User-centric approach for profitable websites
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Fiona Anderson speaking at ‘That's The Way To Do It’ #TTWTDI part of Silicon Beach Event Bournemouth - Deck 4 July 2016 “User-centric approach saves businesses money when building a website”
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User-centric approach for profitable websites
- 2. { the marketing brief }
- 5. Grumpy Growlers Dog & Owner Training business
- 9. { RankBrain : semantic search }
- 10. Cool
- 14. { the marketing brief : has evolved }
- 15. { strategy }
- 16. Our strategy is to go live next month “
- 17. { 1 : user research }
- 18. Ask The audience
- 20. What problem have you got?
- 21. Ask the team
- 22. { 2 : build personas }
- 23. Users appear to look the same
- 25. Users are actually quite different
- 27. What are users interested in?
- 28. { 3 : define user intent }
- 30. Variety of search term users use
- 31. { 4 : unique value proposition }
- 32. Solve a problem
- 33. Unique to each landing page
- 34. Visitor-centric
- 36. { 5 : user content audit }
- 37. Outdated content
- 38. Content to keep
- 39. { persona : search : content }
- 40. Sketched out persona Content to keep
- 42. { persona : buying cycle }
- 43. Where the persona is in the buying cycle
- 44. { persona : user journey }
- 45. How the persona finds the right content
- 47. { persona : scenarios }
- 49. { refine persona : user research }
- 50. Really get to know the user / persona
- 51. { conversation : story : brand trust }
- 52. Create great stories for each persona
- 55. { user benefits : ROI }
- 56. { ready to write the brief : ? }
- 58. Thank you!
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