Core concepts necessary in order to properly perform and generate high value web site audits for SEO.

1. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
By Alan Bleiweiss
Forensic SEO Consultant
http://AlanBleiweiss.com
@AlanBlewieiss

2. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
My Background:
20 Years Internet Consulting
15 Years SEO

3. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Pre-Audit
•Set Expectations
•Avoid Distractions

4. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Audit Process
•Pull Initial Data
•Evaluate Signals / Relationships
•Step Away From The Keyboard
•Final Conclusions
•Recommendations

5. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Set Expectations - Client / Site Owner
•What does the client expect?
•What are their goals?
•Do they think you’re their savior?
•Were they burned in the past?

6. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

7. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

8. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Avoid Shiny Object Distractions

9. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Avoid Distractions

10. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Avoid Distractions

11. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Audit Process
•Pull Initial Data
•Evaluate Signals / Relationships
•Step Away From The Keyboard
•Final Conclusions
•Recommendations

12. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Pull Initial Data

13. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Pull Initial Data

14. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

15. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

16. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

17. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

18. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Check Page Processing Times
Most Visited Pages

19. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Compare to URIValet.com 1.5mbps
& WebPageTest.org DSL Emulators

20. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Don’t Just Check “Most Visited” Pages
Remember to sort by average time to
look for slowest pages

21. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Gather any other data you think relevant
or important for your situation or goals

22. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

23. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

24. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

25. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

26. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

27. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

28. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

29. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Internal Redirects
Internal Dead-Ends
External Redirects
External Dead-Ends
Page Titles
Meta Descriptions
H1 & H2 Headline tags
URL Structure
Oversized (Bloated)
Images / HTML / Files
Robots Directives
Canonical Tags
Much more!

30. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

31. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Evaluate Signals / Relationships
Site:domain.com / GWT pages indexed
First Byte Time / Time to Download
/ Total Page Process Time
Page Title / URL / breadcrumb / H1 Headline
/ Content main focus / anchors of links to that page

32. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Evaluate Signals / Relationships
robots.txt / meta robots / canonical tags / OG:URLs
Page topical focus / section topical focus
/ Site topical focus
Primary topic / shiny objects on page / words at
source level

33. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Step Away From The Keyboard

34. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Final Conclusions

35. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Recommendations
Be Clear
Don’t Confuse!

36. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Avoid Overwhelming Decision Makers

37. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss

38. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Unless YOU are the
site owner…
Somebody ELSE will
ultimately decide…
What gets worked on
And what doesn’t!

39. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
If only SOME of your recommendations are
Implemented…

40. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
If EVERYTHING goes well
implementing audit recommendations…

41. #DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
By Alan Bleiweiss
Forensic SEO Consultant
http://AlanBleiweiss.com
@AlanBlewieiss