, they are moms who are always on the computer especially when
searching for birthday ideas for their kids as well as the kids themselves who are on the
computer more than any adults. By gaining a larger internet presence we can reach out to
more potential customers and interact with them via the web that takes out the trouble of
having to meet face to face but can still see what Mrs. Potts is all about through our
photos, videos, and chats.
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Meeting Agenda:
Meeting Purpose: The purpose of this meeting is to discuss marketing tools and
strategies to increase customer flow for Mrs. Potts Tea Party. During the meeting we will
discuss the benefits of increasing our presence through the web including a Facebook and
Twitter as well as updating our website to enable more interaction. We will discuss the
possibility of posting videos on our web pages of our Princesses singing and face painting
to highlight the talent of our employees. We will also discuss getting ads and/or articles
in publications of our choosing that we see will best fit the image of Mrs. Potts. We will
also discuss more family oriented events we can be a part of. This meeting is a way to
highlight simple yet effective ways to market Mrs. Potts in a way that appeases the
owners and fellow employees.
Private Meeting Outcomes:
o To highlight the importance of marketing to Mrs. Potts while demonstrating how
it can improve customer flow and image.
o Demonstrate the value of any time and additional spending needed for marketing
to gain faith from owner, Charla Chilcott, who is hesitant towards the
effectiveness of marketing.
o To gain support from the owners and employees on this endeavor because
interaction between potential customers and all of us at Mrs. Potts is important to
fully show what Mrs. Potts is about through our marketing tactics.
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DesiredMeeting Outcomes:
We will go over all possible marketing endeavors as thought up by me, Leah Boles,
assistant manager. Honing in on specific publications and events we will be featured
in.
Hear from both owners, Patrick and Charla Chilcott, for their ideas and/or doubts
towards the proposals as well as any feedback from the employees present. Any
feedback or other ideas will be greatly appreciated to help towards the success of
these marketing proposals for Mrs. Potts Tea Party.
Review which actions we can start working on immediately and which ones need
more planning and the amount of time needed and the budget for each action to
obtain success.
Next Steps:
Begin creating a Facebook and Twitter page for Mrs. Potts Tea Party and decide who will
be in charge of updating them and how often.
Have the re-designed Mrs. Potts Party website running by January 7, 2011.
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Marketing Actions for Mrs. Pott’s Tea Party Agenda
November 13, 2010
Meeting Attendees:
Charla Chilcott, Owner
Patrick Chilcott, Owner
Leah Boles, Assistant Manager
Christy Elmer, Employee
Christina Martin, Employee
Meeting Location:
Mrs. Pott’s Tea Party Tea House- 264 W. 2nd St., Mesa, Arizona 85201
Meeting Agenda:
Saturday, November 13:
10:00-10:30 a.m. Tea party. Employees encouraged to grab snacks and tea as well as
time to mingle.
10:30-11:30 a.m. Walk through the proposed marketing actions, highlighting their benefits
for Mrs. Pott’s.
11:30-1:00 p.m. Q&A- Answer any questions and discuss any further ideas or concerns.
This time is also to be used to discuss our next steps.
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Call to action:
I will be asking all Mrs. Potts employees to contribute to the marketing tools discussed
previously. The value of my initiative is that it will help us reach out to more potential customers
thereby increasing our revenue. By marketing, Mrs. Potts can reach more people in Arizona who
have yet to hear about us due to our seclusion. Although our current location is a great spot
because it is the exact cottage look we are going for, the house is in Mesa tucked away in a
neighborhood where there is very little traffic. Because of this, it is imperative that Mrs. Potts
Tea Party gets their name out there using different methods such as the internet and going to
events across the state to promote ourselves. Our services are great enough to pull in customers
from Queen Creek and Avondale but with so little customers now it is hard for our wonderful
services to reach others just by word of mouth. Therefore, we need to market ourselves to push
our excellent parties to the public.