This document provides guidance for planning an SEO project. It emphasizes that SEO requires patience and a long-term commitment similar to running a marathon, not a sprint. It instructs to define targeted geographic locations, keywords and products to promote. A minimum monthly SEO budget of $100 or Rs. 5000 is recommended to achieve good results. It also lists checks to perform on a website before starting an SEO project, such as ensuring it is easy to use and contact information is prominently displayed.