The document provides an overview of Search Engine Optimization (SEO) specifically tailored for WooCommerce, emphasizing its importance in enhancing online visibility and driving traffic to websites. Key aspects include technical factors like website structure, mobile-friendliness, and the use of accelerated mobile pages (AMP) to improve load times and engagement. Additionally, it discusses on-page SEO practices such as content creation, keyword optimization, and structuring websites into silos to establish topical relevance.

1. SEO for WooCommerce

2. Stevica Gološin
golosins@gmail.com
https://www.linkedin.com/in/golosins/
http://wpserbia.rs
http://wordpress.org

3. What is SEO?
Search engine optimization (SEO) is the
process of affecting the online visibility of a
website or a web page in a web search engine's
unpaid results—often referred to as "natural",
"organic", or "earned" results.
In general, the earlier (or higher ranked on the search
results page), and more frequently a website appears
in the search results list, the more visitors it will
receive from the search engine's users; these visitors
can then be converted into customers.
Source: https://en.wikipedia.org/wiki/Search_engine_optimization

4. SEO Factors
• Technical
• Content
• Popularity
On-page SEO
Off-page SEO

5. SEO Pyramid

6. Technical Factors
1. Hosting
2. Mobile friendly website
3. Website structure

7. How To Pick Startup Hosting?
Start with:
• Shared hosting
• Linux server with cPanel
• Price: 20-50 USD/yr.
• Unlimited websites
• Unlimited databases
• Unlimited traffic
• Upgrade options
• Search for reviews!
1. Hosting

8. • Server: VPS not shared
• Reliable hosting
• Good hosting speed
• WordPress hosting
• WooCommerce hosting
• Check hosting history and reviews
How To Pick A Good Hosting?
1. Hosting

9. Responsive Website
2. Mobile Friendly Website
By 2020, 80 percent of all mobile data traffic will come
from smartphones.

10. 2. Mobile Friendly Website
• Responsive website
• Mobile - first indexing
Mobile as the primary view for SEO
(Blisk browser - optimize view)
• Accelerated Mobile Pages (AMP)
o framework for creating fast-loading mobile
web pages: (AMP HTML, AMP JS, AMP CDN)
o https://www.ampproject.org
o AMP WordPress plugin

11. Why Accelerated Mobile Pages ?
• 53 % of web pages are abandoned if they
take more than 3 secs. to load.
• 1 sec. delay in website load time can
decrease conversions by up to 7 percent.
• AMP load pages 2x faster.
• Latency 10% of responsive mobile page.
• Higher engagement rate with AMP.
• Higher viewability rates with AMP.

12. GTMetrix
Speed Is Mobile Friendly

13. Pingdom
Speed Is Mobile Friendly

14. Mobile Friendly Website Look

15. 3. Website Structure
• Keep it simple
• Accessible within 3-4 clicks
• Interlink only closely related and relevant content
• Siloing/themeing website
• Short and readable URLs
• Use "noindex" for:
• tags
• date archives
• author listings

16. 3. Website Structure

17. 3. Website Structure

18. • https://www.google.rs/search?site=&source=hp&q=google
=hp.1.2.0i22i30k1l3.1748.11225.0.16514.23.20.0.3.3.0.115.1
565.19j1.20.0....0...1c.1.64.hp..0.23.1572...0._ccf2qdrLv0
• http://weightloss.com/bikini-fit-quick-tips/
• http://cheaphotels.rs/belgrade-serbia/
Dynamic URL vs.
Human readable URL
3. Website Structure

19. Human readable URL

20. URL length
(Uniform Resource Locator)
• Theory up to 2083 chars
• Recommended 80 - 100 chars
• Google shows up to 78 (74) chars
• Use URL shortener?

21. Organize Your Products
• Use categories
• Do you have brands?
• Use products filtering
• Out of stock products (404 warning)
• Redirection temporary - 302 vs. permanent - 301
• Duplicate content (rel="canonical "or noindex)
• Hidden/not visible content (avoid tabs)

22. Groups vs. Silo
Groups
Silo

23. How To Build A Silo Structure
1. Determine products structure
2. Choose your siloing strategy
3. Plan your linking structure
4. Implement and build your silos

24. Silo For Hotels

25. Content Siloing
A content silo is a method of grouping related content together to
establish the website’s keyword-based topical areas or themes.

26. Silo Blueprint
Level 1: Index page
(Do not try to rank it well)
Level 2: Hallway pages
(Big groups: ex.clothes, footwear, men/women...)
Level 3: Doorway pages
(Next group level: seasons, occasions...)
Level 4: Group pages
(Categories: ex. shirts, dresses, suits, shoes, sneakers...)
Level 5: Money Page
(Products: WordPress T-shirt, WooCommerce sneakers...)

27. Content Factors

28. Yoast SEO Plugin
Yoast
Sem
Aph
ore

29. Meta description
• Length: 150-250 chars
• Call to action
• Incude focus keyword

30. Good Practice
• Keyword density
• Keyword in the first paragraph
• Subheadings must have keyword
• Text length
Focus
keyword

31. Long Sentences > 20 Words25%Max.

32. Avoid Passive Voice
https://kb.yoast.com/kb/passive-voice/
10%Max.

33. Transition Words
https://yoast.com/5-tips-improve-readability-blog-post/
30%Min.

34. Flesch Reading Ease
https://en.wikipedia.org/wiki/Flesch–Kincaid_readability_tests
Between 60 and 80

35. Yoast SEO Analysis – All Green

36. Who’s The King?
Content
Is King

37. On-Page SEO Is Important

38. On-Page SEO vs. Off-Page SEO

39. SEO is
unpredictable
unreliable
not dead