P P P Deluge


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P P P Deluge

  1. 1. Blogs<br />Group -13<br />Abhishek Gupta<br />Akashdeep<br />Raman Goyal<br />Varunbajpai<br />
  2. 2. Whatis a Blog<br />A “blog” (or “weblog”) is a web site that:<br />is organized chronologically by date<br />self-archives by date<br />is updated somewhat regularly with relatively short entries<br />includes links, more links, and still more links<br />uses a unique URL (called a “permalink”) for each individual post<br />uses blogging software<br />
  3. 3. Most Blogs….<br />are comprised of short posts<br />allow readers to comment on each post<br />display a calendar or a date list for accessing archives<br />include a “blogroll” that lists the various sites that particular blogger reads<br />provide an “RSS feed” that “syndicates” the content and lets you read posts in a separate reader called an “aggregator”. <br />
  4. 4. Birth of Blog<br />“Blog” is short for “weblog,” a term coined by JornBargerin 1997 and popularized by Cameron Barrettin 1999.<br />Peter Merholz decided to pronounce the term “wee-blog,” which was eventually shortened to just “blog.”<br />“Bloggish” sites existed long before 1999, but it was during this time that “like” sites were identified and collected in lists, patterns emerged, and the number of blog sites began to increase significantly.<br />
  5. 5. Growth of Blog<br />In 1999, a company called “Pyra” released “Blogger,” a service that let anyone publish a blog for free by typing in a box in their web browser.<br />The blog movement started to grow, but September 11, 2001, marked a tipping point.<br />Today, there could be as many as one million blogs using dozens of blogging products.<br />
  6. 6. Blog<br />
  7. 7. Advantage of Blogging<br />Easy to create and maintain<br />Don’t need to know HTML or any programming language<br />Blog hosts are for free<br />Excellent way of sharing knowledge<br />
  8. 8. Why You Should Care about Blogs<br />1.They act as information filters to help you handle information overload.<br />Help you keep current<br />2.They allow you to easily disseminate your own ideas, thoughts, or information.<br />Including information related to your life, work, etc.<br />“Telling Your Story”<br />3.Networking<br />
  9. 9. Finding and Searching Blogs<br />Weblog specific search engines and/or directories<br />Feedster<br />http://www.feedster.com/<br />Bloogz<br />http://www.bloogz.com/<br />Blogstreet<br />http://www.blogstreet.com/<br />Bloglines<br />http://www.bloglines.com/<br />
  10. 10. How to GetYourOwn Blog<br />
  11. 11. Place to GetYour Blog<br />Blogger<br />http://www.blogger.com/start<br />Xanga<br />http://www.xanga.com/<br />MSN Space<br />http://spaces.msn.com/<br />Blogstream<br />http://www.blogstream.com/<br />
  12. 12. How to make money withyour Blog<br />Google Adsense: <br />You display ads on your sites that are automatically generated based on the content.<br />Everytime a visitor clicks on your ad, you earn money.<br />
  13. 13. How to make money withyour Blog<br />Selling a Product/Service<br />You encourage the users to buy a product or service that you own of you are affiliated with.<br />You can join another website’s affiliate program eg clickbank.com, linkshare.com and get paid everytime that visitor buys something or visits the required site<br />
  14. 14. How to make money withyour Blog<br />Paid Leads<br />Many affiliate programs will pay you money when you send a visitor to fill out a quote for car insurance, mortgages etc.<br />
  15. 15. How to make money withyour Blog<br />Donation<br />In addition to or in lieu of direct sales, you can also consider asking for donations.<br />Fir this a paypal account or some payment receiving mechanism is required.<br />
  16. 16. How to make money withyour Blog<br />Selling your Blog<br />Blogs are like businesses and if it has a certain level of traffic and revenue, acquisition is a feasible option.<br />Some blogs may be attractive to buyers because of content and user base. <br />
  17. 17. How to make money withyour Blog<br />Blogging for Hire/Blogging networks<br />There are plenty of opportunities as many companies and blogging networks are always on the lookout for fresh writing talent.<br />Blogging networks are sites devoted to blogging with dedicated paid writters.<br />
  18. 18. What to Blog about<br />Blogs are an amazing business because it is much easier to get traffic from search engine compared to a regular website.<br />The important thing to note is that search engines prefer blogs that have a specific theme and relevant content.<br />If you are writing about too many different themes, it dilutes your original theme and makes you appear less relevant to search engines.<br />
  19. 19. How to createsearchpreferred blogs?<br />Decide on the content and the market.<br />Decide on how you want to make money.<br /> Google AdSense<br /> Affiliate Programs<br />Check out the website www.keyworddiscovery.com and find out the search pattern of the concerned topic.<br />
  20. 20. Type the same keywords in google and find out number of searches per month and competing websites.<br />Check out websites like www.goarticles.com and get ideas on the respective themes.<br />Think from the customers point of view.<br />
  21. 21. 7. After deciding the themes visit yahoo or google and analyze the top 10 positions.<br /> Find out if the websites have very rich content or can be replaced.<br />8. Use the theme in the url of your blog. This tells the URL and search engine that what you are all about.<br />
  22. 22. How to getyour Blog out there?<br />A RSS (Really Simple Syndication) <br />a very easy way to distribute your blog to readers<br />How to put your blog out there to reach the audience?<br />Submit your RSS feed to aggregator like Bloglines, MyYahoo and Google Reader <br />http://www.bloglines.com<br />
  23. 23. Top 10 Blogs following Web 2.0<br />TechCrunch - Reviews new companies<br />GigaOM<br />PostBubble – reviews with Success and Failure bets<br />eHub – Listing of new Sites<br />Rev2.org – Covers topics around web 2.0<br />Mashable – Covers social Sites and web 2.0 startups<br />
  24. 24. Top 10 Blogs following Web 2.0…..<br />Dion Hinchcliffe – Impact of Web 2.0 on enterprise applications<br />Read/WriteWeb – Information on innovative Web Apps and Services<br />/Message – Social Media<br />SolutionWatch – Reviews of emerging sites<br />
  25. 25. Promotingyour Blog<br />Submitting to Blog directories.<br /><ul><li>Directories will bring in direct traffic
  26. 26. More the number of links in directory, higher the ranking in search.</li></ul>Submitting to Article directories.<br /><ul><li>Entice the article readers to read the blog.</li></ul>Trade Links<br /><ul><li>The more the number of links, the better the search engine ranking. </li></li></ul><li>Promotingyour Blog<br />Posting on forums<br /><ul><li>Participate in forum discussions relevant to your theme and publish your site in the signature part of your profile. </li></ul>Post Comments on Blogs<br /><ul><li>Use the platform of more established blogs to attract more visitors. </li></li></ul><li>WhyWordpresswhenyou have Blogger<br />
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  29. 29. Thank You<br />