33. Keywords vs. Context
Don't "pad" keywords.
(However, use them in the right
places:)
34. Places to Use Keywords
• Headlines – 2-4 headlines
• Title – Absolute Must
• In-Body – 2% - 4%
• Alt-Text for Images – Every Image
• Meta-Description – Google uses this to
define “search excerpt”; at least once.
35. Revisit Old Content
Link old articles to similar new articles
Link new articles to similar old articles