This document provides an SEO planning template with steps for keyword research, on-page optimization, and off-page SEO. It recommends using tools like Ubersuggest and Google's autocomplete to find target keywords and long-tail phrases. On-page elements like page titles, headers, meta descriptions, and image alt text should include the target keyword. Off-page SEO includes internal linking, guest blogging, and social sharing.

1. SEO Planning Template
 Keyword research
>> Use Ubersuggest
>> Use Google Instant
Then get more “long-tail” keyword phrase suggestions using Ubersuggest.
Start typing keyword ideas into Google and see what phrases are
suggested.
>> Use a tool like Wordpress SEO by Yoast to confirm you’ve used the
target keyword appropriately.
 On-page SEO
>> Use the keyword data above to decide on a target keyword phrase. You
should try to optimise each page of your website for a different keyword.




Target Keyword [or Focus Keyword]

Meta description [this is what shows

Image Alt tags
URL
Page Title [h1]
Headers [h2, h3]
on Google results]
Free Download at http://www.bluewiremedia.com.au/seo-planning-template
Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE)
@Bluewire_Media
 2014 by Bluewire Media v1.1
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to post this on your blog or email, tweet & share it with whomever.

2. >> Webpage Copy
>> Use Google Authorship
Use the keyword phrase and the long tail variations of it in the copy on the
actual web page.
So that your headshot will appear in the search results, check Google
Authorship is set up and connected to your Google+ account. This way
Google will know you are the author of that page.
Learn how to do this at http://blog.kissmetrics.com/google-authorship/.
To preview the snippet: Check out what it will look like with this tool
http://www.google.com/webmasters/tools/richsnippets
 Off-page SEO
Start linking to this page from other pages on your website. Link to it
appropriately from guest blogs you write.
Finally, add social media share buttons and kick it off by sharing it
yourself!
Free Download at http://www.bluewiremedia.com.au/seo-planning-template
Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE)
@Bluewire_Media
 2014 by Bluewire Media v1.1
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to post this on your blog or email, tweet & share it with whomever.