This course aims to provide students experience implementing a complete software project from definition through prototype development within 12 weeks. The objectives are to gain experience with project definition, teamwork, identifying technical risks, estimating budgets, and proving a concept can work. Completing the project is intended to better prepare students for careers in industry where employers expect skills like leading innovation, problem solving, dealing with complex technologies and relationships, and speaking confidently about costs and decisions. Employers praise graduates of the UGent software engineering program as requiring little additional training before interacting with customers.