In the high complexity web environment we're living in today, technical SEO is becoming more important that ever before. This presentation will take you through the basic stuff regarding technical sites optimization.
You will understand how to optimize you page / site <head> section, how to do an On-Page optimization, get better understanding about how to deal with duplicate content and a short explanation regarding redirects.
Presentation on Search engine optimization 2019Pooja Kulkarni
I made presentation on SEO. it cover all the topics like how the search engine works, what is crawler how it works, on page optimization, off page optimization,PA,DA,page rank,301,302 Redirect,metatags,robots.txt file. keyword research, google algorithm updates, google penalty, bounce rate, balck hat seo and its methods, google analytics tool, google webmaster tool, local seo, growth hacking, affiliate marketing.
Best Digital marketing training institutes & courses in Pune. We Provide classroom practical training with Google certification at Affordable fees, placement, internship for seekers. We provides top Social Media, SMO/SMM, SEM (PPC), Email marketing, Affiliate marketing, internet marketing & SEO Training.
Presentation on Search engine optimization 2019Pooja Kulkarni
I made presentation on SEO. it cover all the topics like how the search engine works, what is crawler how it works, on page optimization, off page optimization,PA,DA,page rank,301,302 Redirect,metatags,robots.txt file. keyword research, google algorithm updates, google penalty, bounce rate, balck hat seo and its methods, google analytics tool, google webmaster tool, local seo, growth hacking, affiliate marketing.
Best Digital marketing training institutes & courses in Pune. We Provide classroom practical training with Google certification at Affordable fees, placement, internship for seekers. We provides top Social Media, SMO/SMM, SEM (PPC), Email marketing, Affiliate marketing, internet marketing & SEO Training.
this presentation will help to understand that is digital marketing and how it is important for any business.
for more details visit our website i.e. https://www.excellencedigitalacademy.com
How to Create a Sitemap | Submit a Sitemap in Google Search ConsoleAK DigiHub
An XML Sitemap is a list of all Webpages on your website. Once you finished to a create and submit a Sitemaps, then it tells the search engine about the pages on your website, total how many pages are there, and which page is updated frequently, and which page is most important.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
Seo Training For Beginners By Sandeep DubeySandeep Dubey
Do you want to learn SEO ste by step? Open the document here and know more about On Page SEO, Off page SEO, Technical SEO, Content Optimization, Sitemap and many more things.
This work describes a new system User Profile Relevant Results -
UProRevs which would filter the results given by a search engine based on the user’s profile.
“UProRevs - User Profile Relevant Results” has been published by the IEEE - Computer Society as the proceedings for the 10th International Conference on Information Technology.
Bounce Rate and Exit Rate | How to reduce Bounce RateMd Faruk Khan
In this slide I'll tell you What is Bounce Rate and What is Exit Rate ? Also how to reduce bounce rate? Here you'll know about Google Tag Manager.
Also I tell you how to find that your Google Analytics code is working or not. It's very essential lesson for every marketer or business owner who really want to keep your website safe.
this presentation will help to understand that is digital marketing and how it is important for any business.
for more details visit our website i.e. https://www.excellencedigitalacademy.com
How to Create a Sitemap | Submit a Sitemap in Google Search ConsoleAK DigiHub
An XML Sitemap is a list of all Webpages on your website. Once you finished to a create and submit a Sitemaps, then it tells the search engine about the pages on your website, total how many pages are there, and which page is updated frequently, and which page is most important.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
Seo Training For Beginners By Sandeep DubeySandeep Dubey
Do you want to learn SEO ste by step? Open the document here and know more about On Page SEO, Off page SEO, Technical SEO, Content Optimization, Sitemap and many more things.
This work describes a new system User Profile Relevant Results -
UProRevs which would filter the results given by a search engine based on the user’s profile.
“UProRevs - User Profile Relevant Results” has been published by the IEEE - Computer Society as the proceedings for the 10th International Conference on Information Technology.
Bounce Rate and Exit Rate | How to reduce Bounce RateMd Faruk Khan
In this slide I'll tell you What is Bounce Rate and What is Exit Rate ? Also how to reduce bounce rate? Here you'll know about Google Tag Manager.
Also I tell you how to find that your Google Analytics code is working or not. It's very essential lesson for every marketer or business owner who really want to keep your website safe.
Delhi Institute of Digital Marketing has emerged as most promising brand of digital marketing in across India.With our existence in the market, we well understand the importance of digital marketing in the digital era and promised to introduce various courses.
Mastering Search Engine Optimization (SEO) in 2023: A Comprehensive Guide
In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) remains a critical component of any successful online presence. As we step into 2024, SEO has become even more complex and sophisticated, demanding a fresh perspective on strategies and techniques. In this guide, we will explore the latest trends, tools, and best practices for SEO in 2023 to help you stay ahead in the digital marketing game.
Content of SEO in 202 PPT
1. The State of SEO in 2023
1.1 The Evolution of Search Engines
1.2 The Importance of SEO in the Modern Digital Landscape
1.3 The Role of AI in SEO
2. On-Page SEO
2.1 Optimizing for User Experience
2.2 High-Quality Content Creation
2.3 Structured Data Markup
2.4 Mobile Optimization
3. Off-Page SEO
3.1 Building High-Quality Backlinks
3.2 Social Signals and Branding
3.3 Online Reputation Management
4. Technical SEO
4.1 Core Web Vitals
4.2 Website Speed and Performance
4.3 Mobile-First Indexing
4.4 Schema Markup
5. Local SEO
5.1 Google My Business Optimization
5.2 Local Citations
5.3 Customer Reviews and Ratings
7. Video SEO
7.1 The Popularity of Video Content
7.2 Optimizing Video Content for SEO
8. Content Marketing and SEO
8.1 Content Strategy for SEO
8.2 Content Distribution and Promotion
9. SEO Tools in 2023
9.1 SEO Analytics Tools
9.2 Keyword Research Tools
9.3 SEO Plugin and Software
10. Measuring SEO Success
10.1 Key Performance Indicators (KPIs)
10.2 Tracking and Reporting
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
A complete digital marketing sop divay jain ( profshine tech )Divay Jain
An SOP (standard operating procedure) is a comprehensive, fail-proof checklist, designed to help you or your team execute powerful digital marketing tactics with laser-precision, and grow your business fast. We at Profshine Tech provide best Digital Marketing services in Delhi.
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
3. The <head> section and important <meta>
tags
<title>Use the Main Keywords You are Trying to Rank with a Specific Page and Your Brand Name</title>
Super Important. Title tags define the title of a document. They are required for all HTML/XHTML documents. No more than 70 characters.
<meta name="description" content=“This is Your Chance to Convince the Users why They Should Click On Your Result. Let Them Know What
They Will Find On Your Site / Page. Add a Call to Action When You Can" />
HTML attributes that provide explanations of the contents of web pages. Used to display preview snippets for a given page on SERP. No more than 155 characters.
<link rel="canonical" href="http://www.example.com"/>
Normalizing (redirecting to a single dominant version) multiple URLs.
<link rel="alternate" hreflang="es" href="http://es.example.com" />
The hreflang attribute specifies the language of the linked document.
4. The <head> section and important <meta>
tags
<meta name="og:type" content="website"/>
<meta name="og:title" content=“Usually You Will Use the Same Title You Used for the Page"/>
<meta name="og:url" content="http://www.example.com"/>
<meta name="og:description" content=" Usually You Will Use the Same Description You Used for the Page "/>
<meta name="og:site_name" content=“Your Site Name"/>
<meta name="og:image" content=“Use an Image You Would like Users to See When Someone is Sharing Your Site in Social Channels"/>
Open Graph protocol is important for sharing the web page on Facebook. The different meta tags are self explanatory.
Usually, the OG title & description will be the same as the page title & description
5. The <head> section and important <meta>
tags
<meta http-equiv="X-UA-Compatible" content="IE=9,chrome=1" />
<meta http-equiv="content-type" content="text/html; charset=UTF-8" />
<meta http-equiv="content-language" content="en" />
The http-equiv attribute provides an HTTP header for the information/value of the content attribute.
6. Meta Robost
• To prevent all robots from indexing a page on your site, place the following meta tag into the <head> section of your page:
<meta name="robots" content="noindex">
• When Google see the noindex meta tag on a page, Google will completely drop the page from our search results, even if other pages link to
it. Other search engines, however, may interpret this directive differently. As a result, a link to the page can still appear in their search
results.
• It is also possible to ask Google not to index & no to follow any of the links on the page in the following way –
<meta name="robots" content="noindex, nofollow">
7. Pagination
• Pagination may take many shapes—it can be an article divided into several component pages, or a product category with items spread
across several pages, or a forum thread divided into a sequence of URLs.
• Use the HTML link elements rel=”next” and rel=”prev” to indicate the relationship between component URLs in a paginated series.
• rel=”next” and rel=”prev” markup on the component pages within a series, gives Google a strong hint that you’d like Google to:
•
Consolidate indexing properties, such as links, from the component pages/URLs to the series as a whole (i.e., links should not remain dispersed between page1.html, page-2.html, etc., but be grouped with the sequence).
•
Send users to the most relevant page/URL—typically the first page of the series.
• A few points to mention:
•
The first page only contains rel=”next” and no rel=”prev” markup.
•
Pages two to the second-to-last page should be doubly-linked with both rel=”next” and rel=”prev” markup.
•
The last page only contains markup for rel=”prev”, not rel=”next”.
•
Must be implemented in the <head> section of a page.
8. rel="alternate" hreflang="x" (languages)
• Many websites serve users from around the world, with content that's translated, or targeted to users in a certain region.
• The rel="alternate" hreflang="x" annotations, help Google serve the correct language or regional URL to searchers.
• In case of multiple language versions of a URL, each language page in the set must use rel="alternate" hreflang="x" to identify the other
language versions.
• For example, if your site provides content in French, English, and Spanish, the Spanish version must include a rel="alternate" hreflang="x"
link to both the English and the French versions, and the English and French versions must each include a similar link pointing to each other
and to the Spanish site.
9. rel= "nofollow"
• "Nofollow" provides a way for webmasters to tell search engines "Don't follow links on this page" or "Don't follow this specific link.".
• Here are some cases in which you might want to consider using NOFOLLOW –
• Untrusted content: If you can't or don't want to vouch for the content of pages you link to from your site — for example, untrusted
user comments or guestbook entries — you should nofollow those links. This can discourage spammers from targeting your site, and
will help keep your site from inadvertently passing PageRank to bad neighborhoods on the web. In particular, comment
spammers may decide not to target a specific content management system or blog service if they can see that untrusted links in that
service are nofollowed.
• Paid links: A site's ranking in Google search results is partly based on analysis of those sites that link to it. In order to prevent paid
links from influencing search results and negatively impacting users, we urge webmasters use NOFOLLOW on such links. Search
engine guidelines require machine-readable disclosure of paid links in the same way that consumers online and offline appreciate
disclosure of paid relationships.
• Crawl prioritization: Search engine robots can't sign in or register as a member on your forum, so there's no reason to invite
Googlebot to follow "register here" or "sign in" links. Using NOFOLLOW on these links enables Googlebot to crawl other pages you'd
prefer to see in Google's index.
11. On page factors & proper HTML
representation
• Content (Text)
•
Text Elements on the page should be marked as <body>, <div>, <p>, <span>
•
Using Bold <b></b> or Strong <strong></strong> on a text emphasize the important of the
text to search engines
•
Context titles (not the Page Title) should be marked with <h1> <h2>…. <h6> according the
context hierarchy. There can be only one <h1> per page.
• Images
•
Each Image should get an ALT Text value.
•
As search engines bots can’t understand images, the Alt Text suplly them with the
information of what the image shows to the users.
•
It is also used in browsers that can’t upload the image.
12. On page factors & proper HTML
representation
• URL
•
The URL indicates the page hierarchy and importance (no more the 4 levels).
•
Use hyphens to separate words, not underscores.
•
The names within the URL are a signal to search engines (and users) what the page is about.
• Proper use of HTML and choosing the right Tags
•
Each element in the page should get the most proper HTML representation.
•
The better code representation an element gets, the better Google will understand
what is this element. Example – use <nav> to indicate a navigation menu, use
<footer> to indicate this is the footer part of the page etc.
•
It is important to check that the <tag> you want to use is supported in the different
browsers.
14. Duplicate Content
• Duplicate content is content that appears on the Internet in more than one place (URL).
• Pages that holds very similar content (even in not 100% similar) are consider duplicate content as well.
• The Three Biggest Issues with Duplicate Content –
•
Search engines don't know which version(s) to include/exclude from their index
•
Search engines don't know whether to direct the link metrics (trust, authority, anchor text, link juice, etc.) to one page, or keep it separated between
multiple versions.
•
Search engines don't know which version(s) to rank for query results
• When duplicate content is present, site owners suffer rankings and traffic losses, and search engines provide less relevant results
18. Canonicalization
• One option for dealing with duplicate content is to utilize
the rel=canonical tag.
• The rel=canonical tag passes the amount of link juice (ranking power) to
the “canonical to” page.
• This tag tells Bing and Google that the given page should be
treated as though it were a copy of the URL, and that all of the
links and content metrics the engines apply should actually be
credited toward the provided URL.
<link href="http://www.example.com/canonical-version-of-page/" rel="canonical" />
20. Redirection
• Redirection is the process of forwarding one URL to a different URL.
• There are three main kinds of redirects:
•
301, "Moved Permanently"—recommended for SEO
•
302, "Found" or "Moved Temporarily"
•
Meta Refresh
• 301 Moved Permanently
A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to
the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a
website.
• 302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0)
A 302 redirect is a temporary redirect. It passes 0% of link juice (ranking power) and, in most cases, should not be used. The Internet runs
on a protocol called HyperText Transfer Protocol (HTTP) which dictates how URLs work. It has two major versions, 1.0 and 1.1. In the first
version, 302 referred to the status code "Moved Temporarily." This was changed in version 1.1 to mean "Found."
21. Redirection
• 307 Moved Temporarily (HTTP 1.1 Only)
A 307 redirect is the HTTP 1.1 successor of the 302 redirect. While the major crawlers will treat it like a 302 in some cases, it is best to use a
301 for almost all cases. The exception to this is when content is really moved only temporarily (such as during maintenance) AND the
server has already been identified by the search engines as 1.1 compatible. Since it's essentially impossible to determine whether or not
the search engines have identified a page as compatible, it is generally best to use a 302 redirect for content that has been temporarily
moved.
• Meta Refresh
Meta refreshes are a type of redirect executed on the page level rather than the server level. They are usually slower, and not a
recommended SEO technique. They are most commonly associated with a five-second countdown with the text "If you are not redirected in
five seconds, click here." Meta refreshes do pass some link juice, but are not recommended as an SEO tactic due to poor usability and the
loss of link juice passed.