SEO Audit Report https://insomniacookiesmenu.info/

SEO & Technical Audit Report
Website: https://m-partners.biz

Audit Date: July 3, 2025
Table of Contents
1. Executive Summary
2. SEO Performance Overview
3. Traffic Distribution & Organic Trend
4. Technical SEO & Security Scan
5. Crawlability & Indexing
6. Security & HTTPS Implementation
7. On-Page SEO & Metadata
8. Technical SEO Issues
9. Rich Results & Schema Markup
10.
Page Speed Performance (Mobile & Desktop)
11.Backlink Profile Overview
12.Search Appearance & Foreign Spam Pages
13.Summary of Impact
14.
Final 3-Month Snapshot Summary
15.Professional Tools to Be Used

Executive Summary
I have analyzed your website m-partners.biz using multiple tools including Google,
SEMrush, PageSpeed Insights, and Rich Results Test. The site suffers from multiple
critical SEO and security issues that are severely affecting visibility, performance,
and indexability. This report outlines all findings and their impact with clear actions
to improve overall site health.
SEO Performance Overview
Tool Used: SEMrush Domain Overview
I analyzed your domain’s core SEO metrics using SEMrush. This section highlights
how your domain is currently performing in terms of authority, organic traffic,
keyword rankings, backlinks, and paid visibility.
Issues Detected:
● Authority Score is only 7 — extremely low, indicating weak domain trust and
poor SEO credibility.
● Organic Search Traffic is just 21/month — shows the site is barely attracting
visitors from Google.
● Only 10 keywords are ranking — reflects poor content optimization or
visibility for relevant terms.
● Backlinks total 949, but the majority are low-quality or unrelated directory
links.
● Referring Domains are 146, which is fair, but lacks high-authority industry
sites.
● Paid Search Traffic is 0 — there is no PPC or Google Ads data detected.

● Traffic Share from Pakistan is not available, suggesting local SEO isn’t
working or hasn’t been set up.
Impact:
These performance indicators show that the website has very limited visibility,
trust, and authority in Google’s eyes. The low authority score combined with weak
keyword rankings and non-existent local presence means your site will struggle to
rank competitively — especially against more established competitors. If not
addressed, this will continue to result in minimal organic growth, low conversions,
and poor ROI on digital presence.
Traffic Distribution & Organic Trend
Tool Used: SEMrush – Organic Traffic Overview (June–July 2025)
I reviewed your site’s traffic sources and keyword performance across countries.
The monthly traffic is concentrated in a few regions, and the trend reveals periods
of inactivity and recovery.
🔍Issues Detected:
● Total organic traffic is only 21 visits/month, which is critically low for a
business website.
● 67% of this traffic comes from UAE (14 users), confirming partial relevance in
the GCC region.

● 33% is from the USA (7 users), showing some keyword presence but little
business traction.
● France contributes <0.1% traffic, and Pakistan (your expected local market)
has 0%.
● No paid traffic is detected, confirming a lack of any performance ads or
promotions.
● Sharp traffic drop observed between June 6–16, followed by a slow, unstable
recovery.
● Only 10 keywords ranked globally, meaning poor search coverage.
Impact:
This data shows that your website is receiving inconsistent and minimal organic
exposure. Most traffic is from outside your local or target markets, and the lack of
Pakistani traffic confirms that local SEO is either misconfigured or neglected. The
drop in traffic mid-June could also be a sign of technical errors, content removal,
or indexing issues. This low and scattered traffic volume makes it difficult to attract
leads, rank for business-related queries, or convert visitors.
Technical SEO & Security Scan
Tool Used: Screaming Frog Site Audit – SEO Spider (July 2025)
I performed a full technical crawl using Screaming Frog and reviewed your site’s
structure, tags, and security configuration. Multiple critical and moderate issues
were detected that may affect your site’s crawlability, indexation, and safety.

🔍Issues Detected:
🔴High-Priority Issues:
● HTTP URLs detected on 2 pages instead of HTTPS (insecure protocol).
● Mixed Content found – loading insecure scripts/resources on HTTPS pages.
● Noindex directive present on 1 key page – blocks it from Google indexing.
● Nofollow directive present – search engines won’t follow certain internal links.
🟠Medium-Priority Opportunity:
● 10 images exceed 100KB — impacts load time and mobile performance.
🔵Low-Priority Issues & Warnings:
● 24 images are missing ALT text – affects SEO and accessibility.
● 23 pages use incorrect content-type headers – can cause display or crawl
errors.
● Missing Content-Security-Policy header on 2 pages – reduces protection from
XSS attacks.
● Unsafe Cross-Origin Links detected — missing rel="noopener noreferrer".
● Internal links with no anchor text found on 1 page.
● Non-descriptive anchor text (e.g., "click here") found on 1 internal link.
Impact:
These combined issues directly affect your website's security, indexing, loading
speed, and user trust. HTTP and mixed content weaken HTTPS encryption, which is
a ranking signal and a trust factor. Missing meta directives and anchor structure

disrupt Google’s understanding of your content. If these are not resolved, your
website will continue to underperform both in search rankings and user
engagement.
Crawlability & Indexing
Tool Used: Google Search Operator + Rich Results Test
I tested your homepage URL and found that Google cannot crawl or test it properly.
Issues Detected:
● Crawl failed on July 3, 2025 (URL is not available to Google)
● Foreign-language spam URLs are indexed (e.g. /shopdetail)
● No sitemap submitted
Impact:
Because your homepage and other key pages are not crawlable, your entire site is
not discoverable in Google Search. Spam pages being indexed can lead to a penalty
or manual action from Google.

Security & HTTPS Implementation
Tool Used: SEMrush Site Audit + Manual Review
I reviewed the security protocols of your site.
Issues Detected:
● 2 pages are using HTTP instead of HTTPS
● Mixed content (loading unsecured resources on HTTPS)
● Missing Content-Security-Policy header
● Unsafe cross-origin links
Impact:
Security warnings can prevent indexing, reduce user trust, and block schema
validation. HTTPS is a Google ranking factor, and this issue weakens your authority.
On-Page SEO & Metadata
Tool Used: PageSpeed Insights + Manual Check + SEO Meta Audit (July 2025)
I evaluated the homepage and key internal pages of your site for essential on-page
SEO signals such as metadata, content tags, and internal linking structure. The
findings reveal multiple fundamental issues that directly hinder your site's visibility
and search performance.
Issues Detected:
● No meta titles or descriptions found on important pages, including the
homepage.

● Open Graph tags for social media sharing are completely missing.
● Anchor text used in internal links is weak or non-descriptive, e.g., “click
here,” damaging relevance.
● No H1 tag present on the homepage — only H2 and H3 elements are used.
● 24+ images are missing descriptive ALT text, impacting accessibility and
image SEO.
● Meta keywords, author, and publisher tags are not set, which weakens
semantic context.
● Robots tag set to NOINDEX, NOFOLLOW, preventing your homepage from
being indexed.
● Canonical tag is correctly present, but its effect is blocked by the robots
directive.
Impact:
These missing and misconfigured on-page elements are significantly reducing your
ability to rank in search results, lowering your click-through rate, and making your
content less accessible to users and search engines. The absence of a meta
description means Google may generate poor-quality snippets. The noindex and
nofollow tags are especially damaging, as they actively prevent your most
important pages from appearing in Google search at all. If not resolved, these
issues will continue to block visibility and limit all other SEO efforts.

Technical SEO Issues
Tool Used: SEMrush + Page Audit Tool
Your site presents multiple backend issues.
Issues Detected:

● Noindex tag found on important pages
● Nofollow tags misused internally
● Internal links with no descriptive anchor text
● Heavy images (>100KB in size)
Impact:
These issues confuse search engines and reduce crawl efficiency. Pages may remain
unindexed or underperform due to broken optimization signals.
Rich Results & Schema Markup
Tool Used: Google Rich Results Test
I tried testing your site for schema integration and enhanced search appearance.
Issues Detected:
● URL is not available to Google
● No structured data (schema) found
● Rich Results testing failed completely
Impact:
Your site cannot qualify for featured snippets, review stars, breadcrumbs, or FAQs in
search, resulting in less traffic and lower CTR.

Page Speed Performance
Tool Used: Google PageSpeed Insights (Mobile + Desktop)
Mobile:
● Performance: 49 ❌
● SEO Score: 46 ❌
● Accessibility: 90 ✅
Desktop:
● Performance: 85 ✅
● SEO Score: 46 ❌
● Accessibility: 86 ✅
Issues Detected:

● Render-blocking JavaScript
● Large image files
● No lazy loading
● Fonts loading too many weights
Impact:
Slow mobile performance leads to high bounce rate and poor ranking in mobile-first
indexing. Google heavily penalizes low-speed mobile sites.
Backlink Profile Overview
Tool Used: SEMrush Backlink Audit
Findings:
● Total backlinks: 949
● Follow links: 815 ✅
● Referring domains: 146

● Most links are from directories or irrelevant sources
● Weak anchor text diversity
Impact:
Backlink volume is decent, but authority and relevance are weak. This affects your
site’s trust score (Authority Score: 7/100). High risk of spam backlinks.
Search Appearance & Foreign Spam Pages
Tool Used: Google Search Operator (site:m-partners.biz)
I used Google’s site: search command to inspect your indexed pages and
discovered multiple foreign product listings in Japanese, including vehicle parts and
pricing in yen. These URLs (e.g., /shopdetail/) appear to be injected or
auto-generated by a compromised plugin, outdated theme, or malicious script. The
content is entirely unrelated to your brand’s services, creating confusion for both
search engines and users.

Findings:
● Foreign product pages in Japanese are indexed
● Possibly injected or plugin-generated spam URLs
● Content mismatch with your brand's actual services
Impact:
This is a high-priority issue. If not resolved, it can trigger a Google Manual Penalty
for spam, reducing your visibility to zero.

Summary of Impact
Area Severity Impact
Backlinks Medium Quantity OK, quality poor
Crawlability Critical Google cannot access or index
core pages
Security High Trust, indexing, and schema
affected
SEO High Poor rankings, CTR, and
engagement
Spam Pages Critical Risk of blacklisting or SEO
penalty
Speed Moderate Slow mobile UX, reduced
conversion
Recommendations & Action Plan
Month 1 – Security Cleanup & Index Protection
Primary Goal: Eliminate foreign spam (Japanese/German URLs), restore backend
integrity, and prepare site for clean indexing.

What We Will Do:
Security & Backend Hardening
● Run full malware scan (Wordfence Pro / Sucuri)
● Remove all injected content (e.g., /shopdetail/ Japanese pages)
● Clean FTP folders /plugins, /themes, /uploads
● Replace unsafe plugins/themes with trusted versions
● Implement .htaccess rules and firewall blocklists
● Set up login protection, bot filtering, and WAF
Technical SEO Cleanup
● Submit URLs for removal via Google Search Console
● Add Disallow: /shopdetail/ to robots.txt
● Rebuild and submit fresh sitemap (via Rank Math Pro)
● Enable HTTPS-only indexing and canonicalization
● Fix crawl errors & resubmit coverage index

Month 1 Outcome:
Milestone Result
Spam URLs removed ✅100%
Backend security level ✅Hardened
(100% safe)
Index status in GSC ✅Clean
reindexing
started
Robots & Sitemap
setup
✅Fully
functional
Month 2 – On-Page SEO & Local Optimization
Primary Goal: Strengthen internal SEO structure, performance, and local
discoverability in UAE, US, and Pakistan.
What We Will Do:
On-Page SEO Enhancements
● Fix meta titles, descriptions, canonical tags
● Remove noindex/nofollow tags from all core pages
● Ensure proper heading structure (H1 → H3) on all pages
● Add ALT tags to all images

● Compress images, fix CLS, LCP, TTI for speed improvements
● Implement lazy loading and use WebP format
Schema & Indexing Structure
● Add JSON-LD schema: Organization, LocalBusiness, WebPage
● Add breadcrumb schema for better search appearance
● Enable proper canonical tag strategy for every page
● Submit to Bing Webmaster Tools & Yandex
Local SEO
● Create/optimize Google Business Profile
● Add location schema for UAE and target cities
● Submit business to UAE directories (e.g., AHK, Clutch, Connect.ae)
● Add NAP (Name, Address, Phone) consistency across footer, contact page
Month 2 Outcome:
Milestone Result
Pages indexable with meta/schema ✅All key pages
optimized
URL structure ✅Clean,
readable,
SEO-friendly

Core Web Vitals ✅Passed
(mobile &
desktop)
Google My Business listing ✅Optimized
and verified
Month 3 – Keyword Ranking & Off-Page Authority Building
Primary Goal: Drive search visibility, traffic growth, and domain trust through
content and authoritative links.
What We Will Do:
Keyword Strategy & Ranking
● Research & target 15 business-focused keywords:
○ e.g., "UAE strategy consulting", "business transformation experts",
"economic development firm Dubai"
● Add primary/secondary keywords to core pages and blogs
Content Development
● Publish 3 high-conversion blog posts with internal linking:
○ "How Strategic Consulting Drives Growth"
○ "Digital Transformation for Startups in UAE"
○ "What Makes a Great Market Entry Strategy"
Off-Page SEO & Backlinks

● Build backlinks from UAE-based directories (Etisalat Yellow Pages, AHK, etc.)
● Publish guest posts on 3 relevant niche blogs
● Submit press release to PR sites
● Build links via LinkedIn articles and citation sites
Tracking & Analytics
● Configure GA4, Google Tag Manager, and GSC dashboards
● Enable event tracking (CTA clicks, scrolls, form submits)
● Monitor keyword ranking growth weekly
● Monthly technical crawl and indexation audit
Month 3 Outcome:
Milestone Result
Top keywords ranking (first page) ✅3–5 keywords
Backlinks built ✅15+
high-authority
links
Local impressions ✅Increase in
UAE/Pakistan
search

Traffic growth ✅100–150
visitors/month
Final 3-Month Snapshot Summary
Area Start Point Target Outcome (By
End of Sept 2025)
Spam Pages Indexed 20+ 0 ✅
Security Score Low 100% Secured ✅
SEO Score
(Homepage)
46 85+ ✅
Mobile Speed Score 49 85+ ✅
Organic Keywords 10 30+ ✅
Local Visibility (UAE) 0 Active Listings &
Impressions ✅

Monthly Organic
Traffic
21 100–150+ visits/month
✅
Domain Authority 7 15–20+ ✅
Professional Tools to Be Used:
● Security & Cleanup: Wordfence, Sucuri, MalCare
● SEO & Indexing: Rank Math Pro, Screaming Frog, SEMrush
● Speed & Optimization: PageSpeed Insights, WebPageTest, GTMetrix
● Tracking & Growth: Google Analytics 4, GSC, Bing Webmaster, Ahrefs
(optional)
Final Note:
This audit was conducted thoroughly across multiple industry-standard tools. It
reflects the current standing of m-partners.biz as of July 3, 2025. Please act
promptly on the critical issues to restore your site's visibility, performance, and trust
in Google's ecosystem.
Thanks For Review this Report And Understand the issues

SEO Audit Report https://insomniacookiesmenu.info/

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