Personal branding is the process of marketing individuals and their careers. It involves discovering your passions, creating a distinct brand through various mediums like business cards and social media profiles, communicating your brand through blogs and articles, and maintaining your brand by keeping knowledge updated. The document provides an overview of personal branding and a 4 step process to develop a personal brand: 1) discover your passion 2) create branding materials 3) communicate your brand and 4) maintain your brand through continuous learning.

1. Personal Branding-
How to Discover & Create Your Own Brand
By: Ankur Patel
CEO- Infotrex Services Pvt. Ltd.
Mobile:+91-937-613-3927
USA:+1-313-447-1275

2. History
• http://en.wikipedia.org/wiki/Personal_branding
Personal branding is the process whereby people and their careers
are marked as brands.
• It has been noted that while previous self-help management
techniques were about self-improvement, the personal branding
concept suggests instead that success comes from self-packaging.
• Further defined as the creation of an asset that pertains to a
particular person or individual; this includes but is not limited to the
body, clothing, appearance and knowledge contained within,
leading to an indelible impression that is uniquely distinguishable.
• The term is thought to have been first used and discussed in a 1997
article by Tom Peters
• Tom Peters – See: http://www.tompeters.com

3. Why Personal Branding?
• You are Unique in this World

4. Why Personal Branding?
• You Like it or Not, You have to “Sell Yourself” to
your parents, teachers, employers, friends etc.

5. Why Personal Branding?
• When you sell something – Brand is the most
sought after by everyone in the world.

6. We are Social Animals
No Matter what technology will come in future – these
3 things will always be true:
• We love to talk to humans and not machines
• We love to work with people we trust
• We love to work with knowledgeable people

7. We are Social Animals
• As per Wikipedia:
– Personal branding has continued to gain in
popularity as a tool to manage reputation online,
especially though social networking sites like
Facebook, Linkedin and Twitter.

8. Reading
• Schawbel, Dan (2009). "The Brand Called You". Me 2.0: Build a
Powerful Brand to Achieve Career Success. Kaplan Publishing.
• http://www.inc.com/30under30/2010/profile-dan-schawbel-
millennial-branding.html

9. Home Work
• Study these 2 Sites:
1. http://www.tompeters.com

10. Home Work
2. http://www.personalbrandingblog.com

11. You can always Start Small
• Many people think that personal branding is just for
celebrities. –NO It’s NOT.
• We can build brand equity just like them.

12. 4 Steps Process of Personal Branding
1. Discover Your Brand
2. Create Your Brand
3. Communicate Your Brand
4. Maintain Your Brand

13. 1. Discover Your Brand
• Discover Your Brand = Find Your Passion
• If you like to do something for whole of your life and
find it very enjoyable
• To know if you’ve discovered your brand, you need to
make this equation equal:
Your self-impression = How people perceive you

14. 2. Create Your Brand
1. Business Cards
2. Resume/cover letter/references document
3. Portfolio
4. Linkedin profile
5. Facebook profile
6. Twitter Profile
7. Video Resume
8.Professional Looking Clothes
9. Email Address & Website

15. 3. Communicate Your Brand
• Publish regular article/blog/news/press
release etc. on your website
• Spread your content in Social Sites such as
Facebook, LinkedIn, YouTube

16. 4. Maintain Your Brand
• Regularly Read Latest News/Articles of your Industry
• Keep in touch with other experts of your field and
ask for their opinions

17. 4. Maintain Your Brand
• Basically Keep your knowledge updated & publish
updated knowledge regularly – Do point No. 3 Again
– “Communicate Your Brand”

18. Good Links
• http://mashable.com/2009/02/05/personal-branding-
101/

19. Good Links
• http://mashable.com/2009/02/12/personal-branding-
102/

20. Good Links
http://mashable.com/author/dan-schawbel/

21. Branding – Google Case Study
• http://www.rohitbhargava.com/2011/03/5-
branding-secrets-you-can-learn-from-google.html

22. Thanks for your Time
Contact Details
www.infotrex.com
Lets Get Social:
Ankur PateL
http://in.linkedin.com/in/ankurpatelinfotrex
CEO ,Infotrex Services Pvt. Ltd.
http://www.facebook.com/ankurpatel78
Ahmedabad 380009
Phone Numbers: Lets be in touch through Chat:
USA : +1- 313 - 447- 1275
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