This document outlines proposals for expanding Samsung's Movimento SIM initiative in Portugal. It proposes three platforms: [1] An augmented reality art project that maps 3D art installations around cities; [2] A mentorship program pairing emerging artists with established mentors in various creative fields; and [3] A web series contrasting different creative industries to generate new ideas. The goal is to strengthen Samsung's connection to creativity, increase engagement, and build the brand as more loved in Portugal.
Ronan Kenny is a creative innovator with over 20 years of experience in design across various scales and mediums. He currently works as Director of Interactive at Launchpad, focusing on user experience design. His portfolio showcases experience in UX design, architecture, graphic design, branding, and more. He is passionate about design that crosses digital and physical boundaries to enhance human experience.
The document provides information about performances, exhibitions, film screenings, projects, and panel discussions taking place at the Creative Jordan - Platform for Visionary Ideas event from November 14-17, 2012 in Amman, Jordan. The event is organized by the EUNIC Cluster Jordan and supported by the EU Delegation to Jordan. It aims to showcase and support Jordan's creative industries through various artistic and cultural programming, as well as facilitate networking among creative professionals. Events include opening and closing performances, exhibits of creative projects from Jordan, an ongoing film program, a projects platform featuring talks and workshops, and panel discussions on topics related to developing the creative industries in Jordan.
The New Face of Railway OOH AdvertisingMansi Arora
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
The PowerPoint presentation of Mark Stewart's full digital strategy implementation for Samsung.
For the New Media Driver's License course at Michigan State University.
Samsung's vision is to lead the digital convergence movement by developing innovative technologies that create new markets and enrich people's lives. Its mission is to be the best "digital-εCompany" by facing challenges directly and developing creative, market-leading products and services. Samsung aims to inspire the world, create the future, and contribute to a better world through new technologies, innovative products, and creative solutions. It has a goal of reaching $400 billion in revenue and becoming a top five global brand by 2020.
This document provides an overview of Apple Inc., including its history, products, financial performance, competitors and corporate social responsibility efforts. It notes that Apple was founded in 1976 and released the Macintosh in 1984. Key facts highlighted include that Apple has become the largest publicly traded company in the world by market capitalization, generating over $74 billion in revenue in 2014. The document also summarizes Apple's mission to provide innovative technology products, main competitor Samsung, sources of revenue, and commitment to environmental sustainability and ethical sourcing.
This document discusses Samsung's rise from a manufacturer of low-end products to the 9th best global brand. It focuses on Samsung's product and marketing strategies, including technological leadership through R&D investment, customer-focused design, and introducing innovative first-to-market products. Samsung's marketing strategy involved creating a master brand strategy along with hero sub-brands, consolidating advertising agencies, targeting premium brand imagery towards high-income consumers, strategic sponsorships, and advanced digital marketing. These strategies helped shift Samsung's brand image from a value brand to a premium one.
The document discusses how immersive storytelling can change how brands are perceived. It begins by noting how traditional advertising lacks interactivity and feedback. Immersive storytelling uses technologies, art, design, video and environment to immerse consumers in the brand experience. This increases brand recall and engagement compared to impersonal traditional media. The document then outlines several immersive mediums like augmented reality, projection mapping, performance art, multi-sensory environments and public art that can be combined to create compelling brand experiences. It provides examples of how these have been used successfully for audience engagement.
Ronan Kenny is a creative innovator with over 20 years of experience in design across various scales and mediums. He currently works as Director of Interactive at Launchpad, focusing on user experience design. His portfolio showcases experience in UX design, architecture, graphic design, branding, and more. He is passionate about design that crosses digital and physical boundaries to enhance human experience.
The document provides information about performances, exhibitions, film screenings, projects, and panel discussions taking place at the Creative Jordan - Platform for Visionary Ideas event from November 14-17, 2012 in Amman, Jordan. The event is organized by the EUNIC Cluster Jordan and supported by the EU Delegation to Jordan. It aims to showcase and support Jordan's creative industries through various artistic and cultural programming, as well as facilitate networking among creative professionals. Events include opening and closing performances, exhibits of creative projects from Jordan, an ongoing film program, a projects platform featuring talks and workshops, and panel discussions on topics related to developing the creative industries in Jordan.
The New Face of Railway OOH AdvertisingMansi Arora
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
The PowerPoint presentation of Mark Stewart's full digital strategy implementation for Samsung.
For the New Media Driver's License course at Michigan State University.
Samsung's vision is to lead the digital convergence movement by developing innovative technologies that create new markets and enrich people's lives. Its mission is to be the best "digital-εCompany" by facing challenges directly and developing creative, market-leading products and services. Samsung aims to inspire the world, create the future, and contribute to a better world through new technologies, innovative products, and creative solutions. It has a goal of reaching $400 billion in revenue and becoming a top five global brand by 2020.
This document provides an overview of Apple Inc., including its history, products, financial performance, competitors and corporate social responsibility efforts. It notes that Apple was founded in 1976 and released the Macintosh in 1984. Key facts highlighted include that Apple has become the largest publicly traded company in the world by market capitalization, generating over $74 billion in revenue in 2014. The document also summarizes Apple's mission to provide innovative technology products, main competitor Samsung, sources of revenue, and commitment to environmental sustainability and ethical sourcing.
This document discusses Samsung's rise from a manufacturer of low-end products to the 9th best global brand. It focuses on Samsung's product and marketing strategies, including technological leadership through R&D investment, customer-focused design, and introducing innovative first-to-market products. Samsung's marketing strategy involved creating a master brand strategy along with hero sub-brands, consolidating advertising agencies, targeting premium brand imagery towards high-income consumers, strategic sponsorships, and advanced digital marketing. These strategies helped shift Samsung's brand image from a value brand to a premium one.
The document discusses how immersive storytelling can change how brands are perceived. It begins by noting how traditional advertising lacks interactivity and feedback. Immersive storytelling uses technologies, art, design, video and environment to immerse consumers in the brand experience. This increases brand recall and engagement compared to impersonal traditional media. The document then outlines several immersive mediums like augmented reality, projection mapping, performance art, multi-sensory environments and public art that can be combined to create compelling brand experiences. It provides examples of how these have been used successfully for audience engagement.
This document proposes four ideas for interactive digital experiences at the MCA gallery that encourage visitors to engage with artworks and share their impressions. The first idea, "Make Your Mark", allows visitors to write virtual comments on artworks using infrared "spray cans". The second, "Art Glasses", projects commentary about pieces onto gallery walls that can be viewed through a mobile app. "Articulate" enables diverse user commentary through voice, drawing, video and writing. The final idea, "The Deep", redesigns a space for reflection on art with interactive ocean-themed projections and iPads. All aim to enhance visitor experience and engagement both onsite and online.
Welcome to the world of 3D art exhibitions! In this presentation, we'll explore the exciting features, benefits, and future developments of the innovative 3D Art Exhibition Apps.
The document provides an overview of the history and role of account planning in advertising. It discusses how account planning originated in the 1960s through the work of Stephen King and Stanley Pollitt. It describes how an account planner's role is to develop strategic communication plans based on research and understanding consumer insights. The document also summarizes a case study of a video campaign created for Oxfam about climate change that utilized social media and went viral.
Request for proposal(RFP) Design project-Singapore-The Future City 2010Anup Jalan
This document is a request for proposal from Scintillus Global Media Pte. Ltd. for a design project to create a coordinated urban street furniture suite for Singapore. The scope of work involves conceptualizing and designing transit shelters that balance aesthetics and technology, along with additional street furniture elements like benches, bins, booths, etc. that follow the same design principles. The design brief calls for the transit shelters to bring together people, technology, and the environment through adaptability, sensing, responsiveness, and interactivity to outshine and outdo the competition. Key considerations for the design include creativity, consistency, modularity, utility, interactivity, and durability.
Nollyz Malaysia Sdn Bhd is a locally-based Japanese multidisciplinary creative unit that seeks to promote the growth of the creative industry in Malaysia. We develop and manage projects across different disciplines, ranging from arts and technology, to education and sports.
The company was established in 2016 but only started operations in 2017, and one of our earliest projects was bringing Soltilo Familia Soccer School (soltilo.com), one of the largest soccer schools in Japan, to Malaysia for a One Month Program in February 2017.
In March 2017, we set up a media platform called Future Vision (www.fut-vision.com), which also serves as our video content and marketing division. The platform covers interesting topics such as art, design, and unique events happening in Malaysia, Japan, and all over the world.
Most importantly, we seek to inspire our audience by featuring the work and stories of artisans through engaging video content.
FB: https://www.facebook.com/myfutvision
IG: https://www.instagram.com/myfutvision
YT: https://www.youtube.com/channel/UCwtPUFTJeaFeJDGE6mTq8EA
Our latest project is CROX LAB (www.croxlab.org), a co-creation platform for interdisciplinary members such as media artists, software engineers, designers, photographers, videographers, academic researchers, and many more. We work with these groups to explore the possibilities of combining various disciplines with the aid of technology.
FB: https://www.facebook.com/mycroxlab
Through organising events and creating projects, we encourage collaboration and the exchange of ideas between talented individuals from different cultures and backgrounds. Our ultimate mission is to build communities centred on creativity, passion, and innovation for the advancement of society.
19 + 20 May 2016
For our 25th CS Global event we visited the happiest city on the planet to get underneath it's creative bonnet and find out what we can learn from the people, places and business that call it home.
1) The document discusses a collaboration between NOT JUST A LABEL (NJAL), a global fashion influencer, and KPMG, a global financial powerhouse, to create public exhibitions, events, and digital media highlighting the collaboration.
2) The collaboration aims to bring the financial and creative industries together and help emerging fashion designers through KPMG's startup mentoring program and NJAL's global platform.
3) Various ideas are proposed for animation videos, mixed media videos, and short movies to promote the collaboration through explaining key terms, announcing partnership aims, and profiling mentors and designers involved.
Radio is a premium communication
device, conceived for present times.
We work on the intersection between
people’s passions, cultural issues,
brands’ heritages.
a continuous think-tank of emerging
cultures, styles, media habits and the
challenge of contemporary issues.
Adobe Creative Residency - PaperMata / I Yosun ChangYosun Chang
I Yosun Chang proposes the PaperMata project, an augmented reality creativity platform using postcards. The project would involve designing postcards and building paper-interactive AI and AR modules. Chang would travel to conferences and events to demonstrate and onboard other creators. The goals are to inspire 2D artists, contribute to what Adobe Aero could be, and create a self-sustaining artistic platform. The total budget requested is $27,360 for materials and $13,480 for travel and a laptop. The project would be ongoing with demonstrations at special events.
Welcome to the future of art engagement! The 3D Art Exhibition App is an innovative platform that allows artists to showcase their work and art enthusiasts to explore virtual galleries from the comfort of their own homes.
This document provides information about Perspekt09, a two-day curated media arts event in Singapore showcasing developments in visual art, electronic music, experimental media and media culture. The event will include performances, workshops, presentations and an immersive visual installation exploring the theme of the sensory blending of light and sound. International artists from countries like Germany, France, Indonesia and Japan will perform alongside local Singaporean acts. The goal is to foster creative exchange and support experimental approaches that may inspire future collaborations.
This presentation discusses beacon technology, which uses Bluetooth signals to provide location-based content and experiences to mobile devices. Beacons can detect proximity within a range of 2-70 meters, allowing more precise location services than GPS. The presentation outlines how beacons work and their potential to improve customer experience, engagement and sales. It emphasizes that beacon implementations require planning across content, interfaces, beacon placement and business goals to be effective. Examples are provided of how beacons could deliver coupons, educational guides and offers to enhance customer experiences.
Overview of Brand Social in London between 12/13 May. Theme was The Modern Brand and speakers included Nelly Ben Hayoun, Tristan Eaton, Kate Stone, Sam Bompas and Ryan Genz (from Cute Circuit).
The mondefama collective is a comet founded by Franck Lesimple. Thought in circular economy and horizontal management which breaks the codes of traditional agencies. We bring this collective into existence to cultivate our passion to innovate, creative marketing and the use of technology towards responsible transition.
The document summarizes an app called Shilp World that aims to connect artists and art lovers. The app allows artists to create profiles, upload artwork, and set prices. It also provides secure transactions and marketing support. Art lovers can browse artwork by category, style, or price. The target market includes artists seeking to expand their reach and buyers looking for unique pieces. Marketing strategies will include content marketing, influencers, SEO, and partnerships. The capital cost is Rs. 200,000 and monthly profit is projected to be Rs. 134,000.
Lee Byung-Chul launched Samsung in 1938 in South Korea. It has since expanded into various industries including electronics, appliances, semiconductors, and more. Samsung is now a leading technology brand known for its smartphones like the Galaxy and Note series. It employs various marketing strategies such as brand ambassadors, digital campaigns on social media, and comparative ads against competitors like Apple. Samsung uses both push and pull advertising approaches to promote its diverse product portfolio and maintain its brand image as an innovative technology company.
- Room for More Possibilities is an invention design platform that seeks to bring together design thinking, creative technology, and creative strategy prototyping to reimagine the connection between technology and the world.
- They have inventors in residence who investigate relationships with technology through empathy, probe opportunities for new forms of storytelling, and reimagine the connection between technology and the world.
- Their process involves asking "what if" to dream up new possibilities and encourage new ways of thinking about how we want to live with technology, which they prototype through sketches, storyboards, and models.
This is Marketing Strategy of Jazz for BTL activities. They planned to work on the street theater and other mediums. Please email me for this presentation xeenoor1@gmail.com
- The document summarizes the author's achievements in increasing web traffic, conversions, and revenue through search engine optimization (SEO) and pay-per-click (PPC) efforts for blackbox.com/blackbox.co.uk from 2016-2018 and tomtom.com/developer.tomtom.com from 2019-2020.
- Key achievements include increasing organic traffic by over 37%, MQLs by over 52%, and revenue over $55K in four months for blackbox, and more than doubling conversion rates and search impression share for tomtom.
- Sample optimization efforts that contributed to success include keyword rankings, featured snippets, backlinks, blog content marketing, and synergy between organic
SEO Meta Data Analysis
SEO Accessibility
International SEO / Hreflangs
On-Page SEO Tagging
SEO Markup Issues
SEO Links Analysis
SEO Image Optimisation
SEO Conversion Optimisation Plan
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Similar to Samsung: Strategic Creative Digital Rationale
This document proposes four ideas for interactive digital experiences at the MCA gallery that encourage visitors to engage with artworks and share their impressions. The first idea, "Make Your Mark", allows visitors to write virtual comments on artworks using infrared "spray cans". The second, "Art Glasses", projects commentary about pieces onto gallery walls that can be viewed through a mobile app. "Articulate" enables diverse user commentary through voice, drawing, video and writing. The final idea, "The Deep", redesigns a space for reflection on art with interactive ocean-themed projections and iPads. All aim to enhance visitor experience and engagement both onsite and online.
Welcome to the world of 3D art exhibitions! In this presentation, we'll explore the exciting features, benefits, and future developments of the innovative 3D Art Exhibition Apps.
The document provides an overview of the history and role of account planning in advertising. It discusses how account planning originated in the 1960s through the work of Stephen King and Stanley Pollitt. It describes how an account planner's role is to develop strategic communication plans based on research and understanding consumer insights. The document also summarizes a case study of a video campaign created for Oxfam about climate change that utilized social media and went viral.
Request for proposal(RFP) Design project-Singapore-The Future City 2010Anup Jalan
This document is a request for proposal from Scintillus Global Media Pte. Ltd. for a design project to create a coordinated urban street furniture suite for Singapore. The scope of work involves conceptualizing and designing transit shelters that balance aesthetics and technology, along with additional street furniture elements like benches, bins, booths, etc. that follow the same design principles. The design brief calls for the transit shelters to bring together people, technology, and the environment through adaptability, sensing, responsiveness, and interactivity to outshine and outdo the competition. Key considerations for the design include creativity, consistency, modularity, utility, interactivity, and durability.
Nollyz Malaysia Sdn Bhd is a locally-based Japanese multidisciplinary creative unit that seeks to promote the growth of the creative industry in Malaysia. We develop and manage projects across different disciplines, ranging from arts and technology, to education and sports.
The company was established in 2016 but only started operations in 2017, and one of our earliest projects was bringing Soltilo Familia Soccer School (soltilo.com), one of the largest soccer schools in Japan, to Malaysia for a One Month Program in February 2017.
In March 2017, we set up a media platform called Future Vision (www.fut-vision.com), which also serves as our video content and marketing division. The platform covers interesting topics such as art, design, and unique events happening in Malaysia, Japan, and all over the world.
Most importantly, we seek to inspire our audience by featuring the work and stories of artisans through engaging video content.
FB: https://www.facebook.com/myfutvision
IG: https://www.instagram.com/myfutvision
YT: https://www.youtube.com/channel/UCwtPUFTJeaFeJDGE6mTq8EA
Our latest project is CROX LAB (www.croxlab.org), a co-creation platform for interdisciplinary members such as media artists, software engineers, designers, photographers, videographers, academic researchers, and many more. We work with these groups to explore the possibilities of combining various disciplines with the aid of technology.
FB: https://www.facebook.com/mycroxlab
Through organising events and creating projects, we encourage collaboration and the exchange of ideas between talented individuals from different cultures and backgrounds. Our ultimate mission is to build communities centred on creativity, passion, and innovation for the advancement of society.
19 + 20 May 2016
For our 25th CS Global event we visited the happiest city on the planet to get underneath it's creative bonnet and find out what we can learn from the people, places and business that call it home.
1) The document discusses a collaboration between NOT JUST A LABEL (NJAL), a global fashion influencer, and KPMG, a global financial powerhouse, to create public exhibitions, events, and digital media highlighting the collaboration.
2) The collaboration aims to bring the financial and creative industries together and help emerging fashion designers through KPMG's startup mentoring program and NJAL's global platform.
3) Various ideas are proposed for animation videos, mixed media videos, and short movies to promote the collaboration through explaining key terms, announcing partnership aims, and profiling mentors and designers involved.
Radio is a premium communication
device, conceived for present times.
We work on the intersection between
people’s passions, cultural issues,
brands’ heritages.
a continuous think-tank of emerging
cultures, styles, media habits and the
challenge of contemporary issues.
Adobe Creative Residency - PaperMata / I Yosun ChangYosun Chang
I Yosun Chang proposes the PaperMata project, an augmented reality creativity platform using postcards. The project would involve designing postcards and building paper-interactive AI and AR modules. Chang would travel to conferences and events to demonstrate and onboard other creators. The goals are to inspire 2D artists, contribute to what Adobe Aero could be, and create a self-sustaining artistic platform. The total budget requested is $27,360 for materials and $13,480 for travel and a laptop. The project would be ongoing with demonstrations at special events.
Welcome to the future of art engagement! The 3D Art Exhibition App is an innovative platform that allows artists to showcase their work and art enthusiasts to explore virtual galleries from the comfort of their own homes.
This document provides information about Perspekt09, a two-day curated media arts event in Singapore showcasing developments in visual art, electronic music, experimental media and media culture. The event will include performances, workshops, presentations and an immersive visual installation exploring the theme of the sensory blending of light and sound. International artists from countries like Germany, France, Indonesia and Japan will perform alongside local Singaporean acts. The goal is to foster creative exchange and support experimental approaches that may inspire future collaborations.
This presentation discusses beacon technology, which uses Bluetooth signals to provide location-based content and experiences to mobile devices. Beacons can detect proximity within a range of 2-70 meters, allowing more precise location services than GPS. The presentation outlines how beacons work and their potential to improve customer experience, engagement and sales. It emphasizes that beacon implementations require planning across content, interfaces, beacon placement and business goals to be effective. Examples are provided of how beacons could deliver coupons, educational guides and offers to enhance customer experiences.
Overview of Brand Social in London between 12/13 May. Theme was The Modern Brand and speakers included Nelly Ben Hayoun, Tristan Eaton, Kate Stone, Sam Bompas and Ryan Genz (from Cute Circuit).
The mondefama collective is a comet founded by Franck Lesimple. Thought in circular economy and horizontal management which breaks the codes of traditional agencies. We bring this collective into existence to cultivate our passion to innovate, creative marketing and the use of technology towards responsible transition.
The document summarizes an app called Shilp World that aims to connect artists and art lovers. The app allows artists to create profiles, upload artwork, and set prices. It also provides secure transactions and marketing support. Art lovers can browse artwork by category, style, or price. The target market includes artists seeking to expand their reach and buyers looking for unique pieces. Marketing strategies will include content marketing, influencers, SEO, and partnerships. The capital cost is Rs. 200,000 and monthly profit is projected to be Rs. 134,000.
Lee Byung-Chul launched Samsung in 1938 in South Korea. It has since expanded into various industries including electronics, appliances, semiconductors, and more. Samsung is now a leading technology brand known for its smartphones like the Galaxy and Note series. It employs various marketing strategies such as brand ambassadors, digital campaigns on social media, and comparative ads against competitors like Apple. Samsung uses both push and pull advertising approaches to promote its diverse product portfolio and maintain its brand image as an innovative technology company.
- Room for More Possibilities is an invention design platform that seeks to bring together design thinking, creative technology, and creative strategy prototyping to reimagine the connection between technology and the world.
- They have inventors in residence who investigate relationships with technology through empathy, probe opportunities for new forms of storytelling, and reimagine the connection between technology and the world.
- Their process involves asking "what if" to dream up new possibilities and encourage new ways of thinking about how we want to live with technology, which they prototype through sketches, storyboards, and models.
This is Marketing Strategy of Jazz for BTL activities. They planned to work on the street theater and other mediums. Please email me for this presentation xeenoor1@gmail.com
- The document summarizes the author's achievements in increasing web traffic, conversions, and revenue through search engine optimization (SEO) and pay-per-click (PPC) efforts for blackbox.com/blackbox.co.uk from 2016-2018 and tomtom.com/developer.tomtom.com from 2019-2020.
- Key achievements include increasing organic traffic by over 37%, MQLs by over 52%, and revenue over $55K in four months for blackbox, and more than doubling conversion rates and search impression share for tomtom.
- Sample optimization efforts that contributed to success include keyword rankings, featured snippets, backlinks, blog content marketing, and synergy between organic
SEO Meta Data Analysis
SEO Accessibility
International SEO / Hreflangs
On-Page SEO Tagging
SEO Markup Issues
SEO Links Analysis
SEO Image Optimisation
SEO Conversion Optimisation Plan
The document provides an overview of important on-page SEO elements and best practices, including meta tags, URLs, images, links, and structured data. It discusses optimizing content for search engines and social platforms as well as internationalization and mobile web development.
Tiago Goncalves created several offers analyzing the use of scarcity, social proof, and authority elements. For the first offer created, he chose Groupon as the advertiser and designed an offer for a play that included scarcity through limited tickets, social proof from TripAdvisor reviews, and authority from reviews in respected publications. He created compelling copy and an image showing stars to trigger interest. For the second offer, he again used Groupon and included scarcity through a countdown and authority as a "Best of Groupon" offer. The third offer was on British Telecom and leveraged the company's authority with clear copy and an eye-catching image. To measure results, he would set up campaign tracking,
This document discusses the benefits and considerations for opening an Allocacoc pop-up store. It outlines key reasons such as leveraging an online presence with offline exposure, customer education, and creating a sense of scarcity. Goals of a pop-up include revenue generation, brand exposure, and customer engagement. Other sections cover budgeting, location selection, store types, legal requirements, in-store experience, promotion, follow-up communication, and resources. The overall document provides a comprehensive overview for planning and executing a successful temporary pop-up retail event.
This document summarizes SEO tools and techniques used to analyze the website fitmo.com. It identifies several on-page and off-page optimization opportunities, including improving accessibility of site assets, adding meta descriptions and alt text, minimizing duplicate content, and developing a stronger backlink profile with more relevant, high-quality links. Recommendations are provided around optimizing images, JavaScript, and CSS to improve page speed. Competitor analyses also highlight areas where fitmo.com can enhance its SEO relative to other fitness apps.
This document provides an analysis of competitors in SEO audits. It analyzes the search engine results page appearance and number of pages indexed for various competitor websites. It also reviews the on-site usability and server settings of these sites. The document lists competitive sites and compares their traffic and authority. It provides key recommendations like using paid search advertising, generating more backlinks, content marketing, and directory submissions. It concludes by listing bibliography resources for further information.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
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This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
2. THE CHALLENGE
MOVIMENTOSIM
The “Movimento SIM” is an artistic creative initiative created and
sponsored by Samsung which aims at enhacing artistic by leveraging the
artistic exposure of emerging young artists
To trigger a greater bond between cultural artistic expression
and its target audience with the aid of technology, creating better
awareness for the artistic “new blood” offspring
3. 3
INSIGHTS
DOES IT HAVE
TO?
Movimento SIM has to communicate to mass market.
YES
We have to address the differenttargets in very differentways.
RIGHT ON
Create content- yes, BUT not only - co-creation and interactivity are key.
Samsung needs High visibility
A MUST!!
5. POSITIONING
Creativity
To promote and push
creativity in Portugal
materialized in
YOUNG MINDED PEOPLE
Artistic elite
Creative
masses
Artist
Mass
market
ADVERTISING
ARCHITECTURE
VISUAL ARTS
FASHION
MUSIC
PERFORMING ARTS
SOFTWARE AND APPS
MOVIES
COOKING
CREATIVE INDUSTRIES
COMMUNICATION BY CONTAMINATION CAN BE A SLOW PROCESS
6. 7
BRAND POSITIONING
CONCLUSIONS
1.With Movimento SIM, Samsung communicates with the artistic elite. In order to be intrinsically associated
with creativity, Samsung has to conquer this target and to do so, it needs special codes, language and
content.
2.Notwithstanding, Samsung needs to address all young minded people. Not just the artistic elite. And that
requires a totally different approach.
3.Samsung places itself too much in the sponsor role. In order to gain more affection, it needs to take a more
center role - needs to own it’s activity.
4.As a brand, Samsung is well known but it is not yet a loved brand by the local consumer. New products are
putting the brand in the right track. Now it needs a WOW factor in communication.
7. CAMPAIGN GOALS
• Reinforce Samsung‘s connection to creativity across its target audience
• Bring the Samsung brand to the center of communication
• Generate interactivity and co-creativity with (some of) the target
• Think communication as Omni-Channel- not On & Off line
• Increase DB of people connected to the brand and build relationships
• Start building Samsung as a Love brand
8. it’s their life
it’s their dream
it’s their hobby
it’s their entertainment
THE TARGET AND CREATIVITY
YOUNG MINDED PEOPLE
Artistic elite
Creative
masses
Artist
Mass
market
Creativity is important to
everyone.
but at different levels
They want to see
They want to
participate
9. WHAT AND HOW TO TALK
YOUNG MINDED PEOPLE
Artistic elite
Creative
masses
Artist
Mass
market
MessageExplore creativity.
W hoknows where it leads you?
Platforms
gives you
Success
gives you
Experiences
gives you
Rewards
& Entertainment
Platform 1
Empowers the artist and the wannabe artists.
Provides interesting content for the
communication by contamination process.
Platform 2
Allows to put hands on creativity in an easy
and fun way.
Produces great content for communicationby
contamination process.
Platform 3
Engages people in fun and innovative highly
involving ways.
It allows the viral effect in full throttle.
10. YOUNG MINDED PEOPLE
Artistic elite
Creative
masses
Artist
Mass
market
MessageExplore creativity.
W hoknows where it leads you?
enables you
Success
gives you
Rewards
gives you
Experiences
& Entertainment
Platforms
11. PLATFORM 1:
• Our idea is to proceed with Movimento sim.
• We can follow the “power to the artist” path. It seems appropriate. And “power” should
always be given via technology.
• And we can also develop additional/alternative paths.
• Movimento SIM should not be closed under one single path.
• The brand must continue to be an endorser.
14. 1: MOVIMENTO
SIM
The Augmented Art Project is an initiative to create a series of public
art pieces like never seen before in the world.
These art pieces will be placed in the cities using one 3D augmented
reality tool to create the first Augmented Art exhibition in the world.
Augmented Art Project
15. 1: MOVIMENTO
SIM
How does this works?
We first invite 3D artists to know our project and let them “spread their
wings”, that is, we let them work on 3D sculptures to place in several
locations of the city.
Once an art piece is finished we map this artist’s work in 3D and we
place it somewhere in a geographic map.
An app designed specially for this project will determine one’s geo
location and will allow the user to see an art piece in 3D, that is, one
that you can circle and see all it’s sides, on a mobile phone or tablet.
Augmented Art Project
18. The objective is to spread a collection of art through out the city (Lisboa)
and make the project grow to every other cities in the world.
The project will have a website where users can find information
regarding the art spots (the places where the art pieces are), can build a
itinerary to visit the collection and can share any content related with the
art pieces.
1: MOVIMENTO
SIM
Augmented Art Project
21. 1: MOVIMENTO
SIM
The Projecto Mentor Criativo is a program oriented to learn,
share experiences and to encourage the creation of new content.
The players are, in one hand, talented young people making their first
steps in their passionate craft, on the other hand, well-known personalities
with a recognizable path in their creative line of work in Portugal.
This project will help Samsung to be perceived as a creativity enabler by
promoting the generation of new ideas and skills between people from the
same area.
Projecto Mentor Criativo
22. 1: MOVIMENTO
SIM
Projecto Mentor Criativo will support 9 (nine) areas
within the creative industries:
Projecto Mentor Criativo
ARCHITECTURE
VISUAL ARTS
FASHION MUSIC
PERFORMING ARTS
SOFTWARE&APPS
CINEMA
CULINARY
ADVERTISING
23. 1: MOVIMENTO
SIM
This Project can only take part with the help of both Samsung and some
selected extraordinary creative personas.
Together, they will scout for some young talented people and choose
among all of them, one from each creative area.
Once the mentoree is chosen, it will begin a collaboration with the
duration of one year.
Projecto Mentor Criativo
24. 1: MOVIMENTO
SIM
The creative pairs will organize their meetings on their own.
Samsung will provide them with the technology for a better
comunication, so nothing is lost in translation.
Also, a film crew will film the collaboration has it happens and interview
all the players from this creative fostering project when it ends.
Projecto Mentor Criativo
25. 1: MOVIMENTO
SIM
The first step, now, is to choose 9 creative mentors.
This is our vision:
Projecto Mentor Criativo
ARCHITECTURE
VISUAL ARTS
Together with Manuel Salgado, we’ll choose a
younger visionary architect to share his thoughts
with this mentor or even create a new project.
Paula Rego will foster a young artist/painter to
explore and share her experience with visual arts.
SOFTWARE&APPS
Together with José Tribolet (IST) we’ll scout for a
software genius to partner with highly recognized
engineer/developer and open the “road” to a new set
of forthcoming IT projects
26. 1: MOVIMENTO
SIM
Projecto Mentor Criativo
FASHION
MUSIC
PERFORMING ARTS
Together with Rodrigo Leão we’ll be looking
for a musician to work and learn from Rodrigo’s
experience.
Ruy de Carvalho with his many years of
experience will foster a young actor/actress in the
arts of performing.
Together with Augustus, we will find a young
fashion designer to learn from his long fashion
career.
29. 2: Samsung Clash
One of the most amazing things about creativity is the power of combining
previously uncombined elements and create something new from it.
We’ve all seen this “power” at work, when Blues and Country combined into
Rock’n’Roll, or when Science and Cooking mixed into Molecular Gastronomy.
That’s why we are amazed when we see a new Clash of Creativity happen,
and Samsung will make it happen.
Creative Concept
30. 2: Samsung Clash
Samsung Clash will be a web-content series, always following the
same format: to clash two completely different creative industries
in order to create an amazing result.
Idea
31. 2: Samsung Clash
Cooking +
Cinema
A short film would describe the beauty and gorgeousness of a recipe
(e.g.FoodPorn)
The filming technique would comprise a close up shot of food and kitchen
utilities used in order to make a certain recipe.
The short would be directed by a famous cinema director and the recipe
would be made by a notable Chef.
The idea is that the film not only shows the recipe, but also tells a story.
Example
33. 2: Samsung Clash
Architecture + Music
An architect and a musician will gather to make something brilliant:
make music with a building!
They will record sounds of an existing building.
Then, all sounds will be treated and made available in a Web-App
that can be used by everyone to make music, like a beat-machine.
Example
34. 2: Samsung Clash
Sound of
elevator pulley
Sound of lights
turning on
Sound of water
running in pipes
Sound of entrance
revolving door
Sound of garage
door opening
Example
36. PLATFORM 2:
• This platform will be the one where we push co-creation to the limits.
• The Brand must assume a center role.
• It should be in a format where technology is there but what really is stressed out is the
connection between Samsung and all the creative industries.
• It has to have good entertainment values.
38. 2: Creative Battles
The Samsung Creative Battles is a web based brand
activation that will put face-to-face a Guru from a creative
industry and the web crowd!
Concept
39. 2: Creative Battles
The guru and the crowd will have the same creative challenge.
Examples:
Rui
Reininho
The
Crowd
Write the new lyrics for the mega-hit "Dunas"
/
Idea
40. 2: Creative Battles
The guru and the crowd will have the same creative challenge.
Examples:
Edson
Athayde
The
Crowd
Create one commercial for the Samsung Galaxy S
/
Idea
42. PLATFORM 3:
58
• In this platform, the ability to surprise and entertain is and absolute must.
• The connection between the brand, creativity (not just the creative industries) and
technology must be completely evident.
• The brand must assume a center role.
• We are aiming for stories that want to be told.
44. Creative Byites
Interactive DJ
The Samsung Interactive DJ is an app that uses Bluetooth or Wi-fi
technology and it grants people the chance to use their cellphones/tablets to
send predefined sound bites that could be listened in a nightclub,
interacting with the DJ’s setlist.
45. Creative Byites
FantasPorto Haunted
Samsung will perform a big stunt in FantasPorto 2012.
Every photo taken in the press conferece will have a ghost
projected that will only be visible in digital cameras.
46. Creative Byites
That will be possible using a technology that
projects an image, every time it “sees” a flash
from a camera.
FantasPorto Haunted
47. Creative Byites
FantasPorto Haunted
After creating a media blast in the Press Conference, Samsung will take it
to the big audience and install it in a wall on Porto, so everyone can have a
picture of the Haunted Wall.
FantasPorto Haunted
48. Creative Byites
Holophonic Experience
Holophonic sound is an experience arranged with the intent to create
a 3-D stereo sound sensation for the listener of actually being in the
room, using conventional headphones.
Therefore we can create an amazing
interactive experience using only
one sense: hearing.
49. Creative Byites
The video starts by telling the user that he has been
invited to the grand opening of the first 8 Star Hotel in
the World. The Samsung Sensations Hotel.
This is a magic hotel, because each room is filled
with a truly amazing and unique experience.
Holophonic Experience
50. Creative Byites
Once the user enters the hotel, everything turns black. Someone yells
that the power has gone down. The user can only see green lights that
indicate the rooms.
The truly sound experience starts now!
Holophonic Experience
51. Creative Byites
User will:
-have goose skin when he enters one Room where foreign girls,
that talk a very strange language start flirting around his head .
-have fear when he enters the swimming pool and a lot of spooky
characters (sea creatures??) interact with him.
-laugh when he enters the Laugh Yoga Room and a crazy teacher
is running around the room laughing and doing practical jokes.
-shiver when he enters the lobby stairs where he steps into an
decorative armour and finds himself in the middle of a gentlemen duel.
-squirm when he enters into a very very crowded lift full of impacient
people
Holophonic Experience
53. HOW ALL THESE WILL FIT
73
Samsung presence
Video Youtube
event activity 1
Promotional
activity
& DB
Section for viral
activity n
Site Samsung
página Samsung
Site Samsung creative Battles
Site Samsung creative Byites
Newsletter
& DB
PR
Events
Apps
Sponsorship
SEO, Adwords,
Facebook Ads &
Display
All product and brand activity Creativity related activity supporting activity
site movimento SIM
Press
54. EX: HOW TO COMMUNICATE THE NEXT POWER TO THE ARTIST
ACTIVITY
74
Display
Site Samsung
página Samsung
Newsletter
& DB
PR
Public InstallationPower to the
artist´s next action
Blog seeding
Facebook Ads
Video of people
experimenting
site movimento SIM
TimeOut
Turism Office
etc.
55. IN CONCLUSION
75
We bring you a strategy
YOUNG MINDED PEOPLE
Artistic elite
Creative
masses
Artist
Mass
market
Message
Explore creativity.
W hoknows where it leads you?
& Entertainment
Platforms
enables you
Success
gives you
Experiences
gives you
Rewards
56. IN CONCLUSION
76
We bring you a strategy
Platforms
• Reinforce Samsung connection to creativity across target
• Bring Samsung brand to the center of communication
• Generate interactivity and co-creativity with (some of) the target
• Think communication as Cross line - not On & Off line
• Increase DB of people connected to the brand and build
relationships
• Start building Samsung as a Love brand