The document discusses various tactics for improving SEO through link building, including: - Using press releases to get links from news sites, though these links may need perseverance to be effective. - Getting links from bloggers by developing personal relationships rather than just paying for links. - Using Google to find potential link opportunities by searching for your keywords and monitoring relevant sites. - Reclaiming old expired links to regain their link juice. - Analyzing your competitors' best links to potentially emulate or replace them. - Leveraging social media and Wordpress to spread links. - Developing authority as a site others want to reference organically.