3. What is SEO?
Search engine optimization (SEO) is the
process of affecting the online visibility of a
website or a web page in a web search engine's
unpaid results—often referred to as "natural",
"organic", or "earned" results.
In general, the earlier (or higher ranked on the search
results page), and more frequently a website appears
in the search results list, the more visitors it will
receive from the search engine's users; these visitors
can then be converted into customers.
Source: https://en.wikipedia.org/wiki/Search_engine_optimization
7. How To Pick Startup Hosting?
Start with:
• Shared hosting
• Linux server with cPanel
• Price: 20-50 USD/yr.
• Unlimited websites
• Unlimited databases
• Unlimited traffic
• Upgrade options
• Search for reviews!
1. Hosting
8. • Server: VPS not shared
• Reliable hosting
• Good hosting speed
• WordPress hosting
• WooCommerce hosting
• Check hosting history and reviews
How To Pick A Good Hosting?
1. Hosting
9. Responsive Website
2. Mobile Friendly Website
By 2020, 80 percent of all mobile data traffic will come
from smartphones.
10. 2. Mobile Friendly Website
• Responsive website
• Mobile - first indexing
Mobile as the primary view for SEO
(Blisk browser - optimize view)
• Accelerated Mobile Pages (AMP)
o framework for creating fast-loading mobile
web pages: (AMP HTML, AMP JS, AMP CDN)
o https://www.ampproject.org
o AMP WordPress plugin
11. Why Accelerated Mobile Pages ?
• 53 % of web pages are abandoned if they
take more than 3 secs. to load.
• 1 sec. delay in website load time can
decrease conversions by up to 7 percent.
• AMP load pages 2x faster.
• Latency 10% of responsive mobile page.
• Higher engagement rate with AMP.
• Higher viewability rates with AMP.
15. 3. Website Structure
• Keep it simple
• Accessible within 3-4 clicks
• Interlink only closely related and relevant content
• Siloing/themeing website
• Short and readable URLs
• Use "noindex" for:
• tags
• date archives
• author listings
20. URL length
(Uniform Resource Locator)
• Theory up to 2083 chars
• Recommended 80 - 100 chars
• Google shows up to 78 (74) chars
• Use URL shortener?
21. Organize Your Products
• Use categories
• Do you have brands?
• Use products filtering
• Out of stock products (404 warning)
• Redirection temporary - 302 vs. permanent - 301
• Duplicate content (rel="canonical "or noindex)
• Hidden/not visible content (avoid tabs)
23. How To Build A Silo Structure
1. Determine products structure
2. Choose your siloing strategy
3. Plan your linking structure
4. Implement and build your silos
