SEO Directior for Franchises Local Search Engine Marketing ExpertSmall

OSKY BLUE SEO/SEM SERVICES PROPOSAL
WWW.OSKYBLUE.COM | (866) 675.9411

TABLE OF CONTENTS
Proposal Summary
Osky Blue Details
Company Overview
RFP Details
General Company Questions
About our Team
Expectations for Interactions with Clients
Osky Blue’s Expertise
What Sets Us Apart
Automotive Repair Industry Experience
Experience Supporting Franchise Systems
Dedication to Service
Setting Expectations
Amazing Support
Training and Education
Billing Information
Overview of Services
Ultimate Online Success Kit
1) Unique Website Content and Website Optimization
2) On Page Search Engine Optimization
3) Google+ Local Setup
4) Social Media Integration
5) Online Directory Setup
Estimated Implementation Time

TABLE OF CONTENTS
OSKY BLUE DETAILS
Ongoing SEO Services
1) Professional Articles (2 per month)
2) SEO YouTube Videos (1 per month)
3) Content Distribution of SEO Articles and Videos
Additional SEO Items for Competitive Locations
Ongoing SEM Services
Advanced SEM Services
Other SEO & SEM Speci c Information
Other Considerations:
Responsive Web Design
WordPress Based SEO Blogs on the CBA network
Automated KPI Performance Reports
Automated Setup for new Franchises
Appendixes
Appendix I: CBA Case Studies
Appendix II: Onboarding Document Samples
Appendix III: Drug Alcohol Testing and Compliance
Service Case Study
Appendix IV: Cell Phone Repair Lewisville TX Case Study

PROPOSAL SUMMARY
This proposal is for Osky Blue to become an approved
Search Engine Optimization (SEO) and Search Engine
Marketing (SEM) provider for Christian Brothers
Automotive (CBA). In this proposal we will go over our
company details, our SEO and SEM packages and show you
how we have helped CBA locations succeed in the past and
how we would be a great partner for other stores around the
country.
We are excited about the direction Christian Brothers is
going with a single uniﬁed platform for all their SEO/SEM
and know that it will have a tremendous impact on the
success of a company as a whole. We look forward to
working with you as online marketing partners to make the
coming years the most successful ever.

COMPANY OVERVIEW
OSKY BLUE DETAILS
THIS SECTION WILL GO OVER SOME OF THE GENERAL INFORMATION AND
ANSWER SOME OF THE QUESTIONS POSED IN THE RFP.
Osky Blue is a successful Online Internet Marketing
Company based in Frisco TX. Founded 4 years ago it has
quickly grown to dozens of employees and was a ﬁnalist for
a 2013 Business of the Year in Frisco, Texas because of our
commitment to results and focus on customer relationships.
We specialize in Organic Search Optimization, Local Search
Optimization, Website Design and Custom Software
Solutions.
You can see our company website at www.oskyblue.com
and check out our perfect 5 star reviews on our
Google+ Page:
https://plus.google.com/113151081428028158572/about.

Osky Blue has been working with clients all over the US and
has a streamlined support system that makes it easy to get
help at any time. Clients can email questions or anything they
need to support@oskyblue.com at any time. These tickets then
get assigned out to the appropriate person who can make
changes to websites, update the client on SEO/SEM, and
generally help with their online marketing needs.
This helpdesk is managed by Jeff VanDrimmelen and the
other client managers. We have found this allows for quick
turn-around time and most effective customer support. All
team members are also available by phone as well and will call
clients as questions and needs arise.
A dedicated SEO manager will be designated for working with
the corporate CBA marketing team on SEO for regular
meetings. A dedicated SEM manager will also be designated to
manage all CBA clients and will be available for regular
meetings as well.
EXPECTATIONS FOR INTERACTIONS WITH CLIENTS

Troy has been working with businesses on online marketing and SEO
for over 10 years. He has seen many changes when it comes to online
marketing, which has allowed Osky Blue to develop the best process
that works every time, no matter how the online world changes. He
also has a BS degree in Accounting, which has helped him run his
businesses with a focus on numbers and bottom line. This is why
Osky Blue is so focused on results for their clients and making sure
they are receiving ROI on their online marketing.
In addition to the three partners Osky Blue has SEO managers that
have been doing SEO for years. In the SEO world things are constantly
changing and they are always attending new trainings, learning
more and growing to help our customers continue to rank among the
top of their ﬁelds. Our Google Local team talks with Google all the
time, our SEO writers have written thousands of SEO articles, and our
SEO video team has created thousands of videos for our clients.
There are a few things that set us apart from other agencies. First, we
are a results driven company. Success is not a pretty website. It is all
about how the website performs to help increase the bottom line.
Success in what we do comes down to two things: Our clients receive
increased traffic and phone calls and our clients make more money
from investing in online marketing. You will not ﬁnd too many
companies that are focused on results. We look at the results each and
every month and focus on that internally and with our clients.
OSKY BLUE’S EXPERTISE
WHAT SETS US APART

Second, we don’t just set up things and let them run. No company
can be successful in online marketing if they set things on autopilot.
We love data and each and every month one of our SEO managers and
SEM managers will review the progress of a client and makes a
decision about what to focus on the next month. We look at and track
the data and make adjustments accordingly.
Lastly, because of the way we have organized our business we can
ramp up on projects quickly. We have designed our business
internally in a way that we can instantly take on dozens of clients.
The services on many smaller companies would diminish quickly if
too many clients came on at once, but our system is designed in a way
to allow for this type of growth. We have 20-30 new clients at any
given time and could easlly ramp up to 100 new clients.
We are currently working with 5 of the Christian Brothers Automotive
franchise locations. Last year, we were managing 10 CBA Franchise
locations as part of a SEO pilot. From this experience, we have been
able to ﬁnd the best keywords to target, best SEM strategies and most
effective SEO strategies for highest ROI.
The two locations that have been with us the longest, Dallas and
North Dallas, have had great success from our online marketing
service. We have attached a case study (Appendix I) that goes over the
results and data in greater detail.
AUTOMOTIVE REPAIR INDUSTRY EXPERIENCE

Here is an overview:
North Dallas, TX (Cindi Smith): 2013 was the best revenue year
reported for this store. So far in 2014, they are up $175,000 in
sales compared to this same time last year. It is our
understanding that they have experienced the highest growth
of any store in all of Christian Brothers.
Dallas, TX (Jim Foster): This store recorded an $200,000
increase in their 2013 revenue due to their online marketing
efforts with Osky Blue in 2013.
We are no stranger to working with Franchises and multi-site
systems either. This is a unique beast and it is important that
there is a uniﬁed SEO and branding effort across the board.
Here are a few examples of work we are doing currently with
other franchises and large network work we have done in the
past.
Osky Blue is currently managing the SEO, SEM and web
presence for Romney Pest Control, which has over 55 sites.
We also do SEO/SEM for many of the CPR Cell Phone Repair
franchise stores (http://cellphonerepair.com), which has over
150 locations. They have also gone to a centralized single
multi-site network for their client stores like CBA is doing.
EXPERIENCE SUPPORTING FRANCHISE SYSTEMS

As a service based business, we know that customer service is
key to happy clients and success. We have found the best way to
service our clients is three fold. 1) Set expectations right from
the beginning about the process 2) Provide amazing support,
and 3) Empower them to work on their own sites and SEO
efforts in conjunction with us.
It is our goal to educate clients on the process right from the
beginning so they know what to expect while working with us.
When a new clients signs up with us, they are given a detailed
overview of what to expect.
SETTING EXPECTATIONS
WE ARE RESULTS DRIVEN
Success for us comes down to two things:
Our Clients Receive Increased Website
Our Clients Make More MoneyO2
O1

Appendix II has some sample documents we go through with
clients when they start work with us to help set expectations.
NOTE: These would change for CBA clients. We already know
the keywords and services they provide, and would work with
the CBA marketing team to get a lot of this information
(tracking number, etc.). But it gives you an idea of what we do
to help clients understand the process and communicate with
them through everything.
This is a constantly changing ﬁeld too for all successful
businesses. We are constantly reﬁning our process and
building out systems to help with communication and support.
One of the features we recently added was to give all of our
clients direct access to reports at any time so they can track and
be involved in their SEO/SEM as well.
We also pride ourselves on our effective help desk. We make it
our goal to respond to all client tickets within 24 hours, but in
reality around 61% of our tickets get a response within 1 hour
and the average response time is 11hr for all tickets.
DEDICATION TO SERVICE
AMAZING SUPPORT

Here is some metrics from our help system from March 1st
through May 1st of this year (did we mention we love data?).
In addition to our support desk support we also are not afraid to
pick up the phone and call our users. We know we can save a
ton of time by just picking up the phone and talking with
someone.
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Osky Blue teaches a lot of marketing classes to give back to the
community, and one of the primary people that attend our
classes are our current clients. They love learning more and
applying what we teach. You can see some of our classes here
http://oskyblue.com/events/ and a tons of reviews from users
on our Google+ page:
https://plus.google.com/113151081428028158572/about.
In addition to that we have put together training videos for
our users (http://training.oskyblue.com) that we keep adding
to. We also make quite a few little training videos for our
clients speciﬁcally. We have found that if a word is worth a
thousand words then a video is worth a million.
TRAINING AND EDUCATION

Osky Blue has three main services all focused around driving
traffic to a client website.
We do not have any retainer fees for the individual sites or
corporate. Our income comes from individual stores based on
the pricing above. Clients can start and cancel their monthly
recurring service at any time.
Osky Blue bills clients via Credit Card or Electronic Check (ACH)
on a recurring cycle. Clients ﬁll out an electronic payment
authorization form that is billed once a month:
http://oskyblue.com/electronic-payment. We require 30 days
notice to cancel SEO/SEM services because we will often start
SEO items in advance of the month we are working on them.
Clients can contact the billing department directly by sending
an email to their support system directly at
billing@oskyblue.com, or send it to support@oskyblue.com and
it will be routed to the appropriate department for any changes.
BILLING INFORMATION
SERVICE PRICING STRUCTURE PRICE

ULTIMATE ONLINE SUCCESS KIT
OVERVIEW OF SERVICES
THIS SECTION WILL OUTLINE OUR SERVICES
WE OFFER TO CLIENTS.
We have found that the clients that have the most success are
those that have a good online marketing foundation with a
website as it’s core component. We call this our “Ultimate
Online Success Kit”. There are 5 parts to this setup.
Unique
Website
Content

The first step to any successful online marketing effort for CBA
locations is to make sure that each location is set up with
Unique website content. Right now many of the locations on
the CBA network share content with other locations on the
network. The first thing we will do is go in and write unique
content for the main page, as well as the top 5 keywords that
each location should focus on. This will include (but may not be
limited to) the following:
Local Store Photos
About the Owner Content
Store Directions and Map
Services Offered by Local Store
Coupons and Promotions
Consumer Reviews
Pages for the top 5 keywords for the Location (Based on
Keyword Research)
If a client has a blog on an external source each entry will also be
imported into the blog on the main site, but only if the content
is unique.
To the extent possible each site will also be designed so that
there is a clear contact phone number (tracking number) and
contact form on each and every page. This is best
accomplished with a sidebar.
Each site will also be set up with Google Analytics, Call Tracking,
and specific goal tracking metrics (usually associated with
submitting contact forms) that feed into the reporting forms
discussed in the SEO/SEM section below.
UNIQUE WEBSITE CONTENT AND WEBSITE OPTIMIZATION1

One of the most powerful tools we have is to optimize each page
for SEO.
Each and every page and blog post is optimized for the following:
Keyword Optimized Title
Keyword Optimized Image
Keyword Optimized Description
Keyword Optimized Text Throughout the Page.
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Each Article Written
by Professional Writers
Keyword Optimized
Title
Keyword Optimized
Image
Keyword Optimized
Blog Categories
Keyword Optimized
Company Citation
Keyword Optimized
Tags
Social Media Sharing
Software
Distribution Of Your
Written Article To Online
Article Directories
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ON PAGE SEARCH ENGINE OPTIMIZATION2

Work with the location to correctly claim the Google+ Local
Listing and set it up correctly so it is linked up with all other
Google Assets like YouTube.
Conﬁgure categories that Allow for multiple 1st Page
Rankings
Create & Optimize 5 SEO videos
10 SEO Optimized Pictures
GOOGLE+ LOCAL SETUP3

Set up Facebook/Twitter if needed.
Create custom Facebook/Twitter/Google+ Backgrounds and
put in place.
Set up automated posting of all new articles from blog to social
media outlets (Ongoing SEO clients only).
Submit business to the top 100 local and large business listing
directories
Double check current listings to avoid duplicates and ensure
correct data
Enhance listings with pictures and videos (where allowed)
ESTIMATED IMPLEMENTATION TIME
Depending on the feedback and information we receive from
clients this process could take 1-2 weeks to complete.
SOCIAL MEDIA INTEGRATION4
ONLINE DIRECTORY SETUP5
We Get Your Business Listed in High Priority Local Directories, such as:
City Slick

ONGOING SEO SERVICES
There are a lot of competing ideas about SEO out there. We
learned long ago that Google will never penalize good quality
content, so we have build our SEO services around creating and
distributing good quality content for our clients. No matter
what changes Google has made to SEO we have always fared
well, and expect to continue to do well. Our services include
keyword rich, professional blog articles, keyword optimized
youtube marketing, and content distribution of those SEO
articles each month.
PROFESSIONAL ARTICLES (2 PER MONTH)1
3 WORDS:
CONTENT IS
KING!
WHY BLOGGING?
Each Articles Written by Professional Writers
Keyword Optimized Image
Keyword Optimized Blog Categories
Keyword Optimized Company Citation
Keyword Optimized Tags
PROFESSIONAL BLOGGING INCLUDES:

SEO YOUTUBE VIDEOS2
Professional Created Videos with Keyword-Rich Text,
Relevant Pictures & Music
Keyword Optimized Description with Business Contact
Information
Uploaded to Company YouTube Account

CONTENT DISTRIBUTION OF SEO ARTICLES AND VIDEOS
ADDITIONAL SEO ITEMS FOR COMPETITIVE LOCATIONS
3
All Articles are posted to Social Media Accounts and then
Distributed to Online Article Directories
All Videos are Submitted to at Least 10 Different Video
Marketing Sites
This is not automated, but performed by a real person to make
sure the clients are not in danger of being blacklisted.
For those businesses that are in an competitive ﬁeld we also
offer packages that allow them to have more articles written,
and more videos created to help their search rankings go up
faster. It is $xxx per SEO item requested after this. So a 4
article and 2 video per month client would be $xxx.
CONTENT DISTRIBUTION IS WHAT
THE BEST SEO IS ALL ABOUT

ONGOING SEM SERVICES
While a site is moving their local organic search rankings up
we have found that the best way to build business
immediately is to have a good SEM campaign. Long term
clients will also find SEM campaigns effective for them once
they have optimized the campaigns.
Osky Blue offers SEM packages that include the following:
Keyword Research Focused Campaign with Specified Goal
Tracking
Geo-Targeted PPC campaign at local with 5 mile radius of
store during business hours to give location owners their best
return on investment.
We recommend that stores start out by spending between per
month for the first few months while the campaign is
optimized. Then we recommend they turn up the campaigns
that are performing well for them while their organic search
rankings move up. Once the organic rankings are up
(between 6 months and 2 years) they can then turn down
their campaigns slowly to see how that affects their bottom
line. Many clients may want to keep that up based on the
results.
ADVANCED SEM SERVICES
For clients that would like to really focus in on their Adspend
we also have an advanced service that includes unlimited
management for campaigns with includes desktop, mobile,
display, maps and retargeting campaigns.

OTHER SEO & SEM
SPECIFIC INFORMATION
1 Osky Blue has around 60 SEO Clients and 30 SEM Clients. As
we mentioned above, we also have quite a few in progress at any
time. With the current clients in the pipeline (getting their
Ultimate Success Kits set up) we will have another 20 in the next
two months.
2 Approximately 20% of Revenues for Osky Blue comes from
SEM services, and about 50% comes from SEO services. The
remaining 30% comes from web services and hosting.
3 Our SEM bidding process is based off ﬁrst page positioning,
quality score and keyword performance. We would rather the
client have higher bids on keywords that convert higher and
have a higher quality score and a higher position, versus
spreading out their budget over more keywords that may not
perform as well or have as high of conversion rates. We have
found it better to focus on Quality of traffic vs. Quantity of
traffic.
4 How long to wait before changing strategies for SEO and SEM
depends on a few things. In regards to SEO, a big factor is the
geographical location the franchisee is targeting. Speciﬁcally,
how large it is and how competitive it is. For example, a city like
Dallas, TX is very competitive and would normally take a 3 to 6
month time frame to start seeing results. For a smaller city, such
as Tyler, Texas, it should take anywhere from 2-4 months to
start seeing SEO results.

In regards to SEM, you will see instant traffic once you start
paying for ads, so we will normally give it a few days to a week
to run and accumulate clicks and data before making any major
adjustments to the account. As we gather data during that initial
period we will tweak and adjust on a daily or weekly basis as
needed. These adjustments include: adding negative keywords,
reviewing ads for quality score, keyword performance, and
changing ads showing on different devices, depending on
which ones are converting the best.
5 What are the Key Performance Indicators for SEO and SEM
that we track and look at? There are dozens of factors that we
look at for both of these each month. The most important ones
are below, but nothing is more important than a real person
getting in there on a regular basis and looking in depth at the
data. This is what our SEO and SEM managers do at least once a
month, and sometimes much more often than that.
Key Performance Indicators for SEO:
Phone Calls from Online Traffic
SEO Keyword Rankings for Top Keywords
# of Organic Search Visits to Website
# of Unique Visits to Website
# of Pageviews to Website
# of Online Reservations
# of Google+Local Impressions
# of Actions on Google+Local
# of Driving Directions Requested on Google+Local
Key Performance Indicators for SEM:
Phone Calls from PPC
# of Clicks from PPC
Average Click-thru-rate
Total impressions from PPC

6 Local Search has always been one of our favorite areas. It is
one of the best ways to help someone get on the front page of
Google. Because of the way that Google has integrated local
listings well optimized locations can get on the front page well
before SEO results catch up. We outlined this process and what
we do in the Ultimate Online Success kit above in our Google
Local setup.
7 What tools can you provide for SEO and SEM tracking and
reporting?
We use a variety of tools for this for our current clients.
Appendix I has case studies with screenshots of these reports.
Our three biggest KPI’s for this the phone tracking reports,
analytics on keywords, and analytics for organic searches and
visits. We have found if those numbers are going up business is
going up as well.
As we mentioned earlier in this proposal each of these reports
will be available to our clients at any time and we encourage and
train them on how to look at the data so they can be engaged
with their online marketing efforts.
8 Please attach any case histories of work with
companies/organizations comparable to Christian Brothers
Automotive. Please refer again to Appendix item I for an outline
of local and organic SEO work we have done with other CBA
sites.
While the work we did was for the Dallas and North Dallas
locations were on their own independent websites, we have no
doubt the same recipe can be applied to the main corporate
sites and we have already started SEO work on the main
corporate network for these locations.

In addition to these case studies we have also attached
Appendix III a case study for the Drug Alcohol Testing and
Compliance Service (http://datcs.com). We have been working
with them for several years, and they also have several locations
that are targeted on a single site.
9 What recommendations would you make for a new Christian
Brothers Automotive location opening in Knoxville,TN (as the
city’s ﬁrst location) to get them the fastest results possible to
drive initial customer traffic?
Last year we met a owner of a Cell Phone Repair store in
Lewisville Texas about 2 months before he opened and started
SEO with him immediately to start generating traffic to his site.
We set up his Google Local, a website, and started creating SEO
articles and videos. As a result of these efforts he had 27 calls
before they even opened and when the store opened it recorded
the highest revenue producing ﬁrst month in Franchise history!
It is now one of the top 10 producing stores out of the 150+
stores nationwide.
We have attached as Appendix IV a case study for this Cell
Phone Repair company that outlines the work we did for him
and shows how this recipe worked for him.
We would recommend that as soon as a new franchise is
announced SEO work is started for them and their online
presence set up.
Then on the day of the Grand opening of the business the
location should start a SEM campaign so they can drive traffic
and track users in the area. As the organic SEO raises this SEM
campaign can be scaled back.
`

10 Are there situations where SEO or SEM will not work or
cannot improve SERPs position for a local business?
Yes, there are a variety of situations where SEO and SEM will not
work for businesses.
First and foremost it is important that the foundation is set up
well for client location websites. If a website is not optimized
well, if they don’t have easy to find contact forms and a phone
number, if they have not set up their google local, and updated
all their online directory listings then if we do SEO work for
them it is going to take a lot longer to see results and when the
users get there they may never call or fill out forms because they
don’t know how. We have had clients in the past that spend a lot
of money on SEM and it drives visitors to the site, but no one is
calling or converting because the site looks terrible. If a site is
not optimized well so a person can easily see how to make an
appointment, or contact them it does not matter how much
work you do it will never perform well for SEO or SEM.
There are also things that can get a client blacklisted or blackballed.
That means they do not show up on Google at all because they are
using bad SEO practices. The most common problem we have seen
is a client using duplicate content, or even if someone else is taking
the content from a clients site and duplicating it somewhere else.
Template websites do this a lot. Google does not like duplicate
content and will ding a client, or even blackball them if they have
duplicate content. When you are blackballed there is no amount of
SEO work that is going to help till that duplicate content is removed.
Another old school SEO technique that will get you blackballed is
submitting SEO links all over the internet with automated bots.
This is most commonly called Blackhat SEO. It was popular in the
past, but is easily tracked by google now and can get a site
blackballed. If a site on a network like CBA is blackballed it could
affect the other sites on the network as well. This is another
example of where SEO and SEM will not be effective no matter what
work you are doing on your site. This is where a unified website
marketing strategy for the whole company becomes important.
`

RESPONSIVE WEB DESIGN
WORDPRESS BASED SEO BLOGS ON THE CBA NETWORK
OTHER CONSIDERATIONS
As you mentioned in the RFP, mobile traffic is a significant part
of your traffic. Right now 44% of all traffic to the CBA network is
over a mobile device, but the network is currently not optimized
to give those users a good mobile experience with a responsive
website. Osky Blue can work with CBA to help get their network
theme responsive so that those mobile users have a better
experience. This will have an immediate effect on conversion
data (getting folks to call and fill out contact forms). Responsive
websites are also a factor to help SEO rankings on Google and
other Search Engines.
Wordpress has some great SEO tools, and most of all great
archives that rank well in SEO. As we mentioned above Osky
Blue has a lot of experience with WordPress (in addition to
Drupal) and could help migrate the blog portion of the websites
over to WordPress so CBA could get the benefit of dynamic tag
and category archives (this is what ranks well for a lot of our
clients). The main site could be left intact and sites installed at a
URL like http://www.cbac.com/store/north-dallas-tx/blog.
Google would see it as part of the main site, and even if separate
sites you could still manage them all from a single interface.
IN ADDITION TO OFFERING SEO SERVICES OSKY BLUE’S BACKGROUND AND
EXPERIENCE PUTS THEM IN A UNIQUE POSITION TO HELP CHRISTIAN
BROTHERS ALSO GAIN A COMPETITIVE EDGE OVER THEIR COMPETITORS
WITH WEBSITE AND CUSTOM FUNCTIONALITY ON THEIR DRUPAL NETWORK.

AUTOMATED KPI PERFORMANCE REPORTS
AUTOMATED SETUP FOR NEW FRANCHISES
One of the wonderful beneﬁts of a uniﬁed platform is the
ability to build reports and automate reporting across the
network. Osky Blue can assist in the development of custom
automated applications that can track Key Performance
Indicators (KPI’s) for Organic traffic, top performers, bottom
performers, seo ranking reports, visits from SEO clients and
any other metric that would be useful to the corporate
marketing team. Did I mention we love data. :)
While we are not a big fan of automating everything for site
setups (Google is not going to like it if everything is the same),
programs can be built to help speed up the process of building
new sites that can save franchise owners and corporate tens of
thousands of dollars each year.

APPENDIX I: CBA CASE STUDIES
NORTH DALLAS
AND DALLAS LOCATIONS
AUTO REPAIR CLIENT
CHRISTIAN BROTHERS AUTOMOTIVE
APPENDIXES

NORTH DALLAS SEO KEYWORD RANKINGS
Auto Repair Shop North Dallas TX - #1
Automotive Repair North Dallas TX - #1
Car Repair Center North Dallas TX - #1
Oil Change Service North Dallas TX - #1
Auto Repair North Dallas TX - #1
Auto Check Engine Light Dallas - #1
Car Check Engine Light North Dallas - #1
Car Repair Shop North Dallas TX - #1
Brakes Service North Dallas TX - #2
Auto Mechanics in North Dallas TX - #2
TOP KEYWORDS
DALLAS SEO KEYWORD RANKINGSNORTH D
Auto Repair Shop North Dallas TX - #1
Automotive Repair North Dallas TX - #1
Auto Check Engine Light Dallas - #1
Car Check Engine Light North Dallas - #1
TOP KEYWORDS
Targeting Location: North Dallas, TX
49KEYWORDS
ON PAGE 1
20KEYWORDS
RANKING
ON PAGE 2
Increased
Traffic &
Phone Calls
Keyword
Targeted
Content
Page Rank
Increase

NORTH DALLAS WEBSITE TRAFFICORTH DALLAS WEBSITENONORTH DALLAS WEBSITENO
2,142
VISITS
85.29%
NEW
VISITORS
85%
of new visitors
came from
SEO
Increased
Traffic &
Phone Calls
Keyword
Targeted
Content
Page Rank
Increase

CLIENT SUCCESS STORY
NORTH DALLAS CALLS AND REVENUE
CCCCCCCLLLLLLLIIIIIIIEEEEEEENNNNNNNTTTTTTT SSSSSSSUUUUUUUCCCCCCCCCCCCCCEEEEEEESSSSSSSSSSSSSS SSSSSSSTTTTTTTOOOOOOORRRRRRRYYYYYYY
"I am over $175,000 up in sales compared to this
time last year. That is the highest growth of any
store in all of Christian Brothers. I know Osky
Blue has been a huge piece of that.We are so
grateful for all you folks have done for us!"
In the ﬁrst 12 months of working with Christian Brothers
Automotive in North Dallas, TX, they received
3,066 calls from their online marketing efforts.
THIS RESULTED IN THE BEST YEAR THIS AUTO REPAIR SHOP HAS EVER HAD.
And 2014 IS LOOKING EVEN BETTER, here is a recent update we
received from the store owner, Cindi Reagan Smith:
RECEIVED
MORE THA
N
3000
Increased
Traffic &
Phone Calls
Keyword
Targeted
Content
Page Rank
Increase

DALLAS SEO KEYWORD RANKING
Dallas Mechanics - #1
Mechanics in Dallas - #1
Auto Repair Service Dallas - #1
Car Repair Dallas TX - #2
Auto Repair in Dallas - #2
Engine Repair Shop Dallas TX - #2
Dallas Auto Repair Shop - #3
Dallas Transmission Repair - #3
Dallas Brake Repair - #3
Dallas TX Auto Repair - #3
Auto Repair in Dallas TX - #3
Dallas Auto Repair - #3
TOP KEYWORDS
Targeting Location: Dallas, TX
86KEYWORDS
ON PAGE 1
31KEYWORDS
ON PAGE 2
Increased
Traffic &
Phone Calls
Keyword
Targeted
Content
Page Rank
Increase

DALLAS WEBSITE TRAFFICDALLAS WEBSITE TRADALLAS WEBSITE TRA
4,294
VISITS
72.05%
NEW
VISITORS
61%
of visitors
came from
ORGANIC
SEO
83%of new visitors
came from
SEO
Increased
Traffic &
Phone Calls
Keyword
Targeted
Content
Page Rank
Increase

DALLAS CALLS AND REVENUE
According to the franchise store owner, Jim
Foster, they recorded a $200,000 increase in
their 2013 revenue due to their online marketing
efforts in 2013. That's a $33 return on investment
of every dollar spent on online marketing!
In the ﬁrst 12 months of working with Christian Brothers
Automotive in Dallas, TX, they received 3,414 calls from
their online marketing efforts.
THIS RESULTED IN INCREASED REVENUE
OF $200,000 THAT YEAR!
Increased
Traffic &
Phone Calls
Keyword
Targeted
Content
Page Rank
Increase
CAL
LS RECEIVE
D
RECORD OF
3414

APPENDIX II:
ONBOARDING DOCUMENT SAMPLES
WITH JUST FOUR DOCS

COMMUNICATION AND SUPPORT FROM OSKY BLUE#1

GETTING STARTED WITH MONTHLY SEO SERVICES#2

GOOGLE LOCAL SETUP OVERVIEW#3

OSKY BLUE LOGIN INFORMATION#4

OSKY BLUE CLIENT SUCCESS STORY
DRUG & ALCOHOL TESTING COMPLIANCE SERVICES
MEDICAL CLIENT:
DRUG AND DNA TESTING COMPANY
APPENDIX III: DRUG ALCOHOL TESTING
AND COMPLIANCE SERVICE CASE STUDY

SEO KEYWORD RANKINGS
TOP REGIONAL KEYWORDS
Drug Testing Texas - #5, #6
Employment Drug Testing Texas - #3
School Drug Testing Texas - #1
Drug and Alcohol Testing Texas - #3
TOP LOCAL KEYWORDS
DNA Testing Longview TX - #1, #2
DNA Testing Tyler TX - #1, #3, #4
DNA Testing Wichita Falls TX - #2, #7, #8
DNA Testing Bossier City LA - #1, #4, #5
Drug Testing Bossier City LA - #1, #2, #4
Drug Testing Longview TX - #1, #2
Drug Testing Tyler TX - #1, #2
Drug Testing Wichita Falls TX - #3, #4, #6
Drug Testing Louisiana - #8
School Drug Testing Louisiana - #7
Drug and Alcohol Testing Louisiana - #1
TOP LOCAL KEYWORDS
GOOGLEK
EYWORD RA
NKINGS
OVER 200
1ST
PAGE
Increased
Traffic &
Phone Calls
Keyword
Targeted
Content
Page Rank
Increase

MULTIPLE 1ST PLACE RANKINGS FOR ORGANIC LISTINGS
MULTIPLE 1ST PLACE RANKINGS FOR LOCAL LISTINGS
#1
Local
Listings
#1OrganicListings
Increased
Traffic &
Phone Calls
Keyword
Targeted
Content
Page Rank
Increase

INCREASED TRAFFIC AND PHONE CALLS
CLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLIIIIIIIIIIIIIIIIIIIIIIIEEEEEEEEEEEEEEEEEEEEEEEEENNNNNNNNNNNNNNNNNNNNNNNNNNNNTTTTTTTTTTTTTTTTTTTTTT SSSSSSSSSSSSSSSSSSSSSSSSSSUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCEEEEEEEEEEEEEEEEEEEEEEEESSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS STORYYYYYYYYYYYYYYYYYYYYY
WebsiteVisitorsup by
73%
Over
1600
Phone Calls
from SEO
Services!
Increased
Traffic &
Phone Calls
Keyword
Targeted
Content
Page Rank
Increase

OSKY BLUE CLIENT SUCCESS STORY
CPR CELL PHONE REPAIR - LEWISVILLE, TX
CELL PHONE REPAIR STORE - SEO CLIENT
APPENDIX IV: CELL PHONE REPAIR
LEWISVILLE TX CASE STUDY

SEO KEYWORD RANKINGS
Cell Phone Repair Lewisville TX - #1
I Phone Repair Lewisville - #1
Repair Cell Phone Lewisville - #1
Mobile Phone Repair Lewisville - #1
Cellular Phone Repair Lewisville Tx - #1
Cellphone Repair Lewisville TX - #1
Cell Phone Fix Lewisville - #1
Mobile Phone Fix Lewisville TX - #1
Fix Mobile Phone Lewisville - #1
Mobile Phone Repairs Lewisville TX - #1
Phone Screen Repair Lewisville - #1
TOP KEYWORDS
Targeting Location: Lewisville, TX
TOP KEYWORDS
Targeting Location: Lewisville, TX
38KEYWORDS
ON PAGE 1
11KEYWORDS
RANKING ON
PAGE 2
Increased
Traffic &
Phone Calls
Keyword
Targeted
Content
Page Rank
Increase

FIRST PAGE OF GOOGLE DOMINATIONST PAGE OF GOOGLE DOFIRSFIRST PAGE OF GOOGLE DOFIRS
Increased
Traffic &
Phone Calls
Keyword
Targeted
Content
Page Rank
Increase
Shown in
8 OF THE 11
1ST PAGE
search results!
#1OrganicandMaps

PHONE CALLS AND REVENUE GENERATED
Due to his online marketing efforts prior
to opening, CPR Lewisville recorded
THE HIGHEST REVENUE producing
ﬁrst month in Franchise history.
IT IS NOW ONE OF THE TOP TEN
REVENUE PRODUCING STORES OUT
OF 150+ STORES NATIONWIDE.
Increased
Traffic &
Phone Calls
Keyword
Targeted
Content
Page Rank
Increase
CCCCCCCCCCCCLLLLLLLLLLLLIIIIIIIIIIIIEEEEEEEEEEEENNNNNNNNNNNNTTTTTTTTTTTT SSSSSSSSSSSSUUUUUUUUUUUUCCCCCCCCCCCCCCCCCCCCCCCCEEEEEEEEEEEESSSSSSSSSSSSSSSSSSSSSSSS SSSSSSSSSSSSTTTTTTTTTTTTOOOOOOOOOOOORRRRRRRRRRRRYYYYYYYYYYYY

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