This document discusses how doctors and hospitals can establish themselves as strong brands by delivering three key qualities: best knowledge and experience, a caring nature, and keeping in touch with people. It recommends sharing medical expertise through various media to build trust, implementing appointment systems and feedback forms to demonstrate care, and regularly communicating through bulk emails, SMS, and calls with health tips. The document also describes software solutions that can help with marketing and appointment management. Overall it promotes establishing a strong personal brand through knowledgeable, caring service and ongoing engagement with patients.

1. Marketing/Branding for Doctors
By Ankur Patel
CEO – Infotrex Services Pvt. Ltd.

2. 3 Types of Qualities for
Doctor/Hospital
• If you want to attract more and more patients
regularly, then you have to establish yourself
as a good brand.
• To establish yourself as a good brand, you
have to deliver 3 types of qualities in whatever
way you can.

3. 3 Qualities
• 1. Best Knowledge & Experience
• 2. Caring Nature
• 3. Keeping in Touch with People

4. 1. Best Knowledge & Experience
• Being a doctor, you already have good knowledge
about your field, the deceases, its cure etc.
However, its all in your head. If you can share this
knowledge in an easy to understand language
with patients, you will receive deep level of trust
from them.
• You need to share your knowledge & experience
using different media (Print, Email, SMS, Videos
etc.), so that people can share the media and
spread your name among potential patients.

5. 2. Caring Nature
• Generally all doctors are caring by nature, however many times
they neglect 2 things:
• (i) Long waiting queue – Because of lacking of proper appointment
management system, many patients have to wait for a long time. If
you set-up a proper appointment system and save your patient’s
time, its also a kind of caring nature. People will really appreciate
you for it.
• (ii) Feedback Form – Feedback form is also a sign of caring nature. If
a patient is asked about the detail feedback about doctor’s
knowledge, services etc., it gives a real good impression to patient
that doctor/hospital really care about them. Based on the feedback
form, lots of improvements can happen.

6. 3. Keeping in Touch with People
• You can keep in touch with people through
Bulk Emails/Bulk SMS/Bulk Pre-recorded
phone calls
You can regularly share good knowledge,
health tips, motivational quotes etc. with
people

7. Doctor Brand
• If you will really be careful about all 3 things, you
will soon establish yourself as a good brand.
And hence, more and more patients will spread
your name to many people in the society
– as the doctor who is
knowledgeable/experienced/caring and who
always keep in touch with people through
technology.

8. How do we help doctors/hospitals to
market them & establish as brand?
1. We help them to reduce waiting time for
patients – by appointment management
software or appointment set-up strategies
2. Feedback Collection System from Patients &
their relatives
3. Regular sending of Emails/SMS/Phone Calls
with useful & interesting information

9. Software Solutions
• www.SmartEmailMarketingSolution.com
• www.SmartSMSMarketing.com
• www.SmartPhoneCallMarketing.com
• SMS Based Appointment Management System

10. Interested to Establish Your Brand?
• If you are interested to implement technology
solutions to establish yourself as a good
brand,
Call on 9376133927-Mr.Ankur Patel OR
Email: Ankur@infotrex.com