De presentatie van Copernica zoals gebruikt tijdens de breakout sessie "Tien e-mailmarketingtrends voor meer conversie" tijdens SEOshop Connect conference 2015. Meer informatie: http://www.copernica.com/nl of http://www.seoshop.nl/
Powering Successful Marketing Campaigns with Accurate, Safe DataJessica Kao
How to increase the effectiveness of every email marketing campaign globally and ensure high deliverability and reach. Are you asking the right questions about your email marketing campaign?
Multi-dimensional models show how market variables interact to provide a tighter picture of brand ROI opportunities and barriers. Segmenting targets by brand objectives allows for forecasting, planning, and measuring initiatives from mass to online and direct. Insight is derived from analyzing opinion formation across segments using traditional planning tools. Combining purchase cycle models with target segmentation allows managing consumers through the brand relationship curve with the right message to the right target at the right time. Analyzing previous communications provides response benchmarks and attributes for accurate forecasting and target selection in future initiatives.
Smart Uses of Data: How to Learn More About Your Audience and Target Individu...PerformanceIN
Consumer insights have long been central to marketing strategy, but integrating audience data with the output of a typical plan is no mean feat. Collecting information is one thing, using it to develop a performance programme is quite another.
In this session Ed Lovelock and Owen Hancock will explore the innovative ways Argos and Commission Junction worked together over the last year, utilising data available to them from the British retailer’s site. The audience will learn of additional information on the lifetime value of affiliate-driven customers to the company, split testing cashback rates and targeting profitable behavioural segments.
Data best practices will also be covered and how, when properly utilised, they can create smarter and more efficient affiliate programmes.
In this presentation, Shubham introduces SMAC and associated trends. Shubham's interest area lies in the creation of SMAC supported intelligent stores in retail.
Organic SEO provides several benefits over pay-per-click (PPC) advertising. Statistics show that organic search results receive 60-75% of clicks compared to 25% for PPC ads, as users view organic results as more relevant and trustworthy. Additionally, traffic from organic search converts 30% higher than PPC due to increased user trust. Link building is also important for SEO, as it provides direct traffic sources like directories, related websites and blogs, and social networks that can deliver traffic over time. As more links are acquired, websites rank for long tail keywords without optimization, bringing in additional traffic sources. These factors combine to provide a strong return on investment through organic SEO.
This document provides summaries of different types of campaign analyses, including funnel analysis, Facebook chatbot campaigns, Hotjar user reviews, email campaigns, web notification campaigns, product sales, LINE@ campaigns, membership bonus campaigns, and Google Ads campaigns. Each analysis section identifies actionable insights that can be drawn from analyzing the collected data.
Powering Successful Marketing Campaigns with Accurate, Safe DataJessica Kao
How to increase the effectiveness of every email marketing campaign globally and ensure high deliverability and reach. Are you asking the right questions about your email marketing campaign?
Multi-dimensional models show how market variables interact to provide a tighter picture of brand ROI opportunities and barriers. Segmenting targets by brand objectives allows for forecasting, planning, and measuring initiatives from mass to online and direct. Insight is derived from analyzing opinion formation across segments using traditional planning tools. Combining purchase cycle models with target segmentation allows managing consumers through the brand relationship curve with the right message to the right target at the right time. Analyzing previous communications provides response benchmarks and attributes for accurate forecasting and target selection in future initiatives.
Smart Uses of Data: How to Learn More About Your Audience and Target Individu...PerformanceIN
Consumer insights have long been central to marketing strategy, but integrating audience data with the output of a typical plan is no mean feat. Collecting information is one thing, using it to develop a performance programme is quite another.
In this session Ed Lovelock and Owen Hancock will explore the innovative ways Argos and Commission Junction worked together over the last year, utilising data available to them from the British retailer’s site. The audience will learn of additional information on the lifetime value of affiliate-driven customers to the company, split testing cashback rates and targeting profitable behavioural segments.
Data best practices will also be covered and how, when properly utilised, they can create smarter and more efficient affiliate programmes.
In this presentation, Shubham introduces SMAC and associated trends. Shubham's interest area lies in the creation of SMAC supported intelligent stores in retail.
Organic SEO provides several benefits over pay-per-click (PPC) advertising. Statistics show that organic search results receive 60-75% of clicks compared to 25% for PPC ads, as users view organic results as more relevant and trustworthy. Additionally, traffic from organic search converts 30% higher than PPC due to increased user trust. Link building is also important for SEO, as it provides direct traffic sources like directories, related websites and blogs, and social networks that can deliver traffic over time. As more links are acquired, websites rank for long tail keywords without optimization, bringing in additional traffic sources. These factors combine to provide a strong return on investment through organic SEO.
This document provides summaries of different types of campaign analyses, including funnel analysis, Facebook chatbot campaigns, Hotjar user reviews, email campaigns, web notification campaigns, product sales, LINE@ campaigns, membership bonus campaigns, and Google Ads campaigns. Each analysis section identifies actionable insights that can be drawn from analyzing the collected data.
Organic search engine results have higher click-through rates than paid search ads, with users trusting and clicking organic results 60-75% of the time compared to 25% for ads. Eye tracking studies also show organic results receive better visibility and clicks. Traffic from organic search is converted to sales 30% more than paid search due to greater user trust. Investing in link building provides ongoing direct traffic from sources like article directories, website directories, related websites and blogs, and social networks. This improves search rankings for long tail keywords and provides many ongoing sources of traffic, leading to higher returns on investment in SEO.
SharpSpring offers easy-to-use marketing automation tools for importing contacts, generating leads, tracking website behavior and email performance that help prove return on investment. Its features like visitor ID tracking, dynamic forms, CRM integrations and automated email segmentation and distribution based on lead behavior help drive sales by providing valuable insights and increasing engagement. SharpSpring aims to provide more targeted communication and sales insights than email service providers through features that identify a contact's position and monitor their online and offline activity.
MCN2017 Workshop: Web Analytics and SEOBrian Alpert
"Web Analytics and SEO: Learn the Ropes, Work a Plan, Measure the Right Stuff... Declare Victory!" - MCN2017 workshop conducted by Brian Alpert and Elena Villaespesa Cantalapiedra. A workshop designed to make Web Analytics and SEO both understandable, manageable and actionable. Recognizing that most practitioners don't have much time yet need to show measurable results, a common sense, multi-stepped web analytics process is introduced. Tool-specific highlights are largely oriented toward the world's most popular web analytics tool, Google Analytics. Automation tools to lighten the load are presented as well as Google’s new powerful dashboard tool Data Studio. The conversation then shifts to today's SEO landscape, and safe, effective steps practitioners may take to improve findability. The metrics focus continues with a discussion of search-specific free tools and specialized metrics that are effective in demonstrating whether or not website findability is improving.
Google Analytics Joomla Chicago 200905Linda Coonen
The document provides an overview of using Google Analytics to track website metrics and optimize an online marketing strategy. It discusses setting goals in Google Analytics, tracking key metrics like conversion rates and traffic sources, and using insights from Google Analytics to improve content and calls-to-action. Specific recommendations are provided for optimizing a CMS Expo website based on Google Analytics data.
This document summarizes a sales and marketing insights platform. It includes components for lead development like ongoing nurturing campaigns, multi-step segmentation, and tracking across channels. It also provides overviews of Hubspot for comparing websites and marketing effectiveness. Marketing automation is discussed for growing names and developing lead programs. Salesforce integration allows monitoring campaign ROI and providing sales teams with detailed lead data.
The document discusses the importance of relevance in email marketing. It states that email marketers need to identify trends, such as the increasing volume of emails people receive, and adjust their strategies to stand out. Relevance is key and is defined as sending the right content to the right recipient at the right time. The document provides tips for making email programs more relevant through list segmentation, understanding recipient data, and delivering customized content tailored to individual recipients.
Creating your first Brand project.- Brand 24Najit Khan
The document provides an overview of how to use the Brand24 tool to monitor social media mentions of a brand or competitor. It discusses setting up a project, finding mentions sorted by source and date in the mentions tab, analyzing trends through charts and filters, receiving notifications by email or Slack, and generating reports. The tool monitors beyond social media across the web and helps businesses gain insights into their brand's performance and what competitors are doing.
StudioWorks Presentation at Profitability Catalyst 2011:oneStudioworks
This document provides 5 tips for improving online effectiveness: 1) Define your website goals, 2) Optimize Google Analytics, 3) Complete email marketing campaigns, 4) Ensure website accessibility, and 5) Maintain a consistent social media presence. Key recommendations include writing clear goals, using Google Analytics reports to identify issues, testing emails and analyzing performance, validating website compatibility, and scheduling social media updates to engage customers.
This document provides an overview of digital marketing and site monitoring. It discusses key concepts like what digital marketing is, the benefits of digital marketing like reach and engagement. It also covers important digital marketing strategies like SEO, types of websites, how search engines work. The document discusses monitoring tools like Google Analytics and Google Webmaster Tools. It provides advantages and disadvantages of digital marketing and concludes that digital marketing has transformed the industry by allowing direct customer contact through mobile and internet and that website, SEO, social media are essential along with monitoring tools.
This document outlines a marketing strategy that begins with defining goals and objectives focused on helping specific audiences. It discusses developing content to solve problems and add value, distributing content through a blog, website, email, and social media. Channels, topics, formats, a content calendar, and promotion strategies are proposed. Ongoing optimization based on analytics ensures continuous improvement toward converting contacts into customers.
2009 How To Select A Social Media Monitoring Vendor PartnerMarcus Tewksbury
This document provides guidance on selecting a social media monitoring vendor partner. It discusses key things to consider, such as whether to use a self-service or outsourced solution. When evaluating vendors, questions should focus on their methods for collecting, storing, and analyzing social media data to ensure comprehensive coverage, access to historical data, and control over analyzing the results. The goal is to find a flexible partner that provides actionable insights and automated reporting.
This document provides an overview of the Real Magnet email marketing platform and its features. It highlights tools for email, events, surveys, and mobile including templates, social sharing integration, tracking, reporting, and mobile optimization. Templates are available for various categories like business, holidays, and technology. Tracking includes opens, clicks, bounces, and social referrals. Reports show metrics over time and by device or location.
The State of Web Analytics in Ireland - 3xe - Darren McManus - ArekiboDarren McManus
The document discusses the state of web analytics in Ireland based on a survey. It finds that most organizations use Google Analytics but have gaps in knowledge and reporting abilities. Specifically, it notes that over 50% lack required expertise, over 40% admit knowledge gaps, and over 30% are not comfortable with their reporting. It provides tips on using campaign tracking URLs and goals in Google Analytics to bridge these gaps and move from "vanity metrics" to more actionable metrics aligned with business objectives.
BytesView's cutting-edge intent detection and classification techniques can help you analyze and classify based on the intent expressed in the text by the user.
Detect the intentions of current and prospective customers and plan the future course of action accordingly.
SEOshop Connect - Persoonlijk advies en service via e-mail door CopernicaLightspeed
De presentatie van Copernica zoals gebruikt tijdens de breakout sessie "Persoonlijk advies en service via e-mail" tijdens SEOshop Connect conference 2015. Meer informatie: http://www.copernica.com/nl of http://www.seoshop.nl/
SEOshop Connect - Innovatie door slimmer integratie door Exact OnlineLightspeed
De presentatie van Exact Online zoals gebruikt tijdens de breakout sessie "Innovatie door slimmer integratie" tijdens SEOshop Connect conference 2015. Meer informatie: http://www.exact.nl/ of http://www.seoshop.nl/
SEOshop Connect - Get behind your data door WebpowerLightspeed
De presentatie van Webpower zoals gebruikt tijdens de breakout sessie "Get behind your data" tijdens SEOshop Connect conference 2015. Meer informatie: http://www.webpower.eu/nl/ of http://www.seoshop.nl/
SEOshop Connect - Hoe zet je je webshop om in een winstmachine met minder bud...Lightspeed
De presentatie van VIVAIO zoals gebruikt tijdens de breakout sessie "Hoe zet je je webshop om in een winstmachine met minder budget?" tijdens SEOshop Connect conference 2015. Meer informatie: http://www.vivaio.nu/ of http://www.seoshop.nl/
SEOshop Connect - Van start tot succes met affiliate marketing door DaisyconLightspeed
De presentatie van Daisycon zoals gebruikt tijdens de breakout sessie "Van start tot succes met affiliate marketing" tijdens SEOshop Connect conference 2015. Meer informatie: https://www.daisycon.com/nl/ of http://www.seoshop.nl/
SEOshop Connect - Advanced SEO door OOSEOLightspeed
De presentatie van OOSEO zoals gebruikt tijdens de breakout sessie "Advanced SEO" tijdens SEOshop Connect conference 2015. Meer informatie: http://www.ooseoo.com/ of http://www.seoshop.nl/
Organic search engine results have higher click-through rates than paid search ads, with users trusting and clicking organic results 60-75% of the time compared to 25% for ads. Eye tracking studies also show organic results receive better visibility and clicks. Traffic from organic search is converted to sales 30% more than paid search due to greater user trust. Investing in link building provides ongoing direct traffic from sources like article directories, website directories, related websites and blogs, and social networks. This improves search rankings for long tail keywords and provides many ongoing sources of traffic, leading to higher returns on investment in SEO.
SharpSpring offers easy-to-use marketing automation tools for importing contacts, generating leads, tracking website behavior and email performance that help prove return on investment. Its features like visitor ID tracking, dynamic forms, CRM integrations and automated email segmentation and distribution based on lead behavior help drive sales by providing valuable insights and increasing engagement. SharpSpring aims to provide more targeted communication and sales insights than email service providers through features that identify a contact's position and monitor their online and offline activity.
MCN2017 Workshop: Web Analytics and SEOBrian Alpert
"Web Analytics and SEO: Learn the Ropes, Work a Plan, Measure the Right Stuff... Declare Victory!" - MCN2017 workshop conducted by Brian Alpert and Elena Villaespesa Cantalapiedra. A workshop designed to make Web Analytics and SEO both understandable, manageable and actionable. Recognizing that most practitioners don't have much time yet need to show measurable results, a common sense, multi-stepped web analytics process is introduced. Tool-specific highlights are largely oriented toward the world's most popular web analytics tool, Google Analytics. Automation tools to lighten the load are presented as well as Google’s new powerful dashboard tool Data Studio. The conversation then shifts to today's SEO landscape, and safe, effective steps practitioners may take to improve findability. The metrics focus continues with a discussion of search-specific free tools and specialized metrics that are effective in demonstrating whether or not website findability is improving.
Google Analytics Joomla Chicago 200905Linda Coonen
The document provides an overview of using Google Analytics to track website metrics and optimize an online marketing strategy. It discusses setting goals in Google Analytics, tracking key metrics like conversion rates and traffic sources, and using insights from Google Analytics to improve content and calls-to-action. Specific recommendations are provided for optimizing a CMS Expo website based on Google Analytics data.
This document summarizes a sales and marketing insights platform. It includes components for lead development like ongoing nurturing campaigns, multi-step segmentation, and tracking across channels. It also provides overviews of Hubspot for comparing websites and marketing effectiveness. Marketing automation is discussed for growing names and developing lead programs. Salesforce integration allows monitoring campaign ROI and providing sales teams with detailed lead data.
The document discusses the importance of relevance in email marketing. It states that email marketers need to identify trends, such as the increasing volume of emails people receive, and adjust their strategies to stand out. Relevance is key and is defined as sending the right content to the right recipient at the right time. The document provides tips for making email programs more relevant through list segmentation, understanding recipient data, and delivering customized content tailored to individual recipients.
Creating your first Brand project.- Brand 24Najit Khan
The document provides an overview of how to use the Brand24 tool to monitor social media mentions of a brand or competitor. It discusses setting up a project, finding mentions sorted by source and date in the mentions tab, analyzing trends through charts and filters, receiving notifications by email or Slack, and generating reports. The tool monitors beyond social media across the web and helps businesses gain insights into their brand's performance and what competitors are doing.
StudioWorks Presentation at Profitability Catalyst 2011:oneStudioworks
This document provides 5 tips for improving online effectiveness: 1) Define your website goals, 2) Optimize Google Analytics, 3) Complete email marketing campaigns, 4) Ensure website accessibility, and 5) Maintain a consistent social media presence. Key recommendations include writing clear goals, using Google Analytics reports to identify issues, testing emails and analyzing performance, validating website compatibility, and scheduling social media updates to engage customers.
This document provides an overview of digital marketing and site monitoring. It discusses key concepts like what digital marketing is, the benefits of digital marketing like reach and engagement. It also covers important digital marketing strategies like SEO, types of websites, how search engines work. The document discusses monitoring tools like Google Analytics and Google Webmaster Tools. It provides advantages and disadvantages of digital marketing and concludes that digital marketing has transformed the industry by allowing direct customer contact through mobile and internet and that website, SEO, social media are essential along with monitoring tools.
This document outlines a marketing strategy that begins with defining goals and objectives focused on helping specific audiences. It discusses developing content to solve problems and add value, distributing content through a blog, website, email, and social media. Channels, topics, formats, a content calendar, and promotion strategies are proposed. Ongoing optimization based on analytics ensures continuous improvement toward converting contacts into customers.
2009 How To Select A Social Media Monitoring Vendor PartnerMarcus Tewksbury
This document provides guidance on selecting a social media monitoring vendor partner. It discusses key things to consider, such as whether to use a self-service or outsourced solution. When evaluating vendors, questions should focus on their methods for collecting, storing, and analyzing social media data to ensure comprehensive coverage, access to historical data, and control over analyzing the results. The goal is to find a flexible partner that provides actionable insights and automated reporting.
This document provides an overview of the Real Magnet email marketing platform and its features. It highlights tools for email, events, surveys, and mobile including templates, social sharing integration, tracking, reporting, and mobile optimization. Templates are available for various categories like business, holidays, and technology. Tracking includes opens, clicks, bounces, and social referrals. Reports show metrics over time and by device or location.
The State of Web Analytics in Ireland - 3xe - Darren McManus - ArekiboDarren McManus
The document discusses the state of web analytics in Ireland based on a survey. It finds that most organizations use Google Analytics but have gaps in knowledge and reporting abilities. Specifically, it notes that over 50% lack required expertise, over 40% admit knowledge gaps, and over 30% are not comfortable with their reporting. It provides tips on using campaign tracking URLs and goals in Google Analytics to bridge these gaps and move from "vanity metrics" to more actionable metrics aligned with business objectives.
BytesView's cutting-edge intent detection and classification techniques can help you analyze and classify based on the intent expressed in the text by the user.
Detect the intentions of current and prospective customers and plan the future course of action accordingly.
SEOshop Connect - Persoonlijk advies en service via e-mail door CopernicaLightspeed
De presentatie van Copernica zoals gebruikt tijdens de breakout sessie "Persoonlijk advies en service via e-mail" tijdens SEOshop Connect conference 2015. Meer informatie: http://www.copernica.com/nl of http://www.seoshop.nl/
SEOshop Connect - Innovatie door slimmer integratie door Exact OnlineLightspeed
De presentatie van Exact Online zoals gebruikt tijdens de breakout sessie "Innovatie door slimmer integratie" tijdens SEOshop Connect conference 2015. Meer informatie: http://www.exact.nl/ of http://www.seoshop.nl/
SEOshop Connect - Get behind your data door WebpowerLightspeed
De presentatie van Webpower zoals gebruikt tijdens de breakout sessie "Get behind your data" tijdens SEOshop Connect conference 2015. Meer informatie: http://www.webpower.eu/nl/ of http://www.seoshop.nl/
SEOshop Connect - Hoe zet je je webshop om in een winstmachine met minder bud...Lightspeed
De presentatie van VIVAIO zoals gebruikt tijdens de breakout sessie "Hoe zet je je webshop om in een winstmachine met minder budget?" tijdens SEOshop Connect conference 2015. Meer informatie: http://www.vivaio.nu/ of http://www.seoshop.nl/
SEOshop Connect - Van start tot succes met affiliate marketing door DaisyconLightspeed
De presentatie van Daisycon zoals gebruikt tijdens de breakout sessie "Van start tot succes met affiliate marketing" tijdens SEOshop Connect conference 2015. Meer informatie: https://www.daisycon.com/nl/ of http://www.seoshop.nl/
SEOshop Connect - Advanced SEO door OOSEOLightspeed
De presentatie van OOSEO zoals gebruikt tijdens de breakout sessie "Advanced SEO" tijdens SEOshop Connect conference 2015. Meer informatie: http://www.ooseoo.com/ of http://www.seoshop.nl/
Tien e mailmarketingtrends voor meer conversieCopernica BV
E-mailmarketing heeft de hoogste ROI en is als medium niet meer weg te denken; het vormt al jaren de spil van de complete online marketingmix. E-mailmarketing maakt de laatste jaren een uitgebreide ontwikkeling door. Waar het eerst werd ingezet om bulk-nieuwsbrieven te versturen, gebruiken organisaties e-mailmarketing nu om dialoog te voeren aan de hand van automatische campagnes. Dat zorgt voor efficiency, een betere engagement en hogere conversie.
Het versturen van automatische campagnes, ofwel marketing automation, is slechts een van de e-mailmarketingtrends van deze tijd. Nick Kuiper licht deze en nog negen andere trends toe waarmee organisaties een hogere conversie behalen uit e-mailmarketing.
Deliverability is a moving target and managing your email program while flying blind puts marketers at risk for potential failure.
ExactTarget Marketing Cloud and Return Path Email Deliverability Experts will help you navigate the email data landscape. In this session, you will explore how to use best practices built on data insights to effectively manage and execute your email programs. From sender reputation to inbox placement, discover through a client success story how email data can help you optimize your strategic plans.
The document discusses how marketers, agencies, and print providers can use XMPie's cross-media marketing platform to improve engagement and results. It provides examples of how XMPie allows for integrated, personalized campaigns across channels like print, email, web, and mobile to have conversations with customers. The platform's tools for tracking, analyzing, and refining campaigns based on customer responses and data are highlighted.
Why do permission-based email marketing fail. Is it the lack of knowledge, resources or expertise hindering you from dreaming BIG?This short PPT from JDE User list examines the common fault lines of b2b email marketing. Few slides in our PPT also explains the time-tested strategies to re-engineer your existing campaign tactics.
The document discusses how to maximize marketing efforts through multi-channel marketing and data-driven personalization. It emphasizes learning from customer interactions across channels to continuously improve personalized communications. Key aspects include using data to tailor messaging, tracking online activities to learn more about customers, and automating follow-ups and lead distribution.
Webinar: 7 Ways Mass Transmit Can Help Your BusinessMass Transmit
Presentation from the webinar "7 Ways Mass Transmit Can Help Your Business". Topics covered include Increasing Customer Insight, Multi-Channel Marketing, Mobile Readiness and Reaching Business Goals.
Lifecycle emails, also known as drip email marketing, involve sending a series of automated emails to prospects and customers over time based on their behaviors and stage in the buying cycle. The emails are meant to nurture prospects by providing relevant content, building trust and relationships, addressing concerns, and ultimately moving them closer to becoming sales-ready leads. Effective lifecycle email programs segment audiences, map the buying cycle, develop content to align with each stage, automate email delivery, track engagement metrics, and integrate with CRM to handoff qualified leads to sales. Continuous testing and optimization of content, timing, and messaging is important to maximize results like conversion rates and revenue.
This document discusses how brands can use email as the foundation of their customer relationship strategy in a Web 2.0 world where consumers are exposed to many advertising messages across multiple channels. It provides statistics that show email has the highest return on investment of any digital marketing channel and explains how top brands drive email relevance and performance through personalization, segmentation, behavioral targeting, and real-time content optimization.
ConsumerBase is a leading provider of online and offline behavioral data and database services. They collect data from proprietary and partner websites, and thoroughly validate and clean the data. ConsumerBase sends targeted emails to capture consumer behavior across 36 categories, which are then appended to their database. They offer list rental and append services, as well as modeling, profiling and creative design to help clients improve campaign performance and returns. Case studies demonstrate how ConsumerBase's services can lower costs and improve results for clients.
This document discusses 5 types of customer behaviors that can be automated through marketing: 1) joining/subscribing, 2) browsing and abandoning carts, 3) abandoning shopping baskets, 4) making a purchase, and 5) going inactive. For each behavior, it provides examples of automated marketing campaigns including welcome emails, content-based nurture series, remarketing, upsell emails, and re-engagement campaigns. It highlights the importance of personalizing communications based on customers' behaviors and preferences through behavioral marketing automation.
True Stories of Marketing in Microsoft Dynamics CRM | ClickDimensionsExploreDynCRM
Met ClickDimensions kunt u uw marketingactiviteiten direct vanuit Microsoft CRM opzetten en alle digitale marketingactiviteiten vanuit CRM beheren.
Bijvoorbeeld door (marketing) e-mails vanuit uw CRM te genereren die direct gelinkt zijn aan uw klanten, contacten, marketinglijsten en bezoekers
van uw website. Als alle informatie in uw CRM systeem staat, wil u vanuit dat systeem ook de volledige controle hebben over uw marketingkanalen en materiaal. John Gravely neemt geeft u diverse praktijkvoorbeelden van functionaliteiten die ClickDimensions biedt.
This document discusses the challenges that marketers face in activating their first-party data across devices in real time. It notes that first-party data volumes are often limited, transfers between platforms can be slow leading to inaccurate frequency management and missed opportunities, and multiple proprietary IDs make it difficult to activate data everywhere. The document then presents a data activation process involving ingesting, amplifying, activating, and measuring audiences across devices in real time. It provides considerations for a successful data activation solution, including data ingestion, audience amplification and modelling, cross-device reach and frequency capping, real-time audience activation, and unified measurement and insights.
Philips International beschikt over een internationale consumentendatabase met daarin data van meer dan 240 landen. Philips is begonnen om hun Global CRM activiteiten van de consumenten producten uit te breiden en te optimaliseren. Dit kan alleen door het hebben van een juist en volledig klantbeeld; om dit klantbeeld te realiseren moet de kwaliteit van de data op het hoogst haalbare niveau liggen. Locale marketingafdelingen kunnen zo hun tijd besteden aan marketingactiviteiten i.p.v. het verbeteren van de kwaliteit van hun outputbestanden.
This document discusses an email marketing automation tool for small businesses. It allows users to build prospect lists, create automated email campaigns, nurture leads, and track campaign performance. Key features include list segmentation, template design tools, delivery and open tracking, and CRM integration. The tool aims to simplify email marketing and lead generation for businesses through an intuitive interface and automated workflows.
The document discusses how using personalized URLs (PURLs) in direct mail can improve marketing return on investment by capturing online responses. It describes how PURLs can be used to direct recipients to a personalized landing page with a survey. Automated follow-up emails are then sent based on their online activity to continue engaging with them. This allows capturing the 33% of direct mail recipients who prefer to respond online, with response rates typically lifting by at least 2x through relevant messaging and PURLs.
The document discusses how using personalized URLs (PURLs) in direct mail can improve marketing return on investment by capturing online responses. It describes how PURLs can be used to direct recipients to a personalized landing page with a survey. Automated follow-up emails are then sent based on their online activity to continue engaging with them. This allows capturing the 33% of direct mail recipients who prefer to respond online, typically lifting response rates by at least 2x. Real-time lead distribution and campaign performance reporting is also enabled.
Bridging the gap between digital and relationship marketing - DMA 2013 Though...Lars Crama
Bridging the Gap Between Digital and Relationship Marketing: The Next Big Thing for Data-Driven Marketers. Presentation by Selligent and 2organize at DMA2013 in Chicago
This document discusses the evolution and importance of marketing automation and databases. It explains that marketing automation allows companies to use customer behavior data from various digital channels to send personalized, triggered communications through email, mobile, and social media. This personalized, multi-channel approach delivers better results than traditional email blasts. The key is having a centralized database that combines transactional, demographic, and engagement data to develop a single customer view. Case studies show how behavioral email campaigns driven by this data can significantly increase engagement metrics like open and click-through rates, leading to higher conversion rates and ROI.
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Marketplaces als bol.com en Amazon worden vaak gezien als de grote reuzen die de kleine specialisten uit de markt drukken. Toch bieden deze platformen enorme kansen waar je als online verkoper gebruik van kunt maken om te groeien en nieuwe landen mee kunt verkennen.
Lightspeed Connect - Lucas Freriks - Sooqr - Hoe site search je conversie kan...Lightspeed
Voor veel webshophouders lijkt een zoekfunctie een simpele tool binnen de website. Toch kan de zoekfunctie veel invloed hebben op de conversie, orderwaarde en de user experience van de klant. 'Zoekers zijn boekers' is de ervaring, dus de zoekende klanten zijn erg belangrijk. In deze presentatie zal ik laten zien waarom deze klanten zo belangrijk zijn en welke tools kunnen helpen bij het verbeteren van de interne zoekfunctie.
Lightspeed Connect - Aura Kuipers - The Feedbackcompany - How to remain the b...Lightspeed
In deze sessie geeft Aura je inzicht om reviewmarketing zo optimaal mogelijk in te zetten en conversie te optimaliseren. Ontvang haar gouden tips en blijf the big seller.
Lightspeed Connect - Niels de Peuter - Mempay - "Hoe kan ik een abonnementsmo...Lightspeed
Abonnementen, in de Verenigde Staten al een aantal jaar de snelst groeiende trend in e-commerce. Maar wat houdt een abonnementsmodel nou eigenlijk in? En hoe pas ik dit toe in mijn webwinkel? Welke uitdagingen kan ik verwachten en hoe ga ik hiermee om? In deze workshop van 30 minuten word je voorbereid om te starten met jouw abonnementsmodel!
Hoe groot of klein je magazijn ook is, in deze lezing geeft Casper je makkelijk toepasbare tips om je magazijn te verbeteren. En in de 2e helft beantwoord Casper al je vragen over magazijnen en voorraad.
SEOshop Connect - Zo mag je magazijn er zijn door PicqerLightspeed
De presentatie van Picqer zoals gebruikt tijdens de breakout sessie "Zo mag je magazijn er zijn door Picqer" tijdens SEOshop Connect conference 2015. Meer informatie: https://picqer.com/nl of http://www.seoshop.nl/
SEOshop Connect - Loyalty for ecommerce door Loyalty LionLightspeed
De presentatie van Loyalty Lion zoals gebruikt tijdens de breakout sessie "Loyalty for ecommerce" tijdens SEOshop Connect conference 2015. Meer informatie: https://loyaltylion.com/ of http://www.seoshop.nl/
U heeft een goed gevulde webshop, u heeft bezoekers, maar hoe zorgt u nu voor meer klanten? Het antwoord is personalisatie. In deze slides wordt uitgelegd hoe dit werkt.
De laatste Google algoritme updates maken het steeds lastiger om op 'ouderwetse' manieren goed te scoren in Google's zoekresultaten. Google Penguin, Panda en Hummingbird hebben veel veranderd. Wat kunt u nu nog doen om goed gevonden te worden?
Tijdens dit webinar geven we u praktische tips! Dit webinar is georganiseerd in samenwerking met online marketing expert Karel Geenen.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
11. Veel data leidt tot problemen
Niet bestaande e-mail adressen
Dubbele gegevens
Verouderde gegevens
Onduidelijkheid over opt-in
Levensduur opt-in
Beschikbaarheid van de data
Segmentatie van de data
Data in silo’s
Trend 2
39. Ralph van den Broeck
Marketing Executive
Thank you!
Vragen?
ralph.vandenbroeck@copernica.com
Editor's Notes
Vertel hier wat leuks over jezelf + over Copernica en de producten die we aanbieden.
Twee hoofdtrends te ontdekken:
Onderzoek onder 3.000 marketeers werelwijd door de Global DMA laat zien dat 68,5% van de marketeers data inzet om campagnes te targetten.
Multi-channel is oud – omni-channel marketing gaat er om dat er geen verschil meer in de beleving is tussen de verschillende kanalen.
Data = relevantie = conversie.
Zaak om data vanuit allerlei systemen te koppelen, te gebruiken en aan te vullen.
Bij deze methode vraag je de ontvanger niet direct om informatie, maar de informatie herleid je uit de acties van de ontvanger. Klikt de ontvanger vaak op een bepaalde linkcategorie in de mail, dan leid je hieruit af dat de ontvanger daar een bijzondere interesse voor heeft. Ook het apparaat wat de ontvanger gebruikt om emails te lezen kan bruikbare data opleveren.Travelworld maakt bijvoorbeeld gebruik van indirect profiling bij hun nieuwsbrieven. Afhankelijk van op welke link iemand klikt passen de komende nieuwsbrieven zich daar automatisch op aan en worden de nieuwsbrieven specifieker.
Hier ander plaatje voor zoeken
Data
Voor koppelen van verschillende systemen is het belangrijk dat je goed kijkt naar de API’s die het systeem beschikbaar heeft en welke data er gesynchroniseerd kan worden.
Niet openers verwijderen uit nieuwsbriefselectie
Procentueel betere e-mailmarketingresultaten
Betere deliverability
Betere & zuivere testresultaten
Goede inzet van winback-campagnes zorgt voor:
Het verwijderen van niet-openers uit de nieuwsbrief selectie
Betere e-mailmarketingresultaten door procentueel gezien hogere opens / kliks
Betere deliverability doordat ISP’s kijken naar of een e-mail wel of niet wordt geopend om daarmee hun spamfilters aan te passen
Database met zuiver geïnteresseerden in je product zodat je betere test-resultaten ontvangt bij A/B-testing
Dubbele gegevens kunnen altijd ontstaan bij het samenvoegen van meerdere datasets. Zorg ervoor dat je dubbele gegevens altijd apart houdt van je automatische campagnes en nieuwsbrieven en bepaald hoe je gegevens combineert
Filter bounces waarvan je zeker bent dat ze nogmaals optreden automatisch van je verzendlijst om een hoge e-mail deliverability te garanderen
Wat is de levensduur van een opt-in? Iemand die 5 jaar geleden heeft aangemeld voor je nieuwsbrief, is deze opt-in nog steeds geldig? Antwoord: rechtsgeldig wel – maar wat als iemand nooit je mailing opent of niet meer klikt op je mailing? Filteren van niet-openers en niet-klikkers om een uiteindelijk als spam gemarkeerd te worden te voorkomen.
Aan de hand van een bepaalde gebeurtenis kan je een bepaalde actie uitvoeren. Een keer instellen en het systeem maakt hier voortaan zelf gebruik van. Bijvoorbeeld:
Als iemand een winkelmandje achterlaat in de webwinkel, stuur dan na x tijd een e-mail waarin je vraagt of er iets is misgegaan. Nog niet gekocht? Verstuur dan 24 en indien nodig 72 uur later alsnog een e-mail.
Drip Email Campaigns: serie van e-mails na aanleiding van een bepaalde actie. Iemand meld zich aan voor een nieuwsbrief – zorg voor een traject van bijvoorbeeld 3 e-mails:
E-mail 1: Welkomste-mail waarin je bedankt voor aanmelding en USP’s van bedrijf
E-mail 2: Simpel tekstmailtje die lijkt van een van je medewerkers te komen waarin je vraagt of product of dienst bevalt en of je die persoon ergens mee kan helpen
E-mail 3: Wijzen op een webinar
Andere mogelijkheid is een serie van tips waarin je aangeeft hoe iemand het product of dienst optimaal kan gebruiken.
Transactional emails: zijn e-mails die een transactie ondersteunen. Kan je uitbouwen naar cross-selling: bijvoorbeeld. Iemand koopt een tuinposter bij je maar is vergeten haken erbij aan te schaffen. Aanbieden dat je deze alsnog indien gewenst bij de bestelling kan toevoegen.
Transformers: e-mails die je conditioneel opmaakt aan de hand van de gegevens van een profiel.
Automatische profielopbouw aan hand van websitebezoek
Algoritmes bepalen de wijnen met hoogste koopintentie voor ieder individu
Website en e-mail wordt automatisch aangepast
“Sodeknetter” hoge conversie
Van den Berg is een surfwinkel gevestigd in Hoorn en Zandvoort met een online webshop. Via Van den Berg Events verkopen zij als tussenpersoon clinics op verschillende locaties. Via OpenWeather Plugin wordt dagelijks bekeken of het wel surfweer is. Is dat niet het geval, dan wordt automatisch de clinic gecancelled, en ontvangt de deelnemer een smsje en een e-mailbericht. Een klik op de link, en men komt in een eigen portaal om direct aan te melden voor een nieuwe clinic.
Voor van den Berg levert dit overigens een mooie database op met personen die geinteresseerd zijn in surfen, inclusief hun niveau wat relevant is om surfspullen te verkopen.
Email Benchmark geeft aan dat het nog onder 50% is – echter doordat Gmail e-mails vooraf download wordt deze aangegeven als een webbased email. Bij correctie worden wel 51% van de e-mails op mobiel geopend.
Zorg voor responsive emails
Naast dat je de macht bij de ontvanger kan leggen kan je ook bedenken in welke context iemand je e-mail opent.
Iemand die je e-mail opent op een mobiele telefoon gebruikt de e-mail anders dan op desktop. Met onze tool ResponsiveEmail.com sleep je een e-mail in elkaar die niet alleen op ieder device goed werkt, maar die je ook afhankelijk van het gebruikte device kan aanpassen.
- Aanpassen aan waar de e-mailontvanger de mail opent. Suitableshop geeft aan wat de dichtstbijzijnde winkel is in de e-mail en wie de manager daarvan is.
Bij customer-centric marketing gaat het erom dat je meer rekening houdt met wat, wanneer en hoe iemand je mailings wilt ontvangen. Google Inbox biedt de ontvanger bijvoorbeeld al de macht door aan te geven dat zij alle reclame emails kunnen bundelen en deze slechts 1x per dag of week in de inbox kunnen tonen. De ontvanger bepaalt dus wanneer deze jouw e-mails wilt ontvangen.
Daar kan je zelf ook rekening meehouden door bijvoorbeeld te vragen of de ontvanger wekelijks of zelfs dagelijks de nieuwsbrief wil ontvangen zoals bijvoorbeeld Marketingfacts dat doet.
De inbox wordt steeds visueler, zeker met de nieuwe Google Inbox en de grid view van promotions. Afbeeldingen en video’s uit de e-mail worden getoond direct in de inbox. Gebruik van goede afbeeldingen kan daardoor leiden tot een hogere open rate.
Daarnaast voegde Gmail de functie voor Email Mark Up toe waarmee men vanuit de inbox direct bepaalde acties kan uitvoeren, bijvoorbeeld:- Bekijken van de order op de website of het volgen van een pakketje
Aangeven welke afbeelding en aanbieding centraal moet komen te staan in het promotions tab van Gmail (The featured image must be at least 580px x 400px.)
Het bevestigen van een bepaalde actie
Het geven van een review voor een product of dienst
E-mailmarketeers moeten bij design van e-mail rekening houden met veel verschillende e-mailclients. Zo ondersteunt de ene bijvoorbeeld wel media queries in een email en de ander weer niet. Als e-mail designer kan je twee dingen doen – defensief opstellen: omdat video in gmail niet werkt gebruik ik voor mijn e-mailcampagnes geen video. Je kan het ook op een progressieve wijze aanpakken: als video in gmail niet werkt, waarom zou ik die video dan moeten onthouden van ontvangers die een client gebruiken die het wel ondersteunen?
Video in e-mail is een typische HTML5 toepassing. De ene e-mailclient ondersteunt het, de andere weer niet. Door gebruik te maken van een fall-back zorg je er voor dat er in ieder geval een afbeelding zichtbaar is zodra de gebruiker een niet ondersteunde e-mailclient heeft.
Dat kan met deze code: daarmee geef je aan dat als de e-mailclient webkit ondersteunt, maak dan gebruik van deze stylesheets – zo niet zorg dan voor een fallback in de vorm van een stilstaande image.
(wanneer gevraagd: klikratio van deze email is 14% waar 3% ongeveer het gebruikelijke gemiddelde is)
Vertel hier wat leuks over jezelf + over Copernica en de producten die we aanbieden. Geef aan dat