Personal branding is the process of marketing individuals and their careers. It involves discovering your passions, creating a distinct brand through various mediums like business cards and social media profiles, communicating your brand through blogs and articles, and maintaining your brand by keeping knowledge updated. The document provides an overview of personal branding and a 4 step process to develop a personal brand: 1) discover your passion 2) create branding materials 3) communicate your brand and 4) maintain your brand through continuous learning.
The ways we network have changed in the age of Facebook, Twitter, and LinkedIn. Get an insight into how you can utilize social media and other digital tools to create a strong professional and personal network. Don’t be left in the Dark Ages!
AFC Convention 2011 Naples, FL
Social Media = Social Good: Connecting, Learning, & Networking. Social media isn't just a fad, it's a revolution that has changed the way we take in news, communicate, learn, and build relationships. Just sit back, relax, and open your mind to a world that didn't exist a few years ago.
AFC Convention 2011 Retiree Commission
The ways we network have changed in the age of Facebook, Twitter, and LinkedIn. Get an insight into how you can utilize social media and other digital tools to create a strong professional and personal network. Don’t be left in the Dark Ages!
AFC Convention 2011 Naples, FL
Social Media = Social Good: Connecting, Learning, & Networking. Social media isn't just a fad, it's a revolution that has changed the way we take in news, communicate, learn, and build relationships. Just sit back, relax, and open your mind to a world that didn't exist a few years ago.
AFC Convention 2011 Retiree Commission
Developing an online identity - some tipsBryony Taylor
This presentation provides some ideas to get you started in developing an online identity. It includes some tips on how to get the most out of the professional networking site 'LinkedIn'.
A fun and easy to learn presentation about the benefits of twitter and blogging in building your personal learning network (PLN) and making your learning more visable for others. We live in a connected world and our students are yearing to learn more about how they can you use these tools to help them personalize their learning. Through modeling teachers have the power to do this. Enjoy!
Gallit Zvi and Hugh McDonald
Amazes.me: How to build a personal brand using LinkedInThe Doctor is In
The outline of my presentation about Personal branding using LinkedIn - available as a custom presentation by Digital Biographer David Petherick. Book this speaker at http://www.amazes.me/contact-david/public-speaking-by-david-petherick-linkedin-expert-digital-biographer/
David Petherick: How to build a personal brand using LinkedInThe Doctor is In
Slide stack from my 16-Jan-16 Presentation in Edinburgh at #vipmastermind about how to use LinkedIn to build a personal brand and market yourself more effectively.
#ShareThis2017 Class 2: Professional and Organizational Approaches to Social ...Lance Eaton
This slide deck covers the second class of my social media course, Share This: Professional and Organizational Approaches to Social Media. If you would like to know more about the course or what services I can provide with regard to social media, please feel free to reach out to me.
Good tidings,
Lance
Lance Eaton
he/him/his
http://www.ByAnyOtherNerd.com
https://twitter.com/leaton01
https://www.linkedin.com/in/leaton01/
____________________
I wish I had all the answers; better yet, I wish I knew all the questions to ask.
My Converging Life: Managing Your Personal and Professional Brand in Social M...Farra Trompeter, Big Duck
Many of us are already using social media tools to communicate with friends and colleagues. As our personal and professional lives blend together, where do we draw the line for ourselves? How can we leverage the power of social media for our personal and professional brand? And how can we harness the conversations that are happening about us and our issues – conversations that we don’t control – to build awareness for our brands and our work?
Developing an online identity - some tipsBryony Taylor
This presentation provides some ideas to get you started in developing an online identity. It includes some tips on how to get the most out of the professional networking site 'LinkedIn'.
A fun and easy to learn presentation about the benefits of twitter and blogging in building your personal learning network (PLN) and making your learning more visable for others. We live in a connected world and our students are yearing to learn more about how they can you use these tools to help them personalize their learning. Through modeling teachers have the power to do this. Enjoy!
Gallit Zvi and Hugh McDonald
Amazes.me: How to build a personal brand using LinkedInThe Doctor is In
The outline of my presentation about Personal branding using LinkedIn - available as a custom presentation by Digital Biographer David Petherick. Book this speaker at http://www.amazes.me/contact-david/public-speaking-by-david-petherick-linkedin-expert-digital-biographer/
David Petherick: How to build a personal brand using LinkedInThe Doctor is In
Slide stack from my 16-Jan-16 Presentation in Edinburgh at #vipmastermind about how to use LinkedIn to build a personal brand and market yourself more effectively.
#ShareThis2017 Class 2: Professional and Organizational Approaches to Social ...Lance Eaton
This slide deck covers the second class of my social media course, Share This: Professional and Organizational Approaches to Social Media. If you would like to know more about the course or what services I can provide with regard to social media, please feel free to reach out to me.
Good tidings,
Lance
Lance Eaton
he/him/his
http://www.ByAnyOtherNerd.com
https://twitter.com/leaton01
https://www.linkedin.com/in/leaton01/
____________________
I wish I had all the answers; better yet, I wish I knew all the questions to ask.
My Converging Life: Managing Your Personal and Professional Brand in Social M...Farra Trompeter, Big Duck
Many of us are already using social media tools to communicate with friends and colleagues. As our personal and professional lives blend together, where do we draw the line for ourselves? How can we leverage the power of social media for our personal and professional brand? And how can we harness the conversations that are happening about us and our issues – conversations that we don’t control – to build awareness for our brands and our work?
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
Friends, Fans & Fun Creating A Marketing Wildfirekimmikay
This presentation was geared towards those interested in learning about the basics of social networking, gaining some ideas and suggestions on using social networking for marketing their business. Presented at the Louisiana Southeast Small Business Development Center and the VISION Hi-Tech Training & Expo for the Mo/Kansas Automotive Service Association.
The Urban Management Centre is a notforprofit organization based in Ahmedabad, Gujarat, working towards professionalizing urban management in India and South Asia. UMC provides technical assistance and support to Indian state local government associations and implements programs that work towards improvement in cities by partnering with city governments. UMC builds and enhances the capacity of city governments by providing muchneeded expertise and ready access to innovations on good governance implemented in India and abroad. UMC is a legacy organization of International City/County Management Association (ICMA) and hence is also known as ICMASouth Asia.
Office: Municipal Central Workshop Compound,
Opp. Sahakari Lati Bazar, Jagannathji Road, Ahmedabad- 380 022
Telephone No. 079-32982385 Fax No. 079-25321484
E-mail: swm@egovamc.com
1. Personal Branding-
How to Discover & Create Your Own Brand
By: Ankur Patel
CEO- Infotrex Services Pvt. Ltd.
Mobile:+91-937-613-3927
USA:+1-313-447-1275
2. History
• http://en.wikipedia.org/wiki/Personal_branding
Personal branding is the process whereby people and their careers
are marked as brands.
• It has been noted that while previous self-help management
techniques were about self-improvement, the personal branding
concept suggests instead that success comes from self-packaging.
• Further defined as the creation of an asset that pertains to a
particular person or individual; this includes but is not limited to the
body, clothing, appearance and knowledge contained within,
leading to an indelible impression that is uniquely distinguishable.
• The term is thought to have been first used and discussed in a 1997
article by Tom Peters
• Tom Peters – See: http://www.tompeters.com
4. Why Personal Branding?
• You Like it or Not, You have to “Sell Yourself” to
your parents, teachers, employers, friends etc.
5. Why Personal Branding?
• When you sell something – Brand is the most
sought after by everyone in the world.
6. We are Social Animals
No Matter what technology will come in future – these
3 things will always be true:
• We love to talk to humans and not machines
• We love to work with people we trust
• We love to work with knowledgeable people
7. We are Social Animals
• As per Wikipedia:
– Personal branding has continued to gain in
popularity as a tool to manage reputation online,
especially though social networking sites like
Facebook, Linkedin and Twitter.
8. Reading
• Schawbel, Dan (2009). "The Brand Called You". Me 2.0: Build a
Powerful Brand to Achieve Career Success. Kaplan Publishing.
• http://www.inc.com/30under30/2010/profile-dan-schawbel-
millennial-branding.html
11. You can always Start Small
• Many people think that personal branding is just for
celebrities. –NO It’s NOT.
• We can build brand equity just like them.
12. 4 Steps Process of Personal Branding
1. Discover Your Brand
2. Create Your Brand
3. Communicate Your Brand
4. Maintain Your Brand
13. 1. Discover Your Brand
• Discover Your Brand = Find Your Passion
• If you like to do something for whole of your life and
find it very enjoyable
• To know if you’ve discovered your brand, you need to
make this equation equal:
Your self-impression = How people perceive you
15. 3. Communicate Your Brand
• Publish regular article/blog/news/press
release etc. on your website
• Spread your content in Social Sites such as
Facebook, LinkedIn, YouTube
16. 4. Maintain Your Brand
• Regularly Read Latest News/Articles of your Industry
• Keep in touch with other experts of your field and
ask for their opinions
17. 4. Maintain Your Brand
• Basically Keep your knowledge updated & publish
updated knowledge regularly – Do point No. 3 Again
– “Communicate Your Brand”
21. Branding – Google Case Study
• http://www.rohitbhargava.com/2011/03/5-
branding-secrets-you-can-learn-from-google.html
22. Thanks for your Time
Contact Details
www.infotrex.com
Lets Get Social:
Ankur PateL
http://in.linkedin.com/in/ankurpatelinfotrex
CEO ,Infotrex Services Pvt. Ltd.
http://www.facebook.com/ankurpatel78
Ahmedabad 380009
Phone Numbers: Lets be in touch through Chat:
USA : +1- 313 - 447- 1275
Yahoo:ankurpateL78
India : 011-91-9376133927
MSN: vandaro@hotmail.com
AOL:phpseoguru
Skype:phpseoguru