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hi , in this document i give complete details about all kind of google seo assistance and tools, please refer it and you will get cleared all kind of doubts.
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Seo in 2016
Here is Session on
SEO techniques in 2015 and 2016 , & What SEO technique were used which is no more working.
B asic seo part 2
This document provides an overview of internal and external linking strategies for SEO. It discusses the importance of internal linking for crawling, sending traffic to older posts, and establishing an information hierarchy. It also covers types of external links like authority and directory links. The document compares link analysis tools and discusses best practices for internal and external link structures. It explains concepts like domain authority, page rank, and the Google Penguin update which aims to penalize spammy linking. Overall, the document is a guide for developing effective internal and external linking strategies for search engine optimization.
Search Engine Optimization (Seo)
The document discusses how search engines like Google work. It explains that search engines use web crawlers or spiders to index websites by following links and reading content. The spiders send this indexed information back to be stored in a central database. When a user searches, the search engine compares the query to this index to find relevant results. Google in particular runs on thousands of computers to allow parallel processing for fast searching of its large index. It uses Googlebot to crawl and fetch pages which are then indexed and stored for query processing. PageRank and other factors are used to determine the most relevant results.
Search engine optimization (seo)
The document provides an overview of how search engines like Google work. It explains that search engines use web crawlers or spiders to index websites by following links and reading content and metadata. The spiders return this information to be indexed. When a user searches, the search engine checks its index rather than searching the entire web. Google in particular runs on thousands of computers to allow parallel processing. It uses Googlebot to fetch pages from the web and an indexer to store words and links from pages in a database. It then uses a query processor to match searches to relevant indexed pages based on factors like page popularity, position of search terms, and how pages link to each other.
Internet Marketing Services
This document outlines an internet marketing campaign for Andrew Davidson at searchboost.co.uk. The goals of the campaign are to increase organic search rankings, website traffic, engagement, brand awareness, and leads. The campaign deliverables include implementing Google Analytics and a keyword analysis to inform SEO optimizations like on-site content and structure, local business listings, link building, video marketing, and monthly performance reports. Technical tasks involve a website audit and mobile responsive design to improve the user experience on all devices. Paid search is recommended initially to quickly get listings on Google before organic rankings increase over time through SEO efforts. Social media engagement and building quality backlinks from relevant high authority sites are emphasized as important factors for ranking websites.
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Search engine assistance
- 1. HOW TO MAKE OUR WEBSITES FRIENDLY WITH GOOGLE Checking indexity: Go to Google and type site: example.com(means your site) Main theme of our on page website should be: 1. Page speed – 85+ 2. Good url 3. Blog name 4. User friendliness 5. Navigation friendly 6. XML- for search engine 7. HTML- for users Keyword density: The key word density of a site should be 3 to 4 words per 100 words Robotxt: It is application used by google to automatically crawl on a website. General application of google: 1. To find whether a site is penalized by google or not we should check by comparing with the previous day’s or previous weeks traffic. 2.for an image alltext should be entered through which google read the image , and also the blind people identify by braille. 3.structural data should be perfect such as slides , rating, like option, markupcode scema etc No follow and do follow:
- 2. 1.we paste a link in some other sites and if we mark the site as no follow, then if we receive traffic through that site google will not take that in account, and if the link is bad link also google will not penalize that site. 2. do follow same thing opposite, we mark to follow our site and take in our account of traffic Meta data: It is shown by pressing ctrl+u in a specific site , it shows the data which the search engine reads. If the search engine google goes to home of the site and then blog to post and if it finds there is no page or no content then it will never crawl that specific page. Canonical issue: Canonical issue is of duplicate pages, if by chance your site 2 page same content and different urls but you can't redirect it so their using canonical tag. Canonical tag using in head section on your site. You can also direct the site to 301 directories Google algorithm: 1. panda 2. penguin 3. Humming bird 1. Panda It is the content based penalty if we copy a duplicate content , then it will be penalized by Google.
- 3. 2. Penguin Link based penalty. Internal link: inside the website itself Inbound link: back links External link: from one website to other website Mainly penalized based on bad link 3.humming bird:
- 4. Key word supportive , gives the correct location for the search. Its newly optimized by google. Google free packages: 1. Webmaster tool – for checking the technical issue 2. Analytics – traffic on that site , time spend by the customer 3. Adwords – key words 4. Crawler- not a free one . to check to google crawling on our site Bounce rate: It means the minimum time spend by the customer when he enters in to the site
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