This document provides guidance for planning an SEO project. It emphasizes that SEO requires patience and a long-term commitment similar to running a marathon, not a sprint. It instructs the reader to define their targeted geographic locations, key search phrases and products to promote. A minimum monthly SEO budget of $100/Rs. 5000 is recommended to achieve good results. Finally, it stresses the importance of having an easy-to-use website with contact details prominently displayed.