Off-page SEO involves creating high-quality backlinks from various sources like social media, article submissions, and guest posts to improve a website's authority and search engine ranking. Key components include understanding link popularity, the difference between do-follow and no-follow links, and utilizing strategies like blog submission, social bookmarking, and video and infographic sharing. Effective off-page techniques can significantly enhance online visibility and drive traffic to the site.

1. OFF-PAGE SEO

2. What is OFF-Page SEO?
 Off-page SEO is the process of making high-quality backlinks for
the website.
 It is the long-term process focused on acquiring backlinks to your
web pages from Social media, high authority sites, and Social
bookmarking sites.
 It helps to increase the authority of your domain.
 Quality backlinks help to improve your ranking in search engines.

3. What is Link’s popularity?
 It refers to the total number of backlinks that point to a website.
 Ex: If two competitive websites with the same level of SEO, the search engine
wants some strong reason to rank higher for a particular one. ie., Link popularity.
 The site with higher popularity will be ranked higher.

4. What are Follow and No Follow Links?
Do-follow links
 Do-follow links are those that allow Google and other search engines to point
back to your website or blog.
 So, every time you insert a do-follow link on your site, it can point back to
you, which strengthens your authority by showing search engines what other
sites, blogs, and posts are linking to you.
 Ex: If you post an image on the Tumbler site when you click your image it
directly takes you to

5. No-follow links
 No-follow links tell search engines to ignore that link.
 Because no-follow links do not influence the search engine rankings of
the destination URL.
 In fact, Google doesn’t even crawl no-followed links, only create
traffic.

6. OFF Page SEO CheckList
 Article Submission
 Blog Submission
 Social Bookmarking
 Guest Posting
 Image Submission
 Comment Posting
 PPT Submission
 Video Submission
 Infographic submission
 Forum Submission
 RSS Submission
 Press Release Submission

7. Article Submission
 Article Submission is the process of submitting an article related to your website
or business to high-quality websites which accept free article submissions.
 The purpose of doing article submissions is to increase traffic, backlinks, and
awareness of the brand (or) website.
 Increase website metrics like domain authority, page authority, and domain rating.
Some Free Article Submission Site List
 Tumbler
 Articlebiz
 Reddit etc…

8. Blog Submission
 Blog submission is an off-page activity where owners of the website activity post articles
related to the website
 Blogging is a continuous process.
 Write and post blogs regularly, it will make website authority and create traffic.
 Use multimedia files(image, content, video, questions etc.,)
 Article should be keyword rich, average length of blog 1k-2k words should maintain.
 Make the articles more attractive by adding bullets and numbering, subheadings.

9. Some Free Blog Submission Site Lists
 Tumbler
 Wix
 Live Journal
 Medium etc..,

10. Social Bookmarkarking
 Social Bookmarking is one of the most popular Off-page SEO strategies.
 Bookmarking websites create quality backlinks for your website once you start
posting links related to your websites.
 When users search for something, these sites probably come to the top SERPs.
 Will get quality links, relevant traffic, Online visibility of the website,
ranking, and Domain authority for your website or blog.

11. Some Free Social bookmarking sites
 Reddit
 Pinterest
 Scoop.it
 Pocket etc..,

12. Image submission
 Image submission means simply placing your site images on different sites to
connect with people and it assists in creating good quality backlinks and gets
traffic to your site for free of cost.
 It is an Off-page SEO activity that helps in gaining more links from renowned
sites.
 This is getting popular day by day as it is a proven method of increasing the rank
on the search results.

13. Some Image submission sites
 Tumbler
 Reddit
 Medium
 Flicker etc..,

14. Guest Post
 Guest post backlinks, as the name suggests, are the inbound links that you
earn courtesy of the guest articles published on external websites.
 To find Guest post sites, there are many blogs open for guest posts, search on
Google in this way:
Keyword + intitle: “Write for us”
Keyword + intitle: “become a contributor”
Keyword + intitle: “guest blogging”

15. Example:
Digital marketing + intitle: “write for us”

16. PPT Submission
 PPT Submission is an inbound marketing tactic to get referral traffic.
 Search engines can read what is written inside the ppts.
 Once these ppts are crawled by the search engines, there are huge positive
impacts on the rankings.
 Make sure to add your website URL in the ppt.
 Fresh and quality content when submitted through PPT can in the long run
make others share your submission in their blogs and websites, which can help
to bring quality inbound links.

17. Some ppt submission sites
 Slideshare.net
 Scribd.com
 4shared.com etc..,

18. Video Submission
 Video submission helps you to increase your brand awareness in the digital
market globally.
 With the help of video submissions, you can let your audiences know more about
your business products and services.
 You can easily explain the details of your business in-depth and enjoy maximum
benefits through it.
 This will boost the keywords ranking on SERP.

19. Some best video submission sites
 Youtube
 Vimeo
 Instagram
 Twitter
 Minds etc..,

20. Infographic Submission
 The infographics submission is used to share information and build strong
links.
 It works on the psychological phenomenon that visuals bear an impact, which
is 60,000 times more intense than the texts.
 It represents complex information that is quick and easily understandable by
an audience.
Create Infographics using Photoshop, Piktochart, canva, etc..,

21. Some popular Infographic submission sites are
 Pinterest
 Reddit
 Visualy etc..,

22. Forum Submission
 Forum submission is the way of online discussions and debates.
 It helps to expand and share knowledge, further aiding in generating useful
backlinks that can change the game of SEO business.
 It allows you to post new posts and reply to old ones to drive traffic and
backlinks to your website.
 Choose relevant forums, choose a proper title, and Incorporate main keywords.
 Some guidelines are to Place your link, Don’t use copies of content, and Avoid
Direct marketing.

23. Some popular Discussion sites
 Quora.com
 Mylot
 Stackoverflow etc..,

24. RSS Submission
 RSS feed submission refers to the submission of RSS feeds to RSS
submission directory sites to boost your search engine ranking.
 RSS stands for Rich Site Summary and sometimes also for Really Simple
Syndication.
 The RSS feed contains updates to your website, i.e. updated content, videos,
images, links, etc.
Who can use RSS submission?
Job openings, Schools, New announcements, Entertainment, Blog website

25. Some RSS submission sites
 Feedburner
 Altop
 Feedage etc..,

26. Conclusion
 So having more backlinks links (inbound or outbound) on your website could
immensely increase your chances of ranking on the first page of Google.