The document discusses the importance of having a clear vision and mission statement for a company. It lists 7 reasons why a vision and mission statement are important: 1) It determines the company's direction, 2) Focuses the company's future, 3) Provides a template for decision making, 4) Forms the basis for alignment within the company, 5) Welcomes helpful change, 6) Shapes company strategy, 7) Facilitates evaluation and improvement. The document emphasizes that a vision and mission statement should communicate the company's goals and priorities to employees.