KG Tech(the registered SEO company in India) provides services in SEO, PPC, Social Media, Web designing, development and more for clients around the world.For More Information visit: http://www.kgtech.in/.
KG Tech(the registered SEO company in India) provides services in SEO, PPC, Social Media, Web designing, development and more for clients around the world.For More Information visit: http://www.kgtech.in/. call us: +917845920090 , +914424350693
This document describes a system called UProRevs that aims to personalize web search results based on a user's profile and interests.
The system works as a filter that takes the results from a normal search engine like Google and re-ranks them based on their relevance to the user's profile. It generates user profiles based on information provided during registration, and updates the profiles over time based on the user's feedback on search results.
The system calculates relevance scores for search results by comparing the keywords in each web page to those in the user's profile. Results are displayed along with their relevance scores. As the user provides feedback, their profile is updated, allowing the system to continuously improve the personalization of search
SEO involves optimizing webpages to rank highly in search engine results. Key tactics include using relevant keywords in titles, filenames, and content, as well as building high-quality backlinks from other websites. Both white hat techniques that follow search engine guidelines and black hat techniques like cloaking and keyword stuffing are discussed.
[Updated] top 60 seo interview questions and answers for 2021PurnangaDas
Digital marketing careers are growing rapidly. SEO is a key component of inbound marketing. This document provides 60 frequently asked SEO interview questions and answers to help those pursuing careers in digital marketing. It covers fundamental SEO concepts like on-page and off-page optimization, backlinks, keywords, meta descriptions, Google algorithms, and popular SEO tools.
Lost in the Net: Navigating Search EnginesJohan Koren
This document provides an overview of key concepts for understanding how search engines work. It defines search engines as computer programs that use clusters of computers to search the web and index pages based on important words found. Search engines allow users to search their indexes by entering keywords or browsing categorized directories. The document discusses how search engines build their indexes by crawling websites, and how they rank pages based on factors like keyword frequency, location, and link popularity. It also notes that search results vary between engines and are personalized based on individual search histories.
Presentation on Search engine optimization 2019Pooja Kulkarni
I made presentation on SEO. it cover all the topics like how the search engine works, what is crawler how it works, on page optimization, off page optimization,PA,DA,page rank,301,302 Redirect,metatags,robots.txt file. keyword research, google algorithm updates, google penalty, bounce rate, balck hat seo and its methods, google analytics tool, google webmaster tool, local seo, growth hacking, affiliate marketing.
This document provides an overview of maximizing SEO results. It covers search engine basics like how search engines crawl websites and rank pages. It discusses the importance of keyword research and on-page optimization factors like URLs, title tags, headings, content, and images. It also addresses link building best practices and avoiding Penguin issues. The goal is to help businesses get found in organic search results through technical SEO, on-page optimization, and building high-quality backlinks.
KG Tech(the registered SEO company in India) provides services in SEO, PPC, Social Media, Web designing, development and more for clients around the world.For More Information visit: http://www.kgtech.in/. call us: +917845920090 , +914424350693
This document describes a system called UProRevs that aims to personalize web search results based on a user's profile and interests.
The system works as a filter that takes the results from a normal search engine like Google and re-ranks them based on their relevance to the user's profile. It generates user profiles based on information provided during registration, and updates the profiles over time based on the user's feedback on search results.
The system calculates relevance scores for search results by comparing the keywords in each web page to those in the user's profile. Results are displayed along with their relevance scores. As the user provides feedback, their profile is updated, allowing the system to continuously improve the personalization of search
SEO involves optimizing webpages to rank highly in search engine results. Key tactics include using relevant keywords in titles, filenames, and content, as well as building high-quality backlinks from other websites. Both white hat techniques that follow search engine guidelines and black hat techniques like cloaking and keyword stuffing are discussed.
[Updated] top 60 seo interview questions and answers for 2021PurnangaDas
Digital marketing careers are growing rapidly. SEO is a key component of inbound marketing. This document provides 60 frequently asked SEO interview questions and answers to help those pursuing careers in digital marketing. It covers fundamental SEO concepts like on-page and off-page optimization, backlinks, keywords, meta descriptions, Google algorithms, and popular SEO tools.
Lost in the Net: Navigating Search EnginesJohan Koren
This document provides an overview of key concepts for understanding how search engines work. It defines search engines as computer programs that use clusters of computers to search the web and index pages based on important words found. Search engines allow users to search their indexes by entering keywords or browsing categorized directories. The document discusses how search engines build their indexes by crawling websites, and how they rank pages based on factors like keyword frequency, location, and link popularity. It also notes that search results vary between engines and are personalized based on individual search histories.
Presentation on Search engine optimization 2019Pooja Kulkarni
I made presentation on SEO. it cover all the topics like how the search engine works, what is crawler how it works, on page optimization, off page optimization,PA,DA,page rank,301,302 Redirect,metatags,robots.txt file. keyword research, google algorithm updates, google penalty, bounce rate, balck hat seo and its methods, google analytics tool, google webmaster tool, local seo, growth hacking, affiliate marketing.
This document provides an overview of maximizing SEO results. It covers search engine basics like how search engines crawl websites and rank pages. It discusses the importance of keyword research and on-page optimization factors like URLs, title tags, headings, content, and images. It also addresses link building best practices and avoiding Penguin issues. The goal is to help businesses get found in organic search results through technical SEO, on-page optimization, and building high-quality backlinks.
The document provides information about search engines, including what they are, how they work, and how search engine optimization (SEO) is used to improve search engine rankings. It discusses the main components of search engines like crawling, indexing, ranking, and displaying results. It also covers different types of search engines and how search engines will continue to evolve in the future with improvements to voice recognition, understanding emotions, indexing dynamic content, and more.
How to search the Internet, a guide to save time and effortPete S
A guide on how to conduct a search of the Internet, using a range of techniques to locate the information required. It might seem simple but this guide could save hours of research. Searching just got easier. From the Northampton Business Directory team.
SEO Code-Breaking: How Smarter Content Leads to Better Search RankingsChris Prendergast
The document provides tips for improving SEO through better content. It discusses performing keyword research to understand user intent. This involves generating keywords, supplementing the list with site data, expanding keywords using tools, and analyzing statistics and intent for each keyword. It also discusses finding the right home for content by conducting an SEO audit and mapping keywords to pages. Tips are provided for writing better content, including using web-specific best practices, structuring pages well, and understanding specialty categories like ecommerce. More advanced tactics like structured data and featured snippets are also covered. The overall message is that creating comprehensive, well-structured content that answers user intent is key to better search rankings.
A search engine has three main parts: 1) A spider that crawls websites to read pages and follow links to other pages, 2) An index that is created from compiled website pages, and 3) A program that receives search requests, compares them to the index entries, and returns results. Search engines gather information by having spiders crawl websites, analyze information by compiling pages into an index, and display information by showing search results. On-page SEO refers to optimization done directly on web pages, while off-page SEO involves getting links from other websites.
This document provides an overview of search engine optimization (SEO). It discusses what search engines and SEO are, and covers both on-page and off-page optimization techniques. On-page optimization involves factors like meta tags, headers, images, and site maps that can be optimized on the website itself. Off-page optimization refers to activities off the website like link building, social media promotion, and content submission to other sites. The goal of SEO is to improve a website's visibility and rankings in search engines.
2018 Legal Marketing Association Tech West - New Trends in Search: An SEO Workshop with Guy Alvarez Good2BSocial, Jennifer Schaller The National Law Review and Mary Trice Winston & Strawn January 31 - February 1, 2018
The legal market is increasingly becoming more fragmented and competitive. Law firms are finding it difficult to drive traffic to their websites, convert that traffic into leads and then convert those leads into clients. As a result, law firms must invest time and effort to ensure that their websites appear amongst the top search engine result pages when clients or prospects are looking for specific keywords or phrases. Unfortunately, Google and other search engines are constantly changing their algorithms, making it harder to understand the most important factors when trying to achieve optimal search results. This workshop will provide legal marketers with actionable insights to improve their search results and generate more organic traffic from search engines.
Topics to be covered will include:
How to perform keyword research to find the most important client-centric keywords for content
How to determine if your site has technical issues that is making it harder for search engines to properly crawl and index your website
How fix local citation errors to enhance your site’s ability to rank highly in local searches
How to optimize attorney bio pages to rank well in search engine result pages
How social media impacts search engine rankings
How to spy on competitors and find out why they are outranking your firm
This document discusses search engine optimization (SEO) techniques. It explains that SEO is the process of improving a website to increase its visibility and ranking in search engine results pages. It provides details on both on-page SEO techniques like optimizing title tags, meta descriptions, and headings, as well as off-page techniques like link building, social sharing, and submitting to directories.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
This document contains information about Khirulnizam Abd Rahman, including his contact details and an overview of search engine optimization (SEO) techniques. It discusses SEO definitions, indexing, natural listings, the importance of SEO, and 10 essential SEO practices. Key topics covered include keywords, meta tags, URLs, links, content generation, and analyzing site performance. The document provides guidance on optimizing a website to increase its visibility in search engines.
Search engines use keywords entered by users to find websites containing relevant information. They locate information by crawling the web and indexing pages, then returning results based on keywords.
The document provides an overview of search engines and search engine optimization (SEO). It defines key SEO concepts like crawling, indexing, and serving results which are the main components of a search engine's architecture. It also explains on-site optimization techniques like optimizing titles, meta tags, headings, links, and images. Off-site optimization techniques discussed include link building through press releases, article submissions, social media, and directory submissions. The document emphasizes the importance of user experience, relevant content, and authority/backlinks when optimizing a site.
The document provides definitions and explanations of various SEO and web-related terms. It discusses key concepts like SEO, search engines, domains, websites, web servers, web hosting, crawling, indexing, SERPs, organic and paid search results, keywords, backlinks, meta descriptions, and Google tools like Search Console. The document aims to explain fundamental building blocks of search engine optimization and how websites work.
The document provides an overview of search engine optimization (SEO). It defines SEO as improving website visibility in search engines to gain traffic. It explains that people use search engines to find information, news, entertainment and products. The basics of SEO include on-page optimization like including keywords in titles and meta tags, and off-page optimization like getting backlinks. Key factors that search engines consider in ranking pages are keywords, content relevancy, and popularity as measured by backlinks and social shares. The document outlines best practices for SEO strategies and tactics.
Search engines are tools that allow users to find information on the World Wide Web by entering keywords. Search engines use the keywords to locate websites containing relevant information. They display search results by ranking websites based on numerous factors.
The document provides an overview of search engine optimization (SEO) concepts, including:
- How search engines work by indexing websites, retrieving relevant information for search queries, and ranking pages.
- Key on-site optimization factors like meta tags, keyword density, internal linking that can influence search engine rankings.
- The importance of off-site optimization like link building through guest blogging, social bookmarking, and directory submissions.
- Popular SEO tools for auditing websites, tracking links and traffic, and researching keywords.
In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience.
The document provides an overview of search engine optimization (SEO) and how search engines work. It discusses the main components of search engines: spiders that download web pages; crawlers that follow links to find new pages; indexers that analyze page elements; databases to store downloaded pages; and results engines that return relevant pages for user queries. It also covers SEO best practices like optimizing title tags and keywords, maintaining a clear site structure, and avoiding cloaking techniques that provide misleading content to search engines.
The document provides information on various search engine optimization (SEO) topics, including website domains, what SEO is, how search engines work, search engine rankings, on-page and off-page SEO, SEO factors, tactics and methods (white hat vs. black hat), the SEO process, optimized keywords, finding keywords, primary and secondary keywords, the robot.txt file, sitemaps, backlinks, and link building.
The document provides information about search engines, including what they are, how they work, and how search engine optimization (SEO) is used to improve search engine rankings. It discusses the main components of search engines like crawling, indexing, ranking, and displaying results. It also covers different types of search engines and how search engines will continue to evolve in the future with improvements to voice recognition, understanding emotions, indexing dynamic content, and more.
How to search the Internet, a guide to save time and effortPete S
A guide on how to conduct a search of the Internet, using a range of techniques to locate the information required. It might seem simple but this guide could save hours of research. Searching just got easier. From the Northampton Business Directory team.
SEO Code-Breaking: How Smarter Content Leads to Better Search RankingsChris Prendergast
The document provides tips for improving SEO through better content. It discusses performing keyword research to understand user intent. This involves generating keywords, supplementing the list with site data, expanding keywords using tools, and analyzing statistics and intent for each keyword. It also discusses finding the right home for content by conducting an SEO audit and mapping keywords to pages. Tips are provided for writing better content, including using web-specific best practices, structuring pages well, and understanding specialty categories like ecommerce. More advanced tactics like structured data and featured snippets are also covered. The overall message is that creating comprehensive, well-structured content that answers user intent is key to better search rankings.
A search engine has three main parts: 1) A spider that crawls websites to read pages and follow links to other pages, 2) An index that is created from compiled website pages, and 3) A program that receives search requests, compares them to the index entries, and returns results. Search engines gather information by having spiders crawl websites, analyze information by compiling pages into an index, and display information by showing search results. On-page SEO refers to optimization done directly on web pages, while off-page SEO involves getting links from other websites.
This document provides an overview of search engine optimization (SEO). It discusses what search engines and SEO are, and covers both on-page and off-page optimization techniques. On-page optimization involves factors like meta tags, headers, images, and site maps that can be optimized on the website itself. Off-page optimization refers to activities off the website like link building, social media promotion, and content submission to other sites. The goal of SEO is to improve a website's visibility and rankings in search engines.
2018 Legal Marketing Association Tech West - New Trends in Search: An SEO Workshop with Guy Alvarez Good2BSocial, Jennifer Schaller The National Law Review and Mary Trice Winston & Strawn January 31 - February 1, 2018
The legal market is increasingly becoming more fragmented and competitive. Law firms are finding it difficult to drive traffic to their websites, convert that traffic into leads and then convert those leads into clients. As a result, law firms must invest time and effort to ensure that their websites appear amongst the top search engine result pages when clients or prospects are looking for specific keywords or phrases. Unfortunately, Google and other search engines are constantly changing their algorithms, making it harder to understand the most important factors when trying to achieve optimal search results. This workshop will provide legal marketers with actionable insights to improve their search results and generate more organic traffic from search engines.
Topics to be covered will include:
How to perform keyword research to find the most important client-centric keywords for content
How to determine if your site has technical issues that is making it harder for search engines to properly crawl and index your website
How fix local citation errors to enhance your site’s ability to rank highly in local searches
How to optimize attorney bio pages to rank well in search engine result pages
How social media impacts search engine rankings
How to spy on competitors and find out why they are outranking your firm
This document discusses search engine optimization (SEO) techniques. It explains that SEO is the process of improving a website to increase its visibility and ranking in search engine results pages. It provides details on both on-page SEO techniques like optimizing title tags, meta descriptions, and headings, as well as off-page techniques like link building, social sharing, and submitting to directories.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
This document contains information about Khirulnizam Abd Rahman, including his contact details and an overview of search engine optimization (SEO) techniques. It discusses SEO definitions, indexing, natural listings, the importance of SEO, and 10 essential SEO practices. Key topics covered include keywords, meta tags, URLs, links, content generation, and analyzing site performance. The document provides guidance on optimizing a website to increase its visibility in search engines.
Search engines use keywords entered by users to find websites containing relevant information. They locate information by crawling the web and indexing pages, then returning results based on keywords.
The document provides an overview of search engines and search engine optimization (SEO). It defines key SEO concepts like crawling, indexing, and serving results which are the main components of a search engine's architecture. It also explains on-site optimization techniques like optimizing titles, meta tags, headings, links, and images. Off-site optimization techniques discussed include link building through press releases, article submissions, social media, and directory submissions. The document emphasizes the importance of user experience, relevant content, and authority/backlinks when optimizing a site.
The document provides definitions and explanations of various SEO and web-related terms. It discusses key concepts like SEO, search engines, domains, websites, web servers, web hosting, crawling, indexing, SERPs, organic and paid search results, keywords, backlinks, meta descriptions, and Google tools like Search Console. The document aims to explain fundamental building blocks of search engine optimization and how websites work.
The document provides an overview of search engine optimization (SEO). It defines SEO as improving website visibility in search engines to gain traffic. It explains that people use search engines to find information, news, entertainment and products. The basics of SEO include on-page optimization like including keywords in titles and meta tags, and off-page optimization like getting backlinks. Key factors that search engines consider in ranking pages are keywords, content relevancy, and popularity as measured by backlinks and social shares. The document outlines best practices for SEO strategies and tactics.
Search engines are tools that allow users to find information on the World Wide Web by entering keywords. Search engines use the keywords to locate websites containing relevant information. They display search results by ranking websites based on numerous factors.
The document provides an overview of search engine optimization (SEO) concepts, including:
- How search engines work by indexing websites, retrieving relevant information for search queries, and ranking pages.
- Key on-site optimization factors like meta tags, keyword density, internal linking that can influence search engine rankings.
- The importance of off-site optimization like link building through guest blogging, social bookmarking, and directory submissions.
- Popular SEO tools for auditing websites, tracking links and traffic, and researching keywords.
In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience.
The document provides an overview of search engine optimization (SEO) and how search engines work. It discusses the main components of search engines: spiders that download web pages; crawlers that follow links to find new pages; indexers that analyze page elements; databases to store downloaded pages; and results engines that return relevant pages for user queries. It also covers SEO best practices like optimizing title tags and keywords, maintaining a clear site structure, and avoiding cloaking techniques that provide misleading content to search engines.
The document provides information on various search engine optimization (SEO) topics, including website domains, what SEO is, how search engines work, search engine rankings, on-page and off-page SEO, SEO factors, tactics and methods (white hat vs. black hat), the SEO process, optimized keywords, finding keywords, primary and secondary keywords, the robot.txt file, sitemaps, backlinks, and link building.
The document discusses search engine optimization (SEO) and how search engines work. It explains that search engines index websites by crawling them and storing the content in a database. When users search, the search engine compares keywords to its index and ranks pages based on relevancy. The document outlines various on-site and off-site SEO techniques including optimizing titles, meta tags, headings, links, and content. It also discusses the importance of keywords, directory submissions, social media, and link building for off-site optimization.
This document provides an overview of search engine optimization (SEO). It defines what a search engine is and how they work by using spiders to index webpages and rank them in search results. It explains that SEO aims to improve a website's natural or organic rankings in search engines through on-page and off-page optimization techniques. The SEO process involves evaluating a website, researching keywords, developing meta tags and content, implementing a linking strategy, and using tools while avoiding black hat techniques. Social bookmarking and pay-per-click (PPC) advertising are also discussed in relation to SEO.
An introduction to Search Engine Optimization (SEO) and web analytics on fao.orgFAO
This document provides an introduction to search engine optimization (SEO) and web analytics. It outlines the objectives of optimizing web pages for visitors and search engines. The document explains how to apply basic SEO concepts like keywords, page titles, descriptions and links. It also discusses how to analyze user behavior and monitor key metrics using Google Analytics. Site visitors and search engine crawlers are able to find and index optimized pages. The document aims to teach the audience how to improve their website's visibility and understand user interactions.
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
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Remunerations are also attractive at the first three entry levels compared to foreign and private banks”.
PROFESSIONAL marketing strategy for OFF AND ON PAGE SEOkunals1115
This document provides an overview of search engine optimization (SEO) strategies for ranking higher in search engine results pages (SERPs). It discusses key on-page optimization techniques like optimizing title tags, meta descriptions, images and content. Off-page optimization techniques covered include link building through getting links from external high quality websites. The document also explains how search engines work and the importance of organic rankings on the first page of SERPs for driving website traffic.
The document discusses search engines and how they work. It introduces key team members and defines search engines as computer programs that search documents and networks for particular keywords and return a list of results. It describes the basic tasks of search engines as searching the internet for keywords, keeping an index of words and locations, and allowing users to search the index. The summary provides an overview of the main topics covered in the document related to how search engines function.
The document provides an overview of search engine optimization (SEO) techniques. It discusses 10 essential SEO practices including writing good content, doing keyword research, using keywords wisely, getting backlinks from other sites, structuring sites for SEO, analyzing site performance, keeping up with latest SEO news, avoiding black hat techniques, preventing duplicate content, and using meta description and keyword tags effectively. The techniques aim to help websites rank higher in search engine results pages.
Beginners Guide To Search Engine Optimizationspritemathews
The document is a beginner's guide to search engine optimization (SEO) created by Rand Fishkin of SEOmoz.org. It covers the basics of SEO, including what SEO is, how search engines operate, how to conduct keyword research, optimizing a website, building traffic, growing popularity, and crafting an SEO strategy. The guide is intended to help those new to SEO understand the key components and best practices of optimizing a website to increase search traffic.
This document provides information about search engine optimization (SEO) techniques. It discusses key SEO strategies like keyword research, on-page optimization with keywords and metadata, link building, content generation, and technical SEO best practices. The document also lists the 10 essential SEO strategies including writing good content, keyword research, on-page keyword optimization, link building, site structuring, analytics, keeping updated on SEO, avoiding blackhat techniques, duplicate content issues, and optimizing meta descriptions and keywords.
Search engine optimization involves optimizing web pages to be found relevantly in search engine results. Key factors search engines consider include keywords, page titles, headers and body text. Tools like keyword research and link analysis help with optimization. Techniques involve on-page elements like keywords and off-page elements like getting links from other relevant sites. Directories and search engines should be submitted to for improved discoverability. Link popularity, or the number and quality of inbound links, is an important ranking signal for search engines.
The document discusses search engine optimization (SEO) techniques. It explains that SEO is the process of improving a website to increase its visibility and ranking in search engine results pages. Some key on-page SEO elements mentioned include title tags, meta descriptions, header tags, internal links, and keyword optimization. The document also discusses off-page SEO techniques like link building, social bookmarking, blog posting, and forum participation that can help boost a site's rankings.
The document provides an overview of search engine optimization (SEO). It discusses how search engines work by crawling websites, indexing content, processing search queries, calculating relevancy, and retrieving results. It then covers SEO strategies including on-page techniques like optimizing keywords, content, technical elements, page tags and links, and off-page techniques like building backlinks and social signals. The benefits of SEO including driving targeted traffic and standing out from competition are also summarized. Key metrics for measuring SEO performance like rankings, traffic, and conversions are outlined. Finally, the document discusses white hat versus black hat SEO and major search engine algorithm updates like Panda, Penguin and Hummingbird.
Search engine optimization (SEO) involves optimizing websites to achieve high rankings in search engines. The document discusses SEO techniques like on-page optimization of titles, meta tags, and content to include keywords. It also discusses off-page factors like link popularity that can help improve search engine rankings. The document provides tips on keyword research, content writing, website optimization, submission to search engines, and link building as key parts of the SEO process. It also lists both recommended and not recommended SEO techniques.
The document provides an overview of search engine optimization (SEO) presented by Anna Koch of KG Tech, an SEO company in India. It defines SEO as techniques used to increase a website's visibility and rankings in search engines in order to drive more organic traffic and sales. The presentation covers the basics of SEO, how search engines work, benefits of SEO, local SEO, on-page optimization techniques, and services offered by KG Tech such as SEO, social media optimization, and link building.
This document provides an overview of search engine optimization (SEO) and the SEO process. It discusses what SEO is, the key factors that search engines consider like relevant content and links, and basic optimization techniques. It also outlines the typical SEO process which involves discussing objectives, conducting keyword research, optimizing on-site and off-site elements, monitoring results, and providing ongoing recommendations. Technical aspects of SEO like website analysis, keyword research, and link analysis are also summarized. The document promotes an SEO company in India and provides their contact information.
Hotel Management Courses in ChennHotel Management Courses in Chennai can be taken from the Sai International Institute of Hotel Management and Catering. Sai is also the only Indian Institute to provide Carving courses.Sai can be taken from the Sai International Institute of Hotel Management and Catering. Sai is also the only Indian Institute to provide Carving courses.Visit: http://www.saiinstitutes.in
Hotel management is a large global industry that can boost local economies. The United States has over a million hotels and seven million food service operations, making it the largest private employer. Hotel management degrees from institutions like Sai International Institute of Hotel Management in Chennai can lead to careers in the thriving hospitality industry. Sai is unique in offering courses in vegetable and fruit carving. With growth in tourism, hotels seek graduates to fill management roles.
Hotel Management Courses in Chennai can be taken from the Sai International Institute of Hotel Management and Catering. Sai is also the only Indian Institute to provide carving courses.Visit: http://www.saiinstitutes.in
This document discusses search engine optimization (SEO) and provides an overview of the SEO process. It explains that SEO is the process of improving a website to rank higher in search engines for targeted keywords. The presentation then outlines the basic SEO process, which includes discussing business objectives, conducting keyword research, optimizing on-site and off-site elements, monitoring rankings, and providing monthly reports. It also discusses technical SEO aspects like website analysis, keyword research, and link analysis. The document is presented by an SEO company in India called KG Tech.
Catering Courses in chennai is being conducted by Sai International Institute of Hotel Management, Catering & Carving for students who are all passed or failed in their 10th and 12th exams. Jobs are guaranteed, and even part time jobs and accomodation are provided while learning.For More Information Visit: http://www.saiinstitutes.in/about-hotel-management-catering/
Hotel management involves planning, organizing, resourcing, leading, and controlling efforts to accomplish goals in the hotel industry. A hotel provides lodging, food, drink, entertainment, and other services to attract visitors for holidays or vacations. Managing a hotel requires expertise across various departments like housekeeping, food and beverage, and front office. The presentation discussed the definitions and functions of hotel management, characteristics of top hotel management colleges in India like Sai International Institute, and the career opportunities in the growing hotel industry globally.
Hotel Management Courses in Chennai can be taken from the Sai International Institute of Hotel Management and Catering. Sai is also the only Indian Institute to
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Best practices for project execution and deliveryCLIVE MINCHIN
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2. Introduction To Seo
An internet-based tool that searches an index of documents for a
particular term, phrase or text specified by the user. Commonly
used to refer to large web-based search engines that search through
billions of pages on the internet.
Common Characteristics:
Spider, Indexer, Database, Algorithm
Find matching documents and display them according to
relevance
Frequent updates to documents searched and ranking
algorithm
Strive to produce “better”, more relevant results than
competitors.
What is Search Engine Optimization?
• SEO = Search Engine Optimization
– Refers to the process of “optimizing” both the on-page
and off-page ranking factors in order to achieve high
search engine rankings for targeted search terms.
– Refers to the “industry” that has been created regarding
using keyword searching a a means of increasing
relevant traffic to a website .
3. 1. General seo information
1.1History of search engines
In the early days of Internet development, its users were a
privileged minority and the amount of available information was
relatively small. Access was mainly restricted to employees of
various universities and laboratories who used it to access
scientific information. In those days, the problem of finding
information on the Internet was not nearly as critical as it is now.
Site directories were one of the first methods used to facilitate
access to information resources on the network. Links to these
resources were grouped by topic. Yahoo was the first project of
this kind opened in April 1994. As the number of sites in the
Yahoo directory inexorably increased, the developers of Yahoo
made the directory searchable. Of course, it was not a search
engine in its true form because searching was limited to those
resources who’s listings were put into the directory. It did not
actively seek out resources and the concept of seo was yet to
arrive.
Such link directories have been used extensively in the past, but
nowadays they have lost much of their popularity. The reason is
simple – even modern directories with lots of resources only
provide information on a tiny fraction of the Internet. For
example, the largest directory on the network is currently DMOZ
(or Open Directory Project). It contains information on about five
million resources. Compare this with the Google search engine
database containing more than eight billion documents.
4. The WebCrawler project started in 1994 and was the first full-
featured search engine. The Lycos and AltaVista search engines
appeared in 1995 and for many years Alta Vista was the major
player in this field.
In 1997 Sergey Brin and Larry Page created Google as a
research project at Stanford University. Google is now the most
popular search engine in the world.
Currently, there are three leading international search engines –
Google, Yahoo and MSN Search. They each have their own
databases and search algorithms. Many other search engines use
results originating from these three major search engines and the
same seo expertise can be applied to all of them. For example, the
AOL search engine (search.aol.com) uses the Google database
while AltaVista, Lycos and AllTheWeb all use the Yahoo
database.
1.2 Common search engine principles
To understand seo you need to be aware of the architecture of
search engines. They all contain the following main components:
Spider - a browser-like program that downloads web pages.
Crawler – a program that automatically follows all of the links on
each web page.
Indexer - a program that analyzes web pages downloaded by the
spider and the crawler.
5. Database– storage for downloaded and processed pages.
Results engine – extracts search results from the database.
Web server – a server that is responsible for interaction
between the user and other search engine components.
Specific implementations of search mechanisms may differ. For
example, the pider+Crawler+Indexer component group might be
implemented as a single program that downloads web pages,
analyzes them and then uses their links to find new resources.
However, the components listed are inherent to all search engines
and the seo principles are the same.
Spider. This program downloads web pages just like a web
browser. The difference is that a browser displays the information
presented on each page (text, graphics, etc.) while a spider does
not have any visual components and works directly with the
underlying HTML code of the page. You may already know that
there is an option in standard web browsers to view source HTML
code.
Crawler. This program finds all links on each page. Its task is to
determine where the spider should go either by evaluating the
links or according to a predefined list of addresses. The crawler
follows these links and tries to find documents not already known
to the search engine.
6. Indexer. This component parses each page and
analyzes the various elements, such as text, headers,
structural or stylistic features, special HTML tags, etc.
Database. This is the storage area for the data that the
search engine downloads and analyzes. Sometimes it is
called the index of the search engine.
Results Engine. The results engine ranks pages. It
determines which pages best match a user's query and in
what order the pages should be listed. This is done
according to the ranking algorithms of the search engine.
It follows that page rank is a valuable and interesting
property and any seo specialist is most interested in it
when trying to improve his site search results. In this
article, we will discuss the seo factors that influence page
rank in some detail.
Web server. The search engine web server usually
contains a HTML page with an input field where the user
7. can specify the search query he or she is interested in. The
web server is also responsible for displaying search results
to the user in the form of an HTML page.
Examples popular Search Engines
8. 2. Internal ranking factors
Several small business seo factors influence the position
of a site in the search results. They can be divided into
external and internal ranking factors. Internal ranking
factors are those that are controlled by seo aware website
owners (text, layout, etc.) and will be described next.
2.1 Web page layout factors relevant to seo
2.1.1 Amount of text on a page
A page consisting of just a few sentences is less likely to
get to the top of a search engine list. Search engines favor
sites that have a high information content. Generally, you
should try to increase the text content of your site in the
interest of seo. The optimum page size is 500-3000 words
(or 2000 to 20,000 characters).
9. Search engine visibility is increased as the amount of
page text increases due to the increased likelihood of
occasional and accidental search queries causing it to be
listed. This factor sometimes results in a large number
of visitors.
2.1.2 Number of keywords on a page
Keywords must be used at least three to four times in
the page text. The upper limit depends on the overall
page size – the larger the page, the more keyword
repetitions can be made. Keyword phrases (word
combinations consisting of several keywords) are worth
a separate mention. The best seo results are observed
when a keyword phrase is used several times in the text
with all keywords in the phrase arranged in exactly the
same order. In addition, all of the words from the phrase
10. should be used separately several times in the remaining
text. There should also be some difference (dispersion) in
the number of entries for each of these repeated words.
Let us take an example. Suppose we optimize a page for
the phrase "seo software” (one of our seo keywords for
this site) It would be good to use the phrase “seo
software” in the text 10 times, the word “seo” 7 times
elsewhere in the text and the word “software” 5 times.
The numbers here are for illustration only, but they show
the general seo idea quite well.
2.1.3 Keyword density and seo
Keyword page density is a measure of the relative
frequency of the word in the text expressed as a
percentage. For example, if a specific word is used 5
times on a page containing 100 words, the keyword
density is 5%. If the density of a keyword is too low, the
search engine will not pay much attention to it. If the
11. density is too high, the search engine may activate its
spam filter. If this happens, the page will be penalized
and its position in search listings will be deliberately
lowered.
The optimum value for keyword density is 5-7%. In the
case of keyword phrases, you should calculate the total
density of each of the individual keywords comprising the
phrases to make sure it is within the specified limits. In
practice, a keyword density of more than 7-8% does not
seem to have any negative seo consequences. However, it
is not necessary and can reduce the legibility of the
content from a user’s viewpoint.
2.1.4 Location of keywords on a page
A very short rule for seo experts – the closer a
keyword or keyword phrase is to the beginning of a
document, the more significant it becomes for the
search engine.
12. 2.1.5 Text format and seo
Search engines pay special attention to page text that
is highlighted or given special formatting. We
recommend:
-use keywords in headings. Headings are text
highlighted with the «H» HTML tags. The «h1» and «h2»
tags are most effective. Currently, the use of CSS allows
you to redefine the appearance of text highlighted with
these tags. This means that «H» tags are used less than
nowadays, but are still very important in seo work.;
-Highlight keywords with bold fonts. Do not highlight
the entire text! Just highlight each keyword two or three
times on the page. Use the «strong» tag for highlighting
instead of the more traditional «B» bold tag.
2.1.6 «TITLE» tag
This is one of the most important tags for search engines.
Make use of this fact in your seo work. Keywords must be
13. used in the TITLE tag. The link to your site that is
normally displayed in search results will contain text
derived from the TITLE tag. It functions as a sort of
virtual business card for your pages. Often, the TITLE tag
text is the first information about your website that the
user sees. This is why it should not only contain
keywords, but also be informative and attractive. You
want the searcher to be tempted to click on your listed link
and navigate to your website. As a rule, 50-80 characters
from the TITLE tag are displayed in search results and so
you should limit the size of the title to this length.
2.1.7 Keywords in links
A simple seo rule – use keywords in the text of page
links that refer to other pages on your site and to any
external Internet resources. Keywords in such links can
slightly enhance page rank.
2.1.8 «ALT» attributes in images
Any page image has a special optional attribute known
14. as "alternative text.” It is specified using the HTML
«ALT» tag. This text will be displayed if the browser
fails to download the image or if the browser image
display is disabled. Search engines save the value of
image ALT attributes when they parse (index) pages, but
do not use it to rank search results.
Currently, the Google search engine takes into account
text in the ALT attributes of those images that are links
to other pages. The ALT attributes of other images are
ignored. There is no information regarding other search
engines, but we can assume that the situation is similar.
We consider that keywords can and should be used in
ALT attributes, but this practice is not vital for seo
purposes.
2.1.9 Description Meta tag
This is used to specify page descriptions. It does not
influence the seo ranking process but it is very important.
A lot of search engines (including the largest one –
15. Google) display information from this tag in their search
results if this tag is present on a page and if its content
matches the content of the page and the search query.
2.1.10 Keywords Meta tag
This Meta tag was initially used to specify keywords for
pages but it is hardly ever used by search engines now. It
is often ignored in seo projects. However, it would be
advisable to specify this tag just in case there is a revival
in its use.
16. SEO Company in India- KG Tech
• KG Tech(the registered SEO company in India),
which started as a freelancing services to help
retailers sell products online in 2008, has grown into
a complete digital branding services providing
solutions on SEO, SEM, SMO & related business
requirements. It was not a plan, but consistent growth
of search engines and social medias, launch of new
marketing platforms every year or two, shift of
customer base to online and growing demands of
businesses to create a reputable brand online has all
brought us to where we are today, ofcourse with our
efforts and the trust that our customers have on us.
We are extremely client-friendly company working
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