SlideShare a Scribd company logo
A Pam Ann Marketing Company
http://StealthSearch.com/slides
•
•
•
•
•
•
•
•
•
•
Intermediate SEO Strategies
Beyond-Basic SEO Strategies:
Page Speed Mobile SEO
Semantic SEO Indexation &
Duplicate
Content Issues
Intermediate SEO Strategies
Intermediate SEO Strategies
https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html
Intermediate SEO Strategies
•
• https://developers.google.com/speed/pagespeed/insights/
•
•
•
•
1.
2. StickerMule.com
•
•
•
•
•
Get rid of plugins & scripts you don’t need!
Compress
• EWWW Image
Optimizer Plugin
• WPSmush Plugin
• Optimizilla.com
Resize
• Don’t use bigger
dimensions than you
need
• You don’t need a
4,000px wide image for
a 400px wide spot
Compress
• Gzip
Compression
Minify
• HTML,
JavaScript,
CSS
Cache
• Page
• Browser
CDN
• Cloudflare is
free
W3 Total
Cache
WP Super
Cache
WP Rocket
CDN:
Cloudflare
Plugins to Compress, Minify, and Cache:
Intermediate SEO Strategies
•
•
• https://search.google.com/test/mobile-friendly
Mobile-Friendly Test
• Search Console: Search Traffic -> Mobile UsabilityMobile Usability
Report
• Lighthouse Audit in Chrome Dev Tools
• Make sure performance score is above 44
Mobile Speed
•
•
• https://wordpress.org/plugins/amp/
•
• https://yoast.com/wordpress-amp-part-ii/
Intermediate SEO Strategies
•
•
Patent # US09449105 “User-Context-
Based Search Engine”
•
•
•
•
•
•
•
•
•
• https://search.google.com/structured-
data/testing-tool/
Intermediate SEO Strategies
•
•
•
•
•
•
•
•
SPEED
• Fast Hosting
• Image
Optimizations
• Code
Optimizations,
Caching, and CDN
MOBILE
• Test for:
• Friendliness
(Mobile Friendly
Tool)
• Usability (Search
Console)
• Speed
(Lighthouse)
• Implement AMP
SEMANTIC
• Secondary
Keywords from
Search Suggest in
Each Piece of
Content
• Create “Chapters
in Your Book” by
Having Multiple
URLs on a Topic
• Schema Markup
INDEXATION
• Use Site: searches,
Search Console
reports/tools and
Screaming Frog
to diagnose
indexation issues
•
•
PAM@STEALTHFORAGENCIES.COM
Download slides: http://stealthsearch.com/slides

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