Find out all the information about starting contextual advertising from scratch here. Discover what will you need to start selling with Artjoker specialists.

1. Contextual advertising from scratch.
What do you need to start selling?
Victor Zhigunov
artjoker.net

2. 1. How to create first advertising campaign?
2. Selecting keywords and calculating the optimal budget
3. How to connect Google AdWords and Google Analytics
accounts?
4. Hoe to measure the effectiveness of the advertising
campaign?
5. Additional tools for estimation of efficiency
Questions:

3. Important stages of setting the
advertising campaign:
● Type of a company
● Network
● Gadgets
● Geotargeting
● Languages
● Bidding strategy
● Budget
● Ways of display
● Scheduling of ad display
● Announcemences rotation
● Exception of IP-adresses

4. Internal settings of advertising campaigns
and declaration groups
● Correct pagination on declaration groups
● Relevant key-phrases
● Limitation of keywords
● Attractive ad announcements
● Additional links in announcements

5. Selection of keywords:

6. Systems of keywords selection
● Keyword planner Google AdWords
● Yandex.Wordstat
● synonymonline.ru
● Paid services for marketing specialists (prodvigator.ua)

7. Keyword selection
● Choose the topic
● Look for certain requests
● Choose the targeting
● Customise your search

8. Variants of keywords and ad groups:

9. Recommendations for keywords
selection
● Use commercial requests
● «If I wanted to buy, would I search by this request?»
● Do not use general phrases
● Concrete
● Add negative keywords

10. Recommendations for Advertisements
Use:
● min 2 adverts in a group
● keywords in adverts
● USP’s
● call-to-actions

11. Why do you need to conect Google
Analytics and Google Keywords
accounts?
● Integration of Analytics reports in AdWords
● Creation of remarketing lists in Analytics
● Conversions import in AdWords

12. General metrics of efficience
● CTR
● Adverts position
● Factors of keyword quality
● Bounce rate
● Number of surfed pages for a visit

13. 1. Optimiser of a cost per conversion
2. Optimiser of conversions (min 15 conversions for 30 days)
3. Method of adverts displaying (show the adverts that have more
chances to get conversion)
Additional pros

14. How to make advertisement more
attractive?
● Additional links
● Adresses
● Phone numbers
● Reviews
● Sales rating

15. Ideal context campaign

16. So, to get started you will need:
1. To determine your target audience
2. Choose correctly keywords and negative keywords
3. Create attractive adverts
4. Conect accounts
5. Integrate data
6. Analize
7. Experiment
Correct setting of ad campaign is the key of your business
success!

17. Thanks for attention!
Victor Zhigunov
PPC specialist
Fb.com/zhigunovv