- The document summarizes the author's achievements in increasing web traffic, conversions, and revenue through search engine optimization (SEO) and pay-per-click (PPC) efforts for blackbox.com/blackbox.co.uk from 2016-2018 and tomtom.com/developer.tomtom.com from 2019-2020. - Key achievements include increasing organic traffic by over 37%, MQLs by over 52%, and revenue over $55K in four months for blackbox, and more than doubling conversion rates and search impression share for tomtom. - Sample optimization efforts that contributed to success include keyword rankings, featured snippets, backlinks, blog content marketing, and synergy between organic

1. blackbox.com / blackbox.co.uk / tomtom.com / developer.tomtom.com
WEB Traffic& Conversion
Achievements 2016 – 2018

2. blackbox.com / blackbox.co.uk
WEB Traffic& Conversion
Achievements
2016 – 2018

3. High Level Stats – SEA
4
Tool stack used:
Google Ads; Google Ads Editor; Channable;
Google Tag Manager; Salesforce
Jun 2016– Nov 2018
(compared to previous period
before my start date)
100% task ownership 50/50 task ownership along
with NA / EMEA agencies

4. High Level Stats – SEA
5
Jan 2018– April 2018
(compared to previous period
before my start date)
Through SEA campaign setup and PPC Bidding optimizations,
I helped increased Revenue over 55K$ in 4 months
(20K$ alone via DSA ads)

5. High Level Stats - Traffic
6
Organic Traffic
Through SEO and Content
Marketing efforts ,I helped
increased new user Organic
Traffic by over 37%
Tool stack used:
Google Search Console; Google Ads Keyword
Planner; AlsoAsked; Answer the Public
Jun 2016– Nov 2018
(compared to previous period
before my start date)

6. High Level Stats - Conversions
7
Lead Gen / MQL
Through On-Page SEO & CRO Optimization, I
helped increased MQLs by over 52%
(account registrations coming from organic)
Through SEO & Market/Competitive Research, I
helped increased nr of collateral downloads by
126%
(download interest)
Tool stack used:
Internal Search; Ecommerce Sell In-Sell out
Rates; Usabilla; Hotjar
Jun 2016– Nov 2018
(compared to previous period
before my start date)

7. Sample of works & associated achievements
1. Black Box’s Nr1 lead source of MQLs via white
paper downloads:
Article:
“The Difference between a Managed, Unmanaged
Switch, and Web Smart Switch”
2. Black Box’s Nr.1 Best Performing Page via
Organic
→ #1 keyword ranking w/featured snippet for
‘HDMI over IP’ – search vol: 4400 (globally)
Article:
“What Is HDMI over Ethernet and How Does it
Work”

8. April 11, 2019
tomtom.com / developer.tomtom.com
WEB Traffic& Conversion
Achievements
2019 – 2020

9. High Level Stats - Traffic
Account Creations (lead gen conversion)
Feb 2019– Oct 2020
(compared to same period before
my start date)
More than doubled the most important B2B SEA Conversion Rate (from 1% to 2.4%)

10. High Level Stats - Traffic
Search Impression Share
Feb 2019– Oct 2020
(compared to same period before
my start date)
More than doubled the Search Impression Share (from 20% to 53%)

11. Sample of works & associated achievements
1. TomTom’s leading B2B keyword on Google Search
No1 ranking for ‘Traffic Prediction’
Search vol: 2400 (globally) – includes featured
snippet + 11 linking domains
Article:
What is traffic prediction and how does it work?
2. Backlinks achieved in renown publications
‘Address Validation’ – search vol: 2400 (globally)
Article:
What is address validation? Benefits and use cases
explained

12. High Level Stats - Traffic
Organic Traffic Growth
Through SEO efforts, helped increased new user
traffic to developer.tomtom.com by >108% in
synergy between Organic and Paid Search
Feb 2019– Sep 2020
(compared to same period before
my start date)
Tool stack used:
Google Search Console; Google Ads Keyword
Planner; AlsoAsked; Answer the Public
Through SEO/Content Marketing
efforts, I helped to exponentially
grow the tomtom.com/blog new
visitors on a steady 30% MoM basis

13. High Level Stats - Conversions
Organic Traffic
Nov 2019– Sep 2020
Through SEO Link Building/Content
Marketing efforts, I helped increase
amount of tomtom.com/blog B2B
leads through various channels
Tool stack used:
Google Search Console; Hotjar; ContentSquare
Increased >14% of leads to
developer.tomtom.com via
Organic Traffic in line w/Paid
Search Synnergies