This document discusses search engine optimization (SEO) strategies for academic works and libraries. It describes SEO as practices that improve a webpage's visibility in search engines. The document then presents a case study where the author optimized a bibliography on Latina lesbian history by selecting targeted keywords, measuring initial rankings, adding metadata tags, and measuring improved rankings post-optimization. The results showed the bibliography achieved high search rankings for most keywords with only basic SEO additions. Best practices for academic SEO and publishing online are also outlined.