This document discusses various metrics for measuring the success and return on investment of social media and websites. It lists common metrics like page views, unique visitors, referrers, search terms, clicks, and exit pages that can indicate audience engagement. It also mentions metrics for measuring revenue impact, conversion rates, and audience growth. Finally, it provides examples of analytics tools that can track these metrics, such as Google Analytics, WordPress site stats, and Google Webmaster Tools.

1. SocialBiz Now .com Roohi Moolla CEO/Founder SocialBiz Now | SocialBiz World | Neighborhood Now Twitter: @roohimoolla

2. Measuring Success Measuring ROI Measuring Cost

3. Page Views Unique Visitors Referrers

4. Search terms Clicks # of Hits

5. Exit pages Bounce Rate Revenue Impact

6. Conversion rate Audience Growth Benefit

7. Google Analytics SEOmoz Omniture WebTrends Visual Sciences IndexTools NetInsights

8. Google Analytics WordPress | Site Stats Google Webmaster Tools

9. WebsiteGrader.com

10. Analytics

15. WordPress Site Stats

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